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The number of keyword searches processed by Google alone is more than 40,000 per second. It’s an astounding 3.5 billion searches every day and 1.2 trillion every year. Keywords help you locate a broader audience for your site and enhance its visibility among search engines.
Thanks to the world’s largest search engine, finding the most relevant keywords for your business is easier. But how do you know what those keywords are? How can you find the ones that will bring you the most traffic and sales?
Advanced keyword research is the answer. These advanced keyword research strategies will guarantee success for your on-page SEO or PPC campaigns.
This article explores advanced keyword research strategies that help you find the best keywords for your business.
Let’s get started.
The purpose of keyword research is to find and analyze search terms. You can achieve SEO goals more efficiently by using advanced keyword analysis. One of the most important aspects of advanced SEO is the use of advanced keyword analysis strategies. It happens sometimes that basic SEO keyword research just does not yield the results you’re looking for. That is where advanced keyword research comes in.
Keyword research is an important part of any SEO campaign. But there are many types of keyword research that can help you get the best results. The following are some of the most common types of advanced keyword research:
Understanding keyword intent means understanding what the user is searching for. Each type of keyword intent has a distinct purpose:
Users seek information about a topic or product with informational intent. When a user has a commercial intent, they want to learn more about different brands, products, or services. The user has a navigational intent when they want to navigate to a specific page.
When a user attempts to purchase a product, he or she has a transactional intent. Your keyword strategy can be aligned with the purpose of the user’s search by understanding their intent.
There is also a type of advanced keyword known as a long-tail keyword. These are more specific queries based on the topic the user is searching for. If I wanted sneakers, for example, I would type “sneakers” or “white sneakers” into the search bar.
Those search terms would be my “keyword” or “search query.” The longer the phrase, the more specific. It is because shorter words/phrases lack specificity, which makes searches broader.
The term “branded keywords” refers to keyword ideas that are associated with a particular company or product. It is common for keywords to include a brand or service in the search query. If the user is searching for a specific business or service, this can be very helpful.
An advanced keyword type with no brand mention or specific company service is a non-branded keyword. In this way, users are more likely to reach the intended topic.
Advanced keyword research will give you an advantage over the competition. It allows you to create a better content strategy. Here is the custom footprint for advanced keyword research:
To help you find the right keywords, you must research and understand the topic of your service page or product offering. This keyword research strategy will help you determine what the company or brand is trying to sell.
In this way, you will be able to create a comprehensive keyword list to target. Finding the right keywords also involves exploring the website and customer forums.
A great way to find keyword ideas is to look at your competitor’s top keywords. If you are utilizing this keyword research strategy, you should identify three to five direct competitors to mine keyword data.
Identify which search terms your competitors are ranking for but yours are not. Utilizing a competitor ranking analysis will allow you to plan net-new content topics by finding “keyword gaps”.
After completing steps one and two, your next step is to identify a keyword list your website can easily rank for. You can outrank any website that has a lower Domain Authority (DA) by analyzing the SERPs and knowing where your website stands. Build your target keyword list with the:
Search volume refers to the average number of times a term is searched over a year.
For example, a keyword can have a monthly search volume of 500,000. It means people search for “sneakers” that often on average. There are fewer backlinks required for low-competition keywords. Also, less competitive domains rank on page one of Google’s search results page for these keywords.
The keyword difficulty score tool in SEMrush helps you narrow down your keyword list. It also helps finalize your target keywords. This will enable you to build a content marketing cluster based on search volume and keyword difficulty.
The key to SEO keyword research is also to be original. You also need to come up with different variations of the terms and phrases you are using. This is a great way to generate content and keyword ideas. Additionally, it increases the chance of converting traffic into leads or sales by targeting it.
The following are a few tips to help you in advanced keyword research.
If you’re looking for the right keywords for your local business, it’s best to start broad. After selecting keywords for your business niche or industry it doesn’t end there. You can later fine-tune them to make them more location-specific. Consider the words or phrases customers might use in a search query when searching for your company.
There are a variety of industry-specific keywords, including:
In order to refine their search for local businesses and products, consumers often add modifiers to their queries. By using modifiers, searchers can ensure their search results are tailored to their needs to the greatest extent possible. The following are some of the most popular types:
You can improve your conversion rates by targeting keywords that match a query’s modifiers, which can significantly raise your click-through rate.
The “local” component of local keyword research is undoubtedly one of the most important factors to consider. Many modern consumers prefer business solutions that are close to their location, especially if they need them immediately. Consider how potential customers might phrase a search query for a nearby business like yours. Their search term will almost certainly include:
For each of your key phrases, you’ll also want to create landing pages and optimize them. Make sure you incorporate your local keywords in a logical way into your:
You should also sprinkle them throughout your social media posts and blog posts. Google considers all these signals when determining which search terms your business targets.
Local keywords usually don’t generate the same massive search volumes as broader key terms. However, they can bring local leads to your website who are highly likely to walk through your doors and convert.
