What Can the Performance Planner Assist You With is Incredible to Know

Sometimes understanding the data you gather through advertising can seem impossible. You can see your clickthrough rates fluctuate and you know when you changed your campaign, but figuring out what it all means is tricky. Is the increase in your key performance indicators due to a change in your bid strategy or due to regular seasonal fluctuations?

Fortunately, Google Ads has the Performance Planner, a tool that lets you see how your campaigns are projected to perform so you can plan out your budget. Knowing what can the Performance Planner assist you with is indispensable to meeting your business goals.

Designed to Help You

You are probably asking yourself what can the Performance Planner assist you with. The chances are high that, no matter what type of campaign you run on Google Ads, the Performance Planner can help.

The Performance Planner not only lets you forecast your campaign as it is, but can also provide suggestions to help you maximize your budget. You can use it to explore how changing your campaign impacts your ad spend. The Performance Planner will even show you the best way to spread out a single budget across multiple campaigns.

Drawing from the budget and goals you provide, the Performance Planner refreshes daily to give you the most accurate forecasts. It will tell you about the best spending opportunities as forecasted from recent ad auctions and user search inputs.

Additionally, the Performance Planner learns from its mistakes to update how it forecasts the future. That is to say, it compares its predictions to your campaign’s actual outcomes to change how it makes future predictions.

Different Aspects of the Performance Planner

You must know the Performance Planner’s various aspects to know the answer to “what can the Performance Planner assist you with?” When you create a plan for a specific campaign, you create something called the draft plan page. The draft plan page comprises graphs and tables that each show you different aspects of your campaign.

Forecast Graph:

When considering what can the Performance Planner assist you with, the Forecast Graph is an important part of the answer. Clicking around on the forecast graph shows your campaign performances with different overall ad spends.

Individual Campaign Forecast Table:

The Individual Campaign Forecast Table lets you look at metrics for each campaign when you adjust overall spend or other metrics. Here you can see predicted spend, conversion rate, and cost-per-acquisition (CPA) as you click around on the forecast graph.

Being able to forecast specific metrics is extremely helpful in planning a campaign and just one answer to what can the Performance Planner assist you with.

Within the Individual Campaign Forecast, you will actually see 3 categories for each metric:

1. Campaign spend
2. Conversion rate
3. CPA

Each metric is further divided into “planned,” “expected,” and “diff.” The “planned” metrics show Google’s predicted metrics if you implement suggestions.

The “expected” spend, conversion rate, and CPA are what Google predicts will happen if you continue on the current path.

You will also see the difference, or “diff.,” between the planned and expected outcomes.

By following the information in the forecast graph and Individual Campaign Forecast Graph, you get a feel for what can the Performance Planner assist you with.

Campaign Side Panel:

The Campaign Side Panel is included in performance plans for portfolios with over 20 campaigns. The side panel will show you a forecast graph, budget, and performance metrics for one campaign at a time.

You can adjust the campaign’s keywords, spend, advertising partners, landing pages, and other settings. The panel will show you how different settings affect your ability to meet your goals.

Compare:

Your draft plan page also has a “Compare” button, located conveniently at the top. You can compare your forecast to your performance during different times, giving you insight into how your campaigns vary with time. Use “Compare” if you are planning to run a sale or other promotion to compare it to past sales’ performances.

Knowing how your performance compares over time is another answer to what can the Performance Planner assist you with. Basically, predicting future spending and return on investment is key to effectively marketing.

The compare feature gives you knowledge that you can use to learn about your development, possible snags, and best direction moving forward. You might be forecasting better metrics at the same spend, indicating that your brand awareness is high. The inverse, getting the same clicks or conversions for a higher spend, means you need to focus on brand awareness.

Getting Started Using the Performance Planner

What can the Performance Planner assist you with if you do not know how to set it up? Setting up the Performance Planner is simple and doing so will certainly benefit your campaigns. Log onto your Google Ads account and do the following:

1. Click settings (the wrench) in the top-right corner. Choose “Performance Planner”
2. Click “Create a plan” then “Continue.” You can also hit the “+”
3. Select the campaigns you would like to forecast. Placing campaigns with similar goals under one Performance Plan lets you see how to allocate funds based on the outcome
4. You may set target goals like conversion rate or CPA. Doing so tells the Performance Planner what to focus on when making suggestions and allocating your spending

Setting up your own plan using the Performance Planner is the best way to see what can the Performance Planner assist you with.

FAQs:

Why should you use performance planner?

You should use it for your campaigns as it provides you some recommendations based on AI and machine learning algorithms. It helps you to alter and enhance the strategy for your campaigns. How your campaign will perform in future you will get the main idea by using performance planner.

Which of the following campaigns are ineligible to use performance planner?

• Those which are deleted.
• Those whose settings has changed within last 10 days and don’t meet the eligibility criteria.
• Those which are in a draft or experiment state.

Wrap Up

Google Ads’ Performance Planner is a cutting-edge tool for making accurate predictions of your advertising campaign’s future performance. Take some time to play around with this tool and see how it can best serve your business goals.

Google Ads is constantly innovating new ways for its users’ ads to perform exceedingly well, and the Performance Planner integrates many of its performance-boosting methods.