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Data can be daunting, but it doesn’t have to be. With the right tools at hand, marketers can take their analytics-driven marketing to the next level, extracting more value from their data so they can maximize the benefits.
How?
By using interactive PDFs. After the analysis is complete, it must be shared, and so you must choose the best method for doing that. While many are quick to dismiss PDF as redundant in the digital age, others see how valuable the format remains to be. This is particularly true when you know how to create interactive PDF files.
Interactive PDF has been around for a long time, but PPCexpo has created a patented technology that makes it much easier to create these reports. Let’s see what your business can gain from jumping on board today.
The way in which business is done around the world continues to transform with each passing year. The Interactive PDF (iPDF) technology from PPCexpo is an innovative solution that enhances data analysis in a variety of ways.
Best of all, it’s a versatile option that can be used to great effect by all businesses, regardless of your size or budget.
Traditionally, PDF has been viewed as a useful choice for digital reports, though it is somewhat dull and stagnant compared to the modern tools available today.
With interactive features, PDF reports are suddenly more engaging and enjoyable. Let’s see what they can do.
The parent company of PPCexpo, PolyVista has developed a unique browser-based report-authoring tool that enables users to create an interactive PDF (iPDF) report in just a few minutes.
This tool consists of three primary components:
As data is essential for us to create iPDF reports, PPCexpo has identified the need to make the process of extracting data much easier for data analysts and managers. This component helps you locate the data you need, and decipher which data is most relevant to your goals.
With this tool, you can customize the design of your report in several ways by adding interactive Smart Widgets, such as:
This diagramming interface incorporates metadata from your Smart Widgets so that you can set up interactive components within your report.
Alright, how can you actually benefit from using an iPDF report? Is it really just a PDF with a few flashy features that ultimately amount to little more than gimmicks?
The answer is no. There is much more to this format than you think.
Given its name, this made be an obvious perk. You can use PPCexpo technology to create fantastic iPDF reports, which allow for greater engagement and user functionality, allowing for greater analysis of key campaign data. Ultimately, this makes PDF more enjoyable to use, which enhances the user experience.
These reports boast dashboard-like navigation within the PDF file that is easy on the eyes. Visualizations make it easy to understand the data, as a picture is worth a thousand words! Better yet, there is no special training required to read results, which means anyone can quickly glean insights from the interface.
The interactive style is more captivating than a normal PDF, which not only makes it more attention-grabbing but also more likely to be shared. You can easily share iPDF reports through email, shared drives or portals, making it easy for teams to work together.
The very nature of digital marketing means a shift towards paper-free communications. This style of analytics reporting will give you the chance to create visually appealing presentations that achieve more, and cost less.
You don’t need to worry about being restricted here. Whatever browser, device or platform you’re on won’t matter, as these reports are easy to access. In fact, you won’t even need to be connected to the internet to read or print iPDF reports!
Users can click on something of interest in iPDF reports, and then drill-down further to examine the details at a deeper level. This interactive feature helps you determine the root cause of issues with your campaign, which is much easier than thumbing through reports page-by-page.
While online information can change, the files you create in the iPDF format are a permanent record; this makes it easier to build reliable records of your campaigns and company data.
On its own, data is useless. With platforms like Google Ads, you can collect endless reams of data about customer behaviors, but if you haven’t got an effective strategy for extracting and analyzing it, then you’ve essentially wasted your time.
With proper analysis, you can get valuable information from your data. That information strengthens your knowledge on a range of things, including your audience, your market, and your competitors.
Over time, with the right strategy, that knowledge can become bonafide wisdom, which guides your business decision-making. In effect, that wisdom can make all the difference to the success your business has with modern marketing methods.
It all begins with data.
This realization is a major driving force in the MarTech industry, with more solutions for better data analysis arriving on the market almost every week.
PPCexpo understands the value of data-driven insights, as analytics remove all guesswork from marketing. Their aesthetically-pleasing documents allow you to visualize insights in beautiful interactive reports.
The end result is a product that end-users can consume with ease, either online or offline, without any training or instruction.
In an era when speed and efficiency are of paramount importance, interactive PDF reports are a welcome revamp to a classic format.
PDF is not dead – it’s just evolving for the business of tomorrow.
Check out the PPCexpo reports library today to enhance your data analysis strategy.
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