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Ranking organically takes significant time and resources, depending on the competition for the keyword.
You need an easy-to-follow report with all the relevant metrics to track your search engine optimization strategies.
This is where SEO report-based visualization designs, such as Sentiment Trend Chart, come in.
The visualization designs can help you distill SEO data into meaningful insights. This can save tons of hours, which you can use to relax or execute other tasks.
Google Sheets is one of the go-to popular data visualization tools among professionals and business owners worldwide.
However, the visualization tool has a basic Sentiment Trend Chart. And this implies you’ve got to invest extra effort and time to edit the charts to align with your needs.
You can download and install a specific add-on in your Google Sheets to access the ready-to-use Sentiment Trend Chart.
In this blog post, you’ll learn the following:
Definition: An SEO report is an integral part of your marketing strategy. Whether you work in an agency or in-house, a good SEO report is necessary to ensure that stakeholders (usually your client or manager) can easily measure the performance and ROI of various SEO activities.
A quality SEO report is a concise and detailed summary of your website’s SEO performance.
To get the most from your SEO report, you need easy-to-understand yet powerful actionable insights. You don’t have time to spend hours manually creating SEO reports in spreadsheets. So, they use a quick and better alternative – SEO report templates.
A handy SEO report template means you can streamline your reporting process, deliver reports to clients/managers faster, and extract insights without hassle. While your clients’ needs may differ, there are certain key metrics that every company will measure and track for SEO performance.
It’s worth pointing out that in the early days, SEO reporting primarily included metrics like:
But measuring only these basic metrics just doesn’t cut it anymore.
An authentic SEO strategy is all about winning long-term engagement, traffic, and readers for your website.
Identify critical metrics you need to track and measure. For example, metrics like the inclusion of featured snippets, backlinks, target keywords, organic search, and even competitors’ growth are a good place to start.
Before diving into the specifics around measurement and how to create an SEO report, we’ll address the following question: why is an SEO report important?
Creating an SEO report has three-fold benefits:
The primary goal of creating an SEO report is to understand what people are searching for online, the words they’re using, the solutions they’re looking for, and the type of content they wish to consume.
Once you understand the intent of your target audience, you can improve your website’s SEO and connect to the people searching online for the solutions you offer.
Secondly, by focusing on all the key metrics of your SEO, you build trust and authority with clients. This results in healthier and stronger relationships.
Additionally, you can measure the performance of your SEO strategies and tactics. This way, you can determine which campaign strategies work the best and which ones don’t.
Organic traffic measures the number of visitors arriving from search engines, reflecting the overall visibility of your site in search results. A steady increase in organic traffic shows that your SEO efforts are working, and your site is reaching a broader audience.
Monitoring this metric helps identify areas where SEO tactics can be fine-tuned to attract more visitors.
Tracking keyword rankings is essential for understanding how well your content is ranking for specific search terms. By tracking your rankings over time, you can gauge your SEO progress and identify keywords that need more focus.
Higher rankings lead to more visibility and traffic, ultimately improving the effectiveness of your SEO strategy.
CTR tracks the percentage of users who click on your site’s link from search engine results. It indicates how attractive your title tags and meta descriptions are to users.
A higher CTR suggests that your content is relevant to search intent and that your SEO strategies, like optimizing meta tags, are working.
The bounce rate indicates the percentage of visitors who leave your site after viewing just one page. A high bounce rate can signal that your content isn’t engaging or relevant to the visitor, or that the page is not optimized for user experience.
Reducing bounce rates through better content or design can improve both engagement and SEO performance.
The conversion rate tracks the percentage of visitors who complete a desired action, such as signing up for a newsletter or making a purchase.
This metric helps evaluate how well your site converts traffic into valuable leads or sales. High conversion rates often correlate with a well-optimized user experience and targeted content.
Backlinks are an essential component of SEO, as they signal to search engines that your content is authoritative and trustworthy. The number of high-quality backlinks pointing to your site can improve domain authority and rankings.
Tracking backlinks helps identify opportunities for link-building campaigns, partnerships, and outreach.
