Pay-per-click advertising is full of possibilities. It can open the door to exciting new opportunities for your business, helping you build a recognizable brand that people know and trust.
Better yet, PPC advertising can skyrocket your sales volumes. After all, once you have the trust of a large audience, you will have a lot more success with targeted ads to increase your site traffic, leads, and conversions.
Yes, indeed, there is a lot to be gained with this marketing channel. But before you can realize these possibilities, you must take a close look at your advertising account. It is vital that you know what is working. Moreover, you must find out what is not working.
The most effective way of discovering this is by conducting a Google Ads audit. By doing this, you’ll soon see where your account needs improvement, and you’ll know exactly what changes you need to make to optimize your Ads account for greater success.
In this article, we’ll explore the many benefits your business can enjoy from carrying out a PPC account audit.
Many PPC managers have yet to discover the power of regular audits. Unfortunately, if they aren’t optimizing their accounts on a regular basis, they are missing out on a lot of great benefits, such as the following:
With data analytics in play, you can conduct a thorough evaluation of how effective your accounts are, and pinpoint the areas that are delivering negative ROI (return on investment). With this information, you can reduce your overhead costs by eliminating sources of wasted spend.
Just as you will spot underperforming aspects of your campaign, a pay-per-click audit will help your campaign maximize its potential by uncovering new opportunities. You can adjust your ads to drive more conversions.
There is a lot of trial-and-error with Google Ads, particularly in the early days. A solid audit will let you know if the decisions you made based on a gut feeling were wise ones or not.
By getting in the habit of regular optimization, you will develop a more holistic perspective of your campaigns that encapsulates many little things that may be missed during day-to-day management.
The biggest obstacle that people in advertising have about audits, is that they tend to be time-consuming and expensive. For small and medium-sized businesses (SMBs), it simply may be a step too far for their limited budget.
But what if we told you that it didn’t have to cost you a fortune? What if we told you that it could cost nothing at all?
PPCexpo is a pioneer in modern pay-per-click advertising management, and among their many innovative reporting tools is a free Account Audit Report.
Marketers can use this report to examine more than 60 different metrics in their campaigns. These important variables include:
Our aim is to make your PPC campaign more effective, so you can accomplish your business goals, especially in regard to conversion rate optimization. We do this by taking an in-depth look at every aspect of your advertising campaign, helping you evaluate your PPC investments to identify areas that need to be enhanced.
This strategy covers the following core steps:
It may not always be easy to run a Google Ads account, but with the PPCexpo Account Audit Report, it is a lot more likely that you will succeed.
You can take your paid advertising efforts and online marketing knowledge to the next level, effectively getting the edge on your competition. Our account strategists can get you started with your 60-point account audit today.
Many other marketers have worked with us before, and we’ve made some startling discoveries along the way. Here are a few stark realities about the state of paid advertising.
How many account managers are optimizing their accounts each week? Incredibly, it’s as little as 10%, and that includes PPC agencies too. This lack of regular attention cripples many accounts. With just a little more focus, you could climb above 90% of accounts virtually overnight.
Without proper attention, it’s easy to squander a budget. Great copy and an optimized landing page are excellent, but you need to monitor your accounts to know the budget is being used in the most effective way.
Many people don’t do this, and then they wonder why they have such a low impression share. By boosting your impression share on better keywords that are aligned with user intent, you can get more impressions and more profit.
Here’s another shocker:
As much as 85% of the advertising accounts we audit aren’t directing their ad clicks to a relevant, high-converting landing page. This is such a waste, as so many of your clicks could be sales if you get the landing page right. If you get it wrong, people will leave and probably never come back.
Optimizing your landing pages has the potential to double or triple campaign profitability in a short space of time.
So, there you have it.
You could continue blindly, working with guesswork, intuition or assumptions, and hope for the best. Alternatively, you could get an audit and guarantee that your campaigns will be better.
You will save money, optimize performance, and discover ways of getting more traffic, more leads, and more conversions.
Best of all, you can have this solution for FREE from PPCexpo. Check out our Account Audit Report today to enhance your campaigns for tomorrow.
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