Techniques to Sell a Product in 2020

By learning how to sell smarter through social, Marketplace Ads, and search, you’ll be able to transform your small business into a huge success. This success stems from industry-proven ecommerce marketing strategies.

As many marketers know, managing an online store is a challenge.

In this article, we’ll explore the leading platforms and key metrics to give you a clear sense of how to properly strategize your e-commerce store to maximize its performance on Google Shopping, Facebook, and YouTube.

Let’s dive in by looking at retargeting.

What is Retargeting?

Retargeting is the practice of targeting your previous site visitors or existing leads again. Typically, retargeting uses information from data insights, which allow advertisers to create more refined, targeted ads that cater to the interests of the user.

This is a smart way of using your collected visitor data.

The big question you should be asking yourself is:

“What should I look for in the data?”

These are the aspects you should consider:

• Age
• Demography
• Gender
• Geographic locations
• Pages visited
• Products/Categories viewed

How to Market Your Ecommerce Store Through YouTube

When it comes to e-commerce, the most valuable media marketing strategy channel is YouTube.

Thanks to YouTube Advertising, we can now showcase products through videos and animation to highlight the benefits of your e-commerce item. As one of the most popular sites online, YouTube makes for a platform with great potential to reach your ideal audience in bulk.

While most e-commerce marketers focus their attention on the direct sale, for a fantastic YouTube video, you must first understand the customer.

Remember:

Potential customers are on YouTube to watch videos, not to buy your product.

So, you should be structuring your YouTube e-commerce marketing strategies with this in mind. Thankfully, there are great solutions available to help you get through this process successfully.

How-to videos are one solution. While “how-to” videos generate leads, this content is only successful if users are already aware of your business and brand.

A great example is the e-commerce business, Luxhair, who hit the 7-figure mark solely through how-to videos and tutorials. If you want to capture your audience’s attention through YouTube, you first need to understand what they’re looking to learn.

How You Can Find the Perfect Topic

To find the perfect topic, you first need to collect data.

This can be done by gathering some of the best blogs within your niche, then create video content surrounding the information from these blog posts.

Let’s use an example. Imagine you have an e-commerce site selling home decorations. You know your target audience is in the process of completing a home renovation. So, with this knowledge, you can create targeted content that teaches them how to do a successful interior design project, from start to finish.

Now that you understand what your audience is looking for through your data research, you can then use it to guide your strategy. Try typing “interior design tips” into Buzzsumo, which will generate reams of data and information to bolster your content strategy.

Ecommerce Stores and Facebook

Facebook is vital in today’s e-commerce market.

For many online merchants, Facebook is a tool to drive sales. It’s a platform that can sell and market your products, build brand awareness and brand identity, and also acts as a medium for interacting with customers or new prospects.

Let’s look at some of the best Facebook marketing tips for your e-commerce store.

3 Facebook Marketing Tips for Your Ecommerce Store

Through these proven tips, you’ll be able to build a better strategy to market your business through Facebook.

• Market promotions – By creating coupons and discount codes, then offering those codes to your Facebook fans only, you’ll be encouraging customers to engage with your fan page or business page in hopes of finding great deals in the future.
• Enable social sharing – This social sharing button is vital to your campaign and Facebook activity. This is because they allow customers to engage with and share your content with any of their Facebook friends. Once a Facebook user likes your page, they will receive information about your company (such as your status or activity) through their newsfeed.
• Engage your customers – Once a Facebook fan replied to one of your posts, make sure to take the time to respond well – and quickly! Facebook is an interactive platform, so, if you’re not responding to your customer’s replies or messaged on time, Facebook will remind you.

How to Market Your Ecommerce Store Using Google Shopping

35% of American internet users begin their product searched through Google. This is because Google is a favorite platform for many online shoppers.

If you want to create advanced strategies for Google Shopping success, make sure you follow these four key tips:

1. Include keywords to your product titles
2. Keep pricing competitive
3. Segment by product ID
4. Segment your campaigns based on user intention

Let’s look at these tips in a bit more depth.

1. Include Keywords to Your Product Titles

This is a crucial part of your product feed. By adding your keywords to the product’s title, you’ll be able to generate more impressions for that specific keyword, and therefore, bring more potential customers to your business.

2. Keep Pricing Competitive

Keeping your price competitive keeps you ahead of the game. The clicks you get from your product will generate the product’s price.

3. Segment by Product ID

Different products come with different costs and profit margins. To maximize your performance, make sure to set different bids per product.

4. Segment Your Campaigns Based on User Intention

Quite often, branded searches perform a little differently on Google Shopping. To maximize your performance, create two separate shopping campaigns that help you learn more about the user intent of your audience.

Keep Pace with Ecommerce Marketing Strategies

Ecommerce is a fast-paced and exciting world. However, without the proper strategies, it can be overwhelming.

By keeping up to date with the latest trends and e-commerce marketing strategies, you can create (and maintain) a highly successful online store that gives you an edge on your competition.