• Home
  • Tools
    • PPC Signal
    • PPCexpo Keyword Planner
    • PPC Audit
    • ChartExpoTM PPC Charts
    • PPCexpo PPC Reports
    • Combinations Calculator
  • Pricing
  • Contact us
  • Resources
    • PPC Signal Dashboard
    • PPC Reports Templates
    • PPC Guide
    • Join Our Facebook Group
    • Charts
      • CSAT Score Survey Chart
      • Likert Scale Chart
      • Pareto Chart
      • Sankey Diagram
  • Blog
Categories
All Digital Marketing PPC SEO SMM Data Visualization
All Digital Marketing PPC SEO SMM Data Visualization

We use cookies

This website uses cookies to provide better user experience and user's session management.
By continuing visiting this website you consent the use of these cookies.

Ok
Home > Blog > Digital Marketing > PPC >

How to Find Keywords for SEO Efficiently?

Nowadays, keywords are the magic ingredients that help you get found online. A keyword list is not just a vital piece of search engine optimization (SEO), it has big importance in the eyes of digital marketers and PPC experts. Smart advertisers use it to identify the right keywords or phrases which potential customers are looking for, and create relevant content around such keywords.

how to find keywords for seo

Although digital marketing has evolved over the years, the keyword remains a vital piece of the puzzle. And it’s one of the things that come into play when it’s time to rank websites on search platforms. If you’re an aspiring digital marketing specialist, you’ve got to learn how to find keywords for SEO. It’s one of the skills that comes in handy in the industry.

In this guide, you’ll discover the nitty-gritty of how to find keywords for SEO, and also learn how to do some keyword research using the Google search platform.

ppc-signal-optimization-tool

What is Keyword Research?

Keyword research involves finding the right phrases people use while searching for information online. Typically, potential customers use these phrases (or keywords) while making search queries on search engine platforms like Google. Aside from discovering these phrases, keyword research shows how often these phrases (or keywords) are used.

With keyword research, marketers get to uncover new and relevant keywords. And these keywords are used to widen their organic and paid search marketing campaigns.

Performing keyword research is quite simple. You can opt for Google or use alternative tools like the PPCexpo Keyword Planner tool. The primary objective is to find the right search term that aligns with your product or service offering. Furthermore, these search terms should have a sizable search volume. Aside from the search volume, you’ve got to consider other metrics like competition level, cost-per-click (CPC), and your website’s authority.

Why is Keyword Research Important for SEO?

Here are some reasons why keyword research is important for SEO.

  • Keyword research helps you understand your business. What is your product or service offering? Identifying your keywords will help you get a good grasp of these things.
  • Keyword research helps you pinpoint vital information like how high you’re ranking for your keywords, keywords that are easily ranked, and the keywords other businesses in your industry are ranking for
  • Keywords research helps you identify what your target audience is searching for, and not what you think they are searching for
  • Targeting keywords on strategic places on your website helps you rank high on Google search engine
  • Using the right keywords on your blog will likely drive lots of traffic to your website.

Which Types of Terms are People Searching For?

Different keywords represent different interest and intent levels. There are keywords that are used by people who are merely surfing around the internet, while people who are closer to making a purchase use other keyword types. As a rule of thumb, you’ve got to focus on keywords that target people who are close to making a buying decision. The goal is to convert them and make sales.

Here are some things to keep in mind when considering keyword terms.

Brand Terms:

These keyword categories target people who are already familiar with your brand. Although these keywords don’t generate massive search volume, you can easily convert the people who use brand terms. After all, they are quite familiar with your product or service offering.

Product Terms:

These keywords show what your product does. And the volume of these keywords is largely dependent on how diverse your product is. People who use product terms are further down the line in the buyer’s cycle. And the cost per action (CPA) is somewhat higher than brand terms.

Competitor Terms:

These are terms (or phrases) your competitors are targeting. Finding a good cost per click (CPC) on competitor terms is almost impossible. However, if competitor terms interest you, you can take it up and try targeting these terms.

