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The survey is a crucial part of a business because you get to collect the voice of customer data.
However, the problem comes with visualizing and presenting the results. Surprisingly, this is the crucial part of the survey. Besides, it’s the part that defines the whole survey: i.e. action-taking. If you get this wrong, you won’t meet the objective of the exercise.
We’ve rounded up multiple of survey results presentation examples to guide you on creating compelling data stories. Keep reading.
As said earlier, the survey results presentation is a vital part of the whole exercise. So you ought to pay special attention and focus on this part to inspire change in your audience.
And how do you do that?
Of course, by reporting facts and figures wrapped in a story with easy to interpret visuals. Well, it sounds easier said than done. This process of “storifying your survey results presentation” requires intense planning and other tips we’ll be discussing throughout the blog post.
The choice of visualization tool matters immensely because charts are the ‘carriers’ of insights.
Keep reading to learn the Dos and Don’ts of survey data charts.
There are plenty of survey results presentation examples to inspire your imagination and simplify your learning.
If you want to learn more about customizing this chart, setting properties, header, footer, and labels you can read our guide on How to Present Likert Scale Data.
The hacks we’re about to share are used frequently by thousands of seasoned data visualization experts worldwide. So they’re tested and proven.
Well, these charts come in handy in multiple scenarios. And this means they can be reliable in visualizing survey data.
However, there are charts, which are custom-specific and tailor-made for surveys. This implies you don’t have to do unnecessary editing to align your visualizations with survey data stories.
These 5 survey charts are namely:
A Likert scale is also known as a bipolar scale, which means that it consists of two opposing poles. You can use this chart to measure the intensity of feelings, opinions, and attitudes towards a subject matter.
A Likert Scale chart visualizes how much a respondent agrees or disagrees with a particular statement. The scale assumes that the strength and intensity of the feelings are linear. More so, it goes from a complete disagreement to a full agreement.
The questions in Likert scales range from general to even more specific topics. Besides, this chart is straightforward, so you can quickly gain insights from just a glance.
The Likert Scale is one of the most used charts in visualizing survey data. Check out the second-most used visualization chart below.
A NPS Chart gives a complete picture of the user’s opinion from a bulk of textual information. The whisker box represents the score.
You can deploy this chart to visualize your survey data with full confidence. Besides, this chart is straightforward to read and understand. So your audience won’t end up being confused when you incorporate it in your survey results presentation story.
The Net Promoter Score (NPS) is a popular customer feedback metric that indicates the likelihood of people promoting a particular brand to their friends and family.
It is calculated from responses of the likelihood of recommending a brand on a scale of 0 to 10. Besides, the respondents are sorted into 3 groups based on their responses:
The NPS is simply the percentage of promoters minus the percentage of detractors.
NPS= Promoters – detractors
These are charts that visualize the voice of customers by segregating the promoters and detractors.
Remember, promoters (green color) are individuals who are likely to recommend your brand. Conversely, the detractors (red color) are individuals who are dissatisfied with your brand.
So when you’re visualizing the voice of customer data, pay attention to the detractors because they may cause your brand harm down the line. You need to address the points of dissatisfaction to prevent them from spilling into social media.
As the name suggests, the role of this chart is to visualize your brand ratings data, especially on platforms, such as Etsy, Google My Business, and Amazon stores.
Checking on this data from time to time is incredibly essential, especially if you run an e-commerce business. Why?
Ratings act as social proof that your product or service addresses the problems it claims. So it’s an essential factor that can either attract or repel both warm and hot leads.
The red color presents the magnitude of bad ratings while the green one represents satisfied customers. And the grey part represents the fence-sitters, who need a slight push to promoters’ side.
Now that you know the custom charts for visualizing survey data: Let’s delve into actual storytelling hacks.
There are many different graphs and other types of visual displays of information. But only a handful will work for the majority of your survey result presentation needs.
Choosing the best chart possible to embody your data story depends on your big idea.
