New Year, new SEO.
Yet of course, same questions.
What’s SEO like this year? And how can you utilize its changes to help drive traffic?
There is a lot in store for businesses, however before you unleash its potential, SEO homework is vital in order to understand the many ways to approach SEO in 2022.
We’re here to help you study.
Yes, that’s right – 14 major changes.
To make good use of SEO in 2022, we’ll need to look at each of these changes in detail. There are a lot of ways to approach SEO this year and knowing how to multi-task each of these changes is the first step towards starting the year off right.
So, what are we waiting for?
As we’ve seen from SEO and Google algorithm changes in the past, mobile-focus is becoming super important.
Why?
Because, these days, everyone is on their phones.
These changes encourage businesses to tailor themselves to fit consumer behaviors and experience.
In fact, since March of 2021 Google has started the process of migrating sites to mobile-first index. The mobile-first means that Google will be using the mobile index versions for ranking purposes, once the site has migrated.
Now there’s no excuse to skip out on mobile-friendly updates.
Google loves fast deliveries.
I mean, who doesn’t?
Desktop page loading time has been a ranking factor for a while now. In the past, a site was evaluated solely on the basis of technical parameters.
Now, it’s graded according to two different metrics: optimization and speed.
Optimization is for users, not for search engines.
User experience plays an increasingly important role. And when it comes to website SEO, it’s more important than ever.
Loading speed, technically flawless websites and mobile optimization should all be a part of your strategy.
74% of consumers claim that text-only search results are insufficient for finding the products they want.
This hints towards the necessity of visual results and personalized recommendations to answer consumers’ information requests and needs — two more vital additions to your use of SEO in 2022.
Many websites suffered traffic losses when Google’s image search upgraded in 2017. This is because users no longer needed to leave Google to view images as they’re displayed in a picture gallery-like setting.
This has created another level of competition, which requires you to up your image game in order to stay ahead.
Google has begun accessing more data as SERP evolves. This has caused the search engine giant to create meta-descriptions and rich snippets from pre-existing, structured data.
The result?
A space shortage due to the arrangement in advertisements. This means your goal for SEO should be to create eye-catching featured snippets.
As we can see, changes in SEO in 2022 also involve a few additions.
When it comes to keywords, this notion is spot-on. Exact search terms and long-tail keywords are a huge focus change in 2022 since it mirrors the way voice search operates.
Thankfully, this adjustment is easy to implement.
All you need to do is figure out natural speaking keyword phrases your target audience is using while voice searching, and you have yourself a great shot at ranking highly on Google.
Also known as an Answer Box, the featured snippet has been around since 2014, but hasn’t been used strategically for marketing purposes… until now.
This is because the featured snippet satisfies users’ need for simple answers and is especially helpful for users searching by voice or mobile.
Video marketing is huge for 2022.
According to research at the networking giant Cisco, video content will account for around 80% of all online traffic by 2022.
If you’ve been dodging video content implementation, plan to gear up this year. For best results, combine video with text articles, and remember that YouTube videos need to be SEO-optimized.
The voice search revolution is here to stay, and it’s easy to see why. It’s extremely user-friendly and accessible for everyone.
So, make sure your content includes conversational phrases.
Simple!
We can’t say it enough. SEO in 2022 = video content and advertising.
Platforms such as YouTube, Flicker, Vevo, Vimeo, Daily Motion and Twich, are all becoming huge marketing tools for many reasons. Videos are user-friendly, easily digestible and millennial-friendly.
To jump on this exciting train, make sure you use video sitemaps to inform search engines about your metadata.
We all knew it was coming to this — and we can now say it’s official.
The days of cloaking your content or attempting to rank well based on the number of times you’ve stuffed a keyword into your content are gone.
SEO means quality. This means you should be focusing on problem-solving and inspiring your audience in a creative way.
Blockchain plans on removing the middleman concept which will likely lessen the number of fraudulent attempts.
This means everything will be verified and recorded — something to keep in mind this year.
AI has revolutionized our lives — and it’s just begun.
Search engines are using machine learning algorithms and robots to detect anomalies in content and refine their content filtration.
Let’s see what else it will have an impact on.
Awareness of the filter bubble problem should be a priority for content marketers looking to make use of SEO in 2022.
These filter bubbles are a state of intellectual pigeon-holing that results from personalized searches on search engines or social media sites. The result is user isolation from most information that offers an opposing viewpoint.
Get ready for an SEO shift and Google’s attempt to fix it this year.
Learn more: How to do SEO for Website Step by Step
Successful marketing campaigns are now data-driven.
In terms of SEO and marketing, 2022 in a sentence would be: “If you can’t measure it, you can’t improve it.”
These days, acquiring data isn’t the biggest concern. Extracting the most useful data in a meaningful way is the most important challenge now.
Don’t sweat. SEO Performance Report by PPCexpo is here for you.
This report offers SEO trends and performance metrics to formulate successful SEO campaigns that measure impact and offer an in-depth comparative analysis of your current and last period.
This gives you an advantage by helping you analyze top performing keywords and ranks on respective search engines, location, and device types.
Now you’ve got the knowledge, and the tools!
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