How to Analyze and Grow Your Web Traffic Sources?

You have a fantastic website, but what if nobody knows it exists?

That’s where understanding and optimizing your web traffic sources comes into play. It’s like finding a treasure map that leads to more visitors.

Remember, web traffic sources aren’t just numbers.

They’re stories waiting to be told through charts and graphs.

In this blog, you’ll learn the following

1. What are Web Traffic Sources?
2. Why are Web Traffic Sources Important?
3. What are the Different Types of Web Traffic Sources?
4. What are the Best Tips for Improving Your Web Traffic Sources?
5. How to Track Your Web Traffic Sources?
6. How to Visualize Your Web Traffic Sources?
7. Wrap Up

What are Web Traffic Sources?

Definition: Web traffic sources are the various ways people find your website.

In other words, it’s like the different roads people take to get to a party.

Knowing your web traffic sources is like having a roadmap to your audience’s preferences.

Some of the common web traffic sources include

• Search Engines
• Social Media
• Referrals
• Direct Traffic
• Paid Advertising

Understanding your web traffic sources is crucial.

And this is because it’s about getting the right kind of visitors. Are they stumbling upon your site or coming because they’re genuinely interested?

Not all web traffic sources are made equivalent.

Some might bring in the masses, while others bring in hot leads.

Why are Web Traffic Sources Important?

Understanding your website traffic sources is crucial for many reasons. Let’s break it down:

1. Performance Evaluation

Is your marketing working?

By tracking your web traffic, you can see whether your strategies are working or not.

2. Strategic Decision-Making

Knowing where your traffic sources are can help you decide the path to take next.

Should you invest more in social media or beef up your SEO?

3. Targeted Marketing

Different web traffic sources often mean different audiences. Tailoring your approach to each traffic source can ramp up your game.

4. Conversion Rate Analysis

Have you ever wondered which traffic sources are bringing up sales or getting sign-ups?

That’s where conversion rate analysis comes in. It’s like finding the golden goose of your website.

5. Cost Efficiency

If you’re spending money on ads, you have to track ROI. Understanding your paid web traffic sources helps determine if you’re getting bang for your buck.

6. Content Strategy

What’s bringing online visitors to your site organically?

Knowing this can help you craft content that hits the mark and keeps them returning for more.

7. User Experience

Are you seeing a lot of direct traffic?

That means people know you and like you enough to reach your doorstep. Besides, it’s a great chance to focus on making their experience even better.

What are the Different Types of Web Traffic Sources?

Let’s break down the different types of web traffic sources:

1. Organic Search Traffic

This is when people use search engines like Google to reach your site.

This depends on how well your content answers their search queries.

2. Direct Traffic

Picture a web visitor typing your website’s URL right into their browser or clicking a bookmark. They already know you, and they’re coming straight to your digital doorstep.

3. Referral Traffic

Do you have links to other websites, blogs, or social media? That’s referral traffic generated through a referral marketing strategy. It’s like digital word-of-mouth, guiding visitors to you.

4. Social Media Traffic

This one’s all about social media networks.

And it comes when someone clicks a link on Facebook or Twitter that leads to your site.

5. Email Marketing Traffic

Have you ever clicked a link in a newsletter or an email?

That’s email marketing traffic, leading you right to a website.

6. Paid Advertising Traffic

This is the crowd you get from ads, like Google ad campaigns.

What are the Best Tips for Improving Your Web Traffic Sources?

Below are some no-nonsense tips to help you nurture your online presence:

• Optimize for Search Engines (SEO)

Dig around for keywords that resonate with your audience. Then, craft high-quality, unique content that stands out.

Remember to fine-tune your titles, meta descriptions, and headers.

• Leverage Content Marketing

Curate content that’s both useful and captivating. Mix it up with blog posts, videos, infographics, and podcasts.

Spread your content far and wide, from social media to email blasts.

• Harness Social Media

Get chatty with your audience on platforms like Facebook and Twitter.

Remember to share your stuff and get others to pass it along. Also, try social ads to zero in on specific groups.

• Email Marketing

Grow and sort your email list like a pro. Secondly, create email campaigns that grab attention and funnel traffic back to your site.

