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If you’ve been around for some time, you must have noticed some words (or phrases) that typically have a surge in demand and popularity due to seasonal changes, current events, or viral content. Well, these are trending keywords. Targeting these keywords come with some benefits — and that includes lots of engagement and traffic to your business website.
However, these keywords also have some flip sides, and the downsides are more pronounced if they’re volatile or highly competitive. In this guide, you’ll discover the pros and cons of using trending keywords. You’ll also discover how to strategically and effectively use these keywords.
In this blog, you’ll learn the following:
Trending keywords are search terms (or phrases) that are popular within a specific season. These keywords can be tied to seasonal topics, popular culture, or current events. Volatility shows how frequently the ranking position of a search term changes with time. High competition, on the other hand, shows the number of websites that want to rank for a search term.
Keywords with high volatility tend to have sudden spikes in their traffic. However, they can quickly fall out of search traffic.
Here are why trending keywords are important.
SEO keywords are one of the sure ways to boost your SEO. SEO helps search engines to crawl your website. And as such, your website gets to rank high on search engine result pages (SERPs). This way, people who are searching for information that relates to your web content get to see your website.
If you’re looking to drive more traffic to your website, then trending keywords is the way to go. By merely incorporating trending keywords into your content, you will boost your web traffic.
Since a large volume of people usually make search queries using trending keywords, your web content will be displayed to a broader audience. This will, in turn, generate more visitors to your website. In the long run, you will likely record high engagement, increased brand awareness, and more conversions.
Using trending keywords shows that you’re up-to-date with the current happenings in your industry. Marketers who incorporate trending keywords into their content are up-to-date and somewhat knowledgeable about the happenings in their industry. It could also help you build credibility and trust with your audience.
Careful analysis of trending keywords will help you get a good grasp of your audience. Trending keyword analysis will help you figure out what your audience is interested in, and the kind of things they’re searching for. This will, in turn, help you create content that addresses their needs and pain point.
Incorporating trending keywords into your content will help you “speak the language of your audience”. Marketers who speak the language of their audience tend to connect with these audiences on a deeper level. With trending keywords, you will address the issues that concern your audience. And if these issues are addressed, it will pave the way to building a more healthy relationship with them.
Here are easy ways of generating trending keywords.
Keyword research tools will help you identify trending keywords with high search volume. When it comes to keyword research tools, you should consider using tools like PPCexpo Keyword Planner, or Google Trends.
Twitter, Facebook, and other social media platforms will help you generate insights about trending keywords. Identifying keywords on these tools is somewhat straightforward. You can do that by using social listening tools.
Google Autocomplete will help you identify keywords and topics that are currently trending. Using these suggestions, you will proceed to optimize your content for your target audience.
Google Analytics offers insights about keywords that generate traffic for your website. With the information obtained from Google Analytics, you can easily identify trending keywords and create content around those keywords.
Being up-to-date with industry events and news will help you identify trending keywords. You can use the information gotten from this industry news and events to create content that is relevant to your audience.
One of the best ways of finding trending keywords is by using tools like the PPCexpo Keyword Planner. The tool offers you vital information like:
Let’s say you’re selling healthy food online, and you want to know what people are searching for. The first thing is to come up with a basic keyword “Healthy Food”. After coming up with a basic keyword, input it into the tool to generate results similar to the image below.
If you’re using the PPCexpo Keyword Planner, you will be able to make research features like:
Similarity:
The PPCexpo Keyword Planner will help you figure out keywords that relate to your business. By merely inputting guess keywords into the search bar, you will discover lots of similar keywords that fit your business.
Google Search Volume:
As a business person, you’re better off with keywords that have high search volume. To identify these keywords, use the filter option found in the tool. After applying the filter, narrow your focus to keywords with a search volume between 60,500-90,500. Furthermore, these keywords should have high intent.
Low and High Bid:
Bid shows you how much you will pay each time someone clicks on your ad. As a business person who is on a budget, you should focus on keywords with low CPC. From the list of keywords with low CPC, choose the keywords that are the right fit for your business.
Visualization:
To get the most out of your keyword research process, you need to use the visualization feature. With the feature, you will easily pinpoint the keywords that are right for your business. There are lots of charts to help you represent your keyword data. One such chart is the Scatter Plot.
After selecting the Scatter Plot, a chart similar to the image below will be displayed on your screen.
The keyword data visuals will help you figure out keywords with high search volume and low CPC.
Global Search:
To check the global search volume of your keyword, click on the “All” option.
After that, the icon will be changed to a global icon, and a table similar to the one below will be displayed.
Long-Tail Keywords:
If you want to find long-tail keywords, click on the “Keyword Type” option. After that, select “Long-tail keywords”.
An image similar to the one below will be displayed on your screen.
Export:
There’s the option of exporting your data after completing your keyword research. To export your data, click on the “Export” button.
Google Trends helps you find trending keywords on Google. With the tool, you get to quickly explore search trends and discover the popularity of various search terms (or phrases). Other alternative tools are the PPCexpo Keyword Planner and Google Autocomplete.
One sure way of finding trendy keywords is to look out for:
To find trending keywords, you will need tools like the PPCexpo Keyword Planner.
The most relevant keywords attract people who are more likely to buy from you. To find these keywords, you need to focus on metrics like:
There are lots of good tools for keyword research. One of which is the PPCexpo Keyword Planner. With the tool, you will discover keywords that are relevant to your niche. You will also discover some key metrics about your keyword.
Trending keywords are one of the secret ingredients to help you stay relevant and competitive in your industry. When you identify and create content around these trending keywords, it will help you boost your online visibility and generate more traffic to your business.
With trending keywords, you get to stay ahead in your industry. And it can help you connect with your audience on a deeper level. Identifying trending keywords is somewhat easy. All you need to do is use the right tools.
Speaking of the right tools, you should consider Google Trends or PPCexpo Keyword Planner. Keyword research tools help you to identify high-volume and popular keywords. Aside from that, keyword research tools will offer information on metrics like:
If you opt for the PPCexpo Keyword Planner, you will have the option of using visuals to represent your keyword data.
Now you know the importance of incorporating trending keywords into your content, what tools will you use to find trending keywords?
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