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Building a sleek business website is good – it’s the backbone of your online presence. It is observed that usually conversion rate of website visitors is around 2%, and most of the percentage of people will likely visit your website two to four times before making a buying decision, you’d agree that there is more that goes into generating sales than building a website.
You’d need to put lots of things together, one of which is finding ways of reaching out to these customers that visit multiple times before buying – and that’s where retargeting ads come into play. To get a good grasp of what retargeting ads is, you’ve got to thoroughly study the various retargeting ads examples found in this guide.
But why don’t customers make a buying decision when they land on a website? Well, there are lots of factors that come to play – it could be due to the lack of research on the part of the customer, or the inability of customers to find the exact product that matches their needs. Whatever the case is, retargeting ads is a sure way of getting back these customers, and generating more sales in the long run.
Here comes the big question – what is a retargeting ad? Well, here’s what you need to know.
Retargeting Ad helps in displaying targeted ads to customers who failed to take your desired action when they visited your website. Speaking of taking the desired action, it could be purchasing an item, filling out a contact form, or downloading a file.
A good analogy is imagining retargeting ads as the online version of converting window shoppers into loyal buyers. By merely installing tracking codes, you get to compel people who have visited your website back to your website. And you can do that by showing these people relevant ads as they navigate through Google Display Networks. Alternatively, relevant ads can be shown to your previous web visitors as they browse through related products (or terms) on Google.
One of the benefits of a retargeting ad is that your previous web visitors get to have your brand (or product) on the top of their mind. Yes, anything they go online, they’d likely see your ads – and that pretty much increases your chances of converting them into loyal customers.
But why use retargeting ads? Well, here’s what you need to know.
If done correctly, retargeting ads could be useful to your business. It’s the ideal fit for business owners who want to boost sales, grow their brand awareness, or increase other vital conversion metrics in their business. Furthermore, you can easily record high clickthrough rates and conversion rates by using retargeting ads. With retargeting ads, online window shoppers get to see your ads – and this will, in turn, help them to quickly recognize your brand or products. In the long run, it would boost their chances of making a buying decision.
Moving on, here are some things retargeting ads will help you accomplish.
Retargeting ads is a sure way of generating a high return on investment. Since you’d be showing your ads to people who are highly interested in your product or service offering, you’ll most likely experience high conversion rates.
Google’s Ad gallery offers a simple way of creating multiple video and image ads for free. By merely choosing an image from a wide range of options, all you’ve got to do is add some texts – and there’s no need for hiring specialized skills like graphic designers.
Google Ads helps you customize your retargeting list. For instance, you’ve got the option of creating a list of people who left your website with some products on their shopping carts. If you’re not interested in this list type, you can pretty much create a list of people who spent some time viewing the products on your website.
Moving on, here are the types of retargeting ads in Google Ads.
There are two types of retargeting Ads, these are;
Pixel-Based retargeting ads help in showcasing your Google display ads to people who have previously visited your website. The display ads are shown to these people whether they have provided contact information or not. With pixel-based retargeting, your web cookies will help Google know if a customer visited your website without buying your product.
This way, a series of reaction chains will position your ads on other websites or Google search engines – and your previous visitor will get to see your ads wherever they go.
The primary benefit of this Google Ad type is that Google gets to display the exact ad that showcases the products found on the product page that the customer visited. On the flip side, it takes time and lots of effort to implement these codes on your website.
For instance, if a potential customer spends lots of time viewing a t-shirt on your website, cookies will store the information. And when the customer leaves your website for another website within the Google Display Networks, Google Ads would display an ad showcasing the exact t-shirt the visitor spent the most time on while on your website.
Aside from displaying your ads on websites within the Google Display Networks, Google will display your ads when the visitor searches for ‘t-shirts’ on the Google search engine. Although the strategy is somewhat advanced, it’s a reliable way of displaying your products or service offering to the people that would likely make a buying decision.
List-based retargeting ads are not a widely used strategy, but it produces great results. With this strategy, your target audience is the email addresses gathered from your website. The information provided, coupled with your customer’s online behavior pretty much helps you run highly controlled and customized ads.
That is, your ad is showcased only to a specific audience, and you’re quite sure of some high conversions. If you’re on a tight budget, list-based retargeting ads are arguably the best fit for you.
Let’s say a customer wants to buy a t-shirt and subscribes to your special offers email, they’d be fully informed when the company starts running t-shirt sales. However, the customer may likely want to shop around to get better deals.
Using list-based retargeting ads, you get to take advantage of the email address provided by the user to launch a specific ad campaign for that special user. This way, the user gets to know when your t-shirt sale is starting.
But what are the examples of retargeting ads? Well, here are some retargeting ads examples to help you get a full grasp of it.
Here are some retargeting ads examples.
If you search for a pair of running shoes on Nike’s website, you’ll most likely come across a series of remarketing ads.
With retargeting, you get to take advantage of Google Display Network to showcase your ads to web visitors as they navigate through millions of websites across the globe. You’d probably generate results similar to that of Nike.
If you’re a newbie in the world of remarketing, you should consider simple display ads with elements like clean text, images, and CTA buttons. These elements guide people back to your website.
