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Home > Blog > Data Analytics >

Sales Data Analysis Examples for Driving Insights

Sales performance is one of the critical metrics businesses track closely.

Why?

Conversion rate and revenue growth are the lifeblood of businesses. To keep track of sales performance closely, you need the best charts in business. Besides, you need charts that provide precise insights into the sales performance.

Sales Data Analysis Examples
Source: chartexpo.com

Yes, you read that right.

The tested and proven charts for sales data analysis include:

  • Pareto Bar Chart
  • Sentiment Trend Chart
  • Double Bar Graph
  • Progress Chart

Excel seems to be the logical tool to use for sales data analysis. However, the application lacks ready-made Pareto, Sentiment Trend, Double Bar, and Progress Charts.

Worry not!

You can supercharge Excel’s usability by installing a particular add-in. The add-in has ready-made and visually appealing sales data analysis examples for your data stories.

In this blog, you’ll discover:

Table of Content:

  1. What are Sales Analysis Examples?
  2. What’s Included in Sales Analysis Examples?
  3. Top 4 Sales Data Analysis Examples
  4. Types of Sales Data Analysis
  5. How to Collect Sales Data?
  6. How to Perform Sales Data Analysis: A 5-Step Process
    • Step 1: Arrange Data 
    • Step 2: Install ChartExpo in Excel
    • Step 3: Search Progress Chart
    • Step 4: Create a Chart From Selected Data
    • Step 5: Your Final Chart Below
  7. Sales Data Analysis FAQs
  8. Wrap Up

What are Sales Analysis Examples?

Definition: Sales analysis examples refer to specific ways businesses evaluate sales data to identify trends, measure performance, and optimize strategies.

Examples include trend analysis (tracking sales over time), product performance analysis (identifying best-selling items), and customer segmentation analysis (analyzing sales by customer groups).

We’ll address the following question in the coming section: why should you analyze sales data?

What’s Included in Sales Analysis Examples?

  1. Sales Performance Metrics: Analyzing metrics like total sales, sales growth rate, and average order value to measure overall performance.
  2. Customer Insights: Reviewing customer segments, purchase behaviors, and retention rates to understand target audiences better.
  3. Product Performance: Evaluating the sales trends of specific products or services to identify top performers and underperformers.
  4. Market Trends: Monitoring external market data and industry benchmarks to align strategies with evolving demand.
  5. Sales Team Analysis: Assessing individual and team performance through metrics like conversion rates and revenue contribution.

Top 4 Sales Data Analysis Examples

Take a look at the table below

Product Previous Sales Current Sales
Apple mobile 50 60
LG mobile 90 30
Samsung mobile 60 80
Lenovo mobile 50 50
OPPO mobile 70 30
Apple tablet 30 70
LG tablet 67 33
Samsung tablet 54 46
Lenovo tablet 40 60
OPPO tablet 50 70

Notice the difference after visualizing the table above using the Pareto chart, Sentiment Trend, Double Bar, and Progress Charts.

  • Pareto Bar Chart

Source: chartexpo.com

The visualization design empowers you to categorize occurrences based on their impact on a common strategic goal or objective. This visualization design aims to categorize key variables in your data based on their frequency of occurrence.

In other words, this chart provides you with in-depth and high-level insights into problems that require urgent attention and resources.

You can use a Pareto Chart (one of the sales data analysis examples), especially when you encounter multiple related problems or a common problem with numerous causes in your business. The Pareto Chart is based on the classic 80/20 rule. The rule says that 20% of the causal factors result in 80% of the overall outcomes. For instance, according to the 1992 United Nations Development Program report 80% of the world’s total wealth is held by 20% of the population.

This easy-to-read chart prevents you from attacking the causes randomly by uncovering the top 20% of the problems, negatively affecting 80% of your overall performance.

  • Sentiment Trend Chart

Source: chartexpo.com

A Sentiment Trend Graph is one of the sales data analysis examples for demonstrating the trend of sentiments. The chart is amazingly critical, especially if your goal is to show the growth and decline of key variables.

The line curve in the chart shows the overall pattern and trend of a key variable over a specified period.

  • Double Bar Graph

Source: chartexpo.com

A Double Bar Chart (one of the top 4 sales data analysis examples) displays more than one data series in clustered horizontal columns. Each data series shares the same axis labels, so horizontal bars are grouped by category.

Bars directly compare multiple series in a given category. The chart is amazingly easy to read and interpret graphs, even for a non-technical audience.

  • Progress Chart

Source: chartexpo.com

A Progress Bar Chart is a visualization design that displays the progress made in a task or project. You can use the chart to monitor and prioritize your objectives, providing critical data for strategic decision-making.

The chart (one of the sales data analysis examples) uses filled bars to display how much of a planned activity or goal has been completed.

Types of Sales Data Analysis

  • Sales Trend Analysis

The aforementioned methodology focuses on finding patterns in a specific timeframe.

Use this method to determine micro and macro trends. A micro-trend covers a particular line of products for a week or so, while a macro trend may track a range of goods for months.

  • Sales Performance Analysis

This measures the effectiveness of a strategy by monitoring the team’s performance.

Aside from tracking sales per rep and other KPIs, the methodology requires a financial analysis based on revenue generated in a certain period.

Also, you can tailor the report to cover win rates, revenue growth, profit margins, and any other area of interest.

  • Predictive Sales Analysis

This analysis type uses historical trends to anticipate future risks and opportunities. The sales data analysis example can help you mitigate threats.

