Categories
“Content is king” is a commonly used expression in digital marketing. Whether you are developing blogs, social media posts, PPC ads, or web pages, you need excellent content that is relevant. Keywords are at the core of great, relevant content. You always wanted to check the keyword search volume if the user is looking for that particular keyword or not.
Effective keyword research is a vital skill for digital marketers. In order for your content to be visible and valuable to target audiences, you need to develop a strong keyword list that will inform what you write about and how you write it. Not to mention, keyword research and check keyword search volume are a necessity for PPC marketing and SEO!
Content may be king but keywords built the castle.
To help make selecting valuable keywords easier, many marketers rely on keyword suggestion tools. One of the best keyword research tools available to marketers is the PPCexpo Keyword Planner. You can check keyword search volume and can do more with this tool.
PPCexpo Keyword Planner provides marketers and advertisers with heaps of helpful keyword data, including keyword suggestions, CPC, and more.
These insightful features make the PPCexpo Keyword Planner a great alternative to the other keyword research tools on the market. It doesn’t matter if you need PPC keywords, content keywords, or SEO keywords, PPCexpo has got you covered!
This article is designed to be an important guide that will help you take advantage of the many features of the PPCexpo Keyword Planner. With the tips and advice included on this blog, you’ll have no problem producing exceptional content and targeting the right audience and gaining prominence on search engine results pages.
Let’s get started!
Keyword research is all about listing possible keywords that are relevant to your business and then analyzing their value. We can define a keyword’s value by looking at a number of factors, such as:
Every keyword has different degrees of these values. This can make it challenging to know where the right keyword opportunities are for your business. PPCexpo Keyword Planner is a tool that looks at search data to try and help marketers more efficiently assess the value of these prospective keyword opportunities.
Marketers and advertisers are always looking to expand their keyword lists to find new and more valuable search terms to target. With PPCexpo Keyword Planner, locating new and imaginative keyword opportunities is effortless.
PPCexpo Keyword Planner uses Google Autocomplete to generate hundreds of relevant keywords for any topic you enter. Autocomplete options appear as you start to enter a Google search. It is designed to help users complete their searches faster.
Google recommends these relevant searches based on a number of factors. One of the most critical factors is how often users searched for the term in the most recent past. This is designed to help Google attract searches for trending topics.
With Google Autocomplete suggestions, PPCexpo Keyword Planner is able to quickly build a list of relevant search terms. Then, it incorporates other data to estimate costs, relevance and other key factors in choosing the best PPC keywords. Not to mention, you get an easy-to-use interface to view and compare all of your keyword opportunities.
To further explain how PPCexpo Keyword Planner works and what it offers, let’s take a look at the features included with this tool.
With PPCexpo Keyword Planner, you can quickly find and analyze thousands of keywords connected to your business. It’s up to you what you use them for, whether content creation, PPC ads, SEO or otherwise. Generating new keyword opportunities allows your content and advertising messaging to stay relevant and always aligned with what the target audiences are currently searching for.
One of those aforementioned factors that help determine the value of a keyword is search volume. You want to select keywords that lots of people are searching for. The more people searching for a term, the more potential there is to direct some of those searchers to your website.
PPCexpo Keyword Planner displays expected, monthly search volumes for each term. For example, if you want to know the monthly search volume for the keyword “Blue Jeans,” then all you need to do is put the query in the Google Search Box and voila.
The PPCexpo Keyword Planner Google Chrome extension displays the following results in a sidebar next to the Google SERPS.
For every search you make, you can see average monthly search volumes for the term you’ve entered and any relevant searches to that keyword. You’re simultaneously expanding your keyword list and analyzing the value of each new search term!
Related search terms help you expand your PPC campaigns with more opportunities. You also detect emerging keyword trends that are starting to bubble to the surface.
Another crucial component of measuring the value of keywords is costs. Cost-per-click is the amount that advertisers pay for a single click on a Google search ad. Each click results in traffic to your website, which means that the CPC amount is really the cost of a new visitor to your business’ site.
PPCexpo Keyword Planner presents the expected CPC amounts for each keyword.
PPCexpo Keyword Planner implements the “Similarity %” metric to evaluate the relevance of each keyword. Relevance is a crucial component of successful PPC marketing that will dictate the performance of your campaigns, as well as your costs for each click. To be successful on Google Ads, you absolutely need to target keywords that are relevant to your website and its content.
The similarity % looks at how relevant each related search is to the initial search term. For instance, if you look for “Blue Jeans,” PPCexpo Keyword Planner will not only show you related search terms but also how relevant each search is to “Blue Jeans.”
