A trend chart is a powerful tool used to track data changes over time, helping to identify patterns, trends, and fluctuations. By displaying information in a visual, time-based format, trend charts make it easier to see both short-term variations and long-term trends.
They’re widely used in various fields, including finance, sales, marketing, and project management, to monitor progress, predict future performance, and make data-driven decisions.
Examples of trend charts include line charts, bar charts, and area charts, each suited to different types of data and analysis needs.
This chart tracks sentiment over time, often used in social media, customer feedback, or survey analysis to monitor shifts in positive, neutral, and negative sentiments.
Visualizing sentiment trends, helps businesses understand customer opinions, track reputation, and quickly respond to sentiment changes.
A Multi-axis line chart allows you to display multiple datasets on different axes within the same chart. This is ideal for comparing related metrics that have different scales, such as temperature and precipitation, helping users analyze relationships between various factors over time.
Similar to a Multi-axis chart, a Dual-axis line chart uses two Y-axes on either side of the chart to represent two different data series. This type of chart is useful for tracking two distinct yet related metrics, such as sales volume and revenue, to show how they correlate over time.
A Multi-series line chart plots multiple data series on a single axis, allowing for easy comparison of multiple trends within one chart. For example, it’s useful in tracking product performance across different regions or comparing trends in various demographics, giving a clear view of patterns and relationships across multiple series.
There are a few benefits of the trend chart that you should know.
It’s amazingly easy to interpret Sentiment Trend charts due to their simplicity and clarity.
These charts can empower your audience to understand the data, see interesting perspectives, and draw conclusions quickly. Remember, the backbone of any compelling message is its simplicity. So use simple visualizations to drive your audience to consume more of your story and, most importantly, act on your recommendations.
Sentiment Trend charts empower your audience to see with ease the emerging trends. This can compel them to embrace change or act on your recommendations swiftly.
Trends, shifts, and outliers make more sense when graphically represented. This is because visuals make it easier for you to identify strongly correlated parameters.
Certain correlations, associations, and distribution patterns in your data may not be that obvious. You need charts like Sentiment Trend to help you uncover relationships you didn’t even know existed.
A Sentiment Trend chart is one of the revolutionary visualization charts you can use to create meaningful stories out of your data.
Storytelling with data is incredibly vital in persuasion and simplifying communication. You can bet on Sentiment Trend charts to help you communicate engagingly with both your clients and teams. Conveying a message in a story is much more engaging and easier to understand.
You’re more likely to remember images and stories than typical words and numbers.
Humans can process visual images much faster than text. Besides, a chart is easier for your brain to process than reading text and numbers in tables.
The Sentiment Trend Chart can dramatically improve the speed of the decision-making processes of your audience. According to the Wharton School of Business, simplified data visualization can shorten business meetings by up to 24%.
Why?
As we said earlier, for you to persuade people, you should strategically incorporate logos (logic), ethos (emotions), and pathos (personality). Charts, which are the bearers of insights, appeal to the logical part of our brains. Remember, we make decisions based on emotions and justify them with logic. So you have to give your audience data backed-insights for them to justify their actions.
Now that you’ve learned the benefits of Trend Charts let’s head to the next section. You’ll uncover where you can apply these charts to get the BEST out of your data.
There are many business domains where you can apply this chart:
Survey data storytelling uses data insights in visualizations to tell a story about people’s views, opinions, and sentiments regarding a brand.
You can use a Sentiment Trend Chart to tell a story about the trend of market sentiments.
It’s incredibly easy to know what’s going on by taking a quick look at the Trend Charts. For instance, in the diagram above, the general trend of positive sentiment is rising.
Video storytelling is simply using the data of the metrics you’re tracking to tell a compelling story.
When you have a video on YouTube you want to know how much people interact with it. People’s responses as likes or dislikes depict how much they appreciate the video. If you look at the graph above you will get the idea that over the period of time, likes increased. In June, minimum dislikes came, and in August maximum likes came.
Product Sentiment reflects customer feelings toward a product, based on feedback, reviews, and social media.
Positive sentiment shows satisfaction, while negative sentiment highlights areas for improvement. Analyzing sentiment helps businesses improve products and customer experience.
