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Facebook advertising often takes a backseat to Google Ads when it comes to conversations about paid online marketing. However, it’s important that you do not make the mistake of undervaluing the impact of Facebook Ads because of this.
Facebook has around 1.5 billion users active each day. These users spend over 50 minutes a day between Facebook, Messenger and Instagram (acquired by Facebook in 2012). These are staggering numbers that entice a large majority of marketers to regularly use Facebook as a primary advertising channel.
That said, with this large majority comes ample competition. Couple this with Facebook’s news feed algorithm that places paid content behind posts from family and friends, and you have a pretty challenging advertising space. So, if you want to make the most of this advertising channel, you need the right tools to produce meaningful results.
Facebook Ads Manager is arguably the most popular answer to these obstacles. This is the primary management tool for Facebook Ads. It allows you to set up, manage and report on your Facebook campaigns. If you’re new to advertising on Facebook, this tool may seem a bit overwhelming at first.
This article will explain where the ads manager is on Facebook and how to use it to run more profitable campaigns on this social media platform.
Let’s get started.
In this first chapter, we’ll cover the very basics of the Facebook Ad Manager. Some of this information you may already know, such as where is the Ads Manager in Facebook, but having a quick refresher will help you understand the more detailed parts of this guide.
The Facebook Ads Manager is a free tool offered by Facebook that allows users to design, manage and edit campaigns on the platform. It has a long list of features, settings and other options that you can use to create new campaigns from scratch or edit existing ones. With the Facebook Ads Manager you can:
Essentially, this is the all-in-one tool for managing your Facebook Ads strategy. Whenever you want to make a change to your Facebook advertising, this is the first place that you go. You should use this tool whenever you want to:
Let’s suppose you have a business named “PPC World.” You can get to the main page of the manager by going to business.facebook.com. You should already see your Facebook business page at the top of the page, as well as in the left sidebar. If you manage multiple business accounts, you can use the sidebar to change which page you’re viewing.
In this left-side menu, you’ll also find the “Ads” option, which will open the Facebook Ads Manager.
If you haven’t created any ad campaigns with Facebook yet, you may be brought to the following screen. If this is the case, press the link below that reads “Show more details in Ad Manager.”
After clicking this link, you should finally arrive at the Facebook Ads Manager.
The opportunity to manage your entire Facebook advertising strategy from one tool is very efficient, but all of the options and features can make the Facebook Ads Manager feel a little overwhelming to newcomers.
This section will break down what all of the buttons, knobs, and switches do and how you can use this control panel to optimize your Facebook ad campaigns.
At the top of the dashboard, you’ll see Campaigns, Ad Sets and Ads split across the screen.
These three sections reflect different levels of your ad strategy. The campaign level is the broadest, while ads is the most specific. These options work by allowing you to essentially zoom in and out of your strategy. You can make a broad, campaign-level change, or tweak a specific ad.
Here’s a more detailed break down of these three levels:
Beneath the campaigns, ad sets and ads bar, you’ll find the options to create, duplicate and edit your ads. There is also a drop-down menu for “More” actions. This is where you will add or alter existing campaigns.
Create: This button is hard to miss because it is highlighted green. When you click the Create button, you’ll start the process of creating a new ad for your business.
Duplicate: If you have an existing or old Facebook campaign, ad set or ad that you want to reuse, you can duplicate it. This is great for forming a new strategy without starting completely from scratch. You may have settings or audience targets that are already proven effective.
Edit: At the ad level, you can use this function to change certain parts of your ad creatives, like the headline, description text, image, call-to-action, etc. It’s important to note that when you make a change to an ad, Facebook’s review system may have to re-review your changed message. Plus, your data will have to restart.
More: Under the “More” menu, you’ll find options to delete campaigns permanently. You can also create automated rules for your ads that set certain parameters and thresholds for when and where your ads appear. When you want to export or import details to and from your Facebook Ads Manager account, you will also use this menu.
As you start to create Facebook ads, the big gray space in the Manager tool that is currently empty will begin to populate with your campaigns and their individual data. This will essentially provide you with a current status report of all of your campaigns. With this reporting table, you can monitor performance at a quick glance.
The tabular view will show you the name of each campaign, the delivery method, your bidding strategy and budget. You’ll also see the results of this campaign, such as its reach, impression and more. You may have to scroll to the side to see all of the available metrics.