We’ve all been victims of boring, long, and disorganized presentations and meetings. And one of the biggest fails in storytelling with data in survey results presentation is the random use of charts.
Different charts come with different uses. So your choice of data should be influenced by multiple factors, such as:
Let’s agree on this: Choosing just any type of chart to visualize your data is wrong. More so, it’s likely to break your survey results story.
You need a tool with specialized chart templates specifically for surveys to uncover even the hidden insights. Keep reading because later on, we’ll reveal the recommended tool that does an absolutely fantastic job.
One of the characteristics of a compelling survey results presentation is easy-to-read charts. Yes, graphs that are free from jumbled mess. Clutter is one of the biggest enemies of persuasive communication.
You may be tempted to cram tons of information in your charts to appear informative.
Please don’t because it won’t help your case.
We use visual charts in a survey results presentation to condense pools of data into insights. So charts are incredibly crucial in reports to increase the credibility and, most importantly, appeal to the logos (logic) of the audience.
Identifying and removing chart clutter reduces visual “noise,” allowing the audience to focus on the key takeaway.
So what is noise?
Noise is the element in charts that’s not necessary to comprehend the information represented in the graph.
In other words, anything that’s not helping you to communicate the BIG IDEA is noise and should be done away with.
Some of the common clutter items in survey results presentation include:
To conduct a successful survey, you need the right tools.
Below are our favorites:
This platform comes with 120+ integration with other apps like Google Sheets, Zapier etc. With zero coding, you can create your survey forms, even this platform have a sister brand which is providing video survey linked with questionnaires.
Use the steps below to gather data from Typeform servers
Collecting survey data in a Google Form is easy. There are many ways to show your question and get the response either in the form of radio button, check box or text boxes. You can link your form with a spreadsheet as well.
Creating a survey in SurveyMonkey is easy. And this is because they also offer data analysis tools for your results like filtering and grouping.
Besides, it offers simple presenting tools for your data. You can also download the results as a CSV or Excel file.
With this tool, you can create a survey directly in an email and save all your results to visualize later.
After collecting your survey data, the next step is visualizing the results for presentation. To make your survey results presentation more appealing, you need visual charts that are clear to read and interpret.
Remember, as the ‘bearers of insights,’ charts need to be simple. You want every bit of insight that supports the big idea to be out in the open for everyone to see.
Besides, to reduce the chances of the audience getting “lost in the data,” compelling data storytelling requires adhering to the best practices and employing the right visualization chart. Why?
The backbone of every persuasive communication is the strategic use of visual images to inspire imagination in the minds of the audiences.
So when you use a simple and easy-to-read chart, you make it easier for audiences to grasp insights.
The simpler and more relevant visuals, the more engaging the overall presentation will be for your audience. Although there’s a time and place for all charts, some graphs are easier to understand than others.
How do you select the right chart?
It depends on your overall goal. Or the survey data insights you want your audience to know.
To select the chart that’s aligned with your survey data story, test and test again. Use people who share traits with your target audience to test. Their opinion and insights reflect what you’re likely to get during a live survey outcomes presentation.
Furthermore, they’ll help you nail the presentation.
This is why selecting the right tool to visualize your survey data matters a lot. It can be the difference between the success and failure of your presentation.
Below are the reasons why you need to pay extra attention to the charts you incorporate into your report.
Let’s start with the free tools.
Google Sheets is one of the free tools out there for visualizing data. This spreadsheet app has a simple and friendly user interface. So it’s the go-to visualization tool for a majority of people.
However, this tool comes with two significant weaknesses.
Firstly, you will hardly find any chart which is specially made for survey data.
Secondly, Google Sheets comes with a smaller library of charts. And this means you have limited options to test for the relevant that’s aligned with your survey results presentation story.
The solution is not to ditch your Google Sheets and lose your privileges of using it FREE. No. We recommend you to supercharge with an Add-on, which comes with a friendly, easy-to-use interface.
