Your marketing funnel must consider the customer journey carefully so that your brand can succeed at every stage.

The Google Ads (AdWords) Click Share metric has been in Shopping campaigns for a few years. Now, Google Ads is releasing it in Search campaigns, which is big news for marketers.

Here are the most essential digital marketing skills you need to get an edge on your competition.

Running PPC on a small budget isn’t easy. With these campaign budget optimization tips, you can make your money go further.

Many advertisers underestimate the importance of linking Google Ads with Google Analytics. Once you know, you’ll never go back.