• Home
  • Tools
    • PPC Signal
    • PPCexpo Keyword Planner
    • PPC Audit
    • ChartExpoTM PPC Charts
    • PPCexpo PPC Reports
    • Combinations Calculator
  • Pricing
  • Contact us
  • Resources
    • PPC Signal Dashboard
    • PPC Reports Templates
    • PPC Guide
    • Join Our Facebook Group
    • Charts
      • CSAT Score Survey Chart
      • Likert Scale Chart
      • Pareto Chart
      • Sankey Diagram
  • Blog
Categories
All Digital Marketing PPC SEO SMM Data Visualization
All Digital Marketing PPC SEO SMM Data Visualization

We use cookies

This website uses cookies to provide better user experience and user's session management.
By continuing visiting this website you consent the use of these cookies.

Ok
Home > Blog > Digital Marketing > PPC >

Strategic Marketing Plan Example to Achieve Your Targeted Goal

Planning is a vital piece of your overall marketing strategy. Without adequate planning, it would be somewhat difficult to achieve your marketing goals. Creating the right plan all boils down to having a robust understanding of your business. Aside from that, you need to take a look at some strategic marketing plan examples.

strategic marketing plan example

In this guide, you’d figure out what a strategic marketing plan is, and how it works. Furthermore, you’ll discover easy ways to create successful PPC marketing.

ppc-signal-optimization-tool

What Is a Strategic Marketing Plan?

Strategic marketing planning involves writing and following your plan to achieve your desired marketing goal. But why create a strategic marketing plan? Well, there are various reasons for the creation of a strategic marketing plan. Some of these reasons could be to boost profits and revenue, increase brand visibility, and improve your brand perception in public.

To achieve your desired goals, the operations and management units have to work together. First off, they have to pinpoint the goal, outline practical steps for achieving it, and assign tasks to relevant units. Aside from all these, you have to come up with ways of measuring your efforts.

Essential Elements of a Strategic Marketing Plan

Here are six vital elements to consider before creating a strategic marketing plan.

Business Objectives

Everything has to be geared towards achieving your company’s objectives and goals. The marketing plan should clearly outline how the company’s goals will be achieved. Furthermore, all stakeholders and team members have to pinpoint how the business objectives will be achieved with the strategic marketing plan.

SWOT Analysis

SWOT analysis should showcase the company’s strengths, weaknesses, opportunities, and threats. This way, you get to figure out everything that influences your company’s success. And these could be either internal or external factors. As a business owner, SWOT analysis helps you figure out ways of bridging the gap and generating good results.

Target Market

A product created for everyone will be bought by no one. You need to understand who your product is designed for. Knowing who your target market is will help you concentrate your marketing efforts on the right customer segment. To figure out who your buyer persona is, you need to provide answers to the following questions.

  • What are the key demographics of your ideal buyer? These could be their job title, age, or location.
  • What are their values and interests? Answers to these show you what they care about.
  • What are their greatest pain points and challenges?
  • Where does your target audience hang out? These could be events, industry conferences, LinkedIn, or Twitter.

Competitive Analysis

You need to know who your competitors are. Who are the key players in your industry, and what are they doing differently? Answers to these will help you figure out the right things to incorporate into your marketing strategy. This will, in turn, help you come up with the right pieces to incorporate into your strategic marketing.

Furthermore, a competitive analysis helps you identify ways of standing out from the competition.

Strategic Marketing Goals

The next viable step is to come up with the right strategy. What are your strategic marketing goals for the year? You have to clearly outline how your strategies will help you accomplish your business goals for the year.

Key Marketing Metrics

Metrics are the tools that help you measure your progress in the business environment. You need to define your Key Performance Indicators (KPIs) and other metrics that would help you measure your success.

By clearly outlining these things, you would easily track your progress. It’s also a sure way to help you know if you need to change course in the middle of your marketing campaign.