You don’t need to run scripts or acquire programming skills to get insights from your survey data. All you need is to feed your variables in the tool to get charts that complement your survey presentation seamlessly.
The name of the highly affordable tool is ChartExpo
ChartExpo is a highly affordable and easy-to-use Google Sheets Add-on that creates simple and easy-to-read visualizations for your survey results presentation.
So if you’re looking for a data visualization tool to create easy-to-interpret charts to charge up your survey results presentation, check no further.
To Get Started with ChartExpo for Google Sheets Add-on, follow the Simple and Easy Steps Below.
Visualizing your survey data using this chart in ChartExpo is amazingly easy, as you shall see.
Let’s create a scenario.
Imagine you’ve been tasked by hospital management to survey the ratings of the medical institution in various areas, such as customer service and hygiene.
The tabular data below depicts the scenario. Actually, it’s the results of our imaginary survey. Remember, the ratings range from 1 to 5, and the count is the number of respondents.
| Question | Rating | Count |
| How do you rate the cleanliness of the hospital? | 1 | 324 |
| How do you rate the cleanliness of the hospital? | 2 | 176 |
| How do you rate the cleanliness of the hospital? | 3 | 230 |
| How do you rate the cleanliness of the hospital? | 4 | 270 |
| How do you rate the cleanliness of the hospital? | 5 | 0 |
| How do you rate the performance of the doctors? | 1 | 138 |
| How do you rate the performance of the doctors? | 2 | 186 |
| How do you rate the performance of the doctors? | 3 | 176 |
| How do you rate the performance of the doctors? | 4 | 230 |
| How do you rate the performance of the doctors? | 5 | 270 |
| How do you rate your overall experience? | 1 | 0 |
| How do you rate your overall experience? | 2 | 138 |
| How do you rate your overall experience? | 3 | 186 |
| How do you rate your overall experience? | 4 | 176 |
| How do you rate your overall experience? | 5 | 500 |
| How do you rate the quality of the hospital staff? | 1 | 5 |
| How do you rate the quality of the hospital staff? | 2 | 100 |
| How do you rate the quality of the hospital staff? | 3 | 146 |
| How do you rate the quality of the hospital staff? | 4 | 116 |
| How do you rate the quality of the hospital staff? | 5 | 420 |
Let’s deploy our ChartExpo to get insights into this data to support our story.
Let’s revisit the hospital example. Imagine you just want to know how likely patients are likely to recommend friends and family.
The main survey question is: Would you recommend our hospital? All the responses are graded from 1-10. Let’s use the tabular data below.
| Question | Rating | Count | |
| Would you recommend our hospital? | 0 | 10 | |
| Would you recommend our hospital? | 1 | 45 | |
| Would you recommend our hospital? | 2 | 61 | |
| Would you recommend our hospital? | 3 | 80 | |
| Would you recommend our hospital? | 4 | 123 | |
| Would you recommend our hospital? | 5 | 75 | |
| Would you recommend our hospital? | 6 | 41 | |
| Would you recommend our hospital? | 7 | 88 | |
| Would you recommend our hospital? | 8 | 45 | |
| Would you recommend our hospital? | 9 | 134 | |
| Would you recommend our hospital? | 10 | 209 | |
Note: Use the same steps as we used for the Likert Scale.
Imagine you run an e-commerce store, and you want to know the sentiments of customers you target. Checking the rating data is the first place to start.
Assume you’ve got rating data from your e-commerce store. Let’s use the sample data below for our scenario.
| Rating | Count |
| 2 | 210 |
| 3 | 120 |
| 4 | 120 |
| 5 | 112 |
| 1 | 205 |
Note: Use the same steps as we used for the Likert Scale.
Let’s see our resulting chart.
Visualizing your survey data to create compelling presentations does not have to overwhelm you.
This blog is loaded with survey results presentation examples to prove the point above. So if you’ve just landed here, we suggest you go through the blog post to uncover the mystery of survey data storytelling using our hacks and know about the ChartExpo library which provides specialized charts to show survey results.
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