Substitute Product Terms:

These are phrases people use in place of your brand terms. Just like competitor terms, the pay-per-click (PPC) for competitor terms is somewhat expensive. But they are worth considering for business persons who have enough volume for these terms.

Complementary Product Terms:

These are terms that go with your product. They could be another’s brand terms — and there are chances of winning good conversions with these terms.

Audience Terms:

These terms cover everything your target audience may be searching for. The impression volume is usually high, and it’s worth trying.

What are the Core Elements of Keyword Research?

Here are the core elements of keyword research.

Relevance

Google prioritizes relevance when it comes to search ranking. And that’s why you must understand the user’s intent before publishing any piece of content online. To rank high on search engines, your content has to meet the needs of the user. If not, you won’t rank well on search engine result pages (SERPs).

Authority

Authority websites always rank high on search engines. Becoming a leader in your industry involves publishing and sharing valuable information on your website. This way, you’d gain more backlinks and social signals.

However, if you’re not perceived as an authority site, or you’re competing with authority websites in your industry, you’d have a hard time ranking high on search engines.

Volume

There is no use in ranking high for a keyword no one is searching for. It’s anonymous with setting up a shop in a ghost town. To get the most out of your keywords, you need to take a close look at the monthly search volume (MSV). The MSV shows the number of times keywords are searched for within the month.

What are SEO Strategies for Keyword Research?

Here are some things that show the need to start a comprehensive keyword research process.

  • A shift in the desires or needs of your target audience
  • New search terms or queries that show the direction of your audience’s interest
  • An inflow of new competitors in the marketplace
  • Updates to search engine features and algorithms
  • And more.

As a general rule of thumb, you should have a regular schedule for the keyword research process. And if you’re considering starting the process, here are some things to keep in mind.

  • Analyze Current Keywords:

You need to take a close look at your current list of keywords and analyze how they have been performing. During the analysis process, keep a close eye on the search volume and ranking history of the keywords.

  • Use Google Search Console:

Google Search Console helps you to identify the keywords your website is already ranking for. Establish a baseline for your keyword performance, and eliminate keywords that are not high performing. There are cases you’d see keywords that are performing poorly but with a sizable impression and search volume. Keep these categories of keywords aside, and possibly develop them.

  • Formulate Your Goals:

Before moving ahead with your keyword research, you need to establish your goals. Good-performing keywords that do not align with your business goals are not worth the effort. Speaking of business goals, here are some questions to help you figure it out.

  • Who are your buyer persona, and what are they looking for?
  • What is your product or service offering, and your unique value proposition?
  • What are the primary, secondary, and related needs of your potential customers?
  • How can you boost the confidence of your target audience so they get to buy from you?

Answers to these questions help you formulate your business goals.

  • Build Your Keyword ‘Wish List’:

It’s an internal research process where you get to list the keywords your target audience is probably using when searching for your brand online. You have to factor in the keywords they use at different stages of the buyer journey.

  • Use Google, and Google Keyword Planner:

Google is one of the best keyword research platforms. You can start by typing your keyword into the search box, and taking the keyword research further by using the Google keyword planner.

To use the Google keyword planner, you’ve got to navigate to the “Tools” bar on your dashboard. Here’s a brief overview on how to start the research process.

  1. Enter a topic to get some keyword suggestions
  2. Upload an existing keyword list to get metrics like seasonal trends and search volume
  3. Enter the website’s URL to see the keywords the website is bidding for.
  • Assess the Competitive Landscape:

Take a close look at the keywords your competitors are bidding and ranking for to get some keyword ideas. Most times, these keywords are proven and will likely rank high on search engine platforms.

  • Use Google Analytics:

Google Analytics is a tool to help you perform a comprehensive keyword research process. By merely navigating to the “Traffic Sources”, you get to figure out the keywords people are looking for when searching for your website. A good grasp of the keywords used to find your business will help you publish more valuable content that’s sure to generate more traffic for your business.