You can filter the metrics and data shown in this report with the options highlighted below.
Columns Performance: Changing this option will allow you to check the performance of your campaigns based on different filters, such as delivery, engagement, video engagement, app engagement, etc.
Breakdown: With this option, you can display ads based on delivery method, ad schedule and other actions.
Reports: You may want to export these reports elsewhere, like to Google Sheets or Microsoft Excel. This makes the performance reports easier to share with stakeholders, clients and/or team members.
So far, we’ve covered all of the primary menu options. Now, we’ll look at some of the buttons along the sides of the screen, starting with the bottom left.
Business Notifications: The bell icon will show you any current notifications that your business Facebook pages have, so you won’t miss a customer interaction, message, etc.
Search: Need to find a specific campaign or ad? This search bar lets you look for it. This is very handy if you have a particularly large Facebook Ads account with several campaigns running at once.
Help: Need some extra assistance, tips or answers to frequently asked questions regarding Facebook Ads? This is your section. You’ll also find a glossary of ad terms.
Expand: This will expand this left-side menu bar.
X: You can close the Facebook Ads Manager with this button.
Charts: Having a tabular view of your Facebook advertising data is nice, but it can be difficult to see what’s really going on behind all these numbers. The Charts option allows you to display the information visually, which can make it easier to really understand how your performance is trending and whether it is increasing or decreasing. This is much faster than manually analyzing the numbers row by row and column by column!
Edit: This is another way to edit the different sets of ads and campaigns you have.
History Of Changes: The last button in this lineup allows you to see a history of changes for the ad, ad set or campaign that you have selected. This is helpful if you’ve made recent changes that have been ineffective and you would like to revert back to the selection’s previous version. If you’re working with a team, being able to see a history of changes means you can better track who is doing what and when.
Finally, you have the options in the upper-left part of the screen.
Business Home: Clicking the home icon will take you back to your Facebook Business page and will leave the Facebook Ads Manager.
Business Tools: This button opens up a number of shortcuts to other Facebook Business solutions, like Audiences, Commerce Manager, Events Manager and others. You can also access your business settings and billing information from this menu.
Account Overview: This is a very important button to be aware of. When you don’t have time to look at the entire reporting table mentioned earlier, the Account Overview report will give you a quick glimpse at your most important metrics, like your reach, amount spent and impressions. You can also look deeper and see the results by age, gender and/or hour of the day.
Campaigns: When you are done looking at your Account Overview, pressing the “Campaigns” button below it will return you to the main Facebook Ads Manager page.
Your Facebook Ads Manager is barren right now because you haven’t created any campaigns or ads. Let’s change that! In this section, we’ll look at how to use the Facebook Ads Manager to create new campaigns and ad messages.
To get started, press the green “+ Create” button that was mentioned earlier.
The first thing that you’ll be asked is to choose a campaign objective. Facebook Ads will show you a list of possible objectives and allow you to pick the one that best suits your advertising needs. These objectives are grouped into three categories:
Once you’ve selected an objective that aligns with your overarching organizational goal, click continue.
Next, you’ll need to name your campaign. This is a very simple step. The only word of advice is to be specific with your name. Avoid generic titles like “business campaign” or “campaign 1.” As your Facebook advertising strategy develops and you create more campaigns, it will be hard to tell them apart if they all have generic titles. Each campaign should be named based on its intent or objective.
You can also add a name to your ad set and ad. This is optional and can be changed or entered later.
Facebook Ads gives you the opportunity to test your campaigns against one another. This is known as A/B testing. By comparing two campaigns with one another, you can better understand which strategies provide the best possible results.
Essentially, this option allows you to post several campaigns simultaneously. Facebook Ads will show each one equally to target audiences. Then, you can see how the results of each variation compare. The best and most accurate A/B test results come when the ads only have one variable changed.
For instance, you may publish the exact same ad message, but with two different headlines. This enables you to test which headline is more effective and enticing to audiences. When you test more than one variable, it becomes impossible to tell which change is causing a difference in performance.
You can choose whether or not to turn campaign budget optimization (CBO) on or off. CBO is a Facebook Ads tool that automatically manages how your budget is spent. It does not cause you to spend more on Facebook Ads. Instead, it takes the budget that you’ve already entered and then distributes it in real-time to ad sets and ads with the best opportunities and performance at the given moment.
