Why Video Advertising is Gaining Popularity

Videos are an inseparable part of our lives.

Both for personal and business purposes, we turn to videos for inspiration, entertainment, and now, advertising.

Video advertising is becoming increasingly popular, especially on platforms such as YouTube and Facebook. This alone shows us the booming success of this evolving advertising tactic.

In this article, we’ll outline video advertising in this day and age: why it’s here, where it’s going and how you can use it in your marketing strategy.

A Statistical Look at Video Advertising Trends

Video advertising use is trending – and for good reason.

People prefer video over text, any day. It’s easier to consume, more entertaining and usually, takes less time to extrapolate information from.

Here are some video advertising stats to really put things into perspective.

Usage stats:

• Mobile users take up 40% of global watch time through YouTube.
• According to YouTube reports, mobile video consumption increases 100% year after year.
• 92% of mobile video watchers share videos with friends.
• 45% of people watch over an hour of video every day.
• 81% of people feature videos on their brand’s website.
• 72 hours-worth of video are uploaded to YouTube every minute.

Marketing stats:

• 86% of video marketers use video content.
• 52% of global marketing professionals say video provides the best ROI.
• Marketers who utilize video gain 41% more web traffic from searches.
• Prior to watching a video, 64% of users are more likely to purchase the product.
• 1 in 4 shoppers say they’ve used YouTube to search for a product-related video
• 97% of businesses agree that using explainer videos helps users better understand their business.
• 55% of shoppers will research on mobile devices, where visual content leads to product selection.
• 35% of total online spending comes from video ads.
• 7 out of 10 millennials will watch a business video while shopping online.

The Benefits of Video Advertising:

• You can increase conversions by 80% by adding a video to your landing page
• Conversion rates are increased by 20% if you include a video on your homepage.
• Users spend 88% more time on a website that includes a video.
• Facebook video posts have 135% more organic reach than photo posts.
• Every day, 4.6 billion video ads are watched.

10 Reasons Why Video Advertising is Rising in Popularity

Now that the stats have spoken to video advertising’s success, popularity, and usage, let’s look at some reasons why this is happening.

By viewing the trends associated with video advertising, you’ll be able to understand all the ways you can incorporate this marketing method into your strategy as well.

1. Live Video Streaming

A minimum of 13% of video web traffic is directly derived from live videos. This reasonably new trend has increased in strength over the past few years, and it looks like it’s here to stay.

This is because live videos are financially appealing as production and editing investment isn’t required. Also, users tend to pay more attention to live videos rather than recorded videos.

2. Online Video Learning

Another hot trend is using video as an education tool. For instance, in certain companies, this method is used to train employees more effectively, and in a short period of time.

You can also integrate content training by offering a video course as a trade-off for visitors leaving their information with you.

3. Efficient Storytelling

Videos have the ability to create effective and influential storylines. By using powerful tactics and engaging messages, you’ll be able to present ideas and information to your audience that is unique and impactful.

4. Mobile Video, Social Media and 360-Degrees

A core reason why video is a winning marketing trend is due to its integration capabilities. At all times, we have a video camera on hand, which are used to share our experiences with the world.

There’s also an increase in the number of videography forms being created to provide unique user experiences, such as the 360-degrees marketing videos.

5. Video Content and Brand Authenticity

Videos boost user confidence as they effortlessly show the people behind the scenes. However, videos alone aren’t enough. You need to create content that resonates and transmits with your audience for a truly powerful effect.

6. Videos are Sharable

People expect advertising to be brief, convenient and targeted. This is because people love sharing what they like, and video ads can provide the material needed.

Over 1 billion videos are shared on social media on a daily basis. These advertisements provide a more stimulating experience for consumers by feeding into their expectations.

7. Video Makes Everything Easy to Understand

By using a video ad, you’re making your product or service’s benefits or usability easy to understand for almost anyone.

People tend to become bored by reading plain text. Videos, on the other hand, appeal to a wider audience and convey messages with ease.

8. Videos are Directly Related to Conversions

In every step of the consumer’s purchase process, video plays a vital role. From initial brand awareness to checkout, consumers are willing to invest more time in learning about the product before purchasing.

Tip: include videos that speak to consumer solutions.

9. Infographics are Appealing

Thanks to the increasing competition, not many people consider reading text-based descriptions or content. People prefer graphics. Video can influence sales by providing an alternative to the dreaded salesperson.

10. Analytics Tell a Wider Story

Leading video sites such as YouTube and Facebook offer features that enable users to see how their content is performing.

Knowing the shares, views, likes, and interactions can help you plan your future campaigns with precision, confidence, and effectiveness.

3 Types of Video Ads

1. In-stream video ads: This is the most common type of video ad. These ads play before, during or after a piece of video content, within the main video player.
2. Out-stream video ads: These are standalone ads which aren’t accompanied by other content, however, you need to wrap the linear ads around other elements such as a blog post or different video.
3. Interactive video ads: These ads consume an entire screen and will pause the current video content. These ads may allow the user to perform a specific action such as visiting a store or signing up for a newsletter.

The Future of Video Advertising

Video advertising is a key component in the future of digital marketing. Thanks to the increased amount of social media users, video engagement has become seriously elevated.

It is now a necessity to adopt this new marketing tactic in order to stay ahead in the digital market. You can be sure that with a great strategy, you will increase your chances of marketing success.