  • Use Third-Party Tools:

Using professional third-party tools will help you save time, provide valuable data that may not be found elsewhere, and also offer a competitive edge in the marketplace.

  • Prioritize by Opportunities vs. Investment:

At this stage, you have to compare the opportunities with the cost of investing in it. For instance, a keyword with high traffic potential is not worth the investment, especially if you consider the time it’d take to rank such keywords on search engines. Also, if the estimated conversion rate is low, then development content around such keywords is not worth the time and effort.

ppc-signal-optimization-tool

How PPCexpo Keyword Planner Helps You Find SEO Keywords For Your Business?

Whether you desire to drive organic or paid traffic, the right keywords will help you get found in the marketplace. Speaking of the right keywords, you’d need tools like PPCexpo Keyword Planner to identify the keywords that are good for your business.

Aside from the list of keywords you get from using the tool, you’d get additional information like estimated CPC and search volume.

Let’s say you want to perform some SEO research for the “Winter Clothes” keyword. All you have to do is use the PPCexpo Keyword Planner to identify various metrics for your keyword. These metrics include:

Estimated Search Volume:

The keyword search volume shows the number or volume of searches a given keyword generates. If you’d be depending on traffic from search engines, then you’ve got to pay close attention to the search volume.

Here is what a typical search volume looks like.

High Bid and Low Bid:

One of the most important things to consider is the amount you’d spend any time your ad is clicked on search engines. You have to focus on keywords with low CPC.

Filters:

Filters help you narrow down your keyword research process. Focus on keywords that have the specific words or phrases you’re looking for. You also get to eliminate the keywords that do not align with what you’re looking for.

Keyword Visualizations:

The PPCexpo keyword planner comes with a visualization that uses compelling visuals to showcase your keywords. To use the visualization feature, you’ve got to navigate to the chart section and select your most preferred visual. For instance, if you choose the Bar chart option, your keyword will be represented using a Bar chart.

Global Search:

Search engines like Google have in-built data that show locations across the globe. If you’re targeting global keywords, you’d have to look through the global search volume of the keywords. This way, you’d gain a rough estimate of the capacity of the keywords.

You can see the global search volume from the PPCexpo Keyword Planner by navigating to the location setting, and clicking on the “All” icon.

Long tail keywords:

Long tail keywords are usually longer and more specific than the regular keywords. The search volume of these keyword types are typically low, but they have higher conversion rate. Since few websites create content around long tail keywords, you can easily rank high for these keywords by creating content around it.

The more specific and longer your search term (or phrases) are, the more easy you can rank for them. And when it comes to the search volume, there are millions of people across the globe that will search for the long tail keywords you’re targeting. And if you create good content around these keywords, attracting and converting your target audience won’t be an issue.

The PPCexpo Keyword Planner displays both short-tail and long-tail keywords.

Export:

There is an option of downloading your keyword report. To do that, you need to click on the Export icon.

What Type of Keyword Data Can You Get Through PPCexpo Keyword Planner

PPCexpo Keyword Planner is a great alternative to the Google Keyword Planner, and you’d get information like search volume, keyword suggestions, and similar keywords.

Here are other keyword data you’d get from the tool.

  • Keyword phrases: You’d discover the phrases your audience use when making search queries on search engine platforms like Google
  • Long-tail keywords: You’d get long-tail keywords that are less expensive and easy to rank
  • PPC keywords: It shows suitable keywords for your PPC campaign
  • Keywords for websites: You’d get popular and niche keywords that are ideal for your business
  • SEO keywords: Helps you identify SEO keywords. These keywords help boost your position during organic searches
  • Meta keywords: Help search engine platforms to understand and crawl your website
  • Popular keywords: Identify high volume keywords in your preferred industry.

FAQs:

Which keywords are best to target in SEO?

If you’re into SEO, you should target long-tail keywords. These keywords have lower keyword difficulty compared to other keyword types. For clarity, long-tail keywords are typically over four words.

How do I find my niche keywords?

