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Running a successful PPC campaign is laborious and it can often feel like an uphill battle. The good news is that the right PPC tools and softwares will automate the most tedious and arduous tasks associated with PPC marketing.
These solutions will not strip you of control of your campaigns. Instead, they empower your management efforts and allow you to prioritize your time to achieve greater efficiency in your efforts.
Efficiency is a powerful tool that grows more significant overtime. By streamlining keyword research, ad creation, campaign analysis and workflow in one tool with an easy-to-use interface, you can achieve more in less time. This allows you to quickly stack an advantage over your competition that cannot be overcome by them simply throwing more money into their campaigns.
Efficiency makes time an advantage, instead of an obstacle.
PPCexpo champions this idea of efficiency and brings a collection of tools for PPC managers that are on their way to lead the industry of software tools for PPC. Here is a breakdown of the complete list of tools offered by PPCexpo:
This discussion will provide an overview for all five of PPCexpo’s softwares for PPC, including what they do, how they work and what problems they solve for PPC managers.
Let’s get started.
You can access keyword planner from here
Keywords are the building blocks of your PPC search campaigns. If you have an unstable keyword foundation, your overall strategy will be wobbly at best. For this reason, keyword research and planning is a critical item on any PPC marketer’s task list. PPCExpo Keyword Planner provides more actionable keyword results that will help you improve your targeting.
If nobody is searching for what you’re targeting and writing about in your ads, then you’ll struggle to generate traffic and revenue from your advertising efforts. There are many traditional ways of discovering keywords:
To accommodate this shift towards intent-focused keyword planning, you need a keyword tool that focuses on relevancy, competition, CPC and so much more. PPCexpo Keyword Planner is designed for PPC marketers that want unmatched value, productivity and deep keyword intelligence.
PPCexpo Keyword Planner has several unique features that you can’t find from many other PPC keyword tools.
The most significant advantage of using the PPCexpo Keyword Planner is empowering your keyword research with impressive AI technology. With the superiority of artificial intelligence, you can discover exceptionally valuable keywords that are not only relevant, but also profitable. Profitable keywords are ones with plenty of opportunity. This means they are keywords with high search volumes and generate a high amount of clicks, but also have limited competition and low costs.
With PPCexpo Keyword Planner, you can apply several filvolume. This is a great tool to efficiently measure the value of each keyword you discover in your research.ters to your keyword research. For example, you can filter results by monthly search volume, CPC amounts, opportunity and more. You can also filter by semantic similarity. This allows you to use your existing keywords to find words with same or similar meanings. These filtering options allow you to get right to the keywords that your campaigns need.
The goal when conducting keyword research is to find keywords with high volume, but low CPC. These are the most opportunistic and profitable keywords. To help you find these valuable keywords in less time, PPCexpo Keyword Planner offers a helpful chart that displays CPC and volume on two axes. The keywords in the upper-left quadrant are highlighted green because these are the ones with the lowest CPC and highest volume. This is a great tool to efficiently measure the value of each keyword you discover in your research.
Find some great keywords with PPCexpo Keyword Planner? You have two options to use your discoveries. First, you can export the report, which will save it as an excel format file. You can then open it with Excel or upload it to Google Sheets. Alternatively, you can copy the results to the clipboard and paste them into other software tools.
Are you ready to empower your keyword research with AI, superb filtering options and more? The PPCexpo Keyword Planner is very easy to install. You can click here to install the PPCexpo Keyword Planner Chrome extension. This link will take you to the PPCexpo Keyword Planner page in the Chrome Web Store. Click the “Add to Chrome” button at the top of the page to download the extension.
When you first go to use the PPCexpo Keyword Planner, you’ll be asked to submit your API key. If you don’t have one, click the link below the box.
This will bring you to the PPCexpo Keyword Planner website. You’ll be asked to submit your email. Your API key will be sent to email address, once you received that key, you can paste it. PPCexpo Keyword Planner offers 500 free credits each day. One credit equals one keyword. If you need more keyword credits, you can purchase them directly from the extension.
You’re now ready to begin unlocking superior keyword opportunities with PPCexpo Keyword Planner!
You can access PPC reports from here.
