Ranking organically takes significant time and resources, depending on the competition for the keyword.
You need an easy-to-follow report with all the relevant metrics to track your search engine optimization strategies.
This is where SEO report-based visualization designs, such as Sentiment Trend Chart, comes in.
The visualization designs can help you distill SEO data into meaningful insights. And this can save tons of hours, which you can use to relax or execute other tasks.
Google Sheets is one of the go-to popular data visualization tools among professionals and business owners worldwide.
But the visualization tool has a basic Sentiment Trend Chart. And this implies you’ve got to invest extra effort and time to edit the charts to align with your needs.
You can download and install a specific add-on in your Google Sheets to access the ready-to-use Sentiment Trend Chart.
In this blog post, you’ll learn the following:
Before diving right into the blog’s core, we’ll address the following question: what is an SEO report?
An SEO report is an integral part of your marketing strategy.
Whether you work in an agency or in-house, a good SEO report is necessary to ensure that stakeholders (usually your client or manager) can easily measure the performance and ROI of various SEO activities.
A quality SEO report is a concise and detailed summary of your website’s SEO performance.
To get the most from your SEO report, you need easy-to-understand yet powerful actionable insights. You don’t have time to spend hours manually creating SEO reports in spreadsheets. So, they use a quick and better alternative — SEO report templates.
A handy SEO report template means you can streamline your reporting process, deliver reports to clients/managers faster, and extract insights without hassle. While your clients’ needs may differ, there are certain key metrics that every company will measure and track for SEO performance.
It’s worth pointing out that in the early days, SEO reporting primarily includes metrics like:
But measuring only these basic metrics just doesn’t cut it anymore.
An authentic SEO strategy is all about winning long-term engagement, traffic, and readers for your website.
Identify critical metrics you need to track and measure. For example, metrics like the inclusion of featured snippets, backlinks, target keywords, organic search, and even competitors’ growth are a good place to start.
Before diving into the specifics around measurement and how to create an SEO report, we’ll address the following question: why is an SEO report important?
Creating an SEO report has three-fold benefits:
The primary goal of creating an SEO report is to understand what people are searching for online, the words they’re using, the solutions they’re looking for, and the type of content they wish to consume.
Once you understand the intent of your target audience, you can improve your website’s SEO and connect to the people searching online for solutions you offer.
Secondly, by focusing on all the key metrics of your SEO, you build trust and authority with clients. This results in healthier and stronger relationships.
Additionally, you can measure the performance of your SEO strategies and tactics. This way, you can determine which campaign strategies work the best and which ones don’t.
In the coming section, we’ll address the following question: what should be included in an SEO monthly report?
What do you need to include in your monthly SEO report template?
Once you get an idea of this, you’ll be able to build a robust SEO report that contains all of the information that your clients need to assess their website performance and your work.
Here’s what you should include in your monthly SEO report template. You can customize it as needed with your data, and add more sections if your client requests any additional insights.
It can be overwhelming going through charts, figures, and technical terms. Help your clients understand your report by giving them an overview of your report content.
Highlight the key points in a list, using natural language that everyone can understand. This is extremely important, especially in companies where different departments have to view the report.
You should provide a breakdown of essential points like project goals and KPIs, steps taken, and results overview. For instance, your client should understand that you successfully reached out to 10 websites for guest posting, out of which six guest posts are now live.
They should be able to easily understand results, such as a 23% increase in website traffic. In addition, you should also highlight items that require action, upcoming tasks, etc.
Your monthly SEO report should also provide clients with a snapshot of their website’s health.
This is an overview of the errors and technical problems that could affect their visibility in search engines. And it’s made up of factors like site speed, meta tags, sitemaps, robots.txt, etc.
One of the key issues your client will want to know is the source of traffic.
So, your monthly SEO report should show which channels are sending visitors to your client’s website. This could include organic search, paid search, direct traffic, and referrals.
Sudden peaks in traffic from a certain channel indicate that something is working very well. A decline is an indication that something has stopped working and needs fixing.
You can use the Google Analytics annotation feature to explain these fluctuations in traffic quantity from different channels.
Your clients also want to know where they stand in search engine results.
