It’s no secret anymore:
Technology innovations have boosted online advertising growth big time.
However, along with its popularity, online advertising has also become immensely competitive — which has encouraged advertisers to develop new strategies in ad development.
So, how do you truly stand out in this crowded industry?
By adopting the most recent strategies and mastering how to make an effective search ad copy while developing a kickass ad campaign.
We’re here to lead you through steps on how to create a stunning ad campaign and start reeling in your coveted customers.
When it comes to tips for good search ad copy, the most important one to keep in mind is:
It must be memorable.
This is why we’re here, first and foremost, to show you how to create memorable search ads, in order to produce effective and prosperous results.
But what is the real trick through all this?
Practice.
By implementing these tips for good search ad copy, you’ll be teaching yourself how to manage them fluidly and naturally in your everyday marketing routine.
One of the most straightforward yet important strategies for creating memorable ad copy is simplicity.
Simple, right?
Capturing a general idea in an easily digestible manner not only makes for an effective ad, but it offers a better chance of appealing to a wider audience.
And let’s be honest:
Long, monotonous text ads are the worst.
By keeping your copy simple and appealing, you’re well on your way to creating a great ad.
Think about it. What can possibly help you stand out from your competitors?
Out of all the ad copy strategies and tips, this one demands the most amount of research and personalized planning.
Show your potential customers why your business is the best choice. Offer statements that ensure readers you’re the best option available.
Sure, this may seem obvious, however, it’s paramount to conversions.
Humans are bombarded with advertisements almost every minute of every day.
This makes attention-grabbing headlines vital to ad campaign success.
So, while creating your killer headline, make sure your headline:
Consumers love a good bargain.
Make them an offer that encourages them to keep coming back for more.
Think: free shipping, free trials or a bundled package.
By offering something of true value, you’ll undoubtedly increase your ad’s CTR.
Customers are far more interested in the benefits they’ll receive from your services than what you actually do. So, feed into this interest by including the benefits your service or product provides.
If you’re looking how to make effective search ad copy, you’re essentially searching for a way to convince your potential customers they want what you have.
Align the benefits with your customer’s needs and you have yourself a winning ad.
As we mentioned earlier, ads are everywhere. Stand out by offering something different, while adding a sense of urgency.
Design your ad copy to look like news that wants to help your customers rather than sell them something.
Goal setting is vital in every step of the advertising process, just as it is in your business.
Set your goals while considering:
Highlighting these priorities will help run your advertisement in a more targeted and effective manner.
Also, determining what metrics to measure will also help you run a successful goal setting strategy ad campaign.
People are scared of losing money.
So, it’s your responsibility to alleviate these fears. Start by offering them a risk-free guarantee – this tells them there’s no risk and nothing to lose by purchasing your product.
Do this, and consider your conversion rate increased.
A PPC ad is expected to offer a CTA.
However, a successful ad doesn’t just offer any call to action.
An effective call to action must:
Include a straight-forward and alluring CTA as one of your ad copy strategies and you have yourself an awesome ad.
Can we encourage this enough?
Coax your readers to move forward with your offer immediately by creating a sense of urgency. This feeling is necessary for conversion.
You can do this by making your offer time-limited. This will encourage your viewers to buy before they become distracted by their own lives.
No one will buy into your ad if you haven’t proven to them that you’re trustworthy.
Plain and simple.
This is one of the toughest barriers to online marketing and businesses, and therefore one of the most valuable strategies for creating memorable ad copy.
Luckily, it’s also easily solvable. You can overcome this looming trust issue by adding testimonials to your ads. This will help potential customers feel more comfortable and reassured of your product or service.
Great visuals gain clicks, every time.
Add high-quality images and videos that describe your product’s features and benefits. This will help to engage readers’ interest while offering a humanistic and personalized approach to your ad copy.
However, whatever you do, make sure the quality of the graphic is top-notch. Quality visuals represent a quality business.
Don’t forget to add your company’s contact information. The presence of a contact number shows that the business has a physical presence, which is vital for customer trust.
If your content or products don’t align with customers’ needs, you’re wasting your time.
Every aspect of the brand image should resonate with your target audience to build a meaningful (and prosperous) relationship.
Understand your customers, keep them engaged, and make it clear as to why they need your product.
Don’t put all your hopes in one ad.
By making several ad copies and testing each one for performance rates, you’ll give your ad campaign a better chance of succeeding.
Testing can be done on different parameters:
Run the ad copy that does the best in your performance tests.
There are tons of tips for good search ad copy that you can follow.
As ad campaigns for marketing strategies become more commonplace, the number of available guides also increase. However, the most important tip is to create a strategy that works for your specific product or service and target audience and stay up-to-date.
The more you implement newfound strategies and ideas into your campaign and test the results, the more likely your ads will succeed.
All you need now is the sound of a starting gun.
How much did you enjoy this article?
We will help your ad reach the right person, at the right time
Actionable insights discovered for you. Now you can do more in less time.
PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.
Frequent audits will help you optimize your PPC campaign for success.
Visualizations give you the ability to instantly grasp the insights hidden in your numbers.
Experience the new revolution in reporting … click your way to insights, don’t scroll.
Calculate the number of combinations in your PPC campaign. It may surprise you.
Related articles
Here are some brand story examples. With these examples, you'd draw some inspiration to help you create a story for your brand.
Discover marketing secrets from these brand awareness campaign examples. Also, you get to see the right tool to help you monitor your PPC campaigns.
Click to learn the secret to growing your sales with PPC for small businesses. Also, we’ll take you through the benefits of PPC for small businesses.
