Have you ever wondered why some survey questionnaires outperform others by miles?
It’s not just the questions.
Yes, you read that right.
It’s the art of crafting them.
A well-constructed survey questionnaire is the unsung hero in your toolbox.
Also, it’s the golden ticket to unlocking insights, understanding customer sentiments, and driving actionable decisions.
Now, imagine marrying the results of your survey questionnaire with powerful charting tools.
A match made in data heaven, right?
The story your data tells becomes clearer, sharper, and more impactful.
Charts and graphs breathe life into your survey data, transforming it into a narrative that’s easy to digest and hard to dispute.
So, whether you’re a seasoned data guru or a newbie, the perfect survey questionnaire is your starting point.
In this blog, you’ll learn the following:
Have you ever wondered how researchers and businesses gather insights from respondents?
Well, that’s where the survey questionnaire comes into play.
Imagine it as a tool that lets you dive deep into the minds of your audience, helping you uncover their opinions on your brand offers.
So, what exactly is a survey questionnaire?
It’s a structured set of questions you can use to collect specific information from your target audience.
Think of it as a conversation starter on paper (or screen).
Using a survey questionnaire is like having a direct line to people’s thoughts. You can create questions that dig into the details or give you a broad overview. The magic happens when you analyze the responses to uncover hidden insights.
Whether you’re a business owner aiming to understand customer satisfaction or a researcher studying human behavior, the survey questionnaire is your go-to tool.
Designing a top-notch survey questionnaire is your secret weapon to unlock the treasure trove of actionable insights from your audience.
Whether you’re a data professional or a curious business owner, these steps will guide you through crafting a compelling survey.
Set the stage by outlining the purpose and goals of your survey.
What do you want to learn, and how will the results guide your decisions?
Clear objectives ensure you’re on the right track.
Like choosing the perfect tool for a job, picking the right question formats is crucial. From multiple-choice to open-ended, select options that align with your goals and let your target participants express themselves effectively.
Keep your survey questions simple and direct. Your questions should be concise, easy to understand, and directly related to your survey’s goals.
No room for confusion here.
Ambiguity is the enemy. Ensure your questions leave no room for interpretation by using straightforward language and avoiding jargon.
Think of your survey as a journey. Organize your survey questions logically, guiding your participants naturally from one question to the next.
Coherence is key.
Numbers speak volumes, but only if they’re chosen wisely. Pick response scales that accurately capture attitudes or behaviors, whether a simple yes/no or a detailed rating.
Closed-ended questions are great but don’t miss out on the goldmine of open-ended ones. They’ll allow your participants to spill their thoughts in detail, offering insights you might not get otherwise.
Stay neutral.
Craft questions unbiasedly. This will ensure you’re not swaying participants’ responses. Your aim is accurate data, not predetermined answers.
Before you hit the big stage, do a trial run. Test your survey on a small group to catch confusing questions. Each step is like a puzzle piece, contributing to the big picture of your survey questionnaire masterpiece.
By following these guidelines, you’ll be on your way to collecting reliable data and uncovering meaningful insights that can shape your decisions.
Creating a survey questionnaire using Google Forms is a straightforward process.
Follow these steps to create your sample survey questionnaire:
Log in to your Google account and go to Google Forms (forms.google.com).
Click on the + Blank option to start a new form.
Add your survey questions by clicking the Untitled Question field. A question editor will appear.
Select the appropriate question type from the dropdown menu. Google Forms offers a variety of options such as multiple choice, checkboxes, dropdowns, linear scales, short answers, paragraphs, etc.
Enter your question in the Question field and provide response options, if applicable. Customize options, add descriptions, or make fields required as needed.
Click the + Add question button to add more questions. Repeat steps 4 and 5 for each question.
Drag and drop questions to rearrange their order. Use sections or page breaks to group related questions together.
Click the palette icon to customize your form’s theme, background color, font style, and header image.
Click the eye icon to preview how your form will look to respondents.
Click the settings (gear) icon to configure various settings, such as limiting responses, sending confirmation emails, or allowing respondents to edit their responses.
Once your survey questionnaire is ready, click the Send button in the upper right corner. Choose how you want to share your form (via email, link, embed code, etc.).