Marketing Channels

These are the vehicles (or channels) that help you reach out to your target audience. If you want to grow your brand, you’d need to know what your marketing channels are. Carefully choose your marketing channels. As a rule, you need to prioritize channels that help you generate the most return on investment. You also need to know what the purpose of each marketing channel is.

Aside from all these, you need to be certain of how your marketing channels support your business goals and marketing strategy.

Marketing Budget

You need to clearly state what your marketing budget is. Furthermore, you need to track your budget to ascertain that you get the most for each dollar spent. In the long run, tracking your budget helps you eliminate any form of waste.

How to Create Strategic Marketing Plan For Your Business

A strategic marketing plan example shows you easy ways of creating a marketing plan for your business. Here’s a strategic marketing plan example for an online athletic shoe vendor. If the marketer opts for online paid ads, here’s what the marketer needs to have in mind.

Define Target Audience

Your target audience is people who are highly interested in your product or service offering. To fully understand who your target audience is and what appeals to them, you have to create a buyer persona. Here, your target audience should be athletes, aspiring athletes, and anyone looking for athletic shoes.

Research Keywords

Let’s say you sell shoes, your keywords would be “shoes”, “black shoes”, “running shoes”, “athletic shoes”, and other related phrases. These are the keywords you have to bid for during your PPC campaigns. To find relevant keywords, you need to use tools like the PPCexpo Keyword Planner.

Set Campaign Goals

The campaign goals could be to boost the website traffic by 30% within the next four months and boost product sales by 10% within six months. Therefore, you should focus on the level of your customer engagement and conversions.

Develop Ad Copy and Landing Pages

You need to create landing pages and ad copies that highlight the benefits of athletic shoes. You also need to state why people should consider buying athletic shoes.

Monitor and Analyze Campaign Performance

Monitoring and analyzing your campaign performance can be done by using metrics like clickthrough rate, conversion rate, and clicks. Always be prepared to make the necessary adjustments as you run your campaign.

Identify Growth Opportunities

You need to look out for new growth opportunities. Growth opportunities could be new ways of launching into a new market segment, or expansion of your product line.

Measure Effectiveness

To measure the effectiveness of your marketing campaign, you need to keep a close eye on your sales growth and website traffic. All these can be accomplished by measuring the necessary metrics.

Regularly Re-Evaluate and Update

The marketplace is an ever-changing ecosystem. You need to keep a close eye on the happenings and regularly re-evaluate and update your campaign. This way, your campaign will keep aligning with your business goals and the changing market.

How to Choose the Right PPC Marketing Analytics Tool Which Helps to Make Best Strategies?

Tools help marketers to improve their efficiency and get the job done. With the right tools, everything will be seamless. However, the wrong tools pretty much slow down the process. To get the most out of your PPC campaigns, you need to look out for a tool that helps you measure your spending and efforts. And that’s where the PPC Signal comes in.

The tool helps you keep close track of your campaigns. This way, you get to streamline your marketing plan in such a way as to help you generate the most results.

Let’s say your primary objective is to boost your customer engagement and conversion, the tool will help you identify when to tweak your campaigns to maximize results.

Here’s what the PPC Signal dashboard looks like.

strategic marketing plan example

By selecting the “Clicks” option, you get to see your signals. The signals show you how your campaign has been performing in the past seven days. From the signals, you’d see that your conversions have been decreasing. It means that your customer engagements are not being converted.

To get further signals, click on the Explore button.

strategic marketing plan example

 

 

As a marketer, you need to take a close look at the anomaly and come up with ways of overcoming the challenge.

FAQs:

What Are the Five Parts of a Strategic Marketing Plan?

  • Market focus
  • Product Focus
  • Measurable specifics
  • Accountability and responsibility
  • Revisions and reviews.

How Do You Write a Strategic Marketing Plan?

  • Set marketing goals
  • Conduct marketing audit
  • Conduct market research
  • Analyze your research
  • Identify your target audience
  • Determine your ideal budget
  • Develop marketing strategies
  • Develop an implementation.

What Is an Example of a Strategic Marketing Goal?

