• Home
  • Tools
    • PPC Signal
    • PPCexpo Keyword Planner
    • PPC Audit
    • ChartExpoTM PPC Charts
    • PPCexpo PPC Reports
    • Combinations Calculator
  • Pricing
  • Contact us
  • Resources
    • PPC Signal Dashboard
    • PPC Reports Templates
    • PPC Guide
    • Join Our Facebook Group
    • Charts
      • CSAT Score Survey Chart
      • Likert Scale Chart
      • Pareto Chart
      • Sankey Diagram
  • Blog
Categories
All Digital Marketing PPC SEO SMM Data Visualization
All Digital Marketing PPC SEO SMM Data Visualization

We use cookies

This website uses cookies to provide better user experience and user's session management.
By continuing visiting this website you consent the use of these cookies.

Ok
Home > Blog > Digital Marketing > PPC >

What can Automated Bidding Help an Advertiser Improve?

Automated bidding is a great way to improve a campaign performance because the advertiser does not have to monitor it constantly. They can set up the rules and let Google do the rest. With Google Ads automation, you save time and improve your campaigns without needing to monitor them constantly.

Data Analysis vs. Data Analytics

Bidding on PPC ads can be very time-consuming. You have to constantly monitor your ads to make sure they are set up correctly and getting spent.

What is automation in Google Ads?

Automation is one of the tools available for automated bidding. Automated bidding can be used to set up rules that are based on your criteria. When those rules are met, you will create a bid strategy that adjusts your bids according to the rule.

ppc-signal-optimization-tool

Here is an example:

You have noticed that people search on Google more often when using the computer at home, versus when they are using their mobile phone or tablet. You set up a rule for your ads that says to increase your bids by 10 percent during the hours of 6 pm – 9 pm on weekdays on a specific device.

Why are bidding strategies important in Google Ads?

You cannot ignore the importance and benefits of Automated Bidding. Bidding strategies in Google ads are essential in several ways. You want to make sure that you are bidding enough to be noticed, but you do not want to overspend on clicks.

A crucial part of getting the most out of your budget is ensuring that ads are showing in the most relevant positions.

You also want to ensure that your ads are showing when you are getting the most conversions.

For example, if people searching for flights on their mobile devices are converting at a higher rate than those using desktop or tablets, it might be wise to change the time of day that your ads are shown based on how often people search for flights using different devices with different timings.

Depending on your objectives for running PPC ads you might want to include rules that say when to pause your campaigns if they aren’t getting any impressions or trigger a remarketing campaign.

 ppc audit report bottom

Bidding strategies ensure that your ads are showing in the right positions and not wasting spending. A bidding strategy will set you up to succeed in your campaign.

Automated bidding in Google Ads can be a great way to take advantage of all that PPC has to offer. It’s important to remember that automated bidding is not an exact science, so your bids might need some refinement along the way, but it will give you more control over how your PPC ads are shown.

Tips

What can automated bidding help an advertiser improve?

  • Automated bidding can be a great way to help an advertiser improve their campaign. You can set up rules that will increase or decrease your bids depending on the time of day, location, and other factors. For example, you may want to bid higher during certain hours if those are peak times for traffic from people searching from home.
  • With automated bidding, you can set up a strategy to ensure that you aren’t spending more than is necessary. This ensures that your ads show when they will have the most visibility and gets it in front of as many people as possible.
  • Since you can set up rules based on your objectives, it is good to know what those are before starting. For example, if your goal for running PPC ads is to increase conversions or leads, you may want to consider setting up rules that say when to pause the campaign if it isn’t getting any impressions recently.
  • By taking advantage of automated bidding, you can set up a smart strategy that allows your ads to be shown when they are most relevant and ensures that you aren’t overspending on clicks. Automated bidding can be a great way to optimize your campaign and help you get the most out of your PPC ads.
  • Automated bidding is simply using rules to set upper and lower bounds for bids based on conditions you set up. These can include location, time and device, and even targeted keywords. Automation makes it easier for you to optimize and scale search campaigns. And when done correctly, it gives you a much better chance of not overspending and underperforming.
  • With the right set up using automation in Google Ads can save time, improve performance and spend less money on clicks and more on conversions.

Which tool should be used for Google Ads performance tracking?

PPC Signal is a best tool used by many digital marketing experts. This tool has an amazing and easy to use interface.