If your PPC campaigns involve different languages and locations, you can look at PPCexpo Keyword Planner’s settings to explore keyword data based on different filters. You can look at data in 46 different languages and 15 different locations. These settings can be used to align your keyword research with your campaign targeting.
In order to find PPCexpo Keyword Planner’s settings, click on the “Settings” button.
After you click the “Settings” icon, you can change the keyword research data based on language or location from the dropdown menu.
Important: If your PPCexpo Keyword Planner free trial is not working, you can request a key by clicking on the “Click here for key” option from this dropdown menu.
While the PPCexpo Keyword Planner features a great interface that is simple and easy-to-use, it is common if you want to export your keyword research suggestions elsewhere to be used later or incorporated with an existing keyword “master list.”
With the “Export” button, you can download the keyword data into a .CSV file to be used in Excel. This button is found at the bottom right of the PPCexpo Keyword Planner box.
The results look as follows:
You can get a subscription for PPCexpo Keyword Planner by starting a free trial here. Setting up your PPCexpo Keyword Planner account is a simple, four-step process.
Once the account setup page appears on your screen, enter your email address in the designated box. You’ll also want to check the box next to “I agree to the terms & conditions” and “I’m not a robot.”
Then, press submit.
As soon as PPCexpo receives your request, a member of the team will send you an activation code to your email. Here is a sample email, so you know what to look for.
Make sure you save this email and your keycode because it will be used in future steps. You may want to copy the keycode or even write it down somewhere to use later.
Now that you have your activation key, it is time to download the PPCexpo Keyword Planner Google Chrome Extension. This is no different from installing any other Chrome Extension and the process should be very straightforward.
After pressing the above link, you simply click the “Add to Chrome” button.
Then, select “Add extension” from the popup box that appears.
You should receive a notification that PPCexpo Keyword Planner was successfully added to your Chrome browser. Now, you can open the extension and begin discovering fresh and exciting keyword opportunities!
When you first start the PPCexpo keyword planning tool and Google extension, you will be prompted to enter your activation key. You can easily copy and paste the code from your email and into the appropriate box.
Congratulations! Your PPCexpo Keyword Planner is ready to begin helping you discover close variant keywords and valuable keyword opportunities.
The pricing of PPCexpo Keyword Planner is built on credits. The credits you purchase with PPCexpo are equivalent to one keyword insight.
1 Credit = 1 Keyword Insight
The free trial of PPCexpo Keyword Planner offers 500 credits. When you need more than 500 credits, you can make an in-app purchase and receive between 10,000 and 250,000 credits, depending on how much you spend.
Here’s a quick break of the PPCexpo Keyword Planner prices.
Purchases for PPCexpo Keyword Planner credits are processed via PayPal. All you need to do is enter your PayPal credentials, choose how you’d like to pay with your account, and confirm. Once you have paid, the credits will be automatically added to your account.
To see how many credits you have remaining, just press on the “Settings” icon. You can check if they are going down towards zero. The dropdown menu will show you how many credits you have left, as well as a link to buy more credits if needed.
This pricing model allows you to pay for exactly what you need. If you can get by with 500 credits a day, then PPCexpo Keyword Planner is free to use! But, when your keyword research needs to increase, you can spend a little and receive extra credits. It’s that simple!
If you have very unique keyword research needs and the PPCexpo Keyword Planner’s pricing system doesn’t fit these needs, feel free to select the “Contact Us” option under “Custom” credits. We’ll work with you to get you the credits that you need for your keyword research and planning!
There are plenty of other options when choosing a keyword planning tool for Google SERPs. Why choose PPCexpo Keyword Planner above all of these other options?
PPCexpo Keyword Planner stands out because it is one of the few keyword planning tools for Google with data specific to PPC. If you want to research keywords for your Google Ads campaigns and want to check the keyword search volume for the keyword you are going to target, then PPCexpo Keyword Planner is the standout option.
PPCexpo Keyword Planner generates hundreds of relevant keyword options for you to explore and then automatically analyzes each possible result with regards to search volume, CPC, similarity %, and more.
To further demonstrate why PPCexpo Keyword Planner is the obvious option amongst other keyword planning tools for Google, here are the benefits of using this solution.
Keyword research is often regarded as a tedious and time-consuming task, especially because it is an activity that needs to be performed on a routine basis. Yet, your time as a marketer is very valuable, which means having to conduct a time-consuming task on a regular basis is a real nightmare.
By presenting keyword data in such a convenient and immediately digestible way, PPCexpo Keyword Planner turns this painful task into a stress-free activity. You may even start to enjoy performing keyword research!
