Essential Knowledge About Google Ads Campaign Types

If one thing is for certain, it’s Google Ads’ perseverance for a better user experience.

Thanks to the innovation of AI, Google Ads has begun introducing more customized options for users.

Recently, Google included a workflow structure for uploading new campaigns. This structure guides users through the process, offering them options to select from along the way.

In this article, we’ll outline everything you need to know about Google Ads Campaign Types, from how to choose the right type for your ad, to what benefits you can gain from doing so.

Many Google Ads Campaign Types and Goals

So, you’ve begun setting up your Google Ads campaign. At this stage, you’ll be asked to select your goals. Then Google Ads will suggest the best available campaign types for each goal. It will suggest one of the following:

1. Search Network Campaigns
2. Display Network Campaigns
3. Shopping Campaign
4. Video Campaigns
5. App Campaigns

Each campaign is designed to promote certain types of products or services. Google offers suggestions for various types of business ventures as well:

• Sales: Display, Search, Shopping
• Website traffic: Display, Search, Shopping, Video
• Leads: Display, Search, Shopping, Video
• Product and brand consideration: Display, video
• App promotion: Universal App
• Brand awareness and reach: Display, Video

But how do these campaign types work? Furthermore, how can you use each type to achieve your campaign goals?

Search Network Campaigns

Out of all the Google Ads Campaign types, Search Network Ads is the most commonly used.

Through the campaign, ads are triggered to make an impression on search engines once a user searches for the keyword you’ve placed your bids on.

Search network campaigns encourage users to take action by calling your business or clicking on your ad. Targeted individuals are likely actively searching for services or products like yours.

Here are some goals you can achieve using this campaign type:

• Increase Sales
• Increase site traffic
• Increase leads

By using Search Network Ads, you’ll benefit from:

• Easier performance measurement
• Greater chance of direct conversions
• Cost-effectiveness since you only need to pay once a user clicks on your ad
• Extremely optimizable platform
• Huge opportunity for leads as nearly 3.5 billion Google searches are made every day.

Display Network Campaigns

While using Google Display Network, Google will show your banner and image ad to your prospects while they’re visiting relevant sites.

This type of campaign is widely used with online shopping brands. So, if you run an online store for women’s wear, this campaign type will display your ads on similar online stores.

This is the best campaign type for:

• Leads
• Remarketing
• Increasing Website traffic
• Brand awareness

Thanks to the increased popularity of infographics, this type of campaign is gaining traction.

By using display network campaigns, you’ll benefit from:

• Relevant business insights that are easy to uncover.
• Capturing visitor’s attention through interactive and catchy graphics.
• Ability to choose the geographical locations and targeting time span.
• Increased brand exposure to the proper audience.
• Benefits of attracting more customers through infographics.
• Increased effectiveness of remarketing through display ads (70% more people are likely to convert if remarketing is done through this ad type).

Shopping Campaign Types

This type of Google Ads Campaign is shown above organic searches formatted with a title, product image, carousels, price and store.

Out of all the Google Ads Campaign Types, this one focuses on the quality of your images. It’s the key to standing out from the competition in order to grab shoppers’ attention.

Use Shopping Ads campaigns to achieve:

• Increased website traffic.
• Increased quality traffic navigation.
• Boost product sales with image galleries.

By using shopping campaign types, you’ll benefit from:

• Simple and easy workflows for quickly accomplished tasks.
• Easy shopping campaign management.
• Increased leads due to relevant product ads.
• Higher conversion rates compared to Search Results Ads.
• eCommerce business strength.

Video Ads Campaigns

This form of Google Ads Campaigns allows you to show video ads through popular video content sites such as YouTube as well as all across the Google Display Network.

This type of campaign is easy to set up and manage. It allows you to use videos from your YouTube account and follow the ad performance to tweak video marketing as you see fit.

According to Amazon and eBay, including a video ad to a product description increases the chances of a purchase by 35%.

You can run three types of video ads through this campaign:

1. In-stream video ads – This is the most common form of video ads. It’s a linear video ad which plays before, during or after another piece of video content. All ads are played within the main video player.
2. Outstream video ads – These are standalone ads, separate from any other form of content. For this form of video ad, you need to wrap your linear ads around elements such as a blog post or different video.
3. Interactive video ads – These ads consume the visitor’s entire screen and will pause the current video content.

Video Ads Campaigns are good if you’re looking to increase brand awareness or boost website traffic.

By using Video Ads Campaigns, you’ll benefit from:

• Sophisticated reputation among visitors.
• Increased chances of traffic as 4 billion videos are watched on YouTube daily.
• Boosts brand existence credibility.
• Increased chance of gaining popularity.
• Effective product awareness.
• Ability to track content performance easily.

App Campaigns

These types of campaigns are used to increase traffic for your app.

App campaigns make it simple to promote apps. All you need to do is add a few lines of texts, assets, and a bid – the rest is optimized to bring your ad to the right audience.

Google Ads also automates the bidding and targeting strategies to help you get the best value for each download. Through this campaign, you can optimize your targeting to find valuable users based on actions such as in-app conversations.

Your ads will appear across the Google search network as well as:

• Google Search partners
• Google Play Store
• YouTube
• AdMob
• Google Display Network

By using App Campaigns, you’ll benefit from:

• Easy set-up and management
• Increased app downloads
• Automatic ad optimization
• Increased leads through the proper graphics

Google Ads Campaign Types

AI is driving the advertising game to a more advanced and optimized place, at a level where advertisers’ don’t need to be as involved.

We can see this through Google’s efforts to provide automated solutions for the common issues advertisers face, which means we have more Google Ads Campaign Types, and a higher level of optimization and service.

The campaign type you choose can make or break your advertising efforts. So, while you can choose any campaign type for your ads, it’s best to trust in the suggestions from Google Ads.

After all, Google knows best.