The Importance of YouTube TV Ads In 2022

If you haven’t been paying attention, you may not be aware that video content is taking over the planet. People can’t get enough of it, and so the growing YouTube TV ads importance is basically impossible to ignore now.

The platform has more than 1 billion active users each month, which offers marketers a scarcely believable scope to scale their business. Let’s find out why your business needs to use YouTube TV ads this year.

4 Benefits of YouTube TV Ads

Many internet users simply want information, while others want social interaction. YouTube is a hybrid between a social media network and a search engine, making it uniquely positioned to reach a wide range of people.

The rise of YouTube TV Ads has cemented the platform’s place as the second most popular search engine, only pipped by its parent company, Google. It is also the world’s third largest social media network.

This presents several benefits:

1. It is the Hot New Property to Build an Audience Around

YouTube may have been around for a long time, but its dominance is only coming to the fore in recent years with the prevalence of Smart TVs. This new marketing channel has elevated YouTube to new heights. Just look at the numbers:

• In 2019, 60% of people prefer online video platforms over TV, with 80% of 18-49 year-olds watching YouTube every month.
• By 2025, it’s projected that more than 50% of viewers under the age of 32 will not subscribe to a paid TV service.
• Google reports that there are over 180 million hours of video watched on YouTube every single day. This is across a range of screens including gaming consoles Chromecasts, and Smart TVs.

Make no mistake – YouTube has developed an expansive reach around our planet, which gives forward-thinking companies a fantastic platform to build their audience upon.

2. You Can Track Ad Metrics to Improve Performance

Traditionally, tracking was not an option for TV marketing. YouTube Ads operate in a very different way, making it possible to track key metrics, such as:

• How many people viewed your ad?
• How many conversions did the ads contribute towards?

Nowadays, metrics like this are a core component of advertising. By monitoring these key performance indicators (KPIs), you can ensure your budget is being used effectively.

Google introduced big changes in video ads in 2018 that provides a good overview of ad views, costs, and budget details in Google Ads. Similarly, the Analytics tab in your YouTube account gives you in-depth information regarding your audience and ad engagement. The data you see in this tab will vary depending on the pricing and format of your ad, but in most cases, you will be able to see information on:

• Views
• Clicks
• Engagements
• Reach
• Frequency

Furthermore, you can track video viewership and quartile reporting. This lets you know how often the ad has been watched to 25%, 50%, 75%, and 100% of its total length.

With these deep insights, you can evaluate your ads to see how to improve them. You will also be able to identify high-performing ads, and can then adjust your strategies to get closer to your goals.

3. You Can Use Advanced Targeting to Reach a Specific Audience

Personalization matters more than almost anything else in marketing today. If you advertise to people who don’t have an interest in your products, you’re simply wasting your time and money.

YouTube allows advertisers to target people based on:

• Key demographics, like their age, gender, interests, and location.
• Devices such as Smart TV screens, tablets, and mobile devices.

This advanced targeting makes sure the people who see your ad are the same ones that have already expressed an interest in related topics. Therefore, they are the users that are more likely to engage your brand, and whatever you are offering.

To take things a step further, you can place YouTube TV Ads on specific videos that are popular with your target audience. This is great for nurturing greater brand awareness.

4. Pricing Options

Studies indicate that YouTube TV Ads generate a better return on investment (ROI) than traditional TV ads. Not only that, but YouTube Ads encourage more ad recall and greater purchase intent.

One of the reasons they work so well is because there is a range of pricing options. This makes it easy for businesses of all sizes to benefit, as you won’t be excluded by a tight budget.

YouTube TV Ads are an Unmissable Opportunity

The digital age is full of disruption. The latest casualty looks to traditional television. People want to watch video content, and they seek more personalization and control over the videos on their screens, hence the rise of YouTube usage on Smart TVs.

Marketers are already taking advantage, and YouTube TV Ads will continue to grow for many years to come. It’s easy to understand why this form of video marketing is the best advertising tool, as YouTube says it best –  “Be seen where everyone is watching!”

It’s time your business got onboard!