How to Design an Effective Survey Questionnaire?

Have you ever wondered why some survey questionnaires outperform others by miles?

It’s not just the questions.

Yes, you read that right.

It’s the art of crafting them.

A well-constructed survey questionnaire is the unsung hero in your toolbox.

Also, it’s the golden ticket to unlocking insights, understanding customer sentiments, and driving actionable decisions.

Now, imagine marrying the results of your survey questionnaire with powerful charting tools.

A match made in data heaven, right?

The story your data tells becomes clearer, sharper, and more impactful.

Charts and graphs breathe life into your survey data, transforming it into a narrative that’s easy to digest and hard to dispute.

So, whether you’re a seasoned data guru or a newbie, the perfect survey questionnaire is your starting point.

In this blog, you’ll learn the following:

1. What is a Survey Questionnaire?
2. Design a Survey?
3. Survey Questionnaire With Google Form
4. Survey Questionnaire Data Analysis

What is a Survey Questionnaire?

Have you ever wondered how researchers and businesses gather insights from respondents?

Well, that’s where the survey questionnaire comes into play.

Imagine it as a tool that lets you dive deep into the minds of your audience, helping you uncover their opinions on your brand offers.

So, what exactly is a survey questionnaire?

It’s a structured set of questions you can use to collect specific information from your target audience.

Think of it as a conversation starter on paper (or screen).

Using a survey questionnaire is like having a direct line to people’s thoughts. You can create questions that dig into the details or give you a broad overview. The magic happens when you analyze the responses to uncover hidden insights.

Whether you’re a business owner aiming to understand customer satisfaction or a researcher studying human behavior, the survey questionnaire is your go-to tool.

How to Design a Survey?

Designing a top-notch survey questionnaire is your secret weapon to unlock the treasure trove of actionable insights from your audience.

Whether you’re a data professional or a curious business owner, these steps will guide you through crafting a compelling survey.

1. Defining Clear Objectives

Set the stage by outlining the purpose and goals of your survey.

What do you want to learn, and how will the results guide your decisions?

Clear objectives ensure you’re on the right track.

2. Selecting the Right Question Types

Like choosing the perfect tool for a job, picking the right question formats is crucial. From multiple-choice to open-ended, select options that align with your goals and let your target participants express themselves effectively.

3. Crafting Well-Structured Questions

Keep your survey questions simple and direct. Your questions should be concise, easy to understand, and directly related to your survey’s goals.

No room for confusion here.

4. Ensuring Question Clarity and Precision

Ambiguity is the enemy. Ensure your questions leave no room for interpretation by using straightforward language and avoiding jargon.

5. Implementing Logical Flow

Think of your survey as a journey. Organize your survey questions logically, guiding your participants naturally from one question to the next.

Coherence is key.

6. Determining Response Scales

Numbers speak volumes, but only if they’re chosen wisely. Pick response scales that accurately capture attitudes or behaviors, whether a simple yes/no or a detailed rating.

7. Incorporating Open-Ended Questions

Closed-ended questions are great but don’t miss out on the goldmine of open-ended ones. They’ll allow your participants to spill their thoughts in detail, offering insights you might not get otherwise.

8. Avoiding Bias and Leading Questions

Stay neutral.

Craft questions unbiasedly. This will ensure you’re not swaying participants’ responses. Your aim is accurate data, not predetermined answers.

9. Piloting and Testing the Questionnaire

Before you hit the big stage, do a trial run. Test your survey on a small group to catch confusing questions. Each step is like a puzzle piece, contributing to the big picture of your survey questionnaire masterpiece.

By following these guidelines, you’ll be on your way to collecting reliable data and uncovering meaningful insights that can shape your decisions.

How to Create a Survey Questionnaire Using Google Forms?

Creating a survey questionnaire using Google Forms is a straightforward process.

Follow these steps to create your sample survey questionnaire:

• Access Google Forms

Log in to your Google account and go to Google Forms (forms.google.com).

• Create a New Form

Click on the + Blank option to start a new form.

• Add Questions

Add your survey questions by clicking the Untitled Question field. A question editor will appear.

• Choose Question Types

Select the appropriate question type from the dropdown menu. Google Forms offers a variety of options such as multiple choice, checkboxes, dropdowns, linear scales, short answers, paragraphs, etc.

• Enter Question and Response Options

Enter your question in the Question field and provide response options, if applicable. Customize options, add descriptions, or make fields required as needed.

• Add Additional Questions

Click the + Add question button to add more questions. Repeat steps 4 and 5 for each question.

• Organize and Format

Drag and drop questions to rearrange their order. Use sections or page breaks to group related questions together.

• Customize Theme and Design

Click the palette icon to customize your form’s theme, background color, font style, and header image.

• Preview Your Form

Click the eye icon to preview how your form will look to respondents.

• Settings and Options

Click the settings (gear) icon to configure various settings, such as limiting responses, sending confirmation emails, or allowing respondents to edit their responses.

• Share Your Form

Once your survey questionnaire is ready, click the Send button in the upper right corner. Choose how you want to share your form (via email, link, embed code, etc.).

• Collect Responses

Share the link with your target audience. As respondents complete the form, their responses will be automatically collected and recorded in a Google Sheets spreadsheet.

• View and Analyze Responses

You can access the collected responses by clicking the Responses tab within the form. Google Forms provides basic response summaries and charts.

• Export and Analyze Data

To perform a more in-depth analysis, you can export the responses to Google Sheets.

Click the Google Sheets icon to create a linked spreadsheet with all the collected data.

How to Analyze a Survey Questionnaire Data?

