Why Video Marketing is so Powerful in 2020

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The single most important content marketing strategy today is video. Whether you’re using Facebook, Twitter, Snapchat or YouTube, video has revolutionized marketing.

How’s that?

Basically, video advertising has transformed video from a singular marketing tactic to a complete business strategy.

Today, we’ll reveal insights on why video marketing is important, along with a few key points you should keep in mind while creating your first video ad.

What to Focus On

Typically, there are a lot of players involved when creating a video. This means you’ll need to keep a few points in mind in order to craft a high-performing video.

Let’s look at some of the basic questions you’ll need to answer:

• Who’s your target audience?
• What’s the goal?
• Where’s the video going to live?
• What’s the budget?
• What are the creative requirements?

 
Answering these questions will help you create a highly effective video advertising plan that can transform your business.

9 Reasons to Incorporate Video Marketing

So, why video marketing, anyway?

Video is one of the most powerful channels to spread brand awareness at the top of your marketing funnel.

And these days, people want their information fast and effortlessly. What fits that description better than a short n’ sweet video?

Let’s consider more reasons why you should draft your first video marketing script today.

1. Video Ads Boost Conversions and Sales

Fact: video isn’t only great for entertainment purposes.

Landing page videos are able to increase conversion rates by 80%. That means videos can lead directly to sales.

Studies show that 74% of users who have watched an explainer video about a product subsequently purchased it. Ready to get started yet?

2. Video Shows Great ROI

Although video advertising isn’t necessarily the easiest or cheapest marketing tool, it’s totally worth it, as over 80% of businesses say video generates a good ROI.

If you’re feeling overwhelmed, it’ll be reassuring to know that editing tools are becoming more affordable and user-friendly.

Just make sure your video describes your service or product effectively and you’re already off to a great start.

3. A Sense of Physical Existence

Content marketing is based around the goal of creating long-term relationships.

And guess what?

Videos can offer a strong sense of trust among viewers and potential customers.

Since a lot of customers remain skeptical about purchasing online, videos provide them with the confidence they need to feel closer to the seller to take that next step.

A video ad creates a sense of physical existence of your business within your customers’ minds, which is powerful leverage to help you win them over.

4. Google Loves Videos

As we all know, Google is God.

Since Google owns YouTube, videos have received a significant increase in how they affect search engine rankings. In fact, if you place a video on your site’s landing page, you’re 53% more likely to rank on the first page of Google.

On top of that, video ads exponentially increase the average time a consumer spends on your site. And, as we know, the longer your site’s session times are, the better your ad ranking will become.

5. Mobile Users Love Video

51% of all videos are played on mobile devices, and at the same time, mobile use is also skyrocketing.

This points to the fact that mobile video is rising up to take a central role in influencing and enhancing the sales process.

So, if you need one good reason to use video marketing, it’s because mobile users, or your potential customers, love it.

6. Video Marketing Explains Everything

Video advertisements help consumers understand your product or service easily. This not only boosts sales but also overall consumer satisfaction.

Videos are short, easily-digestible and quite often, entertaining. This immediate engagement and accessibility makes video the way forward for any business looking to bring stale data to life, educate their team or demonstrate their brand potential to their target audience.

7. Engages Lazy Buyers

One thing is for certain: video is super easy to consume.

This ease of consumption has created a 800% increase in online video plays over the past 6 years. And, according to the Picture Superiority Effect, humans tend to remember images better than words.

So, if you want someone to really absorb a message, choose video as your medium.

8. Video Encourages Social Shares

92% of mobile video consumers share videos with their social network, making it one of the most popular ways to share content.

This gives you the chance to spread your brand awareness to a large number of people in a short amount of time.

9. Animated Video Ads

Animated video ads are a rich, engaging medium.

They’re also cost-effective, easy to manage and help accentuate your key points.

There are SO many benefits of animation for video marketing as they provide all the benefits of a visual medium, but with a much smaller resource requirement.

5 Reasons to Use Animation Ads

While there are many reasons to use video marketing for business, animation ads open up a whole different world of possibilities.

1. Animation Maintains Viewer’s Attention

Animated visuals appeal to the senses, offering an easy and effective way of communicating important messages. Visuals are consumed easier than text, and leave a lasting impression on your audience.

2. Animation Simplifies Complex Topics

When created carefully and strategically, animated videos become a strong marketing tool that helps you bring any concept to life, so you can explain, simplify and (hopefully) beautify complex ideas.

3. Helps Provide Context

To help customers understand your product or service, you need to provide context.

Animated video ads are a great tool to help you do this. You can represent abstract ideas, visually, without constraints.

4. Animation Fits Just About Anything

You can illustrate any idea with animation.

Whatever the product or scenario, you can use animation to bring your viewers through a personalized journey without the hassle of filming or casting actors.

5. Relatively Cheap to Produce

One of the biggest challenges most video producers face is budget.

While live-action videos come with a long list of expenses, animation videos are surprisingly a lot cheaper.

Useful Tools for Animation Production

If you’re looking to take the next step in your visual marketing strategy, you’ll want some tools to support you along the way.

Here are some of our favorite tools for creating animation videos:

• PowToon
• Animaker
• GoAnimate
• Renderforest
• Windows Movie Maker
• Prezi
• Google Web Designer
• Explee

 
Explore, experiment and choose the tools that suit you best.

All Hail the Video King

The benefits of animation and video advertising are far-reaching.

By doing your homework, keeping up to date with Google’s algorithm changes, finding the right tools and practicing your video marketing craft, you’ll be able to reap all the benefits it offers.

2020 means big changes for businesses, and video is front and center.