Sales Tracker Template in Excel With Amazing Visualization

Every business owner must be aware of the performance of their sales crew. With this, you can track your sales progress and adjust where necessary.

But how do you accomplish this?

The sales tracker comes into play at this point. You can analyze the performance of your sales staff and get a clear picture of their effectiveness.

It isn’t easy, especially when there are many teams, products, customers, and metrics to track. But, with the right sales tracker template in Excel, the process becomes seamless.

From reading this blog post, you will learn;

1. What is a Sales Tracker?
2. What is the Purpose of Using a Sales Tracker?
3. How to Install ChartExpo in Excel?

Let’s get started

What is a Sales Tracker?

A sales tracker monitors the efforts and results of a business’s sales force. It tracks sales leads, customer data, sales goals, and more.

Sales teams use it to track performance and guarantee the achievement of targets. Also, executives and managers can use it for a bird’s-eye view of the sales team’s performance.

A sales tracker records both quantitative and qualitative data. It monitors metrics like sales figures, happy customers, and new leads.

You can also use sales trackers to track different sales activities, such as customer visits, calls, emails, etc. This gives you a better understanding of the effectiveness of your sales activities.

What is the Purpose of Using a Sales Tracker?

● Tracking Sales Performance

You can monitor the health of your sales process and identify trouble spots. It’s possible to keep an eye on sales leads, customer conversion rates, and the sales pipeline.

Furthermore, it can aid decision-making by illuminating trends and patterns in client behavior.

● Monitoring Sales Activities

Monitoring sales activities is essential to sales management. A sales tracker helps sales teams track performance and improve where necessary. It also helps sales managers measure the success of strategies and staff performance. Then link their sales activities with the business objectives.

A sales tracker is useful for maintaining efficiency and control over sales activities. It can show how each salesperson is performing and where they can improve.

● Tracking Customer Data

A sales tracker is useful for tracking customer data and managing customer relationships. You can use it to track customer contact information, purchase history, and current orders.

It’s a great tool for keeping an eye on customer opinions and discovering emerging patterns in needs. These insights can improve product design, advertising, and customer service.

● Monitoring Goals

A sales tracker is essential for monitoring goals and tracking progress in sales. It provides an open and quantifiable method for sales teams to monitor their results and development. This reveals critical goal-setting insights for maximizing results.

It can pinpoint problem areas, highlight achievements, and gauge progress toward goals. Therefore, you can use it to set reasonable and attainable goals and benchmark performance.

● Analyzing Data

A sales tracker helps analyze data and inform decisions on business performance. You can track your sales performance and spot trends indicative of success or failure.

You can also compare your performance against competitors and identify areas where you may be underperforming. Then make the necessary adjustments.

How to Analyze Sales Tracking Data in Excel?

Excel is an amazing tool for analyzing sales tracking data. But having data in tabular form is difficult to understand. Better to convert the data table in relevant visualization. Therefore your can use ChartExpo add-in. ChartExpo for Excel makes creating powerful and insightful visualizations from your sales data easy.

These visualizations allow you to identify trends and opportunities and track progress toward goals. This helps you understand short-term and long-term patterns in your sales data. Therefore, it gives you the information you need to make better decisions.

How to Install ChartExpo in Excel?

1. Open Microsoft Excel.
2. Navigate to the “Insert” tab and locate “My Add-ins.”
3. Look for ChartExpo in the Office Add-ins window.
4. Click “Add” to finish the setup.

You can access ChartExpo charts in both Microsoft Excel and Google Sheets. Simply follow the below appropriate CTA (call-to-action) to install the tool of your preference and easily generate stunning visualizations in just a few clicks using your preferred tool.

Now let’s explore the steps of analyzing sales tracking data in Excel.

We will use the following data.