Keywords are important building blocks for successful digital marketing. As a result, most keyword research tools focus solely on helping you discover more keywords. That’s helpful, but only to a point. After all, not all keywords are valuable and capable of driving the right traffic to your website.
This is an important distinction. You don’t want to just discover and check keyword search volume that will bring visitors to your site. Instead, you want to discover keywords that will bring the right visitors to your site. Thanks to the additional data and analysis offered by PPCexpo Keyword Planner, you can generate the right types of relevant traffic to your website.
Marketing is an activity that requires persistence. Not only are conditions in the market subject to change, but your customers are also always adjusting their demands and behaviors. Plus, your competitors are constantly mixing up their approaches to marketing.
All of these changes require attention and, at times, action. PPCexpo Keyword Planner helps marketers stay up-to-date with their keyword research. When changes happen in search behaviors, it is easy to notice and then plan accordingly. This means that you can always produce content, products, and services that align with what’s currently in demand.
In today’s world of search engine marketing, relevance is a critical component of the keywords you select. You want to choose words that matter to your customers and also reflect the products and services that your company offers. If you don’t select and strategize around relevant keywords, then your SEO, PPC, and other strategies will struggle to get off the ground.
The similarity rating offered by PPCexpo Keyword Planner helps you stay on-theme with your keyword selections. This leads to tighter PPC ad groups and overall better performance from your paid and organic search marketing strategies. You’ll have no problem filtering out irrelevant keywords and zeroing in on the search terms that lead to results!
Relevance is an important component in measuring the value of a keyword, but so are things like cost, and search volume. With PPCexpo Keyword Planner, you can quickly see the value of each keyword from all of these different angles. Having all of this data in one place makes it very easy to evaluate each keyword’s potential value.
Short versus long keywords is an interesting conversation. Shorter keywords often have higher search volumes, which can be valuable. Unfortunately, they also typically see a lot of competition. The broader scope of shorter keywords can also mean that relevance suffers.
For instance, when someone searches for “Blue Jeans,” there’s no indication of what type of blue jeans they want. Blue jeans for men? Designer blue jeans? Women’s blue jeans? Cheap blue jeans? It becomes much harder to present relevant content with short, unspecific keywords.
PPCexpo Keyword Planner presents a blend of short and long-tail keywords. Long-tail keywords are more specific, which can mean low search volumes but also less competition and higher relevance. This can be a real winning combination for marketers! It is a great keyword planning tool for diversifying your keyword targets to include more specific search terms.
You always need to keep an eye on your competitors. When you know how they are approaching their marketing efforts, you can better strategize and position your own products and services to counter these activities. PPCexpo Keyword Planner is a great tool for detecting what your competitors are doing with regards to keywords.
Search terms with lots of volumes and high CPC values also mean lots of competition. This can lend great insight as to what types of keywords the competition is using. With PPCexpo Keyword Planner’s lengthy results, you can uncover worthy keywords that are popular but have a low level of competition. These exciting keyword opportunities will provide a significant edge over the competition.
To check keyword search volume and doing keyword research is an unavoidable marketing task in today’s world. The keywords you select will impact the performance and relevance of your content, PPC ads, SEO, and many other marketing functions. Given the immense significance of keywords in the online marketing world, it is imperative that you invest in the right keyword planning tool.
That tool is PPCexpo Keyword Planner.
Not only does PPCexpo Keyword Planner automatically generate new search term opportunities, but it also compiles other crucial data to help you evaluate the value of each keyword.
This is not another keyword planning tool for Google that shows a long list of related keywords and nothing more. PPCexpo Keyword Planner goes the extra mile by also providing actionable insights regarding search volume, cost-per-click amounts, relevance ratings, and more.
Get ready to find the perfect keywords! Click here and take the benefit of the PPCexpo Keyword Planner.
How much did you enjoy this article?
We will help your ad reach the right person, at the right time
Actionable insights discovered for you. Now you can do more in less time.
PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.
Frequent audits will help you optimize your PPC campaign for success.
Visualizations give you the ability to instantly grasp the insights hidden in your numbers.
Experience the new revolution in reporting … click your way to insights, don’t scroll.
Calculate the number of combinations in your PPC campaign. It may surprise you.
Related articles
Never to ignore the important metrics Bounce Rate & Exit Rate while optimizing your digital marketing strategies. Let’s learn more.
You will discover a reliable Google keyword planner alternative.
Keyword research and analysis is a vital piece of your overall SEO strategy for your niche site. To get started, here is how to shortlist proper keywords for digital marketing by using an efficient tool.
