Key Questions About Google Analytics: What is Google Analytics Used For?

Google Analytics is a one-of-a-kind dashboard and reporting technology that empowers digital marketing professionals like never before. But how exactly?

To better understand Google Analytics, let’s take a look at four key questions surrounding this technology.

What Is Google Analytics?

Google Analytics helps business users take the guesswork out of digital marketing data. It enables users to monitor a broad range of website data, and by doing so, understand site visitor behaviors and trends. To use Google Analytics, a business user only needs to provide basic information about what website he or she would like to monitor.

Then, a business user will receive a tracking code to paste onto pages so Google will know when a visitor checks out a company’s site. Within a few hours of adding the tracking code to select sites, business users will start to see site data.

Ultimately, Google Analytics enables business users to track web data over the course of hours, days, weeks, months or years. This means digital marketing professionals can learn about website visitor patterns and trends and build their campaigns accordingly.

What Types of Website Data Can I Track with Google Analytics?

Some of the most common website statistics that digital marketers collect via Google Analytics include:

• Page Views: Find out which web pages are hitting the mark with website visitors, and which pages may need to be improved.
• Traffic Sources: How are visitors getting to a website? Google Analytics provides insights into traffic sources, allowing digital marketing professionals to find out whether visitors are using search engines, social media or other traffic sources to find a company’s website.
• Bounce Rate: What percentage of website visitors leave the site after viewing only a single page? This measurement is known as “bounce rate” and is readily available via Google Analytics.
• User Demographics: Learn about the gender, location, age and other demographic information about website visitors thanks to Google Analytics’ user demographics metrics.
• Search Engine Ranking: Where does a company’s website rank if a search engine user looks for a specific term? Google Analytics helps digital marketing professionals understand how a company’s site stacks up in search engine rankings.

Google Analytics offers a wealth of web data. That way, digital marketing professionals can analyze this information and make more informed decisions than ever before.

How Does Google Analytics Present Web Data?

Let’s face it — data analysis can be complex. Fortunately, Google Analytics takes the guesswork out of data analysis by providing digital marketing professionals with state-of-the-art dashboards. Google Analytics dashboards are easy to set up and can be customized as needed. This means business users won’t have to wait long to start tracking large amounts of data.

Instead, business users can set up dashboards and visualize data quickly and effortlessly. Furthermore, Google Analytics dashboards are accessible from any internet-enabled device. This means digital marketing professionals who want to review Google Analytics dashboards from their smartphones, tablets, desktop computer or laptops can do just that.

Can I Access Google Analytics Reports?

Google Analytics reports are available based on the dashboards that business users produce. Plus, these reports are simple to generate in just seconds. Although Google Analytics reports offer some value, it is important to note that there are some problems associated with these reports as well.

For example, Google Analytics ensures digital marketing professionals can produce reports that contain data from dashboards. But if a business user wants to access dashboards within a report itself, he or she will be unable to do so.

Google Analytics offers immense value because it provides business users with the ability to access first-rate dashboards from internet-enabled devices. But for business users who want to have anywhere, anytime access to dashboards, however, Google Analytics falls short.

At PPCexpo, we want to help digital marketing professionals analyze Google Analytics without limitations. As part of our commitment to our customers, we’re introducing a new service that makes it easy to enjoy interactive Google Analytics dashboards in reports.

Our new service, dashboard in a file, offers business users the ability to generate interactive PDF (iPDF) reports based on Google Analytics dashboards. The service allows business users to access Google Analytics dashboards contained within reports and enjoy the interactivity of these dashboards — regardless of whether internet access is available.

Dashboard in a file even helps business users create custom Google Analytics dashboards from scratch. We expect to launch dashboard in a file in the next few weeks — stay tuned for updates.