Strategic marketing goals could be:

  • Increasing brand awareness
  • Generating high-quality leads
  • New customer acquisition.

What Words Attract Customers?

Here are some persuasive words that appeal to customers.

  • Exclusive
  • Free
  • Limited
  • Easy
  • Guaranteed

Wrap Up:

To create a robust marketing plan, you need to take some cues from the strategic marketing plan example shown in this guide. A marketing plan should offer you ways of achieving realistic marketing goals.

However, having marketing plans is not enough. For your plans to be achieved, you’d have to take action. And that involves committing, dedicating, and investing more time and resources into the attainment of your plans.

Furthermore, you need to get your staff involved in the process. Yes, all hands must be on deck – and that includes having an open communication channel across the units. Crafting a strategic marketing plan is not a one-off affair. It should not be a mere written piece that’s stuffed away on a shelf. It should be an evolving company culture that helps you achieve your goals and objectives.

Now you know how to create a marketing plan, what will you include in your company’s strategic marketing plan?

How much did you enjoy this article?

We will help your ad reach the right person, at the right time

PPC Signal

Your Data. Your Insights.

Actionable insights discovered for you. Now you can do more in less time.

PPCexpo Keyword Planner

Find the Perfect Keyword. Surprise Yourself.

PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.

PPC Audit

Free Google Ads Audit Report.

Frequent audits will help you optimize your PPC campaign for success.

ChartExpo PPC Charts

Picture a Thousand Numbers. See the Big Picture.

Visualizations give you the ability to instantly grasp the insights hidden in your numbers.

PPCexpo PPC Reports

Simple and Easy PPC Reporting. For Everyone.

Experience the new revolution in reporting … click your way to insights, don’t scroll.

Combinations Calculator

Do the Math.

Calculate the number of combinations in your PPC campaign. It may surprise you.

Insightful pay-per-click tips and tricks, delivered to your inbox weekly.

CTR Survey

ppc signal ad
chartexpo ad
ppc audit ad
keyword planner ad
129881

Related articles

next previous
PPC9 min read

How to Find Keywords for Blog Using Keyword Research Tool?

This guide shows you how to discover keywords for a blog. You will also see the tools for performing your keyword research.

PPC7 min read

What are the Best Practices for Audience Marketing?

This guide shows you the nitty-gritty of audience marketing. You will also discover tools to help you track your campaigns.

PPC7 min read

Where Do Informational Keywords Fit With in Search Intent?

This guide shows you the benefits of informational keywords. You'll see tools for finding the right informational keywords for your brand.

PPC8 min read

How Much Does Advertising Cost?

How much does advertising cost? Well, this guide offers you insight into advertising costs, and possible ways of boosting your return on ads spend.

PPC8 min read

What are the Best Practices for Google Ads Setup?

This guide shows you everything about Google Ads setup. You'll also discover tools for monitoring your Google Ads campaign.

PPCexpo

  • Home
  • Tools
  • Pricing
  • Contact us
  • PPC Guide
  • Blog
  • Sitemap
  • © 2023 PPCexpo, all rights reserved.

Company

  • Contact us
  • Privacy policy
  • Security
  • Patent

Tools

  • PPC Signal
  • PPCexpo Keyword Planner
  • PPC Audit
  • ChartExpo™ PPC Charts
  • PPCexpo PPC Reports
  • Combinations Calculator

Quick Links

  • PPC Guide
  • PPC Signal Dashboard
  • PPC Reports Templates
  • ChartExpo™ for Google Sheets
  • ChartExpo™ for Microsoft Excel
  • PPCexpo Keyword Planner Google Chrome Extension

Charts

  • CSAT Score Survey Chart
  • Likert Scale Chart
  • Pareto Chart
  • Sankey Diagram

Category

  • PPC
  • SEM
  • SEO
  • SMM
  • Data Visualization
  • Others
Join our group

Benefits

  • Q&A on PPC advertising
  • Get expert advice
  • Great PPC discussions
  • Stay updated with PPC news
  • Quick support on tools
  • Discounts and special offers