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Videos are an inseparable part of our lives.
Both for personal and business purposes, we turn to videos for inspiration, entertainment, and now, advertising.
Video advertising is becoming increasingly popular, especially on platforms such as YouTube and Facebook. This alone shows us the booming success of this evolving advertising tactic.
In this article, we’ll outline video advertising in this day and age: why it’s here, where it’s going and how you can use it in your marketing strategy.
Video advertising use is trending — and for good reason.
People prefer video over text, any day. It’s easier to consume, more entertaining and usually, takes less time to extrapolate information from.
Here are some video advertising stats to really put things into perspective.
Now that the stats have spoken to video advertising’s success, popularity, and usage, let’s look at some reasons why this is happening.
By viewing the trends associated with video advertising, you’ll be able to understand all the ways you can incorporate this marketing method into your strategy as well.
A minimum of 13% of video web traffic is directly derived from live videos. This reasonably new trend has increased in strength over the past few years, and it looks like it’s here to stay.
This is because live videos are financially appealing as production and editing investment isn’t required. Also, users tend to pay more attention to live videos rather than recorded videos.
Another hot trend is using video as an education tool. For instance, in certain companies, this method is used to train employees more effectively, and in a short period of time.
You can also integrate content training by offering a video course as a trade-off for visitors leaving their information with you.
Videos have the ability to create effective and influential storylines. By using powerful tactics and engaging messages, you’ll be able to present ideas and information to your audience that is unique and impactful.
A core reason why video is a winning marketing trend is due to its integration capabilities. At all times, we have a video camera on hand, which are used to share our experiences with the world.
There’s also an increase in the number of videography forms being created to provide unique user experiences, such as the 360-degrees marketing videos.
Videos boost user confidence as they effortlessly show the people behind the scenes. However, videos alone aren’t enough. You need to create content that resonates and transmits with your audience for a truly powerful effect.
People expect advertising to be brief, convenient and targeted. This is because people love sharing what they like, and video ads can provide the material needed.
Over 1 billion videos are shared on social media on a daily basis. These advertisements provide a more stimulating experience for consumers by feeding into their expectations.
By using a video ad, you’re making your product or service’s benefits or usability easy to understand for almost anyone.
People tend to become bored by reading plain text. Videos, on the other hand, appeal to a wider audience and convey messages with ease.
In every step of the consumer’s purchase process, video plays a vital role. From initial brand awareness to checkout, consumers are willing to invest more time in learning about the product before purchasing.
Tip: include videos that speak to consumer solutions.
Thanks to the increasing competition, not many people consider reading text-based descriptions or content. People prefer graphics. Video can influence sales by providing an alternative to the dreaded salesperson.
Leading video sites such as YouTube and Facebook offer features that enable users to see how their content is performing.
Knowing the shares, views, likes, and interactions can help you plan your future campaigns with precision, confidence, and effectiveness.
Video advertising is a key component in the future of digital marketing. Thanks to the increased amount of social media users, video engagement has become seriously elevated.
It is now a necessity to adopt this new marketing tactic in order to stay ahead in the digital market. You can be sure that with a great strategy, you will increase your chances of marketing success.
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