Campaign budget optimization saves you a lot of time because you don’t have to meticulously make bid adjustments yourself. Plus, in most cases, it is more efficient at spending your budget than your manual changes.
If you decide to turn on the CBO feature, you’ll be given two options to set your budget: daily and lifetime.
These options allow you to choose an overarching campaign budget, instead of designating ad spend to each individual ad set. The amount to set can be applied daily or for the entire lifetime of the campaign.
When using the campaign budget optimization tool, you need to tell Facebook how to best spend your money to produce the results that your business wants. This is known as a bid strategy.
For example, if you were running a brand awareness or reach campaign, you may opt for a “Lowest cost” bidding strategy that would help to stretch your budget as far as it can go and maximize your impressions and reach.
Think critically about which bidding strategy best fits with the size of your budget, as well as the goals of your advertising strategy.
Timing is everything in marketing and advertising. When you can approach potential customers with marketing messages at the perfect time, success is almost guaranteed. Conversely, when it isn’t the right time, it’s incredibly difficult to draw attention from audiences.
Ad scheduling allows you to set the specific hours and days of the week that your ads appear in front of audiences. Again, there’s a performance element at play with ad scheduling. You want your ads to display when audiences are active and receptive to ad offers.
If your campaign goal is to drive direct messages, your ad schedule should align with your active business hours to guarantee that someone is available to receive and reply to those messages.
Now you have to give a name to your ad sets.
This is another automation feature that uses Facebook’s algorithms to produce the best results. Instead of optimizing your budget, dynamic creative works by automatically publishing ad messages that it determines will best suit the audience.
As the advertiser, you provide multiple options for all of the creative ad elements (images, headlines, descriptions, videos, etc.). Dynamic creative will begin running ads that it automatically generates using different combinations of these elements. As time goes on, the system uses performance data to better understand which combinations are most effective and to what types of audiences.
If this is your first time using Facebook Ads, you should leave this option off for now. It’s important that you create your own ads and make manual adjustments over time because it will give you an understanding of what sort of messages resonate best with your audiences. This is information that can be used in all of your marketing materials.
This is a fairly straightforward part of the process. You need to select a time for your campaign to start. This will dictate when audiences will begin to see your ads. You can also set an end date. This is optional and can be left alone if you want your campaign to run indefinitely.
You can control how much of your budget each ad set uses by creating a spending limit. This is an optional step where you enter a daily minimum and maximum. It’s worth noting that there may be days when your ad spend is less than the minimum. However, Facebook Ads will never spend more than your maximum spending limit.
You need to create an audience to let Facebook Ads know who you are trying to target.
There are two options when creating a new audience:
When you select this option, you’ll see a lot of settings, boxes and other choices. It can be a lot to take in at once.
Here’s how to make sense of all of these settings. First, you need to select the source. This will most likely be your own business page. Next, choose the locations of your audience. You can search for specific regions or countries.
Then, you need to select the audience size. This is decided by a slider that expresses the percentage of people in the target locations that you want to target. The lower the percentage, the more precisely similar your lookalike audience will be. By increasing the percentage, you target broader audiences.
As you move the sliders, you can see the estimated number of people that your ads can reach.
You’ve selected your locations with the lookalike audience function, now you need to set how strict you are about these locations.
The default option is “People living in or recently in this location.” This will target people in the direct area and those that visit frequently. This is good for ensuring that you don’t miss out on business from nearby areas. Alternatively, you can choose to only target people living in the location, or people that don’t live, but frequently visit the area.
For some businesses, it makes sense to choose the “people traveling in this location.” These are people in your target location, but who typically live over a hundred miles away. A restaurant, for instance, would find this option useful for attracting tourists and out-of-towners that may not know where to eat in the area.
After location, the next targeting options to tackle are age and gender. You can select the age bracket of the audience that you want to target:
Then, select whether you want one or all genders.
This is where Facebook Ads separates itself from other forms of online advertising. It moves beyond simple demographic targeting (age, gender, location, etc.) and allows you to further specify your audience by behaviors, deeper demographics, interests and more.
This is where you can really get creative with your targeting and align these settings to match your ideal customer profile.
This is a straightforward step where you can select the language of your audiences.
In advertising, placements are where your ads actually appear. With Facebook Ads, you have a few placement options that include Facebook, Instagram, Messenger or the Audience Network. Your ads may only appear on some of these places, depending on which ad objective you chose at the start of this process.
