What Does Performance Planner Automatically Do & How its Automatic Functions Grows Your Conversion by Whopping 43%?

Google Help Page says, on average, Performance Planner helps advertisers increase their conversion value by 43%. What does performance planner automatically do? It provides you automatic forecasting about your existing campaigns that how they will perform in the future.

The statistic mentioned above is very crucial to digital marketers that use Google search engine.

In 2019, Google announced the inception of the planner tool to help advertisers with forecasting.

The digital marketing industry received this tech disruption with open hands. What most advertisers don’t know is; the AI-driven tool has access to global click volume data. This is the kind of goldmine that any internet marketer would kill for.

Everything with Google is always discrete and unpredictable. For instance, no one knows the exact hierarchy of ranking factors used by Google.

Besides, why do many websites get affected negatively whenever there’s an algorithm change?

Mystery is what keeps Google the market leader in the global search engine industry.  Performance Planner is one gigantic step taken by Google to bring you closer to search engine data.

Performance planner is a FREE tool that helps you to optimize your bids and budgets automatically for more conversion.

Continue reading this post till the climax. You don’t wanna miss the marrow hidden inside the bone.

Before we dive right into details, let’s recap on the Performance Planner app in basic terms.

What is Performance Planner app and why does it matter to you?

Google Ads are somehow a maze for many advertisers. We know the pain of poor return on ad spend value. It feels like flushing your hard-earned money down the toilet.

Running an online store and making a sustainable profit is an uphill battle these days. You are always competing with better funded and top brands. In other words, the odds are always against you.

Swimming in dollars is only possible if you 100% leverage Google ads.

What does performance planner automatically do it? Google help page says Performance Planner application helps you to make data-driven decisions in budget and bids management.

It provides you with actionable insights into key performance indicators (KPIs) that might impact your performance negatively. Essentially, it’s a data-driven plan for spreading ad budget among the campaigns profitably. The tool tells you the following:

“If you increase your ad budget by X, conversion grows by Y value”.

How does a Google Performance Planner work?

Google has invested millions of dollars; perhaps billions to develop an AI-based app to provide digital marketers with trusted actionable insights.

According to Google Support, the AI simulates relevant ad actions using the following parameters:

• Landing page
• Activities of competitors
• Product season

to create rich and actionable insights.

Google’s Performance Planner application factors in the following parameters:

1. Past performance–comparisons of the year over year
2. Existing performance-conversion and ROAS values

What Automatic Functions does Performance Planner have?

What does performance planner automatically do it?

As a digital marketer, the application provides you with data-driven suggestions to help optimize your ad campaigns.

You get first-hand access to accurate quarterly and monthly performance reports. You also gain in-depth insights into how ad budget and performance objectives are adversely affected by changes in the settings of your campaigns.

Imagine you have a $100k budget for maintaining, let’s say, 50 campaigns. The AI-powered application will advise you on how the budget should be distributed for maximum conversions.

Besides, it will also provide expected results caused by regular tweaks in your forecast reports.

The app also takes into account other key parameters- levels of ad spending and cost per acquisition (CPA) in its forecast reporting. You can easily analyze different touchpoints and estimate the projected conversion value changes.

Important to remember: You should use the famous A/B test to see how different CPAs are influenced by gross profit margin and return on ad spends.

For example, you could get accurate insights into how increasing a CPA from $1 to $5 would influence the conversions volume of the campaign.

What can digital markers do with the Performance Planner tool?

With this tool, online marketers can plan for campaigns in a fraction of the time.

Take a look at these key giveaways:

• You can optimize campaign and budget, and analyze their influence on the overall performance
• You can accurately plan for future seasons
• You can manage ad budgets profitably across many campaigns and accounts

How do you leverage this new Performance Planner App for additional profits?

  1. Your campaign should comply with Google requirements

Before running for the tool, take a minute.  Check whether you satisfy the following guidelines:

(a)        Your campaign should be at least 72 hours old

(b)        You should have at least 3 clicks during the past week

(c)         For conversion-oriented campaigns- You should have at least ONE conversion during the past week

(d)        Search campaigns with these attributes- Maximize conversion bidding strategy, target CPA, or enhanced/ Manual CPC

  2. Create a plan. Abraham Lincoln, former US President, once said:

“Give me 6 hours to cut a tree and

I will spend 4 hours sharpening my tool”.

What Abe meant was that a solid plan always wins against currents of uncertainty and obstacles.

Always create a plan with well-defined objectives and target results for effective tracking and implementation.

Imagine running a campaign without target KPIs. How’ll you know what’s working to maximize on and what has failed to discard?

You should always have a clear return on ad spend and CPA objectives set.

  3. Always download your forecast results report.

Develop a habit of downloading free forecast data for recordkeeping or using integrating with analytical tools, such as PPC-signal, charts, and reports.

You can also use the data to conduct extended analysis or hire PPC Audit specialists for deeper and hidden actionable insights.

FAQs

What are the metrics that we can compare in performance planner?

Advertisers can see in the final recommendation plan that how much they could spend to maximize 1 of 3 performance metrics: clicks, conversions, or conv. value.

What can Performance Planner help you with?

Performance planner is a tool which helps to create plans for your advertising spend and how changes in the campaigns may affect the key metrics and overall performance.

Wrap Up

What does performance planner automatically do it?

Performance Planner is Google’s first step to bring internet marketers closer to the search engine data.

It’s a data-driven tool you can use to get optimized bids and budgets for increased return on ad spend (ROAS). The tool provides you with actionable insights related to your campaign when certain parameters are tweaked.

Google’s Performance Planner provides you with benefits; a few years ago were unimaginable.

The most important of all is its ability to manage ad budgets and bids profitability and provide accurate forecasts automatically.