Boost Your Survey Reporting in Excel with Creative Survey Ideas

Surveys have become as ubiquitous as smartphones and social media. Everywhere you turn, someone is conducting a survey, asking for your opinion or feedback.

I know most surveys you have come across are dull and uninspiring. But don’t just roll your eyes and click away.

Let’s make one thing clear – surveys don’t have to be boring.

In fact, with a bit of creativity, surveys can be downright fun. From silly questions to interactive games, there are endless ways to make surveys more engaging for respondents.

Need inspiration?

Take a look at these innovative survey ideas that will make people want to participate. From a personality quiz to a social media survey, these ideas will help you acquire useful insights. Simultaneously, engage your audience and keep them interested.

Let’s get started.

What Is a Survey Idea?

A survey idea is a unique concept designed to elicit responses from a specific audience. It may take the shape of a single question. Or a series of questions aimed at gathering information about a specific subject. This could be anything pertaining to your business, such as product features, customer satisfaction, or market trends.

What Makes Surveys Creative?

Here are some of the key elements that make a survey stand out:

Humor

Adding a touch of humor will make your survey more interesting and memorable. The use of humor can also break the ice and increase participant comfort.

Conversational tone

Your survey will sound more like a casual discussion than a formal inquiry using a conversational tone. Participant openness to expressing their opinions and emotions will increase as a result.

Use Gamification

Gamification involves incorporating game-like elements into your survey, such as points, badges, and prizes. Consequently, the survey will become more enjoyable and boost participation.

Visualizations

Using images and graphics in your survey can make it more visually appealing and engaging. This can help to hold participants’ attention and make the survey more memorable and interesting.

5 Creative Survey Ideas & Survey Questions Examples

Let’s explore 5 creative survey ideas that will make your next survey informative and entertaining.

Find Out What You Should Build Next

If you are a product manager, you probably face the challenge of deciding what features to prioritize. And what features to postpone or discard. Conducting a survey can help you to get input from your customers. Then you learn what they want to see in your product.

Evaluate Your Product or a New Feature

Once released, a new feature or product’s effectiveness and user satisfaction should be assessed. You may determine whether your product satisfies the expectations and demands of your customers via a survey. Consequently, address any performance issues that arise.

Find Out If Your Website Lacks Any Info

A company’s website is often the first point of interaction between the company and its clients. Accordingly, ensuring that your website contains all relevant details is crucial. Conducting a survey will help you find the weak spots and missing information on your website. Then, take the initiative to fill the gaps and make your website as effective as needed.

Evaluate the Service You Provided

It is crucial to determine how clients rate the quality of your service and how you can improve it. You may gauge consumer happiness and pinpoint problem areas using a survey. Consequently, optimize your services to provide an exceptional customer experience.

Find out who your customers are

Are you looking to personalize your marketing strategy and create products that meet customer needs? Knowing your customers’ demographics, preferences, and purchasing habits will help you big time. You can collect this information via a survey and create customer personas. This will help you develop efficient marketing strategies and accomplish your aim of meeting customer needs.

Survey Question Examples

1.      How likely are you to recommend our product to a friend?

2.      What do you think of our customer service?

3.      How often do you use our product?

4.      What is your annual income?

5.      How significant is the cost while making a purchase?

6.      How satisfied are you with the product’s quality?

7.      What is your opinion on our pricing?

How to Create Surveys for Your Customers?

Let’s say you want to launch a new mobile phone. Therefore, you want to know what customers want. This necessitates you to create a survey with the following questions.

• How important is the operating system for you while purchasing a phone?
• How important is the screen size for you while purchasing a phone?
• To what extent does camera quality factor into your decision?
• To what extent does the color of the phone factor into your decision?

You want your respondents to provide an answer to each question using the scale below.

1. Extremely Unimportant
2. Unimportant
3. Not Sure
4. Important
5. Extremely Important

Follow these steps to create a survey in Google Forms.

1. • To get started, open up Google Forms and navigate to the “Tools” menu. Then select “Create a new form.”

1. • Write your survey questions in the “Untitled Question” field. To add answer options, write “Option 1” and click “Add option” for more.

1. • Once you’ve finished creating the questions, click the “Send” button to share the form with your audience.

1. • Click the three vertical dots next to “Link to Sheets.”

1. • Download the responses as a .csv file from the dropdown menu.

How to Analyze Your Customer’s Survey Data?

