Surveys have become as ubiquitous as smartphones and social media. Everywhere you turn, someone is conducting a survey, asking for your opinion or feedback.
I know most surveys you have come across are dull and uninspiring. But don’t just roll your eyes and click away.
Let’s make one thing clear – surveys don’t have to be boring.
In fact, with a bit of creativity, surveys can be downright fun. From silly questions to interactive games, there are endless ways to make surveys more engaging for respondents.
Need inspiration?
Take a look at these innovative survey ideas that will make people want to participate. From a personality quiz to a social media survey, these ideas will help you acquire useful insights. Simultaneously, engage your audience and keep them interested.
Let’s get started.
A survey idea is a unique concept designed to elicit responses from a specific audience. It may take the shape of a single question. Or a series of questions aimed at gathering information about a specific subject. This could be anything pertaining to your business, such as product features, customer satisfaction, or market trends.
Here are some of the key elements that make a survey stand out:
Adding a touch of humor will make your survey more interesting and memorable. The use of humor can also break the ice and increase participant comfort.
Your survey will sound more like a casual discussion than a formal inquiry using a conversational tone. Participant openness to expressing their opinions and emotions will increase as a result.
Gamification involves incorporating game-like elements into your survey, such as points, badges, and prizes. Consequently, the survey will become more enjoyable and boost participation.
Using images and graphics in your survey can make it more visually appealing and engaging. This can help to hold participants’ attention and make the survey more memorable and interesting.
Let’s explore 5 creative survey ideas that will make your next survey informative and entertaining.
If you are a product manager, you probably face the challenge of deciding what features to prioritize. And what features to postpone or discard. Conducting a survey can help you to get input from your customers. Then you learn what they want to see in your product.
Once released, a new feature or product’s effectiveness and user satisfaction should be assessed. You may determine whether your product satisfies the expectations and demands of your customers via a survey. Consequently, address any performance issues that arise.
A company’s website is often the first point of interaction between the company and its clients. Accordingly, ensuring that your website contains all relevant details is crucial. Conducting a survey will help you find the weak spots and missing information on your website. Then, take the initiative to fill the gaps and make your website as effective as needed.
It is crucial to determine how clients rate the quality of your service and how you can improve it. You may gauge consumer happiness and pinpoint problem areas using a survey. Consequently, optimize your services to provide an exceptional customer experience.
Are you looking to personalize your marketing strategy and create products that meet customer needs? Knowing your customers’ demographics, preferences, and purchasing habits will help you big time. You can collect this information via a survey and create customer personas. This will help you develop efficient marketing strategies and accomplish your aim of meeting customer needs.
1.     How likely are you to recommend our product to a friend?
2.     What do you think of our customer service?
3.     How often do you use our product?
4.     What is your annual income?
5.     How significant is the cost while making a purchase?
6.     How satisfied are you with the product’s quality?
7.     What is your opinion on our pricing?
Let’s say you want to launch a new mobile phone. Therefore, you want to know what customers want. This necessitates you to create a survey with the following questions.
You want your respondents to provide an answer to each question using the scale below.
Follow these steps to create a survey in Google Forms.
Collecting customer data lets you understand their needs and enhance your products or services.
But how do you transform it into insights that can propel your business forward?
Enter data analysis.
However, this analysis can be overwhelming if you do not know where to begin.
That’s where ChartExpo for Excel comes in.
This powerful tool lets you easily analyze and visualize your customer survey data. Consequently, uncover valuable insights to help you with informed decision-making.
ChartExpo charts and graphs are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.
Let’s say your survey yields the results table below.
Timestamp | How important is the operating system for you while purchasing a phone? | How important is the screen size for you while purchasing a phone? | To what extent does camera quality factor into your decision? | To what extent does the color of the phone factor into your decision? |
10-13-2023 17:47:33 | Extremely Important | Important | Extremely Important | Not Sure |
10-13-2023 17:47:33 | Important | Extremely Important | Not Sure | Important |
10-13-2023 17:47:33 | Important | Extremely Unimportant | Unimportant | Extremely Important |
10-13-2023 17:47:33 | Important | Extremely Important | Extremely Unimportant | Extremely Unimportant |
10-13-2023 17:47:33 | Unimportant | Important | Unimportant | Not Sure |
10-13-2023 17:47:33 | Extremely Important | Extremely Important | Extremely Important | Unimportant |
10-13-2023 17:47:33 | Unimportant | Extremely Unimportant | Extremely Unimportant | Important |
10-13-2023 17:47:33 | Unimportant | Important | Not Sure | Unimportant |
10-13-2023 17:47:33 | Extremely Important | Important | Unimportant | Extremely Unimportant |
10-13-2023 17:47:33 | Extremely Important | Not Sure | Unimportant | Extremely Unimportant |
10-13-2023 17:47:33 | Important | Unimportant | Important | Unimportant |
10-13-2023 17:47:34 | Extremely Unimportant | Unimportant | Not Sure | Important |
10-13-2023 17:47:35 | Not Sure | Important | Unimportant | Important |
10-13-2023 17:47:36 | Not Sure | Extremely Important | Important | Unimportant |
10-13-2023 17:47:37 | Unimportant | Not Sure | Unimportant | Extremely Unimportant |
10-13-2023 17:47:38 | Not Sure | Extremely Unimportant | Extremely Unimportant | Extremely Important |
10-13-2023 17:47:39 | Extremely Important | Extremely Unimportant | Important | Not Sure |
10-13-2023 17:47:40 | Unimportant | Not Sure | Extremely Important | Extremely Unimportant |
10-13-2023 17:47:41 | Unimportant | Extremely Unimportant | Extremely Unimportant | Extremely Unimportant |
10-13-2023 17:47:42 | Extremely Important | Unimportant | Unimportant | Extremely Unimportant |
Follow through as I show you how to create a visualization with ChartExpo and glean valuable insights.
Extremely Unimportant = 1
Unimportant = 2
Not Sure = 3
Important = 4
Extremely Important = 5
Once all is set, click the “Create Chart” button.
Make your survey creative, engaging, and relevant. Additionally, giving customers a gentle nudge to participate can be effective. Also, consider offering incentives or rewards for completing the survey.
Your survey’s objectives and audience will determine how many questions you should ask. Keep your survey under 10 questions since shorter surveys typically have greater response rates.
Creating a survey is great for getting information and gauging people’s thoughts. Motivating people to take the time to complete a survey is challenging. Because of this, innovative survey ideas and questions are necessary.
Instead of focusing on the quantity of questions, consider the quality of each one. This will help you maximize the information you gather from each respondent. Consequently, make your survey more effective.
Another thing to keep in mind is that surveys differ from feedback forms.
Consider how to engage respondents rather than merely requesting their feedback. This will encourage them to speak freely about their experience with your company. Provide you with valuable business insights as a result.
The complexity of consumer data analysis should not frighten you. You can easily accomplish this using the right tools.
And there’s no better way to get started than with ChartExpo for Excel.
With ChartExpo, you’ll uncover key insights to enhance your business’ growth and profitability.
We will help your ad reach the right person, at the right time
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