  • Sales Pipeline Analysis

The methodology mentioned above (one of the sales data analysis examples) entails monitoring consumers’ activities before they finalize a sale or abandon their shopping carts.

This report can help you uncover obstacles preventing users from completing their journey.

  • Product Sales Analysis

Most businesses conduct product sales analysis to determine the best and worst-performing items.

  • Sales Effectiveness Analysis

Sales effectiveness analysis monitors each of your sales staff’s performance to improve closing rates.

  • Diagnostic Analysis

This methodology entails finding the causes behind sales trends to determine to optimize for more success. You can easily identify obstacles and develop plans of action.

  • Prescriptive Analysis

Prescriptive analysis considers emerging trends and generates insights on how to handle different scenarios based on your data.

For example, you can use this analysis type to determine the customer demand for a particular product in a given month.

  • Marketing Research

Market research (one of the sales data analysis examples) can help you uncover changing tastes and preferences in your niche. You can easily gather data by calling customers directly via phone or email. Insights gathered can elevate your competitiveness.
In the coming section, we’ll cover sales data analysis examples.

How to Collect Sales Data?

  1. Point-of-Sale (POS) Systems: Use POS systems to track transactions, monitor inventory, and record customer purchases in real-time.
  2. Customer Relationship Management (CRM) Software: Collect and manage customer interactions, sales activities, and pipeline data reports.
  3. Web Analytics Tools: Monitor website traffic, user behavior, and online sales through platforms like Google Analytics.
  4. Surveys and Feedback: Gather direct customer feedback on their purchasing experience and preferences.
  5. Manual Data Entry: Record offline sales or untracked transactions in spreadsheets or databases for analysis.
  6. Third-Party Integrations: Use APIs or integrations with e-commerce platforms, accounting software, or marketing tools to consolidate data.

How to Perform Sales Data Analysis: A 5-Step Process

Conducting sales data analysis is not a walk in the park, especially if you don’t have the right visualization tool.

Excel is a trusted data visualization tool because it’s familiar and has been there for decades.

But the spreadsheet application should not be your go-to Sales data analysis chart maker, especially if you want to harness high-level insights.

This freemium spreadsheet tool lacks ready-made and visually stunning sales analysis graphs, such as Pareto Bar, Sentiment Trend, Double Bar Graph, and Progress Charts.

We understand switching tools is not an easy task.

We’re not advocating you ditch Excel in favor of other expensive data visualization tools.

There’s an easy-to-use and amazingly affordable visualization tool that comes as an add-in you can easily install in your Excel ready-made sales analysis charts. The tool is called ChartExpo.

So, what is ChartExpo?

ChartExpo is an incredibly intuitive add-in you can easily install in your Excel without watching hours of YouTube tutorials.

With unique and amazing ready-to-go visualizations, ChartExpo turns your complex, raw data into compelling and easy-to-digest visual renderings that tell the performance review stories in real-time.

You’ll see the sales data analysis examples in the coming section.

Step 1: Arrange Data

This section will use the Progress Chart (one of the sales data analysis examples) to display insights into the table below.

Product Previous Sale Current Sale
Apple mobile 50 60
LG mobile 90 30
Samsung mobile 60 80
Lenovo mobile 50 50
OPPO mobile 70 30
Apple tablet 30 70
LG tablet 67 33
Samsung tablet 54 46
Lenovo tablet 40 60
OPPO tablet 50 70

Step 2: Install ChartExpo in Excel

Step 3: Search Progress Chart

Step 4: Create a Chart From Selected Data

Step 5: Your Final Chart Below

Sales Data Analysis FAQs

What is the importance of sales analysis?

Sales analysis involves analyzing sales data of a business over time.

Most companies have a weekly sales analysis, a monthly sales analysis, or a quarterly sales analysis. A well-executed analysis can help you understand areas to improve. Sales staff can easily track their performance in real-time to improve in areas they’re failing.

What is data analytics in sales?

Data analytics refers to activities tied to data collection, cleaning, and presentation. You can leverage analytics to optimize your sales processes for more success. Data provides objective insights into what you should be doing to overcome or match your competition.

You can use analytics to craft data stories for stakeholders.

Wrap Up:

Sales performance is one of the critical metrics businesses track closely.

Conversion rate and revenue growth are the lifeblood of businesses. To keep track of sales performance closely you need the best charts in business. Besides, you need charts that provide precise insights into the sales performance.

Yes, you read that right.

The tested and proven charts for sales data analysis include: Pareto Bar, Sentiment Trend, Double Bar, and Progress Charts

Excel seems to be the logical tool to use for sales data analysis. However, the application lacks ready-made Pareto, Sentiment Trend, Double Bar, and Progress Charts.

We recommend installing third-party apps, such as ChartExpo, into your Excel to access ready-made sales analysis charts.

ChartExpo is an add-in you can easily download and install in your Excel spreadsheet.

The iconic visualization tool is loaded with ready-to-use charts to interpret sales data analysis examples, such as Progress Charts, plus over plenty of more visually appealing visualization designs.

  • ChartExpo is cloud-hosted, which makes it extremely light. You have a 100% guarantee that your computer or Excel won’t be slowed down.
  • You can export your beautiful, easy-to-read, and intuitive charts in JPEG, PDF, SVG, and PNG.
  • ChartExpo add-in is only $10 a month after the end of the free trial period.
  • ChartExpo has an in-built library with amazing easy-to-customize charts to provide a 360-degree view of your data.

Sign up for a 7-day free trial today to access easy-to-interpret and visually appealing, and ready-to-go sales analysis charts, such as Pareto and Sentiment Trend Graphs.

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