Your choice is between automatic placements and manual ones. If you elect to allow Facebook Ads to control your placements automatically, then the system will try and make the most out of your budget, which should yield the best results.
If you go the manual placements route, you will have to select which platforms that your ads run on.
You need to select whether you want your ads to appear on some or all device types. Typically, the recommended strategy is to run ads on all devices because this maximizes your audience. However, you may have ad messages that are specific to a mobile audience or connect to content that is best viewed on a desktop computer.
This is another budget-related setting that will help you control your costs. Cost control enables you to set how much you’ll spend on a specific goal or objective. When you have multiple goals in your Facebook Ads account, this setting lets Facebook’s automated tools know which goals are most important to you.
There are two more quick options. You need to set a name for your ad and select which page that this ad will be for. This is only relevant if you manage multiple Facebook pages.
Under the ad setup menu, you can set options related to the type of ad you’ll publish. Are you creating a single image or video ad, or a carousel that scrolls through multiple assets? There are also options for how a video will display in full-screen when viewed with a mobile device.
At long last, you’re at the part of the process where you create the ad itself. This is where you will add images and other media, craft text and create a headline.
Remember, creating the perfect ad message is both an art and a science. Try your best to create an ad that is compelling, creative and produces results (that’s the art part). You probably won’t get the recipe right the first time, but you can look at data and A/B test results to improve your messages overtime (the science).
Once you’ve finished developing the creative assets for your ad and you’ve entered them into their respective places, you can go ahead and click to see a preview of the ad.
If everything looks acceptable, then you are all set to publish your ad. You can find the green highlighted “Publish” button at the bottom of the page.
Facebook Ads is not free, which means you will have to set up your account’s billing information before your campaign can officially go live. First, select the account country, currency and timezone.
Once you press continue, you can enter your payment method and tax information.
With this final step, you are all set to begin using Facebook Ads. The ad messages you created will begin to run in front of your target audience as soon as your payment is received by Facebook.
Now that your campaign is up and running, we can return to the Facebook Ads Manager and use this tool to begin measuring results and improving performance. Remember, the Ads Manager tool shows you how your campaigns and ads are performing and how that performance is helping or hurting the progress of your business towards its goals.
This section will explore some of the ways that you can use the Facebook Ads Manager on a regular basis to make better and smarter ad decisions.
When you view your results at the account level, you get a top-down view of everything that’s going on across all of your campaigns and ads. If a significant shift in performance happens, whether positive or negative, you’ll be able to identify the shift from this view and then zoom in further to investigate the cause and how to react.
These positive and negative swings will help you understand what factors influence your account performance and how to best adjust for these changes. Remember, you can find the Account Overview button in the top left corner of the Facebook Ads Manager page.
You can enter specific dates that you want to look at and then select which metrics to display. By comparing results between different ranges of dates, you can get a before and after picture or compare where you were at this same time last year.
Don’t forget to use charts to display the results. Charts are easier to understand because you can literally see how the data changes, which means analysis happens almost instantaneously.
After viewing the performance across your account, you can go deeper and measure results for a specific campaign, ad set or even a single ad. Click on the campaigns, ad sets or ads tabs at the top of the Facebook Ads Manager page to view results at each of these levels.
This will change the table of data below based on the view you’ve selected. You can further customize the table of data displayed by doing the following:
Ad reporting is an essential step in the advertising process that doesn’t always get enough attention. Creating reports is a useful strategy for organizing your most important data. Reports can be quickly referred to later and are very shareable.
The shareability of reports makes them very effective tools when you need to communicate advertising results to others. You may have stakeholders or clients that want to see what’s happening with the Facebook ad campaigns. You can send them a report that encapsulates all of the performance details they need to witness the latest results.
Reports are also useful when collaborating with your team. They make it easy to share current metrics and measure whether the latest changes created positive or negative results. Then, you can strategize together about what decisions to make next.
Facebook Ads is just one of the many strategies available to modern marketers. With limited time on your hands and only so much to spend on advertising, it’s important to choose the strategies that promise to yield the best results for your business. This means you need to evaluate each possible strategy and look at the advantages and disadvantages to decide whether or not they align with the needs of your company.
This chapter is dedicated to exploring the pros and cons of advertising with Facebook advertising.