Congratulations on learning the tried-and-true techniques to build an effective survey questionnaire. Now, it’s time to take your data to the next level – by diving into its true potential through analysis.

While tools like Excel are fantastic for organizing data, they lack survey-oriented visualizations, such as the Likert Scale Chart.

Enter an exciting solution that’s about to transform your survey questionnaire data: ChartExpo.

ChartExpo isn’t just another tool – it’s a game-changer. This powerful Excel add-in is your ticket to revolutionizing how you analyze survey questionnaire data.

Its user-friendly interface and various survey-focused charts translate your survey data into actionable insights.

You don’t need to be a coding or programming wizard to tap into ChartExpo’s capabilities.

How to Install ChartExpo in Excel?

Let’s imagine you run a commercial cleaning business.

You want to know whether your customers are satisfied with your services.

Let’s assume you’ve used the questions below in your questionnaire.

• Do you agree with our cleaning staff’s behavior?
• Do you agree with our cleaning services?
• Will you recommend our services to your circle?

Assume the survey data below is what you gathered.

Let’s dive in.

Do you agree with our cleaning staff’s behavior?	Do you agree with our cleaning services?	Will you recommend our services to your circle?
Neither agree nor disagree	Strongly Disagree	Strongly Agree
Strongly Agree	Agree	Neither agree nor disagree
Neither agree nor disagree	Strongly Agree	Strongly Agree
Disagree	Agree	Neither agree nor disagree
Strongly Disagree	Strongly Disagree	Disagree
Agree	Strongly Agree	Strongly Agree
Strongly Disagree	Agree	Agree
Agree	Disagree	Neither agree nor disagree
Strongly Agree	Strongly Agree	Agree
Strongly Agree	Strongly Agree	Strongly Agree
Neither agree nor disagree	Disagree	Strongly Disagree
Strongly Agree	Strongly Disagree	Strongly Agree
Strongly Disagree	Disagree	Neither agree nor disagree
Strongly Agree	Strongly Agree	Strongly Agree
Agree	Agree	Agree
Neither agree nor disagree	Disagree	Strongly Disagree
Strongly Agree	Strongly Agree	Strongly Agree
Disagree	Strongly Agree	Strongly Agree
Strongly Disagree	Strongly Agree	Disagree
Disagree	Disagree	Strongly Disagree

To get started with ChartExpo in Excel, follow the steps below:

• Open your Microsoft Excel.
• Open the worksheet and click the Insert button to access the My Apps option.

• Click the Insert button to initiate the ChartExpo engine.

• Click the Search box and type “Likert Scale Chart.”

• Highlight your data and click the Create Chart From Selection button, as shown below.

• Use the multiple-choice responses you deployed in your survey to gather responses to map your Likert Scale Chart.
• In our case we’ll use the following multiple-choice responses:
  • Strongly Disagree=1
  • Disagree=2
  • Neither agree nor disagree=3
  • Agree=4
  • Strongly Agree=5

• Click the Create Chart button, as shown above.

• To add the chart header, click the Edit Chart button.
• Once the Chart Header Properties window shows, fill in your header in Line 1, as shown.

• Toggle the small button below Line 2 to the right side to activate the header.
• Click the Apply button, as shown above.

• To edit the legend properties, click the pencil-like icon on the X-axis.
• Once the Legend Properties window shows, fill in your legend below the Text
• Click the Apply All button, as shown above.
• Click the Save Changes button to preserve all the changes.
• Check out the final Likert Scale chart below.

Insights

• Service Recommendations

Most customers (55%) are enthusiastic about recommending cleaning services to others. However, it’s important to note that 25% do not express the same sentiment, and 20% remain neutral on the matter.

• Cleaning Service Satisfaction

60% of customers find the cleaning services agreeable, indicating a positive response. Conversely, 40% of customers do not share the same sentiment.

• Staff Behavior Approval

When it comes to the behavior of the cleaning staff, 45% of customers approve, which is a positive sign. However, 35% of customers are not on the same page, and 20% opt to withhold their opinion.

• Survey Question Responses

The survey yielded interesting insights regarding customer feedback. While 54% of customers responded positively to the survey questions, 34% had negative feedback. Furthermore, 13% of customers maintained a neutral stance.

FAQs

What are examples of survey questions?

1. Demographic: What is your age range?
2. Satisfaction: How satisfied are you with our products?
3. Likert Scale: On a scale of 1 to 5, how likely are you to recommend us?
4. Open-ended: What improvements would you suggest for our services?
5. Multiple Choice: Which of our features do you find most valuable?

What are the 2 examples of a questionnaire survey?

1. Customer Satisfaction: Rate your overall experience with our services from 1 to 10.
2. Product Feedback: Please select the features you find most useful in our latest product release: [ ] A / [ ] B / [ ] C. Additionally, share any suggestions for improvement.

Wrap Up

And there you have it.

Designing an effective survey questionnaire is like piecing together a puzzle – each question fits perfectly to create a complete picture of insights.

Remember, these steps are your trusty guide to crafting resonating questions and uncovering valuable insights from your audience.

But wait, there’s more!

Imagine taking those insights and turning them into eye-catching visual stories.

That’s where ChartExpo steps in, offering a wide array of charts, including specialized ones for survey data like the Likert Scale Chart.

No programming is required – it’s a data visualization dream come true.

With a hassle-free 7-day trial, you can explore the benefits of ChartExpo firsthand.

From there, it’s just a small investment of $10 to keep your data stories alive and thriving.

So, what are you waiting for?

Unleash the power of your survey data, transform it into captivating charts, and make your audience say “Wow!”