Software as a Service (SaaS) is swiftly gaining popularity. SaaS data analytics examine and visualize data from SaaS applications to gain insights.
It is becoming increasingly vital to analyze and understand the data generated from these services. Therefore, learning how to analyze SaaS data in Excel is crucial.
SaaS data analytics constitute data collection, analysis, and interpretation from software-as-a-service (SaaS) applications. It comprises employing analytic techniques to gain insights into customer behavior and preferences. It aids businesses in getting customer insight and optimizing their products and services.
You can track and analyze user activities, such as sign-ups and log-ins, using SaaS data analytics. From this data, you can identify improvement opportunities. Additionally, you can track user involvement to refine your product and boost its usefulness.
SaaS analytics empowers you to track user engagement with a product. You can monitor data about your customers to gain an understanding of how customers use your products. Like how interactive they are, what functions they use, and their navigational processes.
You can segment your customers and gain additional knowledge about them using SaaS analytics. As a result, you can successfully modify your goods and services to suit their needs. Here, metrics like customer demographics, preferences, and behavior are used for tracking purposes.
SaaS analytics makes it possible to improve procedures. You can optimize your marketing strategies by monitoring their effectiveness. This is by tracking metrics like click-through rate, cost per click, and cost per acquisition.
You can understand the metrics by considering them under different categories.
Business analytics help you to gain insights into a business’s performance.
Business analytics metrics include:
Product analytics provides a product’s performance insights.
Product analytics metrics include:
Marketing analytics reveals the performance of a campaign.
Marketing analytics metrics include:
Without visualizing your data it is hard toget best insights. Below are few visualizations mentioned which can help you to create outstanding dashboards.
A Sankey Chart is a flow chart that visualizes data flow from one state to another. It is useful for tracking user flows, such as sign-ups, log-ins, and product usage.
Let’s create a visual representation of the movement of visitors in an e-commerce store.
Starting Point | Platforms | View product & details | Read Reviews | Add to Cart | Cart Status | Ending Point | Traffic |
External Ad | Mobile App | View product & details | Read Reviews | Add to Cart | Clear Cart | Exit | 25226 |
External Ad | Mobile App | View product & details | Read Reviews | Add to Cart | Checkout | Exit | 4359 |
External Ad | Mobile App | View product & details | Read Reviews | Add to Cart | Click on another product | 8776 | |
External Ad | Mobile App | View product & details | Read Reviews | Add to Cart | Clear Cart | Purchase | 22141 |
External Ad | Mobile App | View product & details | Read Reviews | Add to Cart | Checkout | Purchase | 11019 |
External Ad | Mobile App | View product & details | Read Reviews | Add to Cart | Click on another product | 7566 | |
External Link | Mobile App | View product & details | Read Reviews | Add to Cart | Clear Cart | Exit | 28490 |
External Link | Mobile App | View product & details | Read Reviews | Add to Cart | Checkout | Exit | 25229 |
External Link | Mobile App | View product & details | Read Reviews | Add to Cart | Click on another product | 4719 | |
External Link | Mobile App | View product & details | Read Reviews | Add to Cart | Clear Cart | Purchase | 20291 |
External Link | Mobile App | View product & details | Read Reviews | Add to Cart | Checkout | Purchase | 27583 |
External Link | Mobile App | View product & details | Read Reviews | Add to Cart | Click on another product | 16634 | |
Direct Search | Mobile App | View product & details | Read Reviews | Add to Cart | Clear Cart | Exit | 2732 |
Direct Search | Mobile App | View product & details | Read Reviews | Add to Cart | Checkout | Exit | 18698 |
Direct Search | Mobile App | View product & details | Read Reviews | Add to Cart | Click on another product | 24449 | |
Direct Search | Mobile App | View product & details | Read Reviews | Add to Cart | Clear Cart | Purchase | 15449 |
Direct Search | Mobile App | View product & details | Read Reviews | Add to Cart | Checkout | Purchase | 20791 |
Direct Search | Mobile App | View product & details | Read Reviews | Add to Cart | Click on another product | 7104 | |
Organic Search | Mobile App | View product & details | Read Reviews | Add to Cart | Clear Cart | Exit | 27416 |
Organic Search | Mobile App | View product & details | Read Reviews | Add to Cart | Checkout | Exit | 7044 |
Organic Search | Mobile App | View product & details | Read Reviews | Add to Cart | Click on another product | 20647 | |