• Paid Advertising

Put your money into ads on Google, Facebook, and other platforms.

Remember to set clear goals and keep an eye on how your ads are doing.

• Monitor Analytics

Use tools like Google Analytics to keep tabs on your traffic. You can do this by sifting through the data to spot trends and areas to improve.

How to Track Your Web Traffic Sources?

Here’s how to track your web traffic sources.

1. Use Analytics Tools

Use tools like Google Analytics because they’re your digital magnifying glass that can show you where your visitors come from.

Ensure you’ve got the tracking code up and running on your site.

2. Set Up Goals and Conversations

What’s your endgame?

Is it getting sign-ups, selling products, or just racking up views?

Set these goals in your analytics tool.

3. Examine Referral Data

Dive into the ‘Referral’ section of your analytics. It’s like looking at a map of digital footsteps leading back to your site from other websites.

4. Analyze Organic Search Data

Check out the ‘Organic Search‘ section to see how search engines are ferrying visitors to your site and the search terms they’re using.

5. Review Direct Traffic

Direct traffic is made up of visitors who come straight to your site, either by typing your URL or using a bookmark.

How to Visualize Your Web Traffic Sources?

Visualizing your web traffic sources is a crucial part.

It’s all about diving into the data to see where your visitors come from.

• Are they stumbling upon your site through organic search
• Are they being referred to by other sites?

Maybe they’re finding you on social media or typing your URL directly into their browser.

By analyzing your web traffic sources, you’ll get all the clues to piece them together for insights.

Google Sheets is a famous decision for some organizations and experts around the world.

However, it has very basic charts for analyzing your web traffic source data. Plus, it has restricted graph customization choices.

Enter ChartExpo — your new dearest companion in monetary data representation.

This add-on transforms Google Sheets into a powerhouse, which can assist you with transforming your raw data into shocking, easy-to-understand charts.

And the best part? 

It’s easy to use, even if you’re not a data visualization expert.

Is it true that you are prepared to take your data analysis to a higher level? Give ChartExpo a try and watch your web traffic sources data transform into compelling, easy-to-understand stories.

Example

In this section, we’ll show you how to visualize web traffic source data using ChartExpo in Google Sheets.

We’ll use the web traffic sources data sample below.

Let’s dive in.

Starting Point	Platforms	View product & details	Read Reviews	Add to Cart	Cart Status	Ending Point	Traffic
External Ad	Mobile App	View product & details	Read Reviews			Exit	29246
External Ad	Mobile App	View product & details	Read Reviews	Add to Cart	Checkout	Purchase	6133
External Ad	Mobile App	View product & details	Read Reviews	Add to Cart	Click on another product	Purchase	2954
External Ad	Mobile App	View product & details	Read Reviews	Add to Cart	Clear Cart	Exit	22337
External Link	Mobile App	View product & details	Read Reviews			Exit	29605
External Link	Mobile App	View product & details	Read Reviews	Add to Cart	Checkout	Purchase	7600
External Link	Mobile App	View product & details	Read Reviews	Add to Cart	Click on another product	Purchase	5637
External Link	Mobile App	View product & details	Read Reviews	Add to Cart	Clear Cart	Exit	23336
Direct Search	Mobile App	View product & details	Read Reviews			Exit	5490
Direct Search	Mobile App	View product & details	Read Reviews	Add to Cart	Checkout	Purchase	9138
Direct Search	Mobile App	View product & details	Read Reviews	Add to Cart	Click on another product	Purchase	7311
Direct Search	Mobile App	View product & details	Read Reviews	Add to Cart	Clear Cart	Exit	19560
Organic Search	Mobile App	View product & details	View the Product			Exit	29043
Organic Search	Mobile App	View product & details	View the Product	Add to Cart	Checkout	Purchase	2028
Organic Search	Mobile App	View product & details	View the Product	Add to Cart	Click on another product	Purchase	4685
Organic Search	Mobile App	View product & details	View the Product	Add to Cart	Clear Cart	Exit	8508
External Ad	Official Website	View product & details	View the Product			Exit	23552
External Ad	Official Website	View product & details	View the Product	Add to Cart	Checkout	Purchase	9632
External Ad	Official Website	View product & details	View the Product	Add to Cart	Click on another product	Purchase	1914
External Ad	Official Website	View product & details	View the Product	Add to Cart	Clear Cart	Exit	19234
External Link	Official Website	View product & details	View the Product			Exit	14141
External Link	Official Website	View product & details	View the Product	Add to Cart	Checkout	Purchase	5680
External Link	Official Website	View product & details	View the Product	Add to Cart	Click on another product	Purchase	3756
External Link	Official Website	View product & details	Add to Cart	Add to Cart	Clear Cart	Exit	18491
Direct Search	Official Website	View product & details	Add to Cart			Exit	19080
Direct Search	Official Website	View product & details	Add to Cart		Checkout	Purchase	2204
Direct Search	Official Website	View product & details	Add to Cart		Click on another product	Purchase	1736
Direct Search	Official Website	View product & details	Add to Cart		Clear Cart	Exit	25578
Organic Search	Official Website	View product & details	Add to Cart			Exit	18022
Organic Search	Official Website	View product & details	Add to Cart		Checkout	Purchase	1183
Organic Search	Official Website	View product & details	Add to Cart		Click on another product	Purchase	5307
Organic Search	Official Website	View product & details	Add to Cart		Clear Cart	Exit	11557

