How to Analyze Survey Feedback Questions Data?

Well, well, well, it looks like someone’s got a mountain of survey feedback questions data.

Collecting survey data is only half the battle. The real challenge lies in analyzing the feedback and extracting meaningful insights.

Without proper analysis, survey data can be overwhelming and confusing. It can be challenging to figure out what the data is saying and how to act on it.

Don’t worry; I am here to make the process informative and entertaining.

Yes, you read that right; I said entertaining. In fact, it can be more entertaining than a game of Monopoly with your in-laws. Step by step, you reveal more about what’s at the core of your customer’s thoughts and opinions.

Who knew analyzing data could be fun? Stick around, and I’ll show you how to sift through all that feedback like a pro.

What Is a Feedback Survey?

A feedback survey is a tool for gathering consumer, employee, or stakeholder input. The survey intends to collect information about a product, service, or experience. The feedback gathered assists in better understanding customers’ needs, preferences, and opinions. This data is useful for improving the overall customer experience and increasing customer loyalty.

Importance of Conducting a Survey to Get Feedback

Identify Customer Pain Points

Feedback surveys help to identify areas where customers are facing problems or experiencing difficulties. You can make necessary improvements to increase customer satisfaction by identifying these pain points.

Improve Customer Experience

A business that gives its customers a good experience can count on them coming back. Additionally, they have a higher propensity to refer friends and family. Feedback surveys reveal what customers like or dislike about your products or services. You can boost the overall customer experience using this knowledge. As a result, develop a base of devoted customers.

Increase Customer Loyalty

Customers who feel that their opinions are valued are more likely to remain loyal to a brand. With a feedback survey, you can understand and address customer needs. Consequently, create a positive customer experience that encourages loyalty.

Gain Competitive Advantage

You may distinguish yourself from the competition by using a feedback survey to identify improvement areas. This feedback can also help you adjust your marketing strategies to successfully address your customers’ needs.

Validate Business Decisions

By gathering feedback, you can ensure that your choices align with customer wants and expectations. Thus, you can make wise decisions that promote growth and success and avoid costly mistakes.

Measure Customer Satisfaction

You may learn what customers like and dislike about your products and services from feedback surveys. Moreover, how satisfied they are with the overall experience. From this, you can make the necessary modifications to improve client satisfaction and loyalty.

Survey Feedback Examples and Questions

Customer Satisfaction Survey

A customer satisfaction survey gauges customers’ contentment with a product or service.

The survey typically includes questions such as;

• How pleased are you with our product/service?
• How user-friendly was our product/service?

Net Promoter Score Survey

The Net Promoter Score (NPS) survey measures customer loyalty.

Sample Questions include;

• How likely will you recommend our product/service to a friend or colleague?
• How likely are you to switch to a competitor?

Market Research Survey

A market research survey gathers information about a particular market or industry.

Sample Questions include;

• How frequently do you buy products/services within this market/industry?
• What changes or enhancements do you wish to see in this market/industry?

How to Create a Survey Feedback Questionnaire?

Creating a survey feedback questionnaire can be a challenging undertaking. But with the appropriate technique, you can create a survey that reveals insightful information about your customers. Therefore, aid you in making sound business decisions. Here are the key elements of creating an effective survey feedback questionnaire.

1. Specify your goals: Determine what you hope to accomplish with the survey. These goals will aid you in creating the compelling inquiries you need for reliable results.
2. Choose your survey method: The benefits and drawbacks of each approach are different. Therefore, the key to getting accurate results is selecting a strategy that fits your research’s goals and budget.
3. Create your questions: Create clear and pertinent questions to the survey’s goal. Above all, avoid asking deceptive or prejudiced questions.
4. Test your survey: Test it with a small group of people to ensure it is easy to understand. This will also help you test its effectiveness in providing useful feedback.
5. Distribute your survey: Make your survey available to your target audience via email, social media, or other channels.
6. Analyze the Results: Evaluate the data for insights to help you make informed judgments.

How to Analyze Survey Feedback Questions Data?

Let’s say you run a store and want to gather customer feedback about your products. Therefore you create the following survey questions for feedback;

• Do you agree that the product meets your expectations in terms of quality?
• Do you agree that the product provides value for its price?
• Do you agree that the product is easy to use?

