Categories
Nowadays, everyone and everything is dependent on the internet. Without the internet, the world is blind. And the connection that comes with the web makes it necessary for businesses to position their brand online.
Customers are always online searching for the right product (or service) that suits their needs. If you can adequately position your business on the web, drawing customers in won’t be an issue. However, everything starts with search engine optimization (SEO).
To get the best out of your SEO strategy, you’d need an SEO keyword generator. When your website is properly optimized for specific keywords or phrases, it gets to appear on search engines when customers search for these specific keywords or phrases.
SEO is not a thing of luck. You’ve got to be intentional about it. This way, you’d have no issues attracting new customers into your business. In this guide, you’ll discover the easy ways of getting new keywords using an SEO keyword generator. You also get to figure out how to optimize your website for search engines.
SEO keywords are phrases or keywords that make it easy for your web content to be found on search engine result pages (SERPs). Connecting with your audience starts with properly optimizing your website for search engines. This way, it would be easy for your target audience to find your content while making search queries. When it comes to SEO, you have to pay close attention to keywords.
Simply put, you need to identify the words or phrases people use while making search queries about your product or service offering. If your website is not adequately optimized for the right keywords, potential visitors will probably go to alternative websites that offer similar products (or services).
Here are some reasons why you should consider using SEO keywords.
Web pages displayed on search engine platforms are web pages that are highly relevant to the search query. Search queries, by definition, involve keywords. And if the keywords match the keywords used on the website (or web page), such web pages will be displayed during Google search. There are cases where the keywords are not the same match — but they have to be related to the search query for it to be displayed on search engines.
Keywords are elements used in boosting your search engine ranking. And that goes beyond using the on-page SEO optimization of your website.
Keywords play a great role in boosting your organic ranking. But that’s not all — you can use keywords to improve the overall SEO campaign and marketing strategy of your business.
A good understanding of keyword popularity will help you create content people are actively searching for. This will, in turn, help you attract more visitors to your website. And if every other piece is in order, converting such traffic won’t be an issue.
If you’re like most marketers, you probably believe that keywords create spam that turns people from the website.
Well, if you’ve nursed such an idea, perish it!
The right keywords pretty much represent the language your audience is using. Adequate keyword research shows the words people use while searching for your product or service offering. And if you integrate these words (or phrases) into your content, your content will resonate with your audience.
Here are the three types of SEO keywords.
Short-tail keywords are typically made of one or two words. They can draw high-volume traffic to your website. But on the flip side, they’re competitive. Examples of these keyword types are “fitness”, “digital marketing”, or “shoes”.
These are specific phrases (or keywords) that are made of three or more words. They are less competitive than short-tail keywords, but attract more quality traffic to the website. Examples of these keyword types are “yoga for nursing mothers”, “digital marketing agency in California”, or “best athletic shoes for women”.
These are location-specific keywords. They could be the name of a state, city, or region. These are the ideal keywords for businesses that are focused on a specific geographic region. With these keywords, you get to target local audiences. Common examples of these keyword types are “technician near me”, “dentists in New York”, or “best pizza in California”.
Generating SEO keywords is easy. All you need to do is follow simple steps like:
Who are your current audience, and what is their most pressing concern? Answers to these questions show you who your current audience is. Furthermore, your audience’s behavioral history on your website will help you figure out some things about them.
A good understanding of your audience will help you position your website in such a way as to attract the right people to your business.
After figuring out the kind of content your audience likes, the next step is to create a list of potential keywords. What terms (or phrases) will prospects be using when making search queries? These terms (or phrases) pretty much make up the list of your keywords.
After coming up with a list of keywords, you need to figure out if people are searching for these keywords. Coming up with a list of keywords that are not being searched for on search engines is a waste of time. You’d end up not generating the right traffic for your business.
To gather keyword volume data, you’d need a keyword research tool. And that’s what you’d discover in the next section.
Choosing the right keyword research tool is not an easy task. Before picking a tool, you need to consider features like competition metrics, search volume, and relevance. Furthermore, you need to consider the ease of use and functionality of the tool.
Regardless of your industry, the PPCexpo Keyword Planner will help you identify the right keywords for your business. If you want to write an article on “health and fitness”, you have to look out for the right keywords that would help boost your SEO. Let’s say you opt to go with the “health and fitness” keyword, the PPCexpo Keyword Planner will display results similar to the image below.
Here are some features you’d find in the tool.
The tool helps you identify keywords that are similar to your business. By merely searching for your guess keyword, the tool will come up with a list of SEO keywords that are similar to your business.
Search volume helps you figure out the popularity of your keyword. For instance, if you’re looking for keywords with a search volume between 14000-28000, the filter feature will help you identify them. The filter feature will help you identify high search volume and high intent keywords that relate to your business.
Bid shows you the amount you’d pay for each click generated by a keyword. If you’re on a limited budget, you have to choose keywords with low CPC for your business.
Visualization helps you decide on the right keywords for your business. Click on the “Chart” option to see the various visualization tools available on the tool.
If you select Scatter Plot, a chart similar to the image below will be displayed on your screen.
From the result, you’d have to figure out keywords with low CPC and high search volume.
To check the global search volume of the keyword, click on the “All” option. After that, the global keyword data will be displayed on your screen. A global icon will appear and the result generated will be similar to the one below.
To filter out only long-tail keywords, click on the keyword type, and select “long-tail keywords” from the drop-down menu.
A result similar to the one below will be displayed on your screen.
After completing your keyword research, there is an option to export your data. To do that, click on the Export button.
Long tail keywords are long, specific terms used to make search queries on search engine platforms like Google. Typically, these terms are more than four words. Their keyword difficulty is usually lower than head terms. For context, head terms are usually made of one to three words. If you’re a newbie in the SEO world, you’re better off with long-tail keywords.
Ideally, pages that focus on a single topic tend to rank higher on search engine result pages. As a rule, you have to focus on two (or three) primary keywords on a page. You can also opt for the variations of these primary keywords. Targeting multiple keywords (four and above) will pose lots of issues. After all, there are limited spaces in the meta descriptions and title of each web page.
The four types of keywords are:
Here are the three steps to choosing the right keywords.
Without SEO keywords, it would be almost impossible for search engines to match your web content with search queries. And if such matches are not made, showing up on search engine result pages will be practically impossible.
SEO keywords help search engines get a good grasp of your web content. If your web content is thoroughly optimized for relevant keywords, it will be much easier to rank high on search engine result pages. High ranking translates to better visibility — and that’s good for business!
To get the most out of your SEO keywords, you need to consider keywords like:
However, finding these keywords are not easy — and that’s where SEO keyword generators come in. If you don’t know the right tool to choose, you should consider opting for the PPCexpo Keyword Planner. With the tool, you get to easily identify vital information like bid value and search volume. There’s also the option of representing your keyword research data using visualization tools like scatter plots and bar charts.
How much did you enjoy this article?
We will help your ad reach the right person, at the right time
Actionable insights discovered for you. Now you can do more in less time.
PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.
Frequent audits will help you optimize your PPC campaign for success.
Visualizations give you the ability to instantly grasp the insights hidden in your numbers.
Experience the new revolution in reporting … click your way to insights, don’t scroll.
Calculate the number of combinations in your PPC campaign. It may surprise you.
Related articles
Discover easy ways of auditing your Google Maps Ads. You also get to see tools that'll help you audit your Google Ads campaign.
This guide shows you the best way to advertise your business. It also reveals tools to help you monitor your PPC campaign.
This guide shows you what you need to know about paid digital marketing. You also get to discover tools used for measuring your campaign.
