PPC Campaign Optimization
is Hard. Don't make it Harder.

Some marketers want things to be quick and easy, but PPC campaign optimization just doesn’t work that way.

The idea that a PPC campaign can be optimized overnight is an unrealistic expectation. There are no hacks, secrets, shortcuts, silver bullets or tips-n-tricks for long-term PPC campaign optimization.

The marketers that fall into this false way of thinking treat optimization like an empty New Year’s resolution. There’s a flurry of activity to start, but the effort eventually flames out.

Just 1%. That’s it.

Imagine ... optimizing your campaign by just 1% every day for a year. Tiny optimizations add up quickly. In fact, they add up exponentially. At the end of the year, your campaign would have grown by an incredible 3,778%.

Sounds easy enough, right?

It’s no shortcut or snake oil, just math. This is the power of exponential growth.

Be Different. Think Exponential.

A large number of small changes, when combined, can create a significant impact. When you take small optimization steps every day, your PPC campaign will take giant leaps towards success.

PPC Signal will continuously provide actionable insights towards achieving this 1% daily improvement.

Think like Your Audience. Optimize Keywords with Confidence.

Optimization starts with your keywords.PPCexpo Keyword Planner will make it easy to find keywords that your target audience is actually using and that are easy for you to rank for.

Optimize keywords like your business depends on it, because it does.

Optimization that’s Off the Charts.

Charts allow you to discover hidden patterns and/or trends so that you can connect the dots and see the optimization opportunities in your PPC campaign data.

ChartExpo™ PPC Charts will help you simplify complexity, amplify your understanding, and accelerate optimization of your PPC campaign. You will be able to optimize at the speed of sight.

Audit. Optimize. Repeat.

Frequent audits will help you optimize your PPC campaign for success. You can discover new areas of opportunity and intercept any account issues before they impact your ROI.

PPCexpo PPC Audit tool is free; it will help you grow your PPC account exponentially.

Less Reporting, More Optimization.

PPCexpo PPC Reports enable you to continuously and proactively make smarter optimization decisions for your PPC campaign.

By spending less time preparing reports, you will have more time to optimize your PPC campaign.

Combination. Correlation. Complexity.

The Combinations Calculator determines how complex your PPC account is by counting the number of possible combinations in your PPC account.

More combinations will create more correlations.

More correlations will create more complexity.

More complexity will make it more difficult to achieve the best ROI.

PPCexpo tools are scalable, and are designed to manage the most complex PPC campaigns.