To start with the best graph to show web traffic source insights, follow the simple steps:

• Open your Google Sheets workbook.
• In your worksheet, click on the Extensions button on web traffic sources to view the Charts, Graphs & Visualizations by the ChartExpo drop-down menu.
• Click the open button.

• Then click the Add New Chart to see an expansive list of charts and graphs.

• Click the Sankey option to access the chart.

• Select the data in your Google Sheets.
• After selecting your sheet data, click the Create Chart button.

• To make changes to your chart, click the Edit chart button, as shown below.

• Click the pencil icon next to the Chart Header placeholder.
• Once the properties dialog box opens, under the Text section, add a heading in Line 1 and enable the Show.
• Click the Apply button.

• After making all changes, click the Save button.

• Check out the final chart below.

Insights

• A significant chunk, precisely 115K or 29.21% comes from External ads.
• In terms of website traffic, it accounted for 181.07K, which is about 46%. However, this is relatively modest compared to the 212.61K from the mobile app.
• Regarding user behavior, 66% of users abandoned their carts. On the other hand, 19% went through with their purchase after reaching the checkout. Interestingly, 15% were intrigued by another product. Consequently, the overall purchase completion rate stands at 20%.

FAQs

What is the best traffic source for a website?

The best traffic source for a website varies based on its goals and audience.

Generally, organic search traffic is highly valued for its sustainability and relevance. This is because it targets users actively searching for specific information or services.

However, the ideal mix often includes a combination of organic, direct, referral, and paid traffic.

What are 5 ways to improve website traffic?

To boost website traffic, consider these 5 strategies:

1) Optimize for SEO to enhance visibility in search engine results

2) Create engaging and high-quality content

3) Use social media platforms for promotion and engagement

4) Invest in targeted paid advertising

5) Engage in email marketing to reach a wider audience.

How do I find traffic sources?

To identify your website’s traffic sources, use analytics tools like Google Analytics.

These tools track and categorize traffic into various types, such as direct, organic search, referral, and social media.

By analyzing this data, you can understand where your visitors are coming from and adjust your strategies.

Wrap-Up

In conclusion, analyzing your web traffic sources data for insights can be a game-changer.

Think of ChartExpo as your secret weapon here.

It’s like having a Swiss Army knife for your Google Sheets, especially when analyzing web traffic sources data for actionable insights.

ChartExpo has over 50 eye-catching charts at your fingertips. Besides, no coding headaches. Just pure visual storytelling using the Sankey Chart.

The best part is you’ll get to test drive ChartExpo for free for 7 days.

After that, it’s just $10, a small price for such a powerhouse tool.

Whether you’re a data whiz or just starting, ChartExpo makes you feel like a pro.