Why Google Analytics is Important for Digital Marketing Professionals?

When it comes to analyzing web data, Google Analytics is pivotal for digital marketing professionals. This web analytics service enables business users to assess a large assortment of web data, including:

• Web Traffic Sources: Google Analytics helps digital marketing professionals find out where website visitors are coming from so they can tailor their business efforts accordingly.
• Visitor Demographics: With Google Analytics, digital marketing professionals can gain unparalleled web visitor insights — something that may enable these business users to develop localized web marketing campaigns.
• Page Views: Which web pages are generating substantial interest from visitors, and which ones are not? Google Analytics enables digital marketing professionals to understand which web pages are hitting the mark with readers, and which pages may need to be improved.
• Bounce Rate: Will a website visitor advance beyond the first page of a website? Thanks to Google Analytics, digital marketing professionals can assess a website’s bounce rate any time they choose.
• Traffic Flow: Are visitors getting to a website via desktop, laptop, smartphone or tablet? Google Analytics ensures digital marketing professionals can evaluate web traffic flow effectively.

Clearly, Google Analytics helps digital marketing professionals analyze large collections of web data and gain deep insights into website visitor patterns and behaviors. The service delivers a variety of benefits for digital marketing professionals, including:

• Simple to Use: Google Analytics is designed for digital marketing professionals of all skill and experience levels. It boasts a user-friendly interface, and as such, digital marketing professionals typically can start using Google Analytics in minutes.
• Available for Free: Digital marketing professionals won’t need to rework their budgets to incorporate Google Analytics into their everyday efforts. Instead, Google Analytics is available for free, which makes the service a viable option for digital marketing professionals at companies of all sizes and across all industries.
• Comprehensive Web Insights: For digital marketing professionals who want to transform an ordinary website into an exceptional one, there may be no better option than Google Analytics.

Let’s not forget about the dashboards provided by Google Analytics, either. These dashboards visualize web insights like never before and can help digital marketing professionals take their web campaigns to new heights.

A Closer Look at Google Analytics Dashboards

Google Analytics dashboards empower digital marketing professionals to maximize the value of the web data at their disposal — without exception. Digital marketing professionals can set up Google Analytics dashboards to evaluate any web data they choose, any time they’d like.

Meanwhile, Google Analytics dashboards are customizable, guaranteeing that business users can review timely, relevant web insights with ease. For digital marketing professionals who want to review web insights on the go, Google Analytics dashboards are accessible on mobile devices.

The dashboards will maintain their appearance on any device, enabling business users to assess web insights quickly and effortlessly. In addition, digital marketing professionals can export Google Analytics dashboards into a PDF report.

The export process is fast and simple to complete, and after it’s done, business users can share the insights contained within Google Analytics dashboards in a standard PDF report format.

The Problem with Google Analytics Reports

Digital marketing professionals demand the latest and greatest reporting technologies, and for good reason. With these technologies, digital marketing professional can assess web insights and explore ways to help a company bolster its website traffic, web marketing campaigns and much more.

Although Google Analytics provides digital marketing professionals with state-of-the-art dashboards to help them evaluate web insights, the service offers PDF reports that pale in comparison.

PDF reports highlight the information contained within Google Analytics dashboards. But for business users who want the interactive of Google Analytics dashboards from any location, at any time, PDF reports probably won’t suffice.

Today’s digital marketing professionals require top-notch reporting capabilities, particularly when it comes to Google Analytics. Soon, PPCexpo will offer a service that enables digital marketing professionals to enjoy the interactivity of Google Analytics dashboards in a report format.

Our new service, dashboard in a file, empowers digital marketing professionals to export Google Analytics dashboards into visually appealing and reader-friendly interactive PDF (iPDF) reports. It also allows business users to create custom interactive PDF (iPDF) reports even if Google Analytics dashboards have yet to be created. Stay tuned for updates about dashboard in a file.