So, your monthly SEO report should clearly showcase the keywords they are ranking for and where they are ranking for each keyword. This will be a strong indicator of how your strategies are performing and what kind of improvements your client is experiencing.
You might even discover keywords your client isn’t targeting but already ranking for. In this case, re-adjust your keyword targeting efforts and include these non-targeted yet successful keywords.
While ranking number one in search engine results is important, it does not determine performance.
So, your monthly SEO report should include an overview of the number of clicks they’re getting on each keyword they’re ranking.
This will give them a better idea of keywords driving the best results.
Another crucial point to include in your monthly SEO report example is the backlink profile of your clients.
Since backlinks are a critical ranking factor, your clients should clearly know which websites are linking to them. This analysis will also help you improve the running strategy.
This isn’t just about the number of backlinks your clients are getting. Identify top authority sites linking to them and hopefully reach out to them for more organic backlinks. Also, identify low authority sites that negatively affect your client’s website credibility by linking to them.
Make a list of these low-authority sites in your monthly SEO report and reach out to the website owners with removal requests.
Provide your clients with a clear picture of how their rankings have improved since you got involved.
Your monthly SEO report should show them historical data of how their website ranked for different keywords in the past years and months.
A thorough look at how your client’s performance stack up against the close competition is a key element of your monthly SEO report.
This can help them understand exactly where they stand against the competition and identify any scope for improvement.
In the coming section, we’ll address the following question: how do you present a monthly SEO report in Google Sheets?
Google Sheets is one of the most-used visualization tools among businesses and professionals worldwide.
However, this cloud-hosted spreadsheet tool comes with very basic charts, which require extra editing work.
We’re not recommending you do away with the spreadsheet app.
You can turn Google Sheets into a data visualization tool loaded with ready-made and visually stunning SEO report charts by installing third-party apps, such as.
is an add-on you can easily install in your Google Sheets.
With awesome and plenty of ready-made data visualizations, ChartExpo turns your complex, raw data into easy-to-digest visual renderings that tell the story of your data.
The easy-to-use data visualization tool produces simple and clear visualization designs with just a few clicks. Yes, ChartExpo generates Google Sheets charts that are amazingly easy to interpret, even for non-technical audiences.
Install the ChartExpo add-on for Google Sheets from this link and then follow the simple and easy steps below.
| Months | Discovered | Lost |
| Jan | 1000 | 500 |
| Feb | 800 | 200 |
| Mar | 500 | 300 |
| Apr | 600 | 100 |
| May | 400 | 200 |
| Jun | 500 | 400 |
| Jul | 700 | 800 |
| Aug | 300 | 100 |
| Sep | 900 | 700 |
| Oct | 200 | 150 |
| Nov | 150 | 100 |
| Dec | 90 | 100 |
Your SEO report should contain a breakdown of channels sending visitors to your client’s website. Also, it should have the following key elements:
An SEO report is a key element of your marketing strategy.
Whether you work in an agency or in-house, a good SEO report is necessary to ensure that stakeholders can easily measure the performance and ROI of various SEO activities.
It should be a concise and detailed summary of your website’s SEO performance.
Ranking organically takes significant time and resources, depending on the competition for the keyword.
You need an easy-to-follow report with all the relevant metrics to track your search engine optimization strategies,
This is where SEO report-based visualization designs, such as Sentiment Trend Chart, comes in.
The visualization designs can help you distill SEO data into meaningful insights. And this can save tons of hours, which you can use to relax or execute other tasks.
We recommend charts that communicate insights with clarity, especially when creating data stories for the top management.
Google Sheets is one of the go-to popular data visualization tools among professionals and business owners worldwide.
But the visualization tool has a very basic Sentiment Trend Chart.
So, what’s the solution?
Download and install third-party apps like, to access ready-to-go SEO report charts, such as Sentiment Trend Graph.
is an easy-to-use application you can easily download and install in your Google Sheets app. Besides, this tool comes loaded with insightful and ready-made SEO report charts. You don’t need programming or coding skills to visualize your data using ChartExpo.
Sign up for a 7-days free trial today to access easy-to-interpret and visually appealing SEO report charts.
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