Consumers in question are better served by specific key phrases. Mix and match keyword variations, modifiers, and locations to find great options for your SEO campaign. Consider search terms such as:
You can find inspiration for local keywords by being creative and ingenious. Use Google’s autocomplete to find suggestions related to your primary target keywords. There’s a good chance you’ll discover a few gems that you might not have come across otherwise. Also, you may want to check out what your fiercest competition is doing in this regard.
Having compiled a long list of high-quality local keywords, you need to narrow things down. Consider search volume when choosing the key phrases you’ll target first and prioritize those that appear at the top. However, don’t sacrifice relevance for search volume. It’s important to strike the right balance between the two. It shows Google that your business is very relevant to your targeted search terms, which successfully raises your search rankings.
Ensure you can grab the attention of more competitive key phrases. You can do this by further enhancing your local SEO efforts through:
Ensure your Google My Business profile is claimed and updated. This will help Google recognize your business as a legitimate local authority. PPC campaigns via Google Ads are an excellent way to complement organic SEO efforts.
An organic or paid search marketing campaign cannot be successful without advanced keyword research. In terms of keyword research, however, most free keyword suggestion tools give limited results. It is important to use the right keywords to drive organic and paid search traffic, as well as to expand your keyword lists over time.
PPCexpo’s free keyword planner can help you with that. With PPCexpo Keyword Planner, you can find:
PPCexpo Keyword Planner is among the best alternatives to Google’s.
To help you find the right keywords for your SEO purposes, let’s look at a use case. Suppose you are an online retailer who wants to do keyword research on the term “Winter Clothes.” After brainstorming, you identify the root keyword and begin your advanced keyword research.
PPCexpo Keyword Planner gives you several features that help you make your keyword list, including:
The keyword search volume is the number of searches during a particular time period for a particular keyword. Search volume is crucial because search engines are one of the main ways websites attract new visitors. With PPCexpo Keyword Planner, you can see an accurate estimate of the search volume of your keywords.
In keyword research, the cost of a click on an ad featuring your keyword is a key metric. By choosing keywords with low CPC, you can find the right keyword for your business.
Focus your keyword research on the exact keywords you need. Find keywords beginning or ending with a specific word or phrase. PPCexpo Keyword Planner main filters can be used to remove irrelevant keywords. Also, the one-click quick filters can be used to fine-tune the results.
With the help of the PPCexpo Keyword Planner, you can create a keyword list that is visually appealing. You can easily check the visualization of keywords by selecting the chart. Then choose which visualization you want to check. For instance, you can view keywords data as a bar chart by selecting the bar chart.
Global search volume refers to the total number of searches conducted by search engine tools across all locations. It is recommended that you use Global Search Volume if you are targeting global keywords. The global search volume of a keyword shows its common capacity. Simply select “All” from the location settings to get global keyword data in PPCexpo Keyword Planner.
In contrast to more common keywords, long-tail keywords are more specific and usually longer. Despite receiving less search traffic, long-tail keywords tend to have higher conversion rates, since they are more targeted. There are fewer websites competing for high rankings on the result pages of Google for long-tail keywords than for more common keywords.
Because of the vastness of the internet, the longer (and more specific) the search terms you use, the easier it is to rank for them. The combination of several long-tail keywords can result in a great deal of traffic. Moreover, long-tail keywords are more likely to lead to sales, even though they are less popular in search.
You can use this tool to find the right keyword by focusing on long-tail keywords and short-tail keywords. Subsequently saving you time. You can select the keyword type you want to search for under the keywords tab.
You can easily download a keyword list once you have completed your keyword research. Then you can later use the data for your blog posts. All you need to do is click on the Export button to get the keyword data.
It takes about ten days to complete keyword research and develop a keyword strategy. Your site’s organic traffic grows by assembling a keyword strategy based on these keyword discoveries.
A keyword difficulty score assesses how difficult it is to rank in the organic search results on Google for a given term. It is also known as an SEO difficulty or a keyword competition score. Keyword difficulty is determined by several factors, such as domain authority, page authority, and content quality.
A page will rank better if it focuses on one topic. So you should use two or three rephrased keywords on each page. It is difficult to target four or more keywords because the title and meta description tags have limited space.
It’s easy to get overwhelmed with all the things you need to do when it comes to SEO. But if you can break down each task into simple steps, you’ll be able to manage your workload much more efficiently. Keyword research is an important part of SEO and PPC. By understanding what keywords you should use, you can rank higher in search results.
Ultimately, advanced keyword research can help you build a successful content marketing campaign, as it provides valuable insights. Keyword research also requires learning how to distinguish between keyword intent, long-tail, branded, and non-branded search queries. Advanced keyword research is the first step to effective SEO and PPC!
There are many keyword research tools to choose from, and some are better than others. PPCexpo Keyword Planner is one such tool. You can utilize it in your keyword research efforts. It offers a variety of features and benefits for SEO specialists.
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