Leads	Pitched	Consideration	Close	Retarget	No. of Leads
Lead	Opportunity	Qualified	Sold	Customers Retained	140
Lead	Opportunity	Qualified	Sold	Customers Retained	232
Lead	Opportunity	Qualified	Sold	Customers Retained	213
Lead	Opportunity	Qualified	Sold	Customers Retained	215
Lead	Opportunity	Qualified	Sold	Customers Retained	142
Lead	Opportunity	Qualified	Sold	Customers Lost	258
Lead	Opportunity	Qualified	Sold	Customers Lost	547
Lead	Opportunity	Qualified	No Sale		123
Lead	Opportunity	Qualified	No Sale		214
Lead	Opportunity	Qualified	No Sale		305
Lead	Opportunity	Qualified	No Sale		369
Lead	Opportunity	Qualified	No Sale		142
Lead	Opportunity	Not Qualified			334
Lead	Opportunity	Not Qualified			120
Lead	Opportunity	Not Qualified			344
Lead	Opportunity	Not Qualified			109
Lead	Opportunity	Not Qualified			324
Lead	Opportunity	Not Qualified			218
Lead	Rejection				292
Lead	Rejection				325
Lead	Opportunity	Qualified	Sold	Customers Retained	413
Lead	Opportunity	Qualified	Sold	Customers Retained	284
Lead	Rejection				355
Lead	Rejection				396
Lead	Opportunity	Qualified	Sold	Customers Retained	82
Lead	Opportunity	Qualified	Sold	Customers Retained	150
Lead	Opportunity	Qualified	Sold	Customers Retained	278
Lead	Opportunity	Qualified	Sold	Customers Retained	202
Lead	Opportunity	Qualified	Sold	Customers Retained	398
Lead	Rejection				429

1. After installing ChartExpo, open the “INSERT” menu and click to open “My Add-ins” from the sub menu.

2. From the “Apps for office” window. Please select ChartExpo from the list and click on “Insert” button.

3. When the ChartExpo add-in loads, a chart list will appear. Select “Sankey Chart” from the list and, optionally, give a name to your sheet, e.g., “Sales Activity Tracking.”

4. Highlight your sales data and click the “Create Chart From Selection” button to generate the chart.

5. Click the “Edit Chart” button to customize it.

6. To give colors to nodes, click the pencil icon close to the node and select the desired color. Then click the “Apply” button to save the changes.

7. After making the modifications, the chart should look like this.

Insights

• At Level 1, the total leads count is 7,950, with 23% being rejected. The remaining 77% were converted into opportunities at Level 2.
• Out of the opportunities, 76% transformed into qualified leads, while the other 24% were deemed unqualified.
• From the 4,710 qualified leads, 76% (3550) were sold, while the other 24% were not purchased.
• At the last level, the retained customers were 2,750 while 805 were lost.

Benefits of Using a Sales Tracker Template in Excel

1. Easy to use: Excel is designed for people with varying levels of technical expertise. It’s simple to enter data, create visualizations, and do analyses, thanks to its intuitive user interface.
2. Customizable: A sales tracker template in Excel is highly customizable. You can change items like color and labels and make it appealing and easy to interpret.
3. It helps you stay organized: A sales tracker template in Excel helps you stay organized and on track. It helps you keep track of your sales figures and customer data in one place for quick reference and analysis.

FAQs:

Is it effective to use Excel as a sales tracker?

Yes, Excel is an effective tool for tracking sales. It delivers a user-friendly experience that allows you to analyze sales data, spot trends, and make forecasts. Also, it provides useful insights into the performance of your products in the market.

How do I track sales on an Excel spreadsheet?

ChartExpo for Excel facilitates sales tracking in Excel spreadsheets. You can present your sales data in insightful visualizations. Consequently, you will gain insights into your sales performance. From these insights, you can make informed optimization decisions.

What is a sales tracker template?

A sales tracker template monitors, analyzes, and tracks various aspects of a business’s sales activities. It can help businesses identify which strategies are working and which may need adjustments. Also, you can use it to set sales goals and develop strategies.

How can the sales tracker template in Excel help businesses?

It’s a handy tool for keeping tabs on sales teams and gauging the success of marketing campaigns. Furthermore, it can offer a holistic view of the business’s sales success. Thus, businesses can learn to meet market demands and discover where they can make enhancements.

What is the benefit of using the sales tracker template?

The sales tracker template allows you to keep tabs on your business’s sales performance over time. In addition, you can predict sales growth or decline based on industry trends. Therefore, you can find new avenues for expansion and fine-tune your strategies.

Wrap Up:

For efficiency, use a sales tracker template in Excel to keep tabs on your company’s sales performance.

Many companies feel lost with setting up and using a sales tracker. They fear it is complicated and costly to maintain. These fears, however, are unfounded.

The best type of sales tracker is the one that you create yourself.

I have walked you through creating a sales tracker template in Excel. I have also shown you how to analyze sales data from the template with ChartExpo.

I am confident that you possess the prerequisite skills to get started with sales tracking in Excel.