Data Analysis vs. Data Analytics

As you can see in the above image, each tile on the dashboard is representing a unique signal. These are such alerts which you should never ignore.

Although you are using automated bidding in your Google Ads campaign still you should not ignore to monitor campaign performance analysis regularly. If anything is happening bad you will find the signal in red text.

This tool even will give you signal if something positive or good happens too, that is also needed to know so that you can keep in mind the strategies you adopted for this are good enough to be used in future for other campaigns.

Now just imaging you have multiple campaigns with multiple ad groups and each ad group has lots of keywords. Will you be able to give time to these campaigns and analyze the data regularly and then will implement the strategies based on the data. Of course, it is hard to do but this tool is a gem and saves your time, effort and give you analysis in no time. Your focus remain on your ROI rather focus on the data analysis processes.

 ppc-signal-optimization-tool

Wrap Up:

Automated bidding and bidding strategies are important to running successful PPC campaigns. These tools can help you improve your Google Ads ROI by spending more of your budget where it will get the most traffic, based on how much is being spent, and when those people are searching for what you offer as well as when they are most likely to convert.

These strategies can help you improve your campaign by ensuring that your ads are showing in the most relevant positions and when people are searching for what you offer.

How much did you enjoy this article?

We will help your ad reach the right person, at the right time

PPC Signal

Your Data. Your Insights.

Actionable insights discovered for you. Now you can do more in less time.

PPCexpo Keyword Planner

Find the Perfect Keyword. Surprise Yourself.

PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.

PPC Audit

Free Google Ads Audit Report.

Frequent audits will help you optimize your PPC campaign for success.

ChartExpo PPC Charts

Picture a Thousand Numbers. See the Big Picture.

Visualizations give you the ability to instantly grasp the insights hidden in your numbers.

PPCexpo PPC Reports

Simple and Easy PPC Reporting. For Everyone.

Experience the new revolution in reporting … click your way to insights, don’t scroll.

Combinations Calculator

Do the Math.

Calculate the number of combinations in your PPC campaign. It may surprise you.

Insightful pay-per-click tips and tricks, delivered to your inbox weekly.

CTR Survey

ppc signal ad
chartexpo ad
ppc audit ad
keyword planner ad
122052

Related articles

next previous
PPC8 min read

How to Audit Your Google Maps Ads?

Discover easy ways of auditing your Google Maps Ads. You also get to see tools that'll help you audit your Google Ads campaign.

PPC8 min read

What is the Best Way to Advertise Your Business?

This guide shows you the best way to advertise your business. It also reveals tools to help you monitor your PPC campaign.

PPC7 min read

How to Analyze Your Paid Digital Marketing?

This guide shows you what you need to know about paid digital marketing. You also get to discover tools used for measuring your campaign.

PPC8 min read

Top Digital Marketing Metrics Every Business Should Track?

Digital marketing metrics are what make online campaigns measurable. In this guide, you'd discover the top metrics for your business.

PPC7 min read

How to Create Your Strategy for Product Launch?

Discover how to create a strategy for product launch. You'll also get to see how to monitor your campaign using the PPC Signal.

PPCexpo

  • Home
  • Tools
  • Pricing
  • Contact us
  • PPC Guide
  • Blog
  • Sitemap
  • © 2023 PPCexpo, all rights reserved.

Company

  • Contact us
  • Privacy policy
  • Security
  • Patent

Tools

  • PPC Signal
  • PPCexpo Keyword Planner
  • PPC Audit
  • ChartExpo™ PPC Charts
  • PPCexpo PPC Reports
  • Combinations Calculator

Quick Links

  • PPC Guide
  • PPC Signal Dashboard
  • PPC Reports Templates
  • ChartExpo™ for Google Sheets
  • ChartExpo™ for Microsoft Excel
  • PPCexpo Keyword Planner Google Chrome Extension

Charts

  • CSAT Score Survey Chart
  • Likert Scale Chart
  • Pareto Chart
  • Sankey Diagram

Category

  • PPC
  • SEM
  • SEO
  • SMM
  • Data Visualization
  • Others
Join our group

Benefits

  • Q&A on PPC advertising
  • Get expert advice
  • Great PPC discussions
  • Stay updated with PPC news
  • Quick support on tools
  • Discounts and special offers