What Does Google Analytics Do?

Ready to transform website data into meaningful insights? With Google Analytics, digital marketing professionals can leverage a freemium service to take the guesswork out of web data analysis. Google Analytics helps digital marketing professionals understand why prospects and customers connect with a brand online.

The service enables business users to visualize large collections of web data in just seconds. That way, digital marketing professionals can use charts, graphs, tables, and other state-of-the-art visualizations to drive web improvements. With Google Analytics, digital marketing professionals won’t have to wait long to transform web data into actionable insights, either.

The service features a user-friendly design that guarantees digital marketing professionals can produce in-depth visualizations instantly. Plus, Google Analytics makes it simple to update and customize visualizations as needed, ensuring that business users can access the web insights they want, exactly when they want them.

 
Digital marketing professionals won’t have to break their budgets to incorporate Google Analytics into their web data analysis efforts, either. Google Analytics is available free of charge and is accessible on any device, at any time. As such, Google Analytics helps level the playing field between big and small companies; it enables all digital marketing professionals to utilize a best-in-class web data analysis service at their convenience.

Why Do Digital Marketing Professionals Need Google Analytics Dashboards?

Of course, no mention of Google Analytics would be complete without an overview of the service’s first-rate dashboards. Google Analytics dashboards serve as collections of widgets that enable business users to visualize web data. Digital marketing professionals can utilize up to 20 dashboards with 12 widgets in each view. Also, digital marketing professionals can leverage prebuilt dashboards or craft their own. Thanks to Google Analytics dashboards, digital marketing professionals can track and analyze a wide range of web data, including:

• Page Visits: Google Analytics dashboards enable digital marketing professionals to find out which web pages are most popular, and which web pages are missing the mark with prospects and customers.
• Average Time on Site: Once a visitor reaches a website, how long will he or she spend on the site itself? Google Analytics dashboards allow digital marketing professionals to assess average time on site, and as a result, explore ways to optimize web content.
• Bounce Rate: After a prospect or customer visits a website, does he or she move beyond the first page? Google Analytics provides digital marketing professionals with the ability to monitor a website’s bounce rate any time they choose.
• New Visits: In the past, digital marketing professionals may have struggled to differentiate between new and long-time website visitors. Now, Google Analytics tracks new visits to help digital marketing professionals bolster their web data analysis efforts.

Clearly, Google Analytics dashboards deliver insights that digital marketing professionals may be unable to obtain elsewhere. Digital marketing professionals can even transform these dashboards into PDF reports that are accessible from any device, at any location, and at any time.

Google Analytics reports displaying all of the information contained within a single dashboard. The reports ensure digital marketing professionals can assess web insights on their smartphones, tablets, laptops and desktop computers. Then, digital marketing professionals can use these insights to make more informed decisions than ever before. On the other hand, Google Analytics reports lack the interactivity of dashboards – something that limits the value of the reports themselves.

Today’s digital marketing professionals demand the latest and greatest data analysis technologies. Although Google Analytics represents a step in the right direction, the service’s value is hindered due to the limitations of Google Analytics reports. And for digital marketing professionals who want anywhere, anytime access to Google Analytics dashboards, “static” reports may prove to be insufficient.

At PPCexpo, we’re committed to helping digital marketing professionals optimize the value of Google Analytics. As part of our dedication to our clientele, we plan to introduce a new service that helps digital marketing professionals incorporate Google Analytics dashboards into interactive PDF (iPDF) reports. Our new service, a dashboard in a file, empowers digital marketing professionals to produce interactive PDF (iPDF) reports that make Google Analytics dashboards accessible without limitations. Dashboard in a file enables business users to create interactive PDF (iPDF) reports that include Google Analytics dashboards. Also, the dashboard in a file simplifies the process of producing custom Google Analytics dashboards without delay. Stay tuned for additional information about the dashboard in a file in the weeks to come.