Survey Scale Questions: Examples & Question Types

Businesses, institutions, and organizations need to conduct regular surveys. A survey aids in understanding the needs and viewpoints of stakeholders, including customers, partners, and staff.

Asking the right questions is similar to playing the right notes in a symphony. That is the secret to achieving a beautiful harmony that everyone can enjoy. And when it comes to surveys, asking the right survey scale questions is essential for efficiency.

However, asking the right questions is half the battle won. Creating charts when analyzing survey scale questions is the other half.

A chart is worth a million data points.

You can turn a sea of numbers into a beautiful visual story with the right charts. As a result, glean insights like a pro and become the envy of all researchers.

Let’s dive into the world of survey scale questions and chart our way to data-driven insights.

What are Survey Scale Questions?

Survey scale questions serve as pivotal tools in gathering valuable insights across various domains. Whether in academia, market research, or customer feedback analysis, the art of formulating these questions significantly impacts the quality and relevance of obtained data.

Purpose of Using Survey Scale Questions

Survey scale questions are structured queries designed to measure attitudes, behaviors, opinions, or experiences. They provide respondents with a range of options, allowing them to express their views quantitatively. These questions are tailored to capture nuanced responses, offering a spectrum of perspectives rather than binary answers.

Types of Survey Scale Questions:

Likert Scales: These are among the most common scales, offering a range of options typically from “strongly agree” to “strongly disagree.”

Semantic Differential Scales: Using bipolar adjectives, these scales measure attitudes or feelings towards a subject.

Numerical Rating Scales: Utilizing numerical values, respondents rate on a predefined scale.

Survey Scale Questions Examples

The survey questions you ask influence the accuracy and usefulness of the results. Here are some of the best survey scale questions you can use in your next survey:

General Survey Questions

1. How satisfied are you with our offerings?
2. What is the primary reason for choosing our company?
3. What improvements would you suggest for our company’s products/services?
4. What is your most important factor when purchasing our product/service?
5. What is your preferred method of communication with our company?

Product Usage Survey Questions

1. How often do you use [product name]?
2. Which features of [product name] do you use the most?
3. How long have you been using [product name]?
4. How satisfied are you with the performance of [product name]?
5. Have you recommended [product name] to others? Why or why not?

Customer Service Survey Questions

1. How satisfied were you with the service you received?
2. Were our customer service representatives helpful and knowledgeable?
3. Did we address your concerns on time?
4. How likely are you to recommend our company to others?
5. Is there anything we could have done better to improve your experience?

Demographic Survey Questions

1. What is your age?
2. What is your gender?
3. What is your annual income?
4. What is your highest level of education completed?
5. What is your current employment status?
6. In what country do you currently reside?

Support and Warranty Survey Questions

1. How satisfied were you with the timeliness of our response to your support request?
2. Did our support team effectively resolve your issue?
3. How would you rate the overall quality of our customer service?
4. Was the warranty information provided to you clear and easy to understand?
5. How likely are you to recommend our product to others based on your support experience?
6. Did our support team communicate with you professionally and courteously?
7. Would you buy from us again based on your support and warranty experience?

Customer Satisfaction Survey Questions

1. How satisfied are you with our product/service?
2. How likely are you to recommend our product/service to others?
3. Have you experienced any issues with our product/service? If yes, please explain.
4. How easy is it to use our product?
5. Did our product/service meet your expectations?

Customer Experience Survey Questions

1. How easy was navigating our website and finding the information you were looking for?
2. How likely are you to purchase from us again?
3. How satisfied are you with the overall experience you had with our company?
4. Would you recommend our product/service to others?
5. Did our product/service meet your expectations? If not, how can we improve?
6. How could we have made your experience better?

Marketing and Competition Survey Questions

1. What is your current perception of our brand?
2. Who are our main competitors in the market?
3. How does our product/service compare to our competitors regarding quality?
4. What factors influence your purchase of our product/service over our competitors?
5. What advertising channels do you prefer to receive information about our products/services?

How to Create a Survey Scale Questions?

With Google Forms, creating and distributing surveys has never been easier. It provides a user-friendly platform allowing you to customize and share surveys effortlessly.

Let’s say you want to create a customer satisfaction survey with the following questions.