Organic Search | Mobile App | View product & details | Read Reviews | Add to Cart | Clear Cart | Purchase | 5910 |
Organic Search | Mobile App | View product & details | Read Reviews | Add to Cart | Checkout | Purchase | 9991 |
Organic Search | Mobile App | View product & details | Read Reviews | Add to Cart | Click on another product | 4237 | |
External Ad | Official Website | View product & details | Read Reviews | Add to Cart | Clear Cart | Exit | 21774 |
External Ad | Official Website | View product & details | Read Reviews | Add to Cart | Checkout | Exit | 16768 |
External Ad | Official Website | View product & details | Read Reviews | Add to Cart | Click on another product | 17472 | |
External Ad | Official Website | View product & details | Read Reviews | Add to Cart | Clear Cart | Purchase | 17385 |
External Ad | Official Website | View product & details | Read Reviews | Add to Cart | Checkout | Purchase | 24458 |
External Ad | Official Website | View product & details | Read Reviews | Add to Cart | Click on another product | 25470 | |
External Link | Official Website | View product & details | Read Reviews | Add to Cart | Clear Cart | Exit | 10366 |
External Link | Official Website | View product & details | Read Reviews | Add to Cart | Checkout | Exit | 10545 |
External Link | Official Website | View product & details | Read Reviews | Add to Cart | Click on another product | 19777 | |
External Link | Official Website | View product & details | Read Reviews | Add to Cart | Clear Cart | Purchase | 14721 |
External Link | Official Website | View product & details | Read Reviews | Add to Cart | Checkout | Purchase | 12544 |
External Link | Official Website | View product & details | Read Reviews | Add to Cart | Click on another product | 5493 | |
Direct Search | Official Website | View product & details | Read Reviews | Add to Cart | Clear Cart | Exit | 17644 |
Direct Search | Official Website | View product & details | Read Reviews | Add to Cart | Checkout | Exit | 19516 |
Direct Search | Official Website | View product & details | Read Reviews | Add to Cart | Click on another product | 18032 | |
Direct Search | Official Website | View product & details | Read Reviews | Add to Cart | Clear Cart | Purchase | 23120 |
Direct Search | Official Website | View product & details | Read Reviews | Add to Cart | Checkout | Purchase | 7557 |
Direct Search | Official Website | View product & details | Read Reviews | Add to Cart | Click on another product | 6221 | |
Organic Search | Official Website | View product & details | Read Reviews | Add to Cart | Clear Cart | Exit | 17938 |
Organic Search | Official Website | View product & details | Read Reviews | Add to Cart | Checkout | Exit | 20273 |
Organic Search | Official Website | View product & details | Read Reviews | Add to Cart | Click on another product | 13466 | |
Organic Search | Official Website | View product & details | Read Reviews | Add to Cart | Clear Cart | Purchase | 8732 |
Organic Search | Official Website | View product & details | Read Reviews | Add to Cart | Checkout | Purchase | 22547 |
Organic Search | Official Website | View product & details | Read Reviews | Add to Cart | Click on another product | 24823 |
The above complex data is when transformed to Sankey diagram. It provides information about customer flow at first look with distinct colors and distinct stages.
A sentiment Trend Chart is a bar chart which can also show trend on it with line. This chart is specially designed to analyze sentiment data but you can also use it for non-sentiment data as well.
Months | Positive | Negative |
Jan | 3220 | 1590 |
Feb | 3730 | 1800 |
Mar | 2850 | 2650 |
Apr | 3380 | 1700 |
May | 3380 | 1600 |
Jun | 3490 | 1990 |
Jul | 3510 | 1450 |
Aug | 3080 | 2420 |
Sep | 3290 | 1040 |
Oct | 2850 | 1050 |
Nov | 2910 | 2310 |
Dec | 3280 | 1350 |
Above data table when transformed to visualization it will give you below visualization.
A Likert Scale Chart is a bar chart you can use to visualize user feedback. It is essential for identifying user trends and optimizing products.
Let’s assess customers’ thoughts using this data from a software company.
Questions | Scale | Responses |
Was the checkout process easy? | 1 | 138 |
Was the checkout process easy? | 2 | 186 |
Was the checkout process easy? | 3 | 176 |
Was the checkout process easy? | 4 | 230 |
Was the checkout process easy? | 5 | 270 |
Did the software solve your needs? | 1 | 0 |
Did the software solve your needs? | 2 | 138 |
Did the software solve your needs? | 3 | 186 |
Did the software solve your needs? | 4 | 176 |
Did the software solve your needs? | 5 | 500 |
Are you happy with your purchase? | 1 | 5 |
Are you happy with your purchase? | 2 | 100 |
Are you happy with your purchase? | 3 | 146 |
Are you happy with your purchase? | 4 | 116 |
Are you happy with your purchase? | 5 | 420 |
Above survey feedback data when mapped to visualization, it will give you below look.
