How to Build Your Sales Page Copywriting for Google Ads?

The company website is a representation of the brand. If the sales page is properly designed, then you will most likely convert your visitors into loyal paying customers.

However, a good sales page stems from quality sales page copywriting. If there are no compelling sales copies on your website, then you’re guaranteed no sales — and that’s bad for business.

In this guide, you will discover everything you need to know about sales page copywriting for Google Ads. You will also discover how to monitor your sales page performance.

1. What is a Sales Page?
2. What are the Key Elements of a Sales Page?
3. How to Build Your Sales Page Copywriting for Google Ads?
4. How to Monitor Sales Page Performance?

What is a Sales Page?

A sales page is primarily designed for selling a brand’s product or service offering. It’s typically found on a website, and it thoroughly explains the company’s product or service offering to its visitors. Aside from the thorough explanation given to the visitors, a sales page compels the visitors to take action.

There are mainly two types of sales pages namely:

• Short-Form Pages: This type of sales page focuses on the copy and call to action. There are times when it comes with links to useful resources.
• Long-Form Pages: These sales pages are designed with a sales pitch, call to action, and thorough details of the product. It also comes with testimonials from previously satisfied clients.

What are the Key Elements of a Sales Page?

Some key elements of a sales page are:

1. Attention-Grabbing Headline: Using a compelling headline helps in capturing your audience’s attention. It also helps in conveying the benefits (or solutions) offered by your brand.
2. Engaging Introduction: Building interest and establishing a strong connection with your audience starts with crafting an engaging introduction. A good introduction highlights your reader’s problem and emphasizes the solution.
3. Product/Service Description: It should provide clear, concise information about your product or service offering. You also need to emphasize the benefits, features, and unique selling points of your brand offering.
4. Social Proof: Reviews, social stories, case studies, and testimonials all make up social proof. It helps build trust and credibility in the minds of your audience.
5. Call to Action: A strong call to action compels the visitor to take your desired action. The action could be completing a purchase, subscribing, or signing up.
6. Persuasive Copywriting: A good copy uses persuasive language to address the reader’s pain points, desires, and needs. It also outlines how the product will help the users solve their needs.
7. Visuals: Good visuals could be:

• High-quality images
• Infographics
• Videos
• Product demonstrations.

Any visual type you go with should reemphasize your product benefit.

1. Guarantee or Warranty: A clear guarantee strengthens your customer’s confidence. It also eliminates any sense of risk from the buyer.

1. Scarcity and Urgency: Discounts, bonuses, or limited-time offers create urgency in the mind of the audience. It prompts the reader to take quick action.
2. Clear Navigation and Design: An organized layout that’s easy to navigate makes it easy for the visitor to browse through the website and take action.

How to Build Your Sales Page Copywriting for Google Ads?

Here are the best practices you should consider when building your sales page copywriting for Google Ads.

• Alignment With Ad Copy: Your sales page should align with your ad copy. The keywords, messaging, and overall tone should enhance the user experience of your visitors.
• Relevant Landing Page: The landing page should relate to the ad the visitor clicked on. A good ad copy should make a compelling offer — and the landing page should deliver on the promise.
• Clear Value Proposition: You need to communicate your unique value proposition to your audience. Why should they buy from you, and how is your brand different from other brands in the market?
• Compelling Headlines and Subheadings: Captivate your reader’s attention by using compelling headlines and subheadings. These elements need to convey your selling points. Furthermore, your headlines and subheadings need to be clear, concise, and compelling.
• Persuasive Call to Action (CTA): Come up with a strong call to action that compels your readers to take your desired action. These actions could be signing up or completing a purchase on your website.
• Mobile-Friendly Design: Lots of people use mobile devices to access the internet. And you have to optimize your website to accommodate these people. Website optimization could be creating a responsive design, and ensuring your web pages load Also, you have to ensure that users who access the web with smaller screens can easily navigate through your website.
• Clear and Concise Content: Present the information on your website. To do that, you should consider using:
  • Bullet points
  • Headings
  • Paragraphs.

Your formatting technique should boost the readability of your audience.

• Visuals and Multimedia: Always incorporate high-quality and relevant visuals like:
  • Videos
  • Images
  • Infographic.

All these help to boost the aesthetic appeal of your sales page. The right visuals and multimedia help to effectively communicate the benefits and features of your products to your audience.

