Keywords are crucial in pay-per-click (PPC) advertising. Learn how to choose keywords for Google Ads the smart way.

Google Analytics unique users and clicks in Google Ads are two different metrics. Measuring users vs clicks in PPC campaigns helps to understand the behavior of traffic on the landing page.

Google Smart Campaigns are a new tool for PPC managers to try out. It may just be one of the best AI-led options in Google Ads — if you know how to use it.

Ad Position in top 3 is great. Learn how Google Ads appears on a page in relation to other ads.

In PPC advertising, you may think to be in the top position matters most. You’d be wrong. Are you being tricked by these myths?

Being able to analyze your PPC data beyond simple conversions unlocks insights that you can use throughout your entire funnel.

Measuring significant changes in your PPC account is an important part of improving your ads. With PPCexpo, you can get the edge.

Everything you need to know about Google TV Ads: where it is now, how it’s come to be, and what the future of advertising looks like.