When Should You Use Remarketing Lists for Search Ads?

The purpose of remarketing list for search ads is to reach people who have already engaged with your website in the past. If you are running a campaign for your website specially an e-commerce site, it is important that you use the right strategy for your marketing efforts.

In the online world, there are several effective strategies that you can use to advertise your business. Remarketing is one of the most effective strategies you can use through PPC. And with 50% of users coming from Google Ads’ PPC ads likely to make a purchase..

This is where you target users that have been to your website so that you can bring them back to your site.

What are remarketing lists for search ads?

Remarketing lists for search ads (RLSA) is a Google Ads tool where you can target customers that have previously visited your website. If they are frequent visitors to your site, you can include them in the remarketing list so that when they start searching on Google, your ad will show up.

This means that consumers who are looking for something specific will see your ad, and if they are interested in what you offer, they will click on it. If you have managed to get them to the site before, there is a good chance that you can do so again.

When should you use remarketing lists for search ads?

Remarketing lists for search ads is a very effective strategy for marketers. You should use it when:

Upsell to existing customers

Remarketing is a perfect way to sell other products or services after they have made a purchase. For example, a customer who has bought a printer from you may require other peripherals like cables and consumables such as printing paper, toners, and cartridges for their printers.

RLSAs give you an opportunity to remind them to buy the extra items they need.

You want to improve your ad performance

Remarketing lists for search ads (RLSA) are a great way to improve your Google Ads performance.

If you can get the right customers to your site, they will convert into leads and sales for your business. If you use RLSA, you know that you are targeting potential customers who have already been on your site. This means that if they click on an ad it means that there is a high chance of them converting into a lead or  sale.

You can create remarketing lists for people who have visited your website or performed a specific action, like adding a product to their shopping cart, you can take advantage of these sales qualified leads.

You can then target these lists with different ads and google ads bid adjustments, increasing your chances of converting these browsers into buyers.

If you have an e-commerce site, this information will be invaluable because it will show you what is working and what isn’t so that you can maximize conversions on your site.

You are running an e-commerce site.

If you are running an e-commerce site, it is important that you use the right strategy for your marketing efforts. You can retarget customers who have previously purchased from your site.

If they are frequent visitors, you can include them in the remarketing list so that when they start searching on Google, your ad will show up and that consumers who are looking for something specific will see it.

You want to target customers by demographics.

Remarketing lists for search ads allow you to market your products to customers by demographics. For example, you can target people within a particular age group with certain interests. This way you can get your ads in front of the right people.

You have customers that are very interested in your business.

If a customer has been to your website more than once, they are very interested in what you have to offer. They are likely to be interested enough to purchase something from your site. Including them on the list means that they will see each of your ads, which means that this is an excellent way for you to get sales and leads.

Re-engage customers

Remarketing lists for search ads can be a great way to re-engage customers who have already interacted with your brand. By showing them relevant ads when they are searching for terms related to your business, you can remind them of your products or services and encourage them to take another look.

Your top-performing keywords are bringing in visitors who do not convert very well

This is very common, customers who are searching for specific keywords are often not ready to convert. If you want to get ahead of the game, then RLSA is a great option because you can re-engage people who have already been on your site and encourage them to take action when they are looking for other products or services that you offer.

You want to reduce the cost of bringing new customers to your site and increase brand loyalty.

Remarketing lists for search ads can help you do both of these things because it allows those who have already been on your site to see your ads over and over again so that you can build up brand awareness and create more loyal customers who are more likely to purchase your products or services.

You want your ads to be more relevant.

The whole point of using RLSA is to target people who have an interest in the product or services you offer. You can use RLSA to show them relevant ads to make them take action.

This means that they will see ads that are very relevant to them which gives you a better chance of converting them into paying customers.

You are looking for more brand awareness.

When you use RLSA, your ads will appear next to related searches so it makes sense to include them on the list. Not only can this increase brand awareness but it allows you to have a presence when your customers are actively searching about your business, which is a great way to get more people on your list and help you reach potential customers.

Benefits of using RLSAs

There are many benefits to using remarketing lists for search ads (RLSAs). They include:

Reduced costs

The cost of remarketing on Google is relatively lower than the cost per click (CPC) on search and display ads.

High ROI and ROAS

The remarketing lists for search ads allow you to target users who have already shown an interest in your products or services. You will have a high Click-through rate as a result, which makes your search ads more likely to generate a higher ROI and subsequently a high ROAS.

Increased relevance

RLSA allows your ads to be very relevant because they will appear next to related searches which gives you a better chance of converting the person into a customer.

When you use RLSA, these customers will see ads that are very relevant to them which is great for getting more people on your list and reaching potential customers.

It is more targeted

Remarketing lists for search ads is one of the most effective ways to reach new customers with advertising campaigns because you can target those who have already visited your site and show them relevant ads through Google Ads campaigns when they are searching for other terms related to your business. It’s a great way to get ahead of the game and get more conversions on your website.

Wrap up

Using RLSA is an effective strategy to drive more traffic to your website. If you are doing well in organic search rankings, this is one of the best strategies you can use to give your business a boost. Google’s keyword planner tool is a great way of finding keywords that are relevant to your business so you can target the right people.