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Getting found online boils down to having the right SEO strategy. With the right SEO keywords, it would be easy for people to find your brand (or business) online.
If your website is optimized for search engines, the website will be “speaking the same language” as your target audience. And if that’s the case, getting found online won’t be an issue. But it all starts with SEO keywords.
In this guide, you’ll discover some SEO keyword examples to help you create the ideal SEO strategy for your business.
Here are some things to consider when choosing SEO keywords.
Here are three types of SEO keywords.
These are general and short keyword phrases. They’re typically made up of one to three words. “Car rental” and “shoes” are common examples. Short-tail keywords usually have high search volume, and they’re highly competitive. These keyword types are also difficult to rank for.
They’re typically more specific and longer phrases that are made up of three or more words. “Cheap car rental in California ” or “Best running shoes for men” are common examples. Long-tail keywords generate lower search volume and less competition — but they usually generate a high conversion rate. The high conversion rate is because the keywords are more targeted to a select audience.
These keywords come with the product name or brand name. “Apple iPhone” and “Nike shoes” are common examples. These keywords are usually easy to rank for. After all, they’re specific to a brand. They tend to generate lower search volume since they’re attached to a specific brand or product.
If you’re looking to boost your brand awareness, then short-tail keywords are probably your best fit. Aside from boosting brand awareness, short-tail keywords are used by marketers who want to target a broad audience. A common example is “coffee”. Ranking for these kinds of keywords is somewhat difficult.
People who are searching for specific things are drawn using long-tail keywords. These keyword types are easy to rank for, and they generate a high conversion rate. On the flip side, these keyword types generate low search volume. A common example is “best coffee shop in California”.
Individuals who are searching for a brand, product, or service are attracted using branded keywords. These keyword types are easy to rank for, but they usually generate low search volume. An example of a branded keyword is “Starbucks coffee”.
Business or industry-specific keywords are keywords that relate to an industry or business. Here are some examples of industry or business-specific keywords.
Here are easy steps to creating an SEO Keyword list.
You could brainstorm some lists of keywords that relate to your brand, product, or service. What will your target audience think of when they search for your brand online? An answer to this may give you an idea of what should be in your keyword list.
After coming up with your list of keywords, you need to figure out the seed keywords that relate to each topic. Seed keywords are usually general keywords that are relevant to your business. An example of a seed keyword for a bakery business may be “baked goods”.
Perform some analysis on your keywords to determine which keywords are difficult to rank for. Take a close look at the websites that are ranking for these keywords and identify their domain authority.
Prioritize long-tail keywords. These keyword types are more specific, and they tend to generate lower competition. With long-tail keywords, you get to attract quality traffic that will likely convert into loyal paying customers.
Your list of keywords should be based on competition, search volume, and relevance. As a marketer, you have to pay more attention to the most relevant keywords when creating content for your business.
Monitor the keyword performance to ascertain that they’re in line with the recent industry trends and changes.
Manually generating your list of keywords is an unending process. To curb the complexities that come with manual research, you should opt for keyword research tools.
When it comes to keyword research tools, you need to consider features like relevance, competition metrics, and search volume. Before choosing a keyword research tool from the countless number of tools in the market, you have to consider the tool’s functionality and usability. And one tool that offers superb functionality and usability is the PPCexpo Keyword Planner.
The PPCexpo Keyword Planner is an online SEO Keyword generator that helps you figure out the right SEO keywords for your campaigns.
Let’s say you’re writing an article on “Burger Recipe”, and you’re looking for the right keywords to target. You can simply use the PPCexpo Keyword Planner to search for the basic keyword “Burger Recipe”.
Here are some reasons why you should consider using the tool.
The tool helps you figure out keywords that are similar to your brand. Search for your guess keywords, and the tool will display a list of keywords that are similar to the guess keyword.
As a business owner, you should opt for keywords with high search volume. You can use the filter option to search for keywords with a search volume between 1300-1400.
The bid shows you the amount to be paid for each click your keyword generates. If you’re on a tight budget, you should go for keywords with low CPC that are suitable for your business.
The PPCexpo Keyword Planner comes with a visualization tool to help ease your decision-making process. From the visuals displayed on your screen, you get to choose keywords with low CPC and high search volume.
When it comes to choosing a chart, click on the “Chart” option, and select any of your preferred charts. You can select the “Scatter Plot“.
After that, an image similar to the one below will be displayed on your screen.
From the visuals, you get to identify keywords with low CPC and high search volume.
To check the global search volume of your preferred keyword, navigate to the settings and select “All”. After that, the global keyword data will be displayed on your screen. A global icon will appear on your screen.
Data similar to the table below will be displayed on your screen.
The tool helps you identify long-tail keywords for your business. This way, you get to choose your preferred long-tail keyword. To get started, select “Long-tail keywords”.
After that, the list of long-tail keywords will be displayed on your screen.
There’s an option of exporting your data after completing your keyword research process. To export your data, click on the “Export” button.
Pages that are focused on one topic are easier to rank for. Therefore, you have to focus on two or three primary keywords on each page. You can also include some variations of the primary keyword. It’s somewhat difficult to target four or more keywords. The limited spaces in the Meta descriptions and title tags make it difficult to target four or more keywords.
Google Keyword Planner and PPCexpo Keyword Planner are some of the best tools for finding hot keywords for SEO.
The four keyword types are:
Your preferred keywords should meet these four criteria.
SEO Keyword is the foundation of great content. Without the right keywords, it would be almost impossible to find your content online. And if your content cannot be found by your audience, generating traffic for your business won’t be possible.
With the right keywords, you get to:
Figuring out the right keywords for your business may be an issue — and that’s why you need tools like the PPCexpo Keyword Planner. The PPCexpo Keyword Planner is arguably the right tool for keyword research. The tool offers vital information like:
There’s an option for filtering the right keyword type for your business. There are visualization tools like the scatter chart and bar charts. These charts help ease your decision-making process.
Now you’ve seen some SEO keyword examples and how to generate them, what keyword type will you insert in your web content?
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