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A successful marketing campaign is one ingredient that helps attract new customers and grow your brand awareness. A close look at some successful marketing campaign examples will help identify the dos and don’ts of a successful campaign.
Marketing campaigns could come in various formats. It could be in the form of traditional marketing like printed flyers, billboards etc. or digital marketing like social media marketing, email marketing, video marketing, or influencer marketing.
If you do it right, your marketing campaign could become synonymous with your brand name. For instance, the “Just Do It” campaign became synonymous with the Nike brand.
As a business owner, you should focus on marketing campaigns that work for your brand. And if you don’t know how to create one, you have to take a look at any of these successful marketing campaign examples.
But what is a successful marketing campaign? Well, here is what you need to know.
A successful marketing campaign helps in the promotion of a brand’s products or services. Various channels help in the promotion process. And these could be print, TV, radio, or digital platforms.
The primary aim is to broadcast your brand message to new and existing customers. This way, you get to draw lots of attention to the brand.
A good marketing campaign helps you stand out from the crowd. Regardless of how big or small your business is, you get to generate lots of attention via marketing campaigns.
Marketing campaigns go beyond advertisements. There are options for promoting your products or services using many platforms like newspapers, social media, television, or radio etc.
Other options include offline events or video conferences.
Successful marketing goes beyond billboards and other traditional marketing models. Here are other different types of successful marketing.
Content marketing involves using an inbound marketing strategy to educate and engage your customers. This way, they get to easily discover your brand online.
The primary aim is to offer valuable information to your audience. And such content will help them make a quick buying decision. Content marketing uses channels like:
Social media marketing helps you boost your brand engagement, educate your customers, and possibly generate more sales. Some claim it is a part of content marketing. However, some experts see it as a stand-alone marketing model.
Businesses that are looking to promote visual content should consider social media platforms like YouTube and Instagram. However, B2B businesses are better off with LinkedIn and Facebook. Your job is to figure out the right social media platform for your business.
With influencer marketing, you get to take advantage of the pre-existing relationship between influencers and their audience. Since influencers have already gained the trust of their audience, the audience will likely listen to them. And if an influencer recommends your products or services, then you’re sure to generate some sales.
Influencer marketing is an ideal fit for businesses looking to boost their sales, exposure, and brand awareness. It could also be considered part of social media marketing.
In search engine marketing, search engines are used as the marketing platform. It’s typically made of two marketing strategies:
Email marketing involves sending emails to your prospects and customers. The objective is to make sales. With email marketing, a high conversion rate translates to more revenues. To get started with email marketing, people have to subscribe to your email list.
After subscribing, you get to send them promotional campaigns and other kinds of marketing content. As a general rule, you need to understand the basics of a customer’s journey. Regardless of the kind of business you’re managing, email marketing is a sure way to generate more sales.
Public relations (PR) help you manage your business reputation and public perception. It’s a way to help control the public narrative about your business. Aside from reputation management, PR helps position your brand as an industry leader.
If you’re managing a large business, then you need to pay more attention to your PR unit.
Print marketing involves advertising your brand through channels like magazines, billboards, and brochures. Anything that involves print media can be a part of print marketing.
It’s more effective in the promotion of a business within a small geographical area. There is also the option of using national publications to boost your brand awareness. It’s an ideal fit for all business types.
On the flip side, print marketing is not easily measurable.
Direct mail is quite similar to email marketing. But instead of a digital mailbox, a physical mailbox is used. And print materials are typically distributed using the mailbox. Nowadays, most people see direct physical mail as junk.
They are not as effective as before. To get the audience to take action, your CTA has to be quite compelling. Businesses of all types and sizes can opt for direct mailing.
The “Just Do It” campaign was one of the most successful marketing campaign examples in the 1990s. Nike featured both professional and amateur athletes in the campaign. The campaign was designed to inspire the audience to “Just Do It”.
During the campaign, lots of people reported leaving their boring jobs to pursue their passion. Others did the heavy work that helped them lose weight. The primary objective was to inspire the audience to “Just Do It”.
Over the years, “Just Do It” has become synonymous with the Nike brand.
Nike connected deeply with their audience. People who were looking for inspiration, motivation, and push to take action connected with the Nike campaign. The campaign also resonated with Nike’s core values.
The “Is Pepsi OK?” campaign featured lots of award-winning artists in a skit. The primary essence of the campaign is to let the public know that the beverage drink is more than okay.
The major contributing factor is self-awareness. The company tapped into the possibility of a real-life occurrence of their campaign. A waiter will most likely ask a customer if Pepsi is okay. And the customer may take a cue from the ad and reply “More Than Okay”.
The Unilever campaign was designed to help women and children build self-confidence. The campaign showed reports that states about 2% of women consider themselves beautiful.
Regular women were used in place of models during the campaign. The primary goal is to let the female audience know that every woman is beautiful.
There was a wide range of public acceptance of the campaign. The perceived imperfection in a woman’s body contributed to her overall beauty.
The campaign was used to redefine the concept of beauty. And it challenged socio-cultural belief systems on what makes up a woman’s beauty. The campaign still runs today, and it’s playing a role in conquering the limiting beliefs in women.
Running Google campaigns is not a walk in the park. You’d have to spend some money, and that’s why optimizing your campaign is of the essence. Campaign optimization is particularly important for people who are running multiple campaigns from a single account.
When it comes to optimizing your campaign, you’d need a tool like PPC Signal. With the PPC Signal, you get to keep a close eye on your campaign. This way, you can easily figure out what’s working and what’s not. In the long run, the tool will help you save more time and resources.
Let’s say you want to optimize the conversions of your campaign. All you need to do is navigate to the PPC Signal dashboard. After that, click on the conversion metrics to get a signal displayed in the middle of your screen. There is an option for exploring your signal.
Click on the Explore button to explore your signal data. A graphical representation of the data will be displayed. The graph shows you how your campaign has been performing.
When you compare conversion with clicks, you will notice that actually clicks are going down which is becoming reason in decrease in conversions.
The signals show you how your campaign is performing. You also get to know other metrics that are probably affecting your campaign. With this signal, you’d draw more insights to help you make quick decisions.
For a campaign to be successful, it has to increase awareness and brand reach. Increasing the purchase intent is also a factor that determines if the campaign is successful.
Here are the easy steps for creating a successful marketing campaign.
Nowadays, everyone is bombarded with thousands of adverts both offline and online. It’s your job to cut through the noise and capture your audience’s attention in a few seconds. If you can get their attention, then selling your products won’t be much of an issue.
Your marketing campaigns need to be on par with global standards. And that begins with carefully studying some successful marketing campaign examples. Speaking of successful marketing campaign examples, you have to consider the “Just Do It” and “Share a Coke” campaigns.
Furthermore, you’d need the right tool to monitor your campaign. And that’s where the PPC Signal comes in.
Now you’ve seen some successful marketing campaign examples, how will you launch your next campaign?
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