• How satisfied are you with the variety of products offered by the store?
• How satisfied are you with finding the product in the store?
• How satisfied are you with the product price?
• How satisfied are you with the checkout process?

Your respondents are to answer each question using the scale below.

1. Extremely Dissatisfied
2. Dissatisfied
3. Neutral
4. Satisfied
5. Extremely Satisfied

Here is how you can create your survey using Google Forms:

1. Go to Google Forms and sign in with your Google account.
2. Click the “Blank” option.
3. Give your form a title and description.
4. Add your survey questions using the question types available, such as multiple-choice, checkbox, and drop-down.
5. To add options, write Option 1. If you want to add more options, click the “Add option” button.
6. Preview the survey and make any necessary changes.
7. Click the share button to send the form’s link to your target audience.
8. Upon collecting enough responses, click the “Link to Sheets” button.
9. The responses will load in Google Sheets.

Let’s say your survey yielded the results below.

Follow through as I show you how to create a chart with ChartExpo to make data analysis easier.

1. • To get started with ChartExpo, install ChartExpo in Google Sheets.
   • Go to Extensions > Charts, Graphs & Visualizations by ChartExpo > Open.

1. • To access the charts library, click the Add new chart button.

1. • Once ChartExpo loads, click on “Likert Scale Chart”.

1. • First of all, put your data table in the sheet. Select your Sheet name from the drop-down in the ChartExpo section.
   • Select the metrics column; the numeric column in your data sheet (in our example, we add the Responses).
   • Select the dimension columns; the categorical columns in your data sheet containing text information (the Questions and Scale columns in our example).
   • Click the “Create Chart” button.

1. • ChartExpo will generate the visualization below for you.

1. • To add a title, click the pencil icon next to the Chart Header. Add a heading in Line 1 under the Text section of the properties dialog.
   • Enable the Show option and click the “Apply” button.

1. • Let’s add question numbers to each question. Click the highlighted pencil icon on the top of the overall bars.
   • Navigate to the “Question” section and activate the “Show question no” toggle. Then click the “Apply” button.

1. • There are emoji icons at the bottom of the chart. Let’s replace the numbers with text responses against each emoji.
   • Click the pencil icon next to the specific emoji. Then expand the “Label” properties and enter the necessary text. Click the “Apply All” button.
   • Click the “Save” button to persist the changes made to the chart.

1. • Your chart will appear as shown below.

Insights

• 63% of customers expressed satisfaction with the store’s variety of products. 24% were dissatisfied, and 13% had no definite opinion.
• 64% managed to find what they were looking for in a few minutes. 22% found it challenging.
• As for product pricing, 66% expressed satisfaction, and 23% expressed dissatisfaction.
• 64% were satisfied with the checkout process, while 23% were dissatisfied.
• 64% of customers are satisfied with the store, while 33% are extremely satisfied.
• 23% are dissatisfied with the store, and 12% are extremely dissatisfied.
• 13% chose to remain neutral.

FAQs:

What is a survey scale?

A survey scale is a structured list of possible answers. It facilitates the quantification of respondents’ subjective experiences and perspectives.

How do you ask survey scale questions?

To ask survey scale questions, you can use a 5-point rating scale. Closed-ended questions are typically used with rating scales. This allows respondents to choose from a set of predetermined responses.

Wrap Up:

Never undervalue the power of surveys. They can assist you in identifying what is effective and what needs improvement. They also provide insightful feedback and support so you may accomplish your objectives.

Fortunately, the right survey questions can help you uncover these opportunities. Survey scale questions allow respondents to rate their answers on a continuum. Thus, providing valuable insights into their opinions and preferences.

However, simply collecting this data is not enough. Creating charts to represent the data visually is essential to understand the results. With the help of charts, you can easily analyze and compare these responses to identify patterns and trends.

Take advantage of Google Sheets’ powerful data analysis capabilities to create charts for your survey results. You can’t go wrong with Google Sheets. You can effortlessly create all data visualizations using a Google Sheets add-on — ChartExpo.

ChartExpo significantly reduces the time and effort you need to bring your data to life. You can visualize your data and glean insights with just a few clicks.

Don’t wait.

Get started with ChartExpo and take your data analysis skills to the next level.