• Trust Signals: Trust signals could be:
  • Testimonials
  • Reviews
  • Partnership logos
  • Security badges.

All these help to boost your brand credibility in the marketplace. Social proof can prompt your audience to buy from you.

• Conversion Tracking: Conversion tracking is a sure way of measuring your campaign performance. Conversion tracking helps you figure out the keywords, ad groups, and campaigns that are generating the most results for you.

How to Monitor Sales Page Performance?

Here are the keys to effectively monitoring sales page performance.

• Define Key Performance Indicators (KPIs):

What are your key performance indicators? These are metrics that help you measure and track your campaign success. Common KPIs are:

• Conversion rate
• Bounce rate
• Average time on page
• Clickthrough rate (CTR).

• Web Analytics Tools:

Analytics tools like Google Analytics help you monitor your campaign performance. You should also consider setting up tracking codes to help you monitor user behavior and engagement.

• Conversion Tracking:

Conversion tracking helps you measure actions taken on your sales page. These actions could be:

• Purchases
• Sign-ups
• Form submissions.

You should consider using Facebook Pixel or Google Ads conversion when it comes to conversion tracking tools.

• A/B Testing:

Perform A/B testing to figure out the elements of your sales page that generate the most conversions for you. You could test different sales page elements like:

• Headlines
• CTAs
• Visuals
• Layouts.

• Heat Maps and User Session Recordings:

Some tools help you monitor your user interactions on your sales page. These user interactions could be scrolling behavior or clicks. All these help you figure out how your visitors are navigating through your sales page.

• User Feedback and Surveys:

On-page feedback forms, polls, and surveys are easy ways of gathering user feedback. Feedback helps you understand your customer’s pain points and needs. It also helps you to identify areas of improvement.

• Regular Data Analysis:

Have a routine of analyzing and reviewing your sales page data. Monitor the trends, compare performance, and look out for anomalies. How do the recent changes on the sales page impact the overall KPIs? All these are part of regular data analysis.

• Continuous Optimization:

Optimize your sales page with the insights gathered from your data analysis. Keep testing and refining your processes until you start generating your desired result.

When it comes to monitoring your PPC campaigns, you need to use a reliable analytics tool.

Let’s say your campaign generated 5,000 impressions with 100 clicks. That’s somewhat of a poor result considering the campaign was for a month. To avoid future occurrences, you will need a tool like the PPC Signal.

Here’s what the PPC Signal dashboard looks like.

To take advantage of the PPC Signal, the tool has to be connected to your Google Ads account. Also, the campaign has to be live for at least 7 days. To get more insights about your campaign, click on the “Explore” button.

FAQs

How Do I See Sales on Google Ads?

Implementing conversion tracking is a sure way of seeing sales on Google Ads. To do that, you need to set up tracking codes and conversion goals in Google Ads. After that, you can view your conversion data from your Google Ads account.

What is a Sales Campaign in Google Ads?

Sales campaigns in Google Ads are primarily designed to generate leads, boost conversions, and increase sales. All these can be achieved through Google Ads and its targeting options.

How Do I Create a Sales Page That Converts?

Creating a high-converting sales page involves:

• Using persuasive copy
• Showing the product in action
• Using social proof to build trust
• Providing the next steps.

What are the 5 Elements of a Winning Sales Page?

• A clear headline
• A compelling story
• Social proof
• Benefits over features
• A strong call to action.

Wrap Up

Customers who click on your Google Ads will most likely be directed to your sales page. A good sales page should provide information about your product (or services). It has to showcase the benefit of using your brand product. Finally, it has to be built with a compelling call to action.

A sales page is the primary tool for converting visitors into loyal paying customers. It should help in increasing your overall sales and revenue. Optimizing your sales page for conversion includes having:

• Compelling copy
• Engaging headlines
• Persuasive testimonials
• Appealing visuals
• A strong call to action.

Furthermore, a sales page should be easy to navigate and responsive to mobile devices. As a rule, you need to keep optimizing your sales page until you start generating your desired result.

Aside from coming up with a good sales page, you need to track your campaigns. And that’s where tools like the PPC Signal come in.

Now you know the role of sales page copywriting in your overall marketing strategy, what pieces will you put in place when designing your sales page?