A Radar Chart, or spider chart, is a type of data visualization that shows multiple variables and categories along a circular axis, instead of a linear one.
Let’s see sample data below which shows number of orders of different products in different months.
Month | TV | Smart Phones | Computers |
Jan | 80 | 100 | 50 |
Feb | 65 | 60 | 55 |
Mar | 75 | 95 | 51 |
Apr | 80 | 75 | 40 |
May | 90 | 100 | 45 |
Jun | 85 | 60 | 30 |
Jul | 65 | 95 | 39 |
Aug | 70 | 75 | 45 |
Sep | 80 | 109 | 56 |
Oct | 93 | 80 | 39 |
Nov | 99 | 109 | 48 |
Dec | 80 | 75 | 44 |
When this data is mapped to visualization it provides below final look by using radar chart.
A Pareto Chart is a type of bar chart that you can use to visualize data cumulatively. It actually help you to identify the top 20% good or worst which are affecting the rest by applying Pareto Principle.
City | Current Period | Previous Period |
New York | 540 | 510 |
Chicago | 550 | 545 |
San Francisco | 415 | 399 |
Los Angeles | 572 | 533 |
Seattle | 193 | 185 |
Boston | 188 | 163 |
Phoenix | 497 | 485 |
Atlanta | 215 | 180 |
Philadelphia | 489 | 470 |
Miami | 387 | 267 |
Dallas | 7 | 5 |
Houston | 5 | 3 |
St Louis | 7 | 4 |
Columbus | 1 | 1 |
Fresno | 6 | 3 |
Mesa | 2 | 2 |
Oakland | 3 | 1 |
San Antonio | 1 | 2 |
San Diego | 1 | 1 |
San Jose | 2 | 3 |
Austin | 5 | 3 |
Jacksonville | 3 | 2 |
Fort Worth | 3 | 3 |
Charlotte | 2 | 1 |
Indianapolis | 1 | 2 |
Denver | 4 | 3 |
Washington | 5 | 2 |
El Paso | 7 | 5 |
Nashville | 5 | 3 |
Detroit | 3 | 2 |
Oklahoma City | 2 | 1 |
Portland | 2 | 3 |
Las Vegas | 3 | 2 |
Memphis | 3 | 1 |
Louisville | 4 | 1 |
Baltimore | 5 | 3 |
Milwaukee | 1 | 1 |
Albuquerque | 2 | 1 |
Tucson | 1 | 1 |
Sacramento | 4 | 3 |
Kansas City | 2 | 1 |
Colorado Springs | 4 | 3 |
Omaha | 2 | 1 |
Raleigh | 4 | 3 |
Long Beach | 2 | 1 |
Tulsa | 4 | 3 |
Tampa | 2 | 1 |
Arlington | 4 | 3 |
New Orleans | 2 | 1 |
Wichita | 4 | 3 |
Bakersfield | 2 | 1 |
Aurora | 1 | 2 |
Anaheim | 3 | 2 |
Honolulu | 1 | 3 |
Santa Ana | 3 | 2 |
Riverside | 1 | 5 |
Corpus Christi | 3 | 2 |
Lexington | 1 | 1 |
Henderson | 3 | 2 |
Stockton | 1 | 1 |
Saint Paul | 3 | 2 |
Pittsburgh | 1 | 2 |
Lincoln | 3 | 2 |
Anchorage | 1 | 1 |
Plano | 3 | 2 |
Orlando | 1 | 2 |
Irvine | 3 | 2 |
Newark | 7 | 3 |
Durham | 5 | 1 |
Chula Vista | 2 | 2 |
Toledo | 5 | 1 |
Fort Wayne | 2 | 1 |
Lubbock | 5 | 2 |
Jersey City | 2 | 2 |
Scottsdale | 5 | 3 |
Reno | 2 | 3 |
Glendale | 5 | 3 |
Norfolk | 2 | 1 |
Irving | 5 | 2 |
Garland | 1 | 2 |
Hialeah | 4 | 1 |
Richmond | 1 | 3 |
Boise | 5 | 2 |
Tacoma | 1 | 1 |
Fontana | 5 | 1 |
Birmingham | 1 | 1 |
Frisco | 2 | 1 |
Augusta | 1 | 1 |
Tempe | 2 | 1 |
Little Rock | 1 | 1 |
Overland Park | 2 | 1 |
Grand Prairie | 1 | 1 |
Ontario | 2 | 1 |
Brownsville | 1 | 1 |
Santa Rosa | 2 | 1 |
Eugene | 1 | 1 |
Lancaster | 2 | 1 |
Palmdale | 1 | 1 |
Joliet | 2 | 1 |
Midland | 1 | 1 |
Excel is a good tool to handle data and providing you visualization on data. But still there are certain data which needs very relevant visualization and these are not available by default in Excel. For that purpose you can install ChartExpo add-in.