A PPC report is essentially the final presentation of your campaign results. It’s a handy tool when you’ve made changes to your PPC strategy and you want to showcase how those adjustments have negatively or positively impacted your campaigns. Reports can be used to present findings to yourself, your team, clients, stakeholders or anyone else.
Reporting is an important end-step in the PPC management process that will help you understand what was recently accomplished in your Google Ads account, as well as what opportunities may still remain on the table.
Reports are easy to refer back to and display the information in a more digestible format. This means you don’t have to keep referring to number-heavy dashboards or spreadsheets.
There are a lot of advantages of using PPC reports, only some of which were just mentioned. Here are the other reasons why you need a good PPC reporting tool like PPCexpo Reports.
In the digital age, people expect more from content assets, including reports. Flat PDF reports are boring, dull and unengaging. This is dangerous because there are cases where you need stakeholders and clients to fully understand and appreciate the results you’re presenting.
With PPCExpo Reports, you can create interactive reports using iPDF technology that are rich with tooltips and other features. These interactive reports are more interesting and engaging, which means audiences will pay attention and even drill into the data themselves to extract valuable insights.
We’ve all heard the adage that a picture is worth a thousand words. Well, it’s also worth a thousand numbers too! Even with the interactivity of PPCexpo Reports, you’re still reading and analyzing complex and number-heavy trends, relationships and patterns. It’s enough to make your brain hurt and your eyes heavy.
Thus, PPCexpo Reports features vibrant visualizations of the numbers that make it easier to get into the insights. In fact, these charts offer instant insight. As soon as you see it, you get it. This saves you time and a whole lot of effort of having to read and analyze everything in the report yourself.
Having visual and interactive elements are great, but you also need consistency from your reports. What is consistency in PPC reporting? It means that the appearance, fonts, color schemes and other elements all feel cohesive with your branding and past reports.
You want to have a uniform approach where the elements on the page and report-to-report are cohesive and complimentary. If you use too many fonts, sizes, colors, etc. it will distract from your reports. PPCexpo Reports are easy to customize and design to produce this consistent format.
If you’re working remotely or on-the-go, there may be times when you don’t have reliable internet access. With PPCexpo Reports, you can still work on improving your campaigns even when you can’t connect. There’s no interrupted access to your reports!
You’re very familiar with your campaigns and you work with the data on a near-daily basis. Some of the audiences you’re reporting to (clients, stakeholders, etc.) are far less used to the information. In order for data analysis to be valuable, these individuals need to see how everything relates; they need contextual awareness!
PPCexpo Reports display information in a logical manner that allows viewers to piece all of the various data together. This offers a deep level of contextual awareness that will dissolve any potential confusion or misunderstanding for what’s being presented.
PPCexpo Reports offers a library of reports that are designed specifically for handling Google Ads data. Here are some of the well-known options offered by PPCexpo:
Auditing your PPC account is a regular task aimed at discovering what’s working and what isn’t in your campaigns. An analytics-driven audit allows you to evaluate performance and discover valuable opportunities in your Google Ads account. You’ll also detect early warning signs of potential risks to steer your strategies away from.
The PPCexpo Account Audit Report is designed to give you campaign-level insights in a number of different areas. It’s a complete overview that makes auditing your account easier than ever!
Run this report and evaluate your Google Ads account
Your ad budget is a very precious resource. You want to ensure that you’re stretching every dollar and achieving the maximum returns possible. Remember, the better your return on ad spend, the more efficiently you’re spending your budget. One easy way to improve ROAS and ROI is to cut down on wasted spend.
In Google Ads, wasted spend is inevitable. In fact, it’s even necessary at times when you want to test targets or settings. That said, it is crucial that you understand where your money is being wasted and by how much. By correcting areas with high wasted spending, you can funnel more money into the strategies that are proven to be effective.
The PPCexpo Wasted Spend Report looks at this key metric from all angles.
Run this report and evaluate your Google Ads account
Change is another inevitability of PPC marketing. There are always changes occurring to your campaigns because there are so many factors that influence your PPC account. For instance, if a competitor changes their keyword targets, it will impact your own campaigns. Similarly, when users change their search behaviors, it also affects your strategies.