Page load speed plays a vital role in user experience and SEO. Websites that load faster generally have lower bounce rates, higher conversion rates, and improved search engine rankings.
Google considers page speed as a ranking factor, so regularly monitoring and optimizing this metric can help improve both user engagement and overall SEO performance.
What do you need to include in your monthly SEO report template?
Once you get an idea of this, you’ll be able to build a robust SEO report that contains all of the information that your clients need to assess their website performance and your work.
Here’s what you should include in your monthly SEO report template. You can customize it as needed with your data, and add more sections if your client requests any additional insights.
It can be overwhelming going through charts, figures, and technical terms. Help your clients understand your report by giving them an overview of your report content.
Highlight the key points in a list, using natural language that everyone can understand. This is extremely important, especially in companies where different departments have to view the report.
You should provide a breakdown of essential points like project goals and KPIs, steps taken, and results overview. For instance, your client should understand that you successfully reached out to 10 websites for guest posting, out of which six guest posts are now live.
They should be able to easily understand results, such as a 23% increase in website traffic. In addition, you should also highlight items that require action, upcoming tasks, etc.
Your monthly SEO report should also provide clients with a snapshot of their website’s health.
This is an overview of the errors and technical problems that could affect their visibility in search engines. And it’s made up of factors like site speed, meta tags, sitemaps, robots.txt, etc.
One of the key issues your client will want to know is the source of traffic.
So, your monthly SEO report should show which channels are sending visitors to your client’s website. This could include organic search, paid search, direct traffic, and referrals.
Sudden peaks in traffic from a certain channel indicate that something is working very well. A decline is an indication that something has stopped working and needs fixing.
You can use the Google Analytics annotation feature to explain these fluctuations in traffic quantity from different channels.
Your clients also want to know where they stand in search engine results.
So, your monthly SEO report should showcase the keywords they are ranking for and where they are ranking for each keyword. This will be a strong indicator of how your strategies are performing and what kind of improvements your client is experiencing.
You might even discover keywords your client isn’t targeting but already ranking for. In this case, re-adjust your keyword targeting efforts and include these non-targeted yet successful keywords.
While ranking number one in search engine results is important, it does not determine performance.
So, your monthly SEO report should include an overview of the number of clicks they’re getting on each keyword they’re ranking.
This will give them a better idea of keywords driving the best results.
Another crucial point to include in your monthly SEO report example is the backlink profile of your clients.
Since backlinks are a critical ranking factor, your clients should know which websites are linking to them. This analysis will also help you improve the running strategy.
This isn’t just about the number of backlinks your clients are getting. Identify top authority sites linking to them and hopefully reach out to them for more organic backlinks. Also, identify low-authority sites that negatively affect your client’s website credibility by linking to them.
Make a list of these low-authority sites in your monthly SEO report and reach out to the website owners with removal requests.
Provide your clients with a clear picture of how their rankings have improved since you got involved. Your monthly SEO report should show them historical data of how their website ranked for different keywords in the past years and months.
A thorough look at how your client’s performance stacks up against the close competition is a key element of your monthly SEO report. This can help them understand exactly where they stand against the competition and identify any scope for improvement.
Define your goals, whether it’s increasing traffic, improving rankings, or boosting conversions. This ensures your report aligns with your business objectives.
Select key performance indicators that reflect your SEO goals, such as organic traffic, keyword rankings, or conversion rates.
Review past performance to understand trends and identify areas for improvement, providing a baseline for comparison.
Use trusted tools like Google Analytics or SEMrush to collect accurate and current data for your report.
Consider audience segmentation by factors like location, device, or behavior for more targeted insights.
Conduct an on-page SEO audit to identify issues like broken links, missing meta tags, or slow load times.
Benchmark against competitors to uncover areas for improvement and growth opportunities.
ChartExpo is an excellent tool for tracking SEO analytics, providing powerful data visualization to turn complex SEO data into easy-to-understand charts.
