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The twenty-first century is the internet era. Businesses that thrive are those with an online presence. A solid search engine optimization (SEO) strategy forms the blueprint of your online marketing. And using the right keywords is a vital component of SEO.
As a marketer, you need to have a good grasp of the various types of keywords. Whether you’re looking to boost your web traffic or increase conversions and leads, there’s a keyword type for you. In this guide, you’ll discover the various types of keywords and how to optimize your business to help maximize your returns.
In this blog, you’ll learn the following:
Here are the four types of keywords.
These keywords are made of one to three words. Since they’re short, they tend to be broader than other keyword types.
These keywords are made of more than three words. They could be complete sentences or in the form of a question. They could also make good titles for supporting blogs.
These keywords are specific, and they could be used for supporting blog titles. They could also be used for headers within blogs. This will help readers easily navigate through your blog as they consume the blog content.
Intent targeting keywords are typically of three types namely:
People who make search queries with these keywords are searching for answers. To attract this audience segment, you need to use phrases or questions that include:
You could also use general phrases. Let’s say you manage a sporting brand, you could opt for an informational keyword list like:
People who want to shop around typically use this keyword type. The commercial keyword list could be:
These keywords are used by people who are ready to make a purchase. To target this audience segment, you could consider using keywords like:
People who use this keyword know about your business, and they’re actively searching for it. To target these people, your keyword should include your brand name. Examples could be:
Here are easy ways to identify the right types of keywords for your business.
There are various methods to figure out intent keywords. You could analyze your competitor’s keywords or ask for client feedback. Alternatively, you could research popular terms in your area. All these are sure ways to find intent keywords.
However, there is a reliable way to automate the process. It involves using tools like the PPCexpo Keyword Planner. The tool helps you discover vital information about your keyword. This information could be search volume, high bid, or low bid. There’s also the option of filtering out your best intent keywords. This way, you get to filter out both short-tail and long-tail keywords.
For instance, if you’re looking for baseball bats, you could search for keywords like “baseball bats” to generate results as shown below.
Here are other features that make the PPCexpo Keyword Planner stand out from the competition.
Similarity:
The tool helps you figure out keywords that relate to your business. By merely inputting your initial keywords, a list of similar keywords will be displayed for you.
Google Search Volume:
Search volume shows you how popular a keyword is. Ideally, you should focus on keywords with high search volume. You can do that by applying the filter feature. For instance, the filter feature will help you generate keywords with a search volume between 1200-22,000. It also helps you find high-intent keywords that are relevant to your business.
Low and High Bid:
This feature helps you to correctly predict the amount you will pay every time someone clicks on an ad that features your keyword. You’ve got the flexibility of choosing keywords with low CPC from your list of keywords.
Visualization:
The tool comes with a visualization feature. With this feature, you get to represent your keyword data using compelling charts and tables. The visuals help you choose keywords that are relevant to your business. To get started, you can choose the “Scatter Plot” as shown below.
After that, an image similar to the one below will be displayed on your screen.
From the data visuals, you can choose low CPC and high search volume keywords.
Global Search:
To choose the global search volume, select “All” from the location settings. After that, the global keyword data will be displayed on your screen.
The globe icon will appear on your screen. And the global search volume data will be represented on your screen.
Long-Tail Keywords:
There’s an option for choosing long-tail keywords from the keyword type. To do that, select “Long-tail keywords” from the drop-down menu that appears after clicking on “Keyword Type”.
After that, an image similar to the one below will be displayed on your screen.
Export:
After completing your keyword research process, there’s the option to export your data. To do that, click on the “Export” button.
Without keywords, it would be impossible for search engines to match your web content with search queries. And if that’s the case, attracting web visitors will almost be impossible. To boost your chances of ranking high on search engines, you should consider using targeted and relevant keywords in your:
Adequate keyword research helps you figure out the right keywords to use for your SEO. And if the right measures are taken, you will most likely have results like:
SEO is great content – and to create great content that addresses the pain point of your audience, you will need intent keywords. As a rule, you need to eliminate any form of keyword stuffing during your content creation process. Keyword stuffing will negatively impact your SEO – and that’s bad for business.
The four types of keywords are:
About 99% of all search queries are done using intent-targeting keywords. Intent targeting keywords are of four different categories.
Your list of keywords should meet these four criteria.
Your keyword strategy is comprised of all decisions you take when planning to write content, or track results in analytics. These decisions are largely dependent on your keyword research project.
“Facebook” is the most searched keyword. Other widely searched keywords are:
Content that dives into the minds of the audience, and answers their most pressing questions is great content. Creating great content involves understanding user intent – and that’s where intent keywords come in. Optimizing your content for user intent helps you attract quality traffic and boost your conversion rates.
A robust understanding of the user’s intent will help you create content that:
When it comes to intent keywords, they’re two types namely:
But how do you find intent keywords? Well, you should consider using the PPCexpo Keyword Planner. The tool helps you discover vital information about your keyword. This information could be about:
Furthermore, the PPCexpo Keyword Planner has built-in visualization tools like the Scatter Plot and Bar Chart. This way, you get to easily analyze your keyword data.
Now you know the various types of keywords, what tool will you use to find the right keyword?
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