Google Trends will help you identify niche keywords that are suitable to your business. Since Google Trend has been around for some time, the tool comes with massive data volume, and you’re sure of results from large resources sources.

Which is the best tool for keyword research?

There are various keyword research tools out there on the market. But you’re sure of gaining the best value via Google keyword planner and the PPCexpo Keyword Planner.

How do I find searchable keywords?

Just perform some search queries using the Google search box. Navigate to the related search section that is found on the drop-down list, and manually select your most preferred long tail keyword.

Wrap Up:

Keyword research is an underrated part of a marketing strategy. A comprehensive keyword research process will help you identify the right phrases to target. That will, in turn, help you create more valuable content that converts your visitors.

Furthermore, a good keyword research process offers insight on how to create compelling ads, websites, and landing pages that drive customers into taking action. You can start by either using free or paid tools to look for high intent keywords that have a sizable search volume.

When it comes to keyword research tools, you should consider the PPCexpo Keyword Planner. You can start by using the free service before upgrading to the paid service.

How much did you enjoy this article?

We will help your ad reach the right person, at the right time

PPC Signal

Your Data. Your Insights.

Actionable insights discovered for you. Now you can do more in less time.

PPCexpo Keyword Planner

Find the Perfect Keyword. Surprise Yourself.

PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.

PPC Audit

Free Google Ads Audit Report.

Frequent audits will help you optimize your PPC campaign for success.

ChartExpo PPC Charts

Picture a Thousand Numbers. See the Big Picture.

Visualizations give you the ability to instantly grasp the insights hidden in your numbers.

PPCexpo PPC Reports

Simple and Easy PPC Reporting. For Everyone.

Experience the new revolution in reporting … click your way to insights, don’t scroll.

Combinations Calculator

Do the Math.

Calculate the number of combinations in your PPC campaign. It may surprise you.

Insightful pay-per-click tips and tricks, delivered to your inbox weekly.

CTR Survey

ppc signal ad
chartexpo ad
ppc audit ad
keyword planner ad
128470

Related articles

next previous
PPC8 min read

How to Audit Your Google Maps Ads?

Discover easy ways of auditing your Google Maps Ads. You also get to see tools that'll help you audit your Google Ads campaign.

PPC8 min read

What is the Best Way to Advertise Your Business?

This guide shows you the best way to advertise your business. It also reveals tools to help you monitor your PPC campaign.

PPC7 min read

How to Analyze Your Paid Digital Marketing?

This guide shows you what you need to know about paid digital marketing. You also get to discover tools used for measuring your campaign.

PPC8 min read

Top Digital Marketing Metrics Every Business Should Track?

Digital marketing metrics are what make online campaigns measurable. In this guide, you'd discover the top metrics for your business.

PPC7 min read

How to Create Your Strategy for Product Launch?

Discover how to create a strategy for product launch. You'll also get to see how to monitor your campaign using the PPC Signal.

PPCexpo

  • Home
  • Tools
  • Pricing
  • Contact us
  • PPC Guide
  • Blog
  • Sitemap
  • © 2023 PPCexpo, all rights reserved.

Company

  • Contact us
  • Privacy policy
  • Security
  • Patent

Tools

  • PPC Signal
  • PPCexpo Keyword Planner
  • PPC Audit
  • ChartExpo™ PPC Charts
  • PPCexpo PPC Reports
  • Combinations Calculator

Quick Links

  • PPC Guide
  • PPC Signal Dashboard
  • PPC Reports Templates
  • ChartExpo™ for Google Sheets
  • ChartExpo™ for Microsoft Excel
  • PPCexpo Keyword Planner Google Chrome Extension

Charts

  • CSAT Score Survey Chart
  • Likert Scale Chart
  • Pareto Chart
  • Sankey Diagram

Category

  • PPC
  • SEM
  • SEO
  • SMM
  • Data Visualization
  • Others
Join our group

Benefits

  • Q&A on PPC advertising
  • Get expert advice
  • Great PPC discussions
  • Stay updated with PPC news
  • Quick support on tools
  • Discounts and special offers