Your feedback questionnaire uses the Likert scale below;

Strongly Disagree=1

Disagree=2

Neither agree nor disagree=3

Agree=4

Strongly Agree=5

Let’s say your feedback survey yields the results table below.

What do you do with this data?

To make sense of it requires you to analyze it. Excel is the go-to spreadsheet for data organization and analysis. However, it poses some challenges with visualizing the data effectively.

Enter ChartExpo for Excel – a user-friendly tool that simplifies the process of creating insightful charts and graphs. With ChartExpo, you can easily transform your survey data into insightful visuals. This helps you identify trends, patterns, and areas of improvement.

Benefits of Using ChartExpo

• ChartExpo offers an effortless way to create insightful visualizations with its user-friendly interface. You don’t need to be a design or coding expert to visualize your data.
• With ChartExpo, you can customize your visualizations by changing colors, fonts, and labels to match your preferences.
• ChartExpo is light on your pocket. It offers a free 7-day trial; after that, you can subscribe to a monthly $10 plan.

How to Install ChartExpo in Excel?

1. Open your Excel application.
2. Open the worksheet and click the “Insert” menu.
3. You’ll see “My Apps”.
4. In the office Add-ins window, click “Store” and search for ChartExpo on my Apps Store.
5. Click the “Add” button to install ChartExpo in your Excel.

ChartExpo charts and graphs are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Follow through as I show you how to create an insightful visualization of your data using ChartExpo.

1. • To get started with ChartExpo, install ChartExpo in Excel.
   • Navigate to the INSERT menu and select My Apps. 

1. • Select ChartExpo and click the “Insert” button.

1. • Once it loads, choose the “Likert Scale Chart” from the charts list.

1. • Select the data from the sheet and click the “Create Chart From Selection” button.

1. • When you click the “Create Chart From Selection” button, you have to map responses with numbers manually. The Likert scale has this arrangement:

Strongly Disagree=1

Disagree=2

Neither agree nor disagree=3

Agree=4

Strongly Agree=5

Once all is set, click the “Create Chart” button.

1. 1. • ChartExpo will generate the visualization below for you.
   

1. 1. • Click the “Edit Chart” button to modify your chart.
      • Click the pencil icon next to Chart Header to add a title.
      • This will open the properties dialog. Add a heading in Line 1 under the Text section and enable the Show option. Then click the “Apply” button.
   

1. 1. • Let’s say you want to add text responses instead of numbers against every emoji.
      • Click the pencil icon next to the respective emoji. Expand the “Label” properties and write the required text. Then click the “Apply All” button.
      • Click the “Save Changes” button to persist the changes.
   

1. • Your final chart will appear as below.

Insights

• 63% of customers agreed on the ease of using the product, while 37% did not.
• Regarding the price, 48% agreed to its value. 32% did not agree, and 21% remained neutral.
• Regarding product quality, 58% agreed, 22% did not agree, and 21% chose not to answer.
• 57% of customers responded positively.
• 30% gave negative feedback.
• 14% remained neutral.

FAQs:

What are some good feedback questions?

Here are questions that can help gather valuable feedback and improve your product, service, or experience:

• What made you choose our product/service over others?
• On a scale of 1-10, how satisfied are you with your experience?
• What did you like most about our product/service?

How do you write a feedback survey question?

A good feedback survey question should be specific, brief, and focused. It should also be open-ended or provide a range of response options to encourage honest feedback. Additionally, phrase it in a way that does not lead the customer to a particular response.

How many questions should I include in my survey?

The complexity of your survey’s goals will determine how many questions you include. Generally speaking, limit your survey to no more than 10-15 questions. This will help to ensure that respondents remain interested.

How often should you conduct a feedback survey?

The frequency of feedback surveys depends on the business and the industry. However, it is recommended to conduct a feedback survey quarterly to keep up with changes in consumer preferences.

Wrap Up

Well, that wasn’t so hard, was it?

You created an effective survey feedback questionnaire and analyzed your data in just a few minutes. The results are in, and you have valuable insights to share with your team.

Now, you can appreciate the value of survey feedback questions. You can use them to understand your customers better and make more informed business decisions.

A good way to collect input is through surveys. You can quickly produce, distribute, and analyze them. Keep in mind that your feedback questions should align with your survey’s objectives. Also, use open-ended and easy-to-understand questions.

You need to do an effective analysis to make this data work for you.