The What’s Changed Report is PPCexpo’s way of showing you past benchmarks for each metric versus where they currently stand. A red or green arrow let’s you know if the change between past and present is good or bad. There is also a trend line that shows you how the metric has fluctuated over time.
Run this report and evaluate your Google Ads account
These are just three examples of the many reports available with PPCexpo that can help make successful campaign strategies in the future.
On our website, you can have Google Analytics reports for free and you can also find the free trial of PPCexpo Reports. If you want to jump right in and see some of the other reports that PPCexpo offers, like the Search Query Performance Report, Device Targeting Report and more, then you can click here. This page will show you all of the PPC report templates available with this tool.
You can access combinations calculator from here
No one would describe PPC management as simple and easy. If you’re managing a large Google Ads account, complexity is a natural occurrence that you need to overcome. But, have you ever thought about just how complex your account actually is?
Remember, achieving the best possible ROI means identifying key opportunities in your data, while avoiding risks at the same time. The larger and more complex your campaigns, the more obscured these opportunities and risks become. When you have multiple campaigns, ad groups, keywords, device types, locations, etc, it creates hundreds of thousands of combinations. It is not easy to navigate such a massive amount of data!
The Combinations Calculator analyzes your campaigns to determine exactly how many combinations there are based on your metrics and dimensions. The more combinations, the more complex your account. It’s a simple way to judge the size and depth of your PPC data.
Why does it matter to know how complex your campaigns are? When you have lots of chaos and complexity, it negates the potential opportunity. No one can achieve success when they are dealing with the following obstacles caused by overly complex PPC campaigns:
One of the ways you can overcome complexity in your PPC campaigns is understanding where and how complexity occurs. Enter the PPexpo Combinations Calculator.
The calculator works on a mathematical formula to determine how many unique combinations of metrics and dimensions exist in your campaigns. With this information, you can see how adding or removing a keyword or changing your targeting settings affects complexity.
You can change the inputs on the left and then see the total number of combinations on the right.
The PPCexpo Combinations Calculator is a free tool that is readily available on the PPCexpo website. Again, the tool is very simple to use. All you need to do is enter the number of campaigns, ad groups, keywords, devices, etc. in your Google Ads account and see how many combinations that appear.
Alternatively, you can sign in with your Google account and the PPCexpo Combinations Calculator will automatically determine the combinations for you based on your current account structure and settings.
You can access PPC Signal from here.
As your Google Ads account grows in size and becomes increasingly complex, management also grows in difficulty. It’s easy to manage a simple campaign, but it can be a nightmare when you’re trying to wrangle a large account with several campaigns instead.
Even if you’re an expert at PPC marketing, there comes a time when manual management and analysis is no longer possible. If you continue trying to manage your accounts without the help of a Google Ads management tool like PPC Signal, you’ll end up having to exert a lot of time and effort that could be otherwise spent on more important tasks.
PPC Signal is a PPC data analytics tool designed to automate many of the tedious parts about managing a complex Google Ads account. By alleviating these pain points, PPC Signal allows marketers to focus directly on improving their campaigns, instead of straining resources just to identify how to improve.
Essentially, PPC Signal works by constantly monitoring your campaign data for any aberrations. Again, there are always changes happening to your PPC account! With PPC Signal automating the monitoring and detection of noteworthy deviations, it’s like you have an alarm system for your accounts.
Not only will the system notify you of possible risks that are threatening to negatively impact campaign performance, but it will also let you know when there are opportunities present that have the potential to positively grow your returns.
The observations that PPC Signal makes can be simple combinations or complex ones. A simple combination involves one metric and one dimension. These are basic insights into your performance. Complex signals are more detailed and consist of one metric under multiple dimensions.
Here’s what the PPC Signal tool looks like and how its features function:
There are plenty of PPC management tools available to marketers. So, why choose PPC Signal? This solution has a number of unique benefits that are difficult to find from these other tools. We’ve already hinted at a few!
Finding insights in a large PPC account is very much a needle-haystack scenario. It is a painstaking and tiresome process that isn’t even guaranteed to produce the actionable insights that you need to improve and grow your campaigns.