It integrates seamlessly with SEO platforms like Google Analytics, SEMrush, and Ahrefs, allowing you to track key metrics such as organic traffic, keyword rankings, and backlinks.
With customizable dashboards, you can monitor multiple KPIs in one place, while visualizations like line charts and heat maps help identify SEO trends, keyword performance, and traffic patterns. This makes it easier to spot opportunities and optimize your SEO strategy.
In the coming section, we’ll address the following question: how do you present a monthly SEO report in Google Sheets?
Google Sheets is one of the most-used visualization tools among businesses and professionals worldwide.
However, this cloud-hosted spreadsheet tool comes with very basic charts, which require extra editing work.
We’re not recommending you do away with the spreadsheet app.
You can turn Google Sheets into a data visualization tool loaded with ready-made and visually stunning SEO report charts by installing third-party apps, such as.
Install the ChartExpo add-on for Google Sheets from this link and then follow the simple and easy steps below.
| Months | Discovered | Lost |
| Jan | 1000 | 500 |
| Feb | 800 | 200 |
| Mar | 500 | 300 |
| Apr | 600 | 100 |
| May | 400 | 200 |
| Jun | 500 | 400 |
| Jul | 700 | 800 |
| Aug | 300 | 100 |
| Sep | 900 | 700 |
| Oct | 200 | 150 |
| Nov | 150 | 100 |
| Dec | 90 | 100 |
An SEO (Search Engine Optimization) report offers a comprehensive overview of a website’s performance in search engines and provides valuable insights into its online visibility, traffic, and optimization efforts. Some benefits of an SEO report include:
It evaluates the effectiveness of current SEO strategies and tactics. Analyzing key metrics like rankings, traffic, and conversions, helps understand what’s working and what needs improvement.
It provides a clear picture of how the website is performing in search engine results pages (SERPs) for specific keywords or phrases. This insight helps in understanding the visibility and reach of the website.
An SEO report highlights potential areas for growth and improvement. It identifies keywords with high potential, areas of content optimization, and opportunities for better user experience.
It often includes insights into competitor performance, allowing businesses to compare their SEO efforts against competitors and identify gaps or areas to outperform.
Regular SEO reports allow for tracking progress over time. It helps in understanding the impact of SEO changes or campaigns and provides a basis for setting new goals.
SEO reports provide data-backed insights, enabling informed decision-making. Whether it’s about content strategy, keyword targeting, or technical improvements, these reports guide actions based on evidence.
For agencies or consultants, SEO reports serve as a means to communicate the value of their services to clients. They showcase the impact of SEO efforts and justify ongoing strategies.
SEO reports often highlight technical issues or errors hindering a website’s performance in search engines. This allows for timely fixes to ensure the site operates optimally.
Your SEO report should contain a breakdown of channels sending visitors to your client’s website. Also, it should have the following key elements:
An SEO report is a key element of your marketing strategy.
Whether you work in an agency or in-house, a good SEO report is necessary to ensure that stakeholders can easily measure the performance and ROI of various SEO activities.
It should be a concise and detailed summary of your website’s SEO performance.
Ranking organically takes significant time and resources, depending on the competition for the keyword.
You need an easy-to-follow report with all the relevant metrics to track your search engine optimization strategies,
This is where SEO report-based visualization designs, such as Sentiment Trend Chart, come in.
The visualization designs can help you distill SEO data into meaningful insights. This can save tons of hours, which you can use to relax or execute other tasks.
We recommend charts that communicate insights with clarity, especially when creating data stories for the top management.
Google Sheets is one of the go-to popular data visualization tools among professionals and business owners worldwide.
However the visualization tool has a very basic Sentiment Trend Chart.
So, what’s the solution?
Download and install third-party apps, to access ready-to-go SEO report charts, such as Sentiment Trend Graph.
is an easy-to-use application you can easily download and install in your Google Sheets app. Besides, this tool comes loaded with insightful and ready-made SEO report charts. You don’t need programming or coding skills to visualize your data using ChartExpo.
Sign up for a 7-day free trial today to access easy-to-interpret and visually appealing SEO report charts.
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