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Having a piece of your customer’s mind is one of the sure ways of remaining relevant. However, to get a piece of your customer’s mind, you need a solid brand awareness campaign. With the right strategy, you can easily get your customer’s contact details.
After getting the contact details, it would be easy to promote your offerings to them. This way, you’d establish a loyal audience base, and possibly lock them up for potential future purchases.
All these boil down to having a solid brand awareness campaign. But you can’t create one if you haven’t taken a look at some brand awareness campaign examples.
By looking at some brand awareness campaign examples, you’d get a good grasp of the concept. And that will translate to creating a campaign that would be of great value to your business.
In this guide, you’d get some brand awareness campaign examples. Aside from that, the guide provides a clear difference between brand recognition and brand awareness. Other concepts covered in this guide are types of brand awareness campaigns, and how to create brand awareness campaigns.
When customers can recognize or recall your brand, then your brand is said to have brand awareness. Therefore, campaigns that help customers register a product offering in their mind are termed brand awareness campaigns.
As a business person, you’d want your brand to come to mind when your customers are about to make a buying decision. Well, all these are what brand awareness campaigns can do for your business.
Coca-Cola is one brand awareness campaign example. The company is widely available in various parts of the world, and they have a global presence. If you’re like most people, Coca-Cola comes to mind when you hear soft drinks.
Paid advertising and brand awareness is arguably the major contributing factor to the company’s success. For paid advertising, the company usually opts for famous personalities when targeting the younger audience.
The “Share a Coke” campaign is one of their thrilling brand awareness campaign examples in recent years. The campaign pretty much helped in boosting their sales, brand awareness, and customer loyalty in the market.
You’d agree that campaigns shape the public’s perception of your brand. Yes, everyone is capable of independent thinking. But you can influence their thoughts by sending out positive messages about your brand. And brand awareness campaigns help nurture such positive thoughts.
With a brand awareness campaign, you get to build trust among your audience. Since people buy from brands they trust, building trust among your audience will help drive more sales.
Finally, trust boosts customer loyalty. When customers are happy and loyal to your business offerings, they’d likely recommend your brand to their close ones. This will help decrease your customer acquisition cost in the long run.
Here are the benefits of brand awareness campaigns.
People cannot buy from a business they haven’t heard of. To get your business out there, you need to run brand awareness campaigns. That involves broadcasting your product or service offering to your customer persona. By launching a high-converting campaign, you get to attract more people to your business.
The more people know about your business, the more they’d likely buy from you. Growth in the market share pretty much involves growth in the company’s voice.
Brand awareness campaigns shape people’s perception of your business. And if you do a good job, people will nurture positive thoughts and feelings about your business. A boost in your brand loyalty pretty much translates to a growth in the positive feeling people have about your business.
Most times, people make up their minds about your business within the first seven seconds of hearing about it. A brand awareness campaign helps you manage what people hear and think about your business. To a large extent, it could determine the level of your business’s success in the market.
Companies use brand awareness campaigns to gather relevant data about their target audience. With such data, you get to figure out the likes and dislikes of your target audience. It also provides an avenue for knowing the kind of impact your brand is making in the market. Using the data, you get to draw relevant insight about your audience.
Insights from the data help in optimizing your campaigns. Aside from campaign optimization, you also gain insights on how to craft a retargeting strategy.
If you’re like most people, you probably think that brand recognition and brand awareness are the same. Well, you’re far from the truth. They are not the same, and should not be used interchangeably. For clarity, brand recognition is the audio and visual cues used in identifying a brand.
On the other hand, brand awareness is pretty much the knowledge of the existence of a brand. It defines the extent the populace knows about your product or service offering.
Brand awareness typically leads to brand recognition. They are somewhat similar, but not the same.
For instance, if people don’t know about the Coca-Cola brand, they won’t be able to recognize its logo (or products) when they see it.
To generate good results from your brand awareness campaigns, you have to spread your efforts across various campaign types. Settling on one type of brand awareness campaign won’t cut it. A close look at some brand awareness campaign examples shows that high-performing campaigns cut across different media types.
If you’re skeptical of the type of brand awareness campaign to use, you have to consider the following types below.
With billions of active users on the Facebook platform, brands get to use the platform to connect with their audience. However, people are becoming more skeptical of Facebook’s sponsored content. But if you can come up with a thrilling ad copy, you’re sure to generate lots of awareness on the platform.
Just like Facebook, you can reach out to your audience via Instagram. With Instagram, you get to advertise your products either through regular posts or in story form. Whichever option you choose, you’re sure of letting your brand shine through.
If you’re keen on the aesthetics of a platform, then Instagram is probably a great choice for you. You get to showcase your brand’s creativity on the platform.
Content marketing involves creating content like infographics, and blogs. And it’s a viable route for people who want to establish their brand as an authority in an industry. As an authority in an industry, people will likely turn to you when they need answers to their questions.
With content marketing, you get to let your brand personality shine through. Aside from that, you get to share your opinions about some issues in your industry. If you want to build a strong voice, and also boost your brand awareness, then content marketing is your best bet.
After establishing a strong social media presence, you have to take advantage of it. And that’s where word of mouth comes in.
Word of Mouth involves letting your customers talk about your brand. It heavily relies on your customers broadcasting your brand offering. Previous and existing customers get to talk about your brand to their families, friends, and loved ones.
Potential customers who are yet to try your product or service offering get to ask questions about your brand. All these constitute the Word of Mouth brand awareness campaign. It’s all about customers (or potential customers) generating conversations about your brand. The more conversations generated about your brand, the more your brand has awareness.
You need to have a solid online presence. And that involves having your brand on the Google My Business platform. Aside from having a Google My Business account, you need to have a functional website.
A functional website should be secure, and quick to load. If all these are in place, you won’t have any issues with your website ranking.
Now you’re found online, you have to put some effort into your keyword research.
Look out for the phrases or search terms beginners use while making search queries about your industry. When you discover these keywords or search terms, you need to create valuable content around them. That’s the foundation of a robust SEO strategy.
SEO goes beyond inserting some keywords in various corners of your website. To succeed in your SEO strategy, you need a team of SEO experts. This team will help position your brand in such a way as to generate the best result for your business.
When it comes to keyword research, you should consider using the PPCexpo Keyword Planner.
So far, you’ve come across some brand awareness campaign examples. Moving on, you’d have to learn an easy way to create a brand awareness campaign. Here are the eight steps for doing just that.
PPC platforms are one of the best places to run high-converting campaigns. However, these are paid platforms, and you need to keep a close eye on your campaign. Keeping a close eye on your campaign will help you monitor metrics like device type, keyword performance, and geo-location.
To determine whether your campaign is successful or not, there are some metrics to look out for. These metrics include customer engagement, frequency, reach, and impressions.
To track your campaigns, you have to opt for tools like PPC Signal. The tool uses a data-driven approach to help you figure out the anomalies in your campaigns. By figuring out the anomalies in your campaigns, you get to take quick action to correct them. In the long run, you’d save more time and resources.
The tool also helps in tracking campaigns from all sides. And it’s built with the filter feature to help you narrow down your research process. The image below shows you what the PPC Signal dashboard looks like.
From the image above, you get to see the Filter feature on the right side of the dashboard. Using the filter feature, you get to explore your preferred signal. And you can initiate the explore feature by clicking on the Explore button.
There is also the option of related information about the search term. You can do that by clicking on the Magnifier Icon.
If you always want your customers to have you in mind, you’d need strong brand recognition and brand awareness. This way, customers get to easily recognize your tagline or logo. It makes it much easier to communicate effectively with your customers.
Experts claim that brand awareness is in four levels namely;
These brand awareness levels can be visualized using a brand awareness pyramid.
When it comes to building brand awareness, you have to pay attention to metrics like;
Good brand awareness gives your product meaning. It also gives your customers reasons to buy from your brand. This is demonstrated in Nike’s brand awareness campaign example. Customers who desire to become athletes typically resonate with the “risk everything” campaign slogan.
Brand reputation is a game of perception. If you can get the public to see your brand the right way, then your brand reputation won’t take a hit. It all starts by launching a good brand awareness campaign. If you don’t know how to go about it, you can start by studying the brand awareness campaign examples.
With a brand awareness campaign, you get to influence what your customers think of your brand. Furthermore, you get to make them remember your brand for the right reasons. A good brand awareness campaign example is the Nike brand. And how they’ve successfully influenced how the public sees their brand.
When it comes to brand campaigns, you should consider Facebook, Instagram, and SEO campaigns. However, generating good results boils down to how you monitor your campaigns. That’s where the PPC Signal comes in.
The PPC Signal helps you monitor campaigns on PPC platforms. The tool helps you to keep a close eye on your campaign. You get to figure out what’s working and what’s not.
Now you’ve seen some brand awareness campaign examples, how will you launch your next brand campaign?
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