Collecting customer data lets you understand their needs and enhance your products or services.

But how do you transform it into insights that can propel your business forward?

Enter data analysis.

However, this analysis can be overwhelming if you do not know where to begin.

That’s where ChartExpo for Excel comes in.

This powerful tool lets you easily analyze and visualize your customer survey data. Consequently, uncover valuable insights to help you with informed decision-making.

Benefits of Using ChartExpo

• ChartExpo simplifies the creation of insightful charts and graphs, even if you lack coding proficiency. Its user-friendly interface makes it a breeze to use.
• You can personalize design elements like colors and fonts using ChartExpo’s customization features. This will help you produce visuals that embody your brand’s personality.
• ChartExpo is cost-effective. It offers a free 7-day trial period to test its capabilities before subscribing to its $10 monthly plan.

How to Install ChartExpo in Excel?

1. 1. Open your Excel application.
   2. Open the worksheet and click on the “Insert” menu.
   3. You’ll see the “My Apps”.
   4. In the office Add-ins window, click “Store” and search for ChartExpo on my Apps Store.
   5. Click the “Add” button to install ChartExpo in your Excel.

ChartExpo charts and graphs are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Let’s say your survey yields the results table below.

Follow through as I show you how to create a visualization with ChartExpo and glean valuable insights.

1. • To get started with ChartExpo, install ChartExpo in Excel.
   • Navigate to the INSERT menu and select My Apps. 

1. • Select ChartExpo and click the “Insert” button.

1. • Once it loads, choose the “Likert Scale Chart” from the charts list.

1. • Select the data from the sheet and click the “Create Chart From Selection” button.

• When you click the “Create Chart From Selection” button, you have to map responses with numbers manually. The Likert scale has this arrangement:

Extremely Unimportant = 1

Unimportant = 2

Not Sure = 3

Important = 4

Extremely Important = 5

Once all is set, click the “Create Chart” button.

1. • ChartExpo will generate the visualization below for you.

1. • Click the “Edit Chart” button to modify your chart.
   • Click the pencil icon next to Chart Header to add a title.
   • This will open the properties dialog. Add a heading in Line 1 under the Text section and enable the Show option. Then click the “Apply” button.

1. • Let’s say you want to add text responses instead of numbers against every emoji.
   • Click the pencil icon next to the respective emoji. Expand the “Label” properties and write the required text. Then click the “Apply All” button.
   • Click the “Save Changes” button to persist the changes.

1. • Your final chart will appear as below.

Insights

• 50% of customers consider the operating system a significant factor when purchasing a phone. 35% do not view it as important, and the remaining 15% are indifferent towards the operating system.
• 45% prioritize screen size when buying a phone, whereas 40% do not consider it a crucial factor.
• 30% of customers prioritize the camera quality, while 55% do not.
• 30% of customers value the phone’s color, while 55% do not.
• 39% of respondents believe that various features are important to them when buying a phone.
• 46% do not consider phone features as significant.
• 15% consider phone features significant sometimes; other times, they do not.

FAQs:

What are 5 good survey questions?

1. How likely will you recommend our product/service to a friend or colleague?
2. How satisfied are you with our customer service?
3. How often do you use our product/service?
4. How did you hear about our product/service?
5. How familiar are you with our brand?

How do I get people to participate in my survey?

Make your survey creative, engaging, and relevant. Additionally, giving customers a gentle nudge to participate can be effective. Also, consider offering incentives or rewards for completing the survey.

How many questions should I include in my survey?

Your survey’s objectives and audience will determine how many questions you should ask. Keep your survey under 10 questions since shorter surveys typically have greater response rates.

Wrap Up

Creating a survey is great for getting information and gauging people’s thoughts. Motivating people to take the time to complete a survey is challenging. Because of this, innovative survey ideas and questions are necessary.

Instead of focusing on the quantity of questions, consider the quality of each one. This will help you maximize the information you gather from each respondent. Consequently, make your survey more effective.

Another thing to keep in mind is that surveys differ from feedback forms.

Consider how to engage respondents rather than merely requesting their feedback. This will encourage them to speak freely about their experience with your company. Provide you with valuable business insights as a result.

The complexity of consumer data analysis should not frighten you. You can easily accomplish this using the right tools.

And there’s no better way to get started than with ChartExpo for Excel.

With ChartExpo, you’ll uncover key insights to enhance your business’ growth and profitability.