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Extracting reliable and actionable insights into qualitative data, such as keywords, is easier said than done.
You can easily get overwhelmed, especially if the data is complex and bulky. It would help if you had a tool that can pore through the qualitative data for low-hanging insights.
This is where a Word Cloud generator comes in.
A Word Cloud generator uses simple text analysis to help you visualize and summarize qualitative data, such as customer feedback and search terms.
So how can you access a word cloud generator?
Google Sheets lack a Word Cloud generator. The other readily available option is to purchase a Word Cloud application.
You don’t have to do away with Google Sheets for other expensive tools. You can supercharge it by installing third-party add-ons to access an easy-to-use Word Cloud Generator.
In this blog, you’ll learn the following:
Before delving right into the how-to guide, let’s address the following question: what are Word Clouds?
Word Clouds are graphical representations of the frequency of qualitative data, such as keywords or customer feedback.
The visualization design gives greater prominence to words that appear more frequently in a source text. The larger the word, the higher its frequency.
You can use the chart to perform exploratory textual analysis by identifying words that frequently appear in a set of interviews, documents, or other text. Also, you can use it to communicate the most salient points or themes in the reporting stage.
Extracting reliable insights from qualitative data sets, such as keywords, should never be an Achilles’ heel for you. Keep reading because we’ll address the following question: when should you use Word Clouds?
Word cloud visualization is critical for digital marketers, especially when they’re on the hunt for profitable keywords.
Check out the benefits of Word Clouds below.
You can use the chart to understand your audience’s feelings about a topic/situation. Besides, you can leverage the chart to summarize data-driven views. The chart can help you summarize the market feedback using first-hand data.
You can easily get live feedback from your audience in real-time.
The chart can help audiences feel part of your data story.
The Word cloud is incredibly engaging and visually appealing to a whole range of audiences. The chart can be an icebreaker or an entry point for a topic of discussion.
Our brains process content with images 60,000 times faster than texts and numbers. This provides a logical rationale for using the Word Cloud generator to analyze your textual data for actionable insights.
Keep reading because we’ll address the following in the coming section: how to use Word Clouds for keyword analysis.
Data-driven marketers know keyword research and analysis are the backbones of a profitable and engaging digital marketing effort.
Yes, you read that right.
Whether you’re looking to implement a new campaign, improve an existing one, or better align your various digital marketing efforts for consistency, pay-per-click (PPC) or SEO keyword analysis is step one.
This holds for your SEO and link building and paid search ads. But understanding your audience and the various ways they search for and find your brand (or your competitor’s brand) is an ongoing, full-time task.
While it’s most important to write high-quality content, keep in mind to use keywords relevant to your topic.
A Word Cloud generator can help you keep track of these keywords within your text.
Besides, it can instantly uncover profitable keywords for your content. You can also gain insights into how Google and other search engines will likely process and assess your content.
Also, you can use a Word Cloud generator to gather insights into competitors’ websites. So, if you want to find out what your competitors focus on in their SEO and content, create a quick word cloud.
The visualization is not only a quick way to visualize the message your content (or that of a competitor) is conveying, but it also gives you a broad idea of how search engines will rank your marketing content, such as blogs or YouTube videos.
The table below has keywords with their corresponding impressions, clicks, and conversion. Can you point out profitable words by looking at the table?
| Keyword | Impressions | Clicks | Conversions |
| Buy Best Watch | 500 | 300 | 100 |
| Trending Watch | 600 | 250 | 50 |
| Watch online | 800 | 600 | 300 |
| Online Sale on Watch | 300 | 150 | 70 |
| Latest Watch | 900 | 700 | 500 |
| Best Watch To Buy | 1000 | 900 | 450 |
| Watch With Bands | 100 | 40 | 10 |
| Black Watch | 1200 | 800 | 650 |
| Digital Watch | 900 | 700 | 500 |
| Watch With GPS | 300 | 200 | 90 |
| Watch With Wifi | 200 | 150 | 80 |
| Watch With Bluetooth | 100 | 70 | 8 |
| Executive Watch | 500 | 385 | 500 |
| Digital Watch | 600 | 400 | 200 |
| Online Black Watch | 700 | 500 | 100 |
| Sale on Watch | 800 | 600 | 150 |
| Watch Comparison | 80 | 20 | 1 |
Notice the difference after visualizing the data above using a Word Cloud generator. You can segment the Tag Clouds based on metrics, such as impression, clicks, and conversions, as shown below.
The keywords above are segmented based on impressions. The most prominent words have substantial impressions.
The keywords above are segmented based on clicks. The most prominent words have substantial clicks.
And this implies if you incorporate them in your blogs, Google Ads campaign, or YouTube content, you’ll drive substantial traffic.
The keywords above are segmented based on conversion actions, such as purchases, sign-ups, or downloads. The most prominent words have substantial conversions.
And this implies if you incorporate the keywords from a Word Cloud generator in your blogs or Google Ads campaign, you’ll drive conversions.