Let’s first start with the positives.
There are plenty of ad networks available, but not all of them carry the name and reputation of a company like Facebook Ads. This means that you can advertise with complete confidence that you’re using one of the best platforms on the Internet to reach your customers. Plus, customers are more likely to trust an ad presented by Facebook than a random popup or banner ad on an unfamiliar website.
Facebook’s reputation didn’t materialize out of thin air. It’s the product of the site being the biggest social media platform on the Internet. That carries some serious benefits when it comes to advertising! It’s estimated that Facebook has billions of users, many of which check the platform on a daily basis. Facebook Ads also gives you access to audiences on Instagram or Messenger. That means that you can connect with a large cut of the world population with just this one ad platform.
Part of being the biggest social media site definitely has its perks. As a company, Facebook is a giant with almost limitless resources. One of the ways that Facebook uses those resources is to improve its services, including Facebook Ads. There are always new features being added and updates being made to create a better and more powerful advertising platform for all parties.
This is a noteworthy feature that makes it easy to find Facebook users that match your existing audience. You can begin growing your customer base right away. You can also use the lookalike audiences of your competitors’ pages to try and target their customers.
One of the reasons that advertisers like to use Facebook Ads is because of the ability to micro-target. With other ad platforms, you are limited by only being able to target by keywords, demographics or basic interests. Facebook can go even deeper because users share so much about themselves on the platform. You can use this to your advantage by creating very specific audience profiles and targeting the exact types of consumers that align most with your company and its products.
There are a lot of options when it comes to paid messages published through Facebook Ads. Not only can you choose between publishing images and videos alongside your ad text, but you can also choose between right-side rail aids, newsfeed promoted posts, carousel ads, canvas ads, Instagram-specific ads and more. There are so many options when it comes to the Facebook Ads platform!
Creating a social media following is a difficult task, but one that produces a lot of positive results for your marketing strategy. Facebook Ads is exceptional at driving new page likes and followers for your business. Once a prospective customer follows your business account, you have the opportunity to market to them again and again,
With Facebook Ads driving followers to your business pages, you technically don’t need a website. You can even set up a Facebook store to sell products directly on the social media site. That said, most businesses need a website to survive in the digital marketing world and it definitely will only help your efforts to have one.
While it is a statistical long shot, there is always a small chance for social media content to go viral, even if it is sponsored. If your ad content is interesting, engaging and sparks a conversation, people will comment and share the message. When the comments, shares and conversations start to add up, it can be a real prize for your efforts.
Now, let’s look at the drawbacks of this advertising platform.
This is an advertising network built on who is willing to pay the most to have their ad seen. If you want to maximize your results, you better have a sizable budget ready and the willingness to spend it.
Over the years, Facebook Ads has received some criticism for reporting inaccurate metrics. Particularly, the issues raised have dealt with overreporting figures or inflating numbers. For example:
In response, Facebook has gone into partnerships with third-party verification groups to ensure more accurate reporting. It’s also taken efforts to more clearly define the metrics it uses to explain campaign performance. That said, there are still existing issues that can cause problems in the reporting and analysis of your Facebook campaigns.
In a fairly recent change to the platform, Facebook altered the algorithm that decides which content to display in a person’s newsfeed and when. This update was designed to put branded and business content at a lower priority than content posted by a Facebook user’s friends. This makes it more difficult for business messages to appear and stand out in a user’s feed.
Some of the issues surrounding Facebook have caused the platform to fall behind some of the other social media sites when it comes to advertising. Yes, Facebook is still the largest social media site, but it’s not the preferred ad platform. Low conversion rates, hard to reach customers, dwindling trust and the spread of fake accounts or malicious paid content have caused faith in Facebook Ads to dwindle.
Every Facebook Ads user is given the same options and settings when creating their campaigns. It’s an even playing field! That said there are some strategies and techniques that you can use to optimize your campaigns.
As you develop your Facebook advertising strategy over the months, keep the following tips in mind. They will help you drive better results!
When we discussed the pros of Facebook Ads, the lookalike audiences feature was on the list. To reiterate, this targeting option takes your existing audience and then shows your ads to other users that fit the same profile. You can even select which audience segments are used to create the lookalike audience.