The AI-powered PPC Signal removes this tedium by auto-detecting insightful changes in your PPC campaign. This does not take control out of the hands of the account manager. Instead, it allows you to make smarter choices about how you spend your time and resources. You can commit all of your time to enacting changes, instead of searching for ways to change.
As mentioned, PPC Signal is not the only campaign management solution which help you to get signals on time. There are other options on the market that will help you identify insights in your campaigns. The real edge that PPC Signal has over these other options is what happens after you recognize an actionable insight, you can take actions.
By eliminating the more strenuous steps in the management and optimization processes of running a PPC campaign, PPC Signal makes it possible for progress to become a daily action. Resolving just a couple of signals each day will lead to small, yet consistent, steps forward.
If you improve just 1% each day, which is incredibly easy with PPC Signal, your year-end growth will be 3,778% because these steps forward grow exponentially.
There is the old saying that you need to know where you’ve been in order to know where you’re going. This is particularly true of PPC. In order to know when a change is significant, you need to consider the historical performance of your campaigns.
This is one of the core principles of the PPC Signal system. It compares what’s happened in the past to what’s occurring now and detects deviations for what’s normal or expected. Then, it determines why these abnormalities are significant and what you can do to resolve it.
There is a lot of stuff happening in your campaigns. The majority of the changes occurring in your campaigns are useful to note, but are just regular fluctuations. They are not the type of shifts that lead to the actionable insights towards improving your campaigns.
With PPC Signal, you filter out all of the extra noise and zero in on the signals that lead to positive changes for your campaigns. This makes it easier to continuously stack those small steps forward that lead to significant growth.
PPC Signal highlights anomalies, outliers, shifts, trends and other patterns in your campaigns that are just beginning to materialize. This gives you advanced notice about any interesting, data-related events occurring in your campaigns.
Timing is often everything in PPC marketing because it is such a competitive space. If you can detect a trend in its infancy or as it is happening, then you have more time to prepare and act accordingly.
You can access a free demo of PPC Signal on the PPCexpo website. This demo will give you firsthand experience using the tool, which will help you understand what impact it will have on your own PPC campaigns and ROI.
You can access chartexpo from here
Your campaigns produce volumes upon volumes of data in the form of raw numbers. As we’ve explored when discussing PPC Reports, these numbers can be overwhelming. Your spreadsheets become giant walls of numbers that are hundreds-to-thousands of rows and columns long.
Yet, you need to make sense of this mess in order to understand what the data is telling you and how to best approach making changes to your campaigns. PPCexpo charts are the answer by providing visual storytelling of the numbers.
Visualizations are ideal when you need to extract insight from complex, multidimensional data because your brain processes charts and visual data much faster than raw numbers. Thus, you can capitalize on insights in a timely manner and ensure that opportunities and risks don’t pass undetected.
ChartExpo add-on for Google Sheets and Excel offers a library of charts and visual options that are designed to visualize your Google Ads data.
There are a lot of charting options available with the ChartExpo add-on for Google Sheets. By looking at some of these options, you begin to see the benefits and power of ChartExpo. Here are some of the most effective charts offered with this tool.
Each of these charts is created with your data through either Excel or Google Sheets. This is just a small sample of the many options available. The sheer size of the ChartExpo library means there are charts for any type of analysis and for every part of your campaigns.
The charts provided by ChartExpo allow you to…:
Want to see more of the PPC charts and visualizations available? You can explore the ChartExpo library in a free-to-access demo. When you’re ready to begin visualizing your own PPC data, this tool costs a scant $10 a month, whether you want the add-on for Google Sheets or Excel.
Managing a campaign is an ongoing process that often feels like an uphill battle, especially when trying to react to changes quickly and efficiently. Yet, PPC management should not feel like a burden, especially when there are so many softwares for PPC available.
PPCexpo’s impressive lineup of solutions and automation tools help guide you through the PPC management process. By providing actionable insights and helpful suggestions at an efficient rate, PPCexpo significantly improves workflow.
With PPCexpo you will…:
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PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.
Frequent audits will help you optimize your PPC campaign for success.
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Calculate the number of combinations in your PPC campaign. It may surprise you.
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