What’s a Key Benefit of Responsive Display Ads?

Google Ads understands the headache that can come with creating a bunch of different-sized display ads to ensure that your PPC campaign has maximum reach. So, they came up with Responsive Display Ads.

Responsive Display Ads are a way to create an unlimited amount of display ad formats with minimal work. You are responsible for uploading assets like images and text, and Google Ads uses machine learning to create converting ads out of your inputs.

Responsive Display Ads adapt your assets to fit into any position, and they use performance history and context clues to create ads and bid on auctions that convert. Doing so ensures that your ad finds the right target audience. By being able to display anywhere, including sites that use only text ads, your reach is seemingly limitless.

Expanded reach is just one answer to the question, “What’s a key benefit of Responsive Display Ads?” There are several other key advantages. The ads optimize your creative assets and free you up to focus on metric-driven aspects of your campaign. You can also incorporate dynamic remarketing into responsive ads for optimal advertisements.

Optimizing Your Assets

For each Responsive Display Ad, you can upload a myriad of marketing assets. These include 15 images, five logos, five 90-character descriptions, five 30-character headlines, and one 90-character long headline. You can also upload videos via YouTube.

Responsive Display Ads’ ability to form combinations of your assets and test them on various users is one answer to the question, “What’s a key benefit of responsive display ads?” It lets you focus creativity on the individual assets without having to worry so much about context.

The benefits to Google Ads deciding which assets display and where are they have a ton of data to inform these decisions. Google Ads can test out many combinations to find which ones work, and they can test many audiences to discover which ones convert.

The best piece of advice you can follow when uploading assets is to upload as many as possible and cover your bases. That means you should upload all 15 images available. It also means you should include at least one landscape, one portrait, and one square photo. You can learn about responsive display ad specs so that you better can use it in your ad.

By uploading as many assets and as many subtypes of each asset type as you can, you give Google Ads more to work with when creating effective ads for you. Even if you are unsure about a particular asset, the worst thing that can happen is Google Ads will not use it. At best, it ends up being your performance driver.

Freeing You Up to Focus on Metrics

Another answer to “What’s a key benefit of Responsive Display Ads” is they free you up to focus on metrics. You no longer have to focus on designing ads, just assets.

You can focus your efforts on making sure your Responsive Display Ads do what you intend for them. If they are not driving your key performance indicators, perhaps it is because you need different assets, but at least you know that it is not an issue of reach.

If you see that you are not getting as many clicks or conversions as you need, it could be because you need to change your bidding strategy.

Another thing you might notice is your ads that include videos, or any particular asset, perform the best. Play to your strengths. If your text-based ads drive the most conversions, focus on your text-based assets like headlines and descriptions.

Combining different marketing tools available from Google Ads will eke out the most from your Responsive Display Campaigns. Using the You can also use feeds to target people who have Performance Planner to plan out your budgeting and keywords is essential. visited your website before specifically.

Dynamic Remarketing With Responsive Display Ads

Combining Responsive Display Ads with Dynamic Remarketing feeds is an unparalleled combination in the PPC advertising world. Use Dynamic Remarketing feeds to show people ads with products tailored specifically to them. Combining feeds with the native advertising of Responsive Display Ads is a winning combo. Ads that are both dynamic and responsive are sure to drive your performance metrics.

Remarketing is the process by which an ad looks at information about the user and substitutes elements of the ad for elements more specific to that user. Specifically, the ad looks at whether they have been to your website before. If so, it also checks what they looked at on your website.

You have seen remarketing at work before. Have you ever looked up a product or service, checked out a few websites that offer it, and then noticed it advertised all over your social media feed? That is a result of dynamic remarketing.

To make your responsive display ads dynamic, you need to create a feed of all of your products within Google Ads. A feed is a .csv file that includes each of your products, with information like IDs, images, and prices. Conveniently, Google Ads provides template .csv files for different types of businesses.

While dynamic remarketing is possible with most display and search ads, its incorporation into native display ads is what’s a key benefit of Responsive Display ads Being able to target people based on the history of your website with native ads optimized to convert is sure to boost your PPC campaign.

FAQs

What’s a key benefit of Responsive Display Ads?

There are two correct benefits of Responsive Display Ads. First, They automatically create ads that serve all ad slot sizes and the second is that You can upload your creative assets.

The benefit of responsive ads is that the creatives are created automatically.
Another benefit of responsive ads is that you can upload your own creatives.
Responsive Display Ads give you the ability to upload your own assets and create ads that serve in all ad slot sizes, into both native and non-native inventory.

Wrap Up

Knowing what’s a key benefit of Responsive Display Ads should be enough to get you using them. While standard Display Ads give you more control, Responsive Display Ads give you significantly more reach. Beyond ensuring that your assets make it in front of your target audience, Responsive Display Ads also make sure that they are in their optimal combination.

Not having to do any of this legwork frees you up to focus on how your ad is performing. The native advertising offered by responsive display ads is sure to pique your target audience’s interests and turn them into conversions.