ChartExpo itself is an example of SaaS and it is a powerful tool for analyzing data for SaaS businesses as well.
With ChartExpo, you can create detailed visualizations o/on/with your data to understand trends and patterns. The software is designed to be user-friendly, allowing you to visualize and analyze your data quickly. Whether a small business or a large enterprise, ChartExpo is the perfect tool for your analytics needs.
Both Google Sheets and Microsoft Excel support ChartExpo library. To start creating stunning visualizations with just a few clicks, please follow the appropriate call-to-action (CTA) to install this visualization library in your preferred tool.
Let’s visualize the flow of traffic from the e-commerce data provided above.
1. After installing the ChartExpo plug-in, open the Insert tab on Excel, then select “My Add-ins.”
2. Choose ChartExpo for Excel from the “My Add-ins” list and open it.
3. Once the ChartExpo add-in loads, it will display a range of charts where you can select the Sankey Chart.
4. Pick the data from the spreadsheet, then hit the “Create Chart from Selection” button.
5. It will generate a chart, as seen below.
6. To add color to the nodes, click the pencil icon at the top of the specified node and click “Node.” Add your preferred color and make changes, like adding a heading, then click “Save Changes.”
7. The modified chart below illustrates traffic flow from one end to another.
To analyze SaaS with Google Sheets, first, install the ChartExpo add-on in your Google Sheets.
As already mentioned before, you can access ChartExpo charts on both Google Sheets and Microsoft Excel. You can install it directly in your preferred tool by clicking on the below link.
Let’s analyze survey data from a software company that needs to understand the interaction of customers with its product.
Questions | Scale | Responses |
Was the checkout process easy? | 1 | 138 |
Was the checkout process easy? | 2 | 186 |
Was the checkout process easy? | 3 | 176 |
Was the checkout process easy? | 4 | 230 |
Was the checkout process easy? | 5 | 270 |
Did the software solve your needs? | 1 | 0 |
Did the software solve your needs? | 2 | 138 |
Did the software solve your needs? | 3 | 186 |
Did the software solve your needs? | 4 | 176 |
Did the software solve your needs? | 5 | 500 |
Are you happy with your purchase? | 1 | 5 |
Are you happy with your purchase? | 2 | 100 |
Are you happy with your purchase? | 3 | 146 |
Are you happy with your purchase? | 4 | 116 |
Are you happy with your purchase? | 5 | 420 |
1. Launch Google Sheets and select the “Extensions” tab.
2. Locate the “Charts, Graphs & Visualizations by CharExpo” option, then click the “Open” button.
3. Click on “Add new chart.” To see ChartExpo visualization list.
4. Pick the “Likert Scale Chart” from the chart list.
5. Put your data in the sheet, and now in ChartExpo window, choose the Sheet name, and click on “Add new metric” to pick the column with numerical values, in this case select “Responses”
6. Next, click “Add new dimension” to opt for the “Questions” column, and click “Add new dimension” to include the “Scale” column.
7. Finally, click “Create chart” to generate the final chart as shown below.
ChartExpo charts are fully customizable. You can edit the chart and change colors, text and other properties easily and create final visualization according to your need.
SaaS analytics concentrates on how software-as-a-service products are used. It entails gathering, processing, and displaying data about the usage of SaaS applications. It provides companies with crucial information about how customers use their SaaS products.
Software as a Service (SaaS) is a software distribution model. Vendors or service providers host applications and avail them to customers over a network. Customers rent access to these applications rather than buying and installing them on their devices.
You can analyze SaaS data in Excel with the help of ChartExpo. First, determine what kind of data you are dealing with. Then you can begin to analyze it by creating charts and graphs in Excel with ChartExpo.
Scalability is the main advantage of SaaS analytics. Businesses embracing the cloud can swiftly adjust their analytics capabilities as their needs change. Businesses can also readily implement SaaS analytics into their current procedures and systems.
We’ve looked at SaaS data analytics and how to analyze SaaS data in Excel and Google Sheets as well. We’ve also discussed the different types of SaaS analytics metrics and why you should use SaaS analytics.
Regardless of a business’s size, investing in SaaS analytics is worthwhile. Businesses can better understand their current standing by analyzing SaaS data. Thus, identify areas where improvements could yield maximum benefits.
Are you looking for a way to take your business to the next level? SaaS analytics is the way to go. With the help of SaaS analytics and ChartExpo, you can better understand your customers. Furthermore, you can optimize your processes and unlock new growth opportunities.
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