Share the link with your target audience. As respondents complete the form, their responses will be automatically collected and recorded in a Google Sheets spreadsheet.
You can access the collected responses by clicking the Responses tab within the form. Google Forms provides basic response summaries and charts.
To perform a more in-depth analysis, you can export the responses to Google Sheets.
Click the Google Sheets icon to create a linked spreadsheet with all the collected data.
Congratulations on learning the tried-and-true techniques to build an effective survey questionnaire. Now, it’s time to take your data to the next level – by diving into its true potential through analysis.
While tools like Excel are fantastic for organizing data, they lack survey-oriented visualizations, such as the Likert Scale Chart.
Enter an exciting solution that’s about to transform your survey questionnaire data: ChartExpo.
ChartExpo isn’t just another tool – it’s a game-changer. This powerful Excel add-in is your ticket to revolutionizing how you analyze survey questionnaire data.
Its user-friendly interface and various survey-focused charts translate your survey data into actionable insights.
You don’t need to be a coding or programming wizard to tap into ChartExpo’s capabilities.
How to Install ChartExpo in Excel?
Let’s imagine you run a commercial cleaning business.
You want to know whether your customers are satisfied with your services.
Let’s assume you’ve used the questions below in your questionnaire.
Assume the survey data below is what you gathered.
Let’s dive in.
Do you agree with our cleaning staff’s behavior? | Do you agree with our cleaning services? | Will you recommend our services to your circle? |
Neither agree nor disagree | Strongly Disagree | Strongly Agree |
Strongly Agree | Agree | Neither agree nor disagree |
Neither agree nor disagree | Strongly Agree | Strongly Agree |
Disagree | Agree | Neither agree nor disagree |
Strongly Disagree | Strongly Disagree | Disagree |
Agree | Strongly Agree | Strongly Agree |
Strongly Disagree | Agree | Agree |
Agree | Disagree | Neither agree nor disagree |
Strongly Agree | Strongly Agree | Agree |
Strongly Agree | Strongly Agree | Strongly Agree |
Neither agree nor disagree | Disagree | Strongly Disagree |
Strongly Agree | Strongly Disagree | Strongly Agree |
Strongly Disagree | Disagree | Neither agree nor disagree |
Strongly Agree | Strongly Agree | Strongly Agree |
Agree | Agree | Agree |
Neither agree nor disagree | Disagree | Strongly Disagree |
Strongly Agree | Strongly Agree | Strongly Agree |
Disagree | Strongly Agree | Strongly Agree |
Strongly Disagree | Strongly Agree | Disagree |
Disagree | Disagree | Strongly Disagree |
To get started with ChartExpo in Excel, follow the steps below:
Most customers (55%) are enthusiastic about recommending cleaning services to others. However, it’s important to note that 25% do not express the same sentiment, and 20% remain neutral on the matter.
60% of customers find the cleaning services agreeable, indicating a positive response. Conversely, 40% of customers do not share the same sentiment.
When it comes to the behavior of the cleaning staff, 45% of customers approve, which is a positive sign. However, 35% of customers are not on the same page, and 20% opt to withhold their opinion.
The survey yielded interesting insights regarding customer feedback. While 54% of customers responded positively to the survey questions, 34% had negative feedback. Furthermore, 13% of customers maintained a neutral stance.
And there you have it.
Designing an effective survey questionnaire is like piecing together a puzzle – each question fits perfectly to create a complete picture of insights.
Remember, these steps are your trusty guide to crafting resonating questions and uncovering valuable insights from your audience.
But wait, there’s more!
Imagine taking those insights and turning them into eye-catching visual stories.
That’s where ChartExpo steps in, offering a wide array of charts, including specialized ones for survey data like the Likert Scale Chart.
No programming is required – it’s a data visualization dream come true.
With a hassle-free 7-day trial, you can explore the benefits of ChartExpo firsthand.
From there, it’s just a small investment of $10 to keep your data stories alive and thriving.
So, what are you waiting for?
Unleash the power of your survey data, transform it into captivating charts, and make your audience say “Wow!”
We will help your ad reach the right person, at the right time
Related articles