While a video ad may take a little more time to create, it will pay off in the end. Facebook users love videos and are typically more likely to share and engage with video content than static images or text-based content. Not to mention, videos can encapsulate a lot of information in a short amount of time. Just a 30-second video clip can capture an entire article’s worth of information! In short, don’t sleep on video ads!
As you develop your ads, don’t settle for just one version. Instead, create multiple variations of the same ad. This will make it much easier to A/B test to find out which types of messages resonate most with audiences. Don’t be afraid to think outside the box and get creative with your ad messages. You should be testing new messages all the time!
Facebook Ads allows you to reach out to customers across a number of different locations, both on and off Facebook. You can even place ads on Instagram. Plus, you can choose to place ads in front of a desktop or mobile audiences. It’s crucial that you consider where to place your ads carefully because every audience responds and acts differently. For instance, you may find that mobile users are less likely to purchase than desktop users, but they engage more frequently. You should align the benefits of your ad placements with the goals of your campaigns.
Don’t confuse your ad targets, or your data, with multiple calls-to-action. Every ad should have one, clear purpose. Otherwise, your audience won’t know what to click or how to act after seeing your ad.
When creating ads, you want your messages to be direct and to the point. Too much fluff will turn customers away. Also, be sure that you lead with the most valuable information. This will act as a hook that pulls the viewer in. When in doubt, make the message as simple and easy-to-understand as possible. Someone viewing your ad should immediately be able to tell what it is you’re offering, how it benefits them and how they can act next.
If you’re on a tight budget, a bid cap will help you stretch that money to its limits. Setting a bid cap will enable you to pay a lower price for each ad placement, thereby ensuring that you don’t accidentally overpay for your ads. However, if you set your bid cap too low, you may struggle to win any auctions. The best strategy is to set a bid cap amount that you are comfortable paying, then you can scale the amount down or up based on the performance.
One of the most impactful benefits of Facebook Ads is the ability to target very specific audiences. To make the most of this powerful feature, you should have a very clear understanding of your audience before you begin advertising with Facebook. If you’re a relatively new company that is still discovering its audience, take some time to develop an ideal customer profile and compare that to the people that are actually interacting with your brand. Once you figure out your perfect audience, you’ll know how to target and produce the best possible results.
Content created for mobile devices will also be acceptable desktop content. Unfortunately, it doesn’t work the other way around. Sometimes, content created for a desktop device will display incorrectly on the smaller mobile screen. For this reason, it is always a good rule of thumb to design your ad content with the mobile audience in mind.
The only way you can really improve your ad copy and achieve better results is by testing your ad messages. This is not a once-in-awhile task but an ongoing process. You should always be running different variations of the same ad to better understand what subtle details lead to more interactions (likes, comments, shares, conversions and so on).
Google Ads and Facebook Ads are often compared to one another because they are both massive ad platforms developed by two of the biggest Internet companies in the world. Some businesses invest in both ad platforms, thereby bringing traffic to both their website and their social media pages.
This is a wise strategy because the two ad platforms really complement one another. In this case, there’s not much reason to compare the two. However, if you have a limited budget and need to choose one or the other, then the conversation is different.
It’s very hard to definitively state that one ad platform is better than the other for a variety of reasons. The biggest challenge is that, while these two services do share some similarities, they are very different from one another in the audiences they attract and the results they produce.
Ultimately, you should ask yourself what is more valuable to your company: social media followers or website visitors? When answering this question, think about the long-term. What’s your most significant goal and which path will get you there most efficiently?
If you’re interested in adopting a dual-platform strategy (in other words, using Facebook Ads and Google Ads simultaneously), then there are a few steps that you should perform first to be certain that it is the right move.
Thanks to this guide, you are more than ready to tackle any Facebook Ads project. We’ve covered everything from the basics, such as where is the Ads Manager on Facebook and how do you use it, to the more complex topics, like how to compare Facebook Ads to Google Ads and tips and tricks to make better ad messages on Facebook.
The best advice we can give to a newcomer of Facebook Ads is simple: be prepared. Not only do you want to make sure that investing in the Facebook Ads platform makes sense for your business and its budget, but you also have to consider your current goals. How will Facebook Ads help you reach those objectives?
Being prepared means having a clear purpose behind your Facebook advertising efforts. Don’t invest in Facebook Ads just because it seems like a good idea. Instead, begin your Facebook Ads journey because you’ve done your homework and reached a definitive conclusion that it is the right move for your business.
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