Keep reading because we’ll address the following in the coming section: how to generate a Word Cloud.
Google Sheets has inbuilt charts you can use to extract answers from your data.
However, you’ll never find a Word Cloud generator in Google Sheets for your textual data analysis. The most viable option available for you is installing a particular third-party add-on (we’ll talk about later) to access ready-made and visually appealing Word Clouds.
You don’t need to do away with the Google Sheets in favor of other expensive tools.
We recommend you try the ChartExpo add-on for Google Sheets because of the reasons listed below.
ChartExpo does not require coding or programming skills, unlike other data visualization-based add-ons. It has an ultra-friendly user interface (UI) for everyone to use.
The Word Cloud generator comes pre-loaded with over 50 advanced charts to offset the missing ones in Google Sheets. Use ChartExpo to produce Tag Clouds that are incredibly easy to read and understand.
How to generate a Word Cloud in Google Sheets should never be time-consuming. Use ChartExpo to overcome this. You’ll learn more about the Word Cloud generator in the next section.
ChartExpo comes as an add-on for Google Sheets.
Essentially, it turns your Google Sheets into a usable data visualization tool capable of creating visually appealing Word Clouds.
The premium Word Cloud generator comes with a 7-day free trial period.
The key benefit of ChartExpo is the fact that it produces charts that are easy to read and interpret. More so, it allows you to save charts in the world’s most recognized formats, namely PNG, PDF, and JPEG.
| Keyword | Impressions | Clicks | Conversions |
| Buy Best Watch | 500 | 300 | 100 |
| Trending Watch | 600 | 250 | 50 |
| Watch online | 800 | 600 | 300 |
| Online Sale on Watch | 300 | 150 | 70 |
| Latest Watch | 900 | 700 | 500 |
| Best Watch to Buy | 1000 | 900 | 450 |
| Watch With Bands | 100 | 40 | 10 |
| Black Watch | 1200 | 800 | 650 |
| Digital Watch | 900 | 700 | 500 |
| Watch With GPS | 300 | 200 | 90 |
| Watch With Wi-Fi | 200 | 150 | 80 |
| Watch With Bluetooth | 100 | 70 | 8 |
| Executive Watch | 500 | 385 | 500 |
| Digital Watch | 600 | 400 | 200 |
| Online Black Watch | 700 | 500 | 100 |
| Sale on Watch | 800 | 600 | 150 |
| Watch Comparison | 80 | 20 | 1 |
To Get Started with the Word Cloud generator in Google Sheets, install the ChartExpo add-on from the link, and then follow the simple and easy steps below.
How to generate a Word Cloud Chart in Google Sheets does not have to be complex. Our Word Cloud generator (ChartExpo) makes the whole process seamless and easy.
You can easily fish for brand names and keywords for your PPC campaigns or SEO content.
A Word Cloud generator can help you extract a lot of insights from qualitative data, such as keywords.
Poring over text to develop themes from research takes time. Use a Word Cloud generator to save time in your keyword analysis and other tasks.
Visual representation of data tends to impact and generate interest amongst the audience. It may stimulate more questions than answers for your client, but that’s often a good entry point to the discussion.
Word clouds can allow you to share back results from research in a way that doesn’t require an understanding of the technicalities.
Remember, a Word Cloud is a picture made from a piece of text. It’s generated using an algorithm that removes common language and then measures word frequency.
The chart gives you the ability to input cut and pasted text, then manipulate the images created via color, font, and overall effect. By giving you a different view of their reading, word clouds can provide deep insight into your qualitative data, such as keywords.
A Word Cloud is a picture made from a piece of text. It’s generated using an algorithm that removes common language and then measures word frequency.
Word Clouds are a powerful way to visualize your audience’s views and opinions regarding a topic, such as your brand.
Yes, Word Cloud generators are widely used in the digital marketing circles, especially during keyword analysis. Digital marketers use the Tag Clouds to create super-relevant content and ads for their audiences.
In recent times, the tool is widely used within educational institutions to stimulate creativity and engagement in learning.
A Word Cloud generator can help you keep track of the keywords you use in your ad campaigns or SEO content.
Besides, it can instantly uncover profitable keywords for your content. You can also gain insights into how Google and other search engines will process and assess your content.
A Word Cloud generator uses simple text analysis to help you visualize and summarize qualitative data, such as customer feedback and search terms.
So how can you get hold of a tested and proven Word Cloud generator?
Google Sheets lack a Word Cloud generator. The other readily available option is to purchase a Word Cloud application.
You don’t have to do away with Google Sheets for other expensive tools. You can supercharge it by installing third-party add-ons to access an easy-to-use Word Cloud Generator.
We recommend installing third-party apps, such as ChartExpo, into your Google Sheets to access ready-made and visually appealing Tag Clouds.
ChartExpo is an add-on with insightful and easy-to-interpret Word Cloud Charts, plus different more visualization designs. You don’t require programming skills to visualize your data using the application.
Sign up for a 7-day free trial today to access ready-made and visually appealing Word Cloud Charts for your data story.
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