How Smart Shopping Campaigns Help to Promote Business without Demanding all Your Time?

WHY YOU’RE HERE?

We are improvement freaks.

We always look for ways to make our lives easier and things to work faster.

It explains our world’s innate obsession with increasing technology and making the world a better place.

As a business person, you mostly have a bunch of tools, systems, software, and teams to help take a load off.

It goes a long way to increase your overall productivity and avoid burnout.

And that is the exact reason you are reading this article.

To save time and get more done.

In this piece, we will show you how Smart Shopping Campaigns can help you take more loads off, make more money and spend less time.

Let’s dive in.

What are Google Smart Shopping Campaigns?

If you own an e-commerce store and you already use Google as the source of your traffic, you must have come across Smart Shopping Ads.

Smart Shopping Ads is simply having Google handle everything for you.

With Smart Shopping, Google fully uses machine learning and AI to place your Ads for you.

This helps you to reduce the amount of time that you spend in setting up and manually optimizing your campaign.

It also uses that time to better optimize your ad to yield more results.

Smart Shopping Campaigns have been found to yield 20% more conversions than normal campaigns.

All you need to do is input your campaign objective, products, and budget.

Then Google takes over with automated bidding and the placement of your Ads.

From here, Google determines where your Ad shows (display network, YouTube, and Gmail) and who sees your Ad using dynamic remarketing.

This also means that you cannot manually input bid adjustments or use negative keywords in smart shopping campaigns.

When to Use Smart Shopping Campaigns?

The goal is to help you get the best out of Google advertising and Smart Shopping Campaigns.

Sometimes, people don’t do well with smart shopping campaigns because they don’t know what point they should be for the AI to work well for them.

But to get the best, you need to give the AI exactly all that it needs to produce great results for you.

In the checklist below, you will see who exactly should use and when to use smart shopping campaigns.

Let’s check it out.

1-When you have large product inventories that are time-consuming and difficult to manage manually

For businesses with numerous products, smart shopping campaigns help to sort and show a definite product to a prospect who has a high likelihood of purchase.

Let us take a hypothetical clothing store as an example.

This store deals in both male and female clothing.

In underwear and outerwear.

Different categories of both underwear and outerwear will differ in brand, fabric, designs, type, lasting effects, etc.

With larger inventories like this, smart shopping campaigns work better to yield higher conversions.

2-When you have lots of pre-existing conversion data

The Machine Learning and AI used in smart shopping campaigns work by using already accumulated data.

Your data should show up to 30-50 conversions in the last 30 days.

This helps the machine to gather information about your market, product, and the market response to it.

It can also give insight as to what days of the week got the most response and on what platforms the higher responses were recorded.

This generally helps smart shopping campaigns to produce better results for you than when no conversion data is available.

And of course, the higher the number of conversions, the better.

30-50 is just a range for starters.

3-When you can leave the campaign running for a relatively long period

Some people running smart shopping campaigns get impatient in seeing the results.

They hope to kick start the campaign and start to accumulate lots of conversions by the 5th day.

But contrary to what they expect, smart shopping campaigns will work very well for you if you are okay with allowing the campaign to run for as much as 10-14 days.

Sometimes, however, there are exceptions.

In certain situations, smart campaigns may yield great results from the onset.

But most times, it does otherwise.

You just need to identify how it works better for you and use it.

4-When you do not mind giving up control on negative keywords and bidding

As we discussed previously, in smart shopping campaigns, Google does everything for you.

However, if you want to strictly control your negative keywords and bids at the product level, smart shopping may not be the answer.

Giving up control will mean trusting the Google algorithm to show your products to the right people at the right time.

If this is what you can do, then smart shopping campaigns will be great for you.

That said, I will now take you through practical ways that Smart Shopping Campaigns can help promote your business.

Smart Shopping Campaigns Demand Less Time

In essence, the one way that smart shopping campaigns help is by automating key feature of ad creation and ad placement.

However, we can break down the features to see how Smart Shopping Campaigns help in three ways.

  1. It automatically target your ideal clients

With the pre-existing conversion data from your Ad account, the Google algorithm targets and brings in better-qualified leads.

Without having to sieve unqualified leads yourself, Google only shows your products to people who are more likely to purchase and become repeat customers.

This helps you keep your time for more profitable activities while getting your business out to the right people.

Cool right?

  2. It automatically improves to better optimize products

With normal shopping ads, you get feedback from the interaction with your ads.

This feedback helps you to tweak things to increase conversions and interaction with your Ad.

With smart shopping campaigns, the AI does exactly that without requiring you to input lots of time in modifying the ads.

The machine takes data from how well the ad has been running and constantly upgrades itself to get better responses.

Even cooler.

  3. It automatically manages numerous products

When you have numerous product types and categories, smart shopping campaigns help to create your ads faster.

It only requires your campaign objective, product, and overall budget.

It manages the rest e.g. bids, and other features of your ads for you.

And you will agree with me that if you have a large inventory, it is way easy to just put in all your products and let Google handle the rest.

Wrap Up

It’s not okay for you as a business owner to be stressed out or overworked.

And in business, you tend to be overworked about sales and the marketing processes that lead to it.

Smart Shopping Campaigns help to automate your ad creation and your ad placements.

Therefore, you should use Smart Shopping Campaigns and the processes outlined in this post to boost your sales while having less burden on your time.

You deserve it!

Here’s how to maximize your smart shopping campaigns.