How to Find Related Keywords? Step by Step

Developing a successful digital marketing strategy involves performing thorough keyword research. In this guide, you will discover everything about related keywords.

How to incorporate them into your content.

1. 1. What are Related Keywords?
   2. Importance of Related Keywords
   3. Use of Related Keywords for SEO
   4. Best Practices for Related Keywords
   5. Find out Related Keywords Using Keyword Research Tool
   6. Wrap Up

What are Related Keywords?

Related keywords are phrases (or words) that are associated with the topic or primary keyword. These words (or phrases) help in expanding the scope of the brand offering and web search. It could also serve as related concepts or synonyms.

By incorporating related keywords into your SEO strategies and content, you will most likely:

• Improve your search relevance
• Boost search engine visibility
• Cater for a diverse user query
• Boost your overall reach and content quality.

Why are Related Keywords Important?

Here are some reasons you should consider related keywords.

• SEO Optimization: Inserting related keywords into your content helps search engines get a good grasp of the relevance and context of the content. This will, in turn, help boost your search result rankings.
• Diverse Search Queries: Prospects typically use different words (or phrases) to search for related (or the same) topics. By incorporating related keywords into your content, you will most likely cover a broad range of search queries. It also helps you reach a much larger audience.
• User Intent: Related keywords offer insights into the intent behind the prospect’s query. A good understanding of these search intent will help you create content that resonates with your target audience.
• Content Depth: The use of related keywords shows that your content is quite comprehensive and addresses several aspects of the topic. This will, in turn, make your content rank high on search engine results.
• Semantic Relevance: If you’re looking to add semantic depth to your content, then you need to consider using related keywords. With related keywords, your content becomes more useful and informative to the reader.
• Content Organization: With related keywords, it becomes easier to effectively structure your content. It makes it easy for prospects to easily navigate and discover their desired information.
• Competitive Edge: The use of related keywords gives you a competitive edge in the marketplace. Using related keywords pretty much involves targeting less competitive and niche search terms.
• Natural Language: Inserting related keywords into your content is a sure way to make it sound more engaging and natural. After all, related keywords are a good reflection of how people search and discuss topics.
• Conversion Opportunities: By incorporating lots of related keywords into your content, it becomes possible to attract prospects who are at various stages of the buying process. It helps in boosting your conversion rates.

Where to Use Related Keywords for SEO?

Here are places you should incorporate related keywords.

• Title Tags: Insert related keywords in the page title tag. Page title tags (or title meta tag) is a vital piece of on-page SEO.
• Meta Descriptions: Related keywords should be found in your meta descriptions. This strategy helps boost your clickthrough rate.
• Headers (H1, H2, H3, etc.): Structuring your content is one sure way of making it accessible to search engines and users. To do that, consider using related keywords in the header tags.
• Body Content: Related keywords should be naturally included throughout your content. To get the most out of this strategy, these keywords have to fit contextually into the content. It helps boost the overall quality of the content.
• Image Alt Text: If you have images on your page, then the image’s alt text has to be optimized. It helps during an image search.
• URLs: Related keywords have to be included in your URL. A good URL goes a long way in boosting your SEO.
• Anchor Text: Related keywords should be used as anchor text during internal or external linking. It helps search engines get a good grasp of the topics that are tied to the linked pages.
• Meta Keywords (Optional): Meta keywords are also put into consideration during search ranking. Therefore, using related keywords in this area is not a bad idea.
• Header and Footer: Related keywords should be incorporated into your website’s footer and header sections. It adds up to the overall experience of the web visitor.
• Schema Markup: Schema markup and structured data should be appropriately implemented. You should also consider describing your content with related keywords.
• Navigation and Menus: Related keywords should be used in the website’s menu and navigation items. It helps prospects to easily find relevant pages.
• Blogs and Articles: Related keywords should be naturally inserted into your blogs and articles. This strategy helps to boost the overall comprehensiveness and depth of your articles and blogs.
• Meta Tags: If you’re creating product descriptions for e-commerce businesses, then related keywords have to be incorporated into the meta tags.
• Video and Audio Content: Multimedia content should be optimized to include related keywords in the transcripts, descriptions, and titles.
• Local SEO: If you’re targeting a local audience, then