Take a look at the diagram below:
ChartExpo is an easy-to-use tool for creating trend charts, integrating with Google Sheets and Excel. It offers customizable options like line, bar, and Multi-axis charts to track changes over time.
With its intuitive interface, users can quickly design charts, customize colors, and adjust axes to highlight key trends. Ideal for both beginners and professionals, ChartExpo simplifies data visualization and helps users create clear, impactful trend charts effortlessly.
Let’s create a scenario with survey data. Imagine you run an e-commerce store, and you want to establish the target market sentiments using data. So you’ve put together a short survey on the Thank You Page of your site to ask customers what they like and dislike concerning:
Essentially, you want to use data to know how your converting customers perceive your brand. The key metric is the count of both likes and dislikes. The key goal of the exercise is to optimize your sales funnel to drive more conversions and reduce drop-offs.
Let’s use the data below for the scenario.
Topic | Positive | Negative |
Customer Service | 67 | 33 |
Shipping | 60 | 40 |
Price | 75 | 25 |
Selection | 85 | 15 |
Return Policy | 30 | 70 |
Ordering Process | 75 | 15 |
Communication | 90 | 10 |
Let’s start by exporting the data to Google Sheets. And then, unleash our ChartExpo Add-on, as shown below.
Check out the resulting Chart below.
As we said earlier, you can use Sentiment Trend Charts to visualize your video data for storytelling.
Imagine you run a YouTube account for your brand. You’ve been using this channel to tell captivating stories about your offers. You want to use data to gauge the opinion of the target market for your brand.
The key metric you’ll use is the count of likes and dislikes. And the dimension is time.
Remember, the process of visualizing your data using ChartExpo Add-on is similar to survey storytelling.
Let’s use the data below for the scenario.
Videos | Likes | Dislikes |
March | 36405 | 17641 |
April | 36137 | 18853 |
May | 30712 | 18294 |
June | 33374 | 5412 |
July | 34059 | 15268 |
August | 39846 | 15689 |
Note: The process of visualizing the data above using ChartExpo is the SAME as survey storytelling. Let’s check out our resulting chart.
Sentiment Trend Chart in ChartExpo library can provide you different facilities to make your chart more attractive to represent data for different purposes. You can even change the colors of the chart to show the non-sentiment data which may not be representing red or green. Let’s take an example below to present such data.
A city wanted how many females and males have gotten doses of the vaccine and they also wanted to divide this age-wise. So, it can be easy to find which age group and gender is not taken dose. When they find age groups and gender, it will be easy for them to find reasons why those people are not vaccinated.
The city hall called all the vaccination centers and asked them to provide the data they needed for analysis. After 3 hours they got all the data they needed. One of them took data and tried to find trends in it.
Age Group | Male | Female |
18 to 24 | 1054 | 1111 |
25 to 29 | 1057 | 1641 |
30 to 34 | 1470 | 2526 |
35 to 39 | 1793 | 3549 |
40 to 44 | 2534 | 5470 |
45 to 49 | 4842 | 9587 |
50 to 54 | 8692 | 13514 |
55 to 59 | 13855 | 15088 |
60 to 64 | 19897 | 17718 |
65 to 69 | 30179 | 23745 |
70 to 74 | 31688 | 22873 |
75 to 79 | 28753 | 21490 |
80 to 84 | 21779 | 19052 |
85 to 89 | 13104 | 13662 |
90+ | 5645 | 8066 |
First, he pasted all the data in Google Sheets.
He decided to visualize this data. So, everyone can easily understand it.
This is a great nonsentiment data-based visualization that highlights different age groups treated in the local hospital since it was started. Moreover, this single chart is segregated based on male and female patients.
A “trend” is an upward or downward shift in a data set over time. It allows you to predict what might happen to the data in the future.
There is a sentiment trend chart in ChartExpo Library which can help you create sentiment and non-sentiment trend charts.
The best chart to show trends is a line chart. It effectively displays data over time, making it easy to identify patterns, fluctuations, and overall trends.
There’s no doubt that Sentiment Trend Charts are among the simplest and easiest-to-read charts you can use to make your data narrative more compelling. We hope after having trend chart examples you will have well understanding of this visualization.
Sign up for ChartExpo today to create powerful data stories that empower your audience to take action using Trend Charts.
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