By using traditional display remarketing, Spotify gets to reach people who browse other websites across the globe. Furthermore, the platform includes promotions during their remarketing.
When customers click the CTA button, they get the three free months of Spotify Premium. It’s a compelling offer for regular users who have not upgraded to the premium plan. What’s more, the free trial lowers the burden that comes with paying for the Spotify premium plan.
Remarketing ads can be used for addressing your customer’s pain points. For instance, the remarketing ads by Spotify help to connect with regular customers who are using the free plan. Furthermore, the free plan is a sure way of overcoming the price hurdle that comes with signing up on the platform.
Now you know these retargeting ads examples, you’ve got to figure out the retargeting strategies that would help you generate results.
Here comes the question – what are 3 retargeting strategies? Here’s what you need to know.
Here are three retargeting strategies that would help you generate good results.
Monitoring your customer’s behavior and targeting your visitors based on their most frequent pages helps you create hyper-relevant, personalized ads that deliver results. For instance, if a customer adds a cooking knife set to their online cart, but does not complete the purchase, it would be great to place cooking knife set ads on various websites they’d be visiting. However, if another customer buys the cooking knife set, you’re better off showing them ads for complimentary products like plates, and other kitchen utensils.
Let’s say you have a third customer who moves from the home appliances page to the wardrobe page, and finally, to the kitchen utensils pages, you’re better off serving them a rotation of all three different ads in varying rotation.
To get the most results from retargeting, you’ve got to serve the customer the right ads that fit the right stage of their buyer’s journey – and you can do that by taking a close look at their web journey.
As a business owner, you should resist the urge to be part of the few that drop a single pixel on your business website, and retarget your previous customers with the same message all the time. The worse part, you retarget the same audience – the people who visited your website in the last 30 days.
Zero segmentation! And that’s a fast way of generating little to no result.
You can segment your audience by grouping your customers into recent visitors, cart abandoners, recent bouncers, recent buyers, and lots more. This way, you get to create compelling content that appeals to each segment.
Furthermore, you’ve got to retarget your audience to reflect on the last time they visited your website. Customers who visited your website a few days ago can be retargeted with incentives like related products or rewards program benefits.
One of the most reliable ways of generating more sales is by retargeting online shoppers who are making online search queries using keywords or phrases that relate to your business. For instance, if you’re a car seller in the American Midwest, you can retarget people who make online searches using “car deals in Chicago” by using an ad that reads “discounted cars in Chicago”.
The primary difference between search retargeting and other retargeting types is that search retargeting uses a strategy that reaches people who have never visited your website before. Also, you don’t have to collect their email addresses before reaching out to them with search retargeting.
Moving on, search retargeting allows you to boost your brand reach. After all, you’d possibly connect with a wide range of customers and not your regular customer base. In the long run, you’ll most likely increase your customer pool.
Retargeting is a great way of accomplishing your business goal. To get the most out of it, you’d need a tool to monitor how your campaign is performing in the marketplace. With the right tools, you’d pretty much track your campaign, and identify what’s working and what’s not.
However, tracking your ad campaign is not an easy task – you’d need a solid tool like the PPC Signal tool. The PPC Signal tool is arguably the best ad campaign monitoring tool for digital marketers. With the tool, you’d come across various filters like Device targeting, Metrics, Keywords, and location targeting. These filters help you narrow down your campaign performance.
Here’s what the PPC Signal dashboard looks like.
For instance, if you want to boost your brand awareness, you’d have to focus on many impressions while running the campaign. The screenshot below shows you the impression of a campaign.
By merely clicking on the impressions icon, related information will be displayed on the screen – and this information is usually represented as signals. The image below shows Anomaly Detected – and it can be thoroughly explored by taking a close look at it.
To see the information represented in a graphical form, you’ve got to click the Explore Button.
The image above clearly shows your campaign performance. You’ve got to take a close look at it, and forecast how everything is going. Finally, you’d focus on what’s working, and lessen the effort that’s put into what’s not working.
There is a difference between remarketing and retargeting. Retargeting is primarily focused on re-engaging your audiences who have previously visited your website or social media profiles. Paid ads are used to reach out to these people. On the other hand, remarketing pretty much uses email addresses to reach out to previous customers who had engaged with your business.
It’s an SEO advertising technique for generating interest using users’ past interactions with the brand. Regardless of what the interaction may be, you reignite the user’s interest using retargeting.
Retargeting ads are a way of showcasing targeted ads to potential customers who visited your business without taking an action. The action could be purchasing a product, filling out a contact form, downloading a file, or anything in-between.
Facebook retargeting ads allow business owners to reconnect with potential customers who have interacted with their brand. The interaction could be either on or off Facebook. The potential customers could be people who have shared their business address with the company, followed the company’s Facebook page, or interacted with the Facebook page in any way.
Retargeting is not expensive when compared to other traditional marketing models, and you’re sure of getting more results. After all, you’d be showcasing your brand to people who are already familiar with your business.
To get the most out of retargeting, you’ve got to opt for an effective monitoring tool – and that’s where the PPC Signal tool comes into play. The PPC Signal tool is arguably one of the best marketing tools to help you keep a close eye on your marketing campaigns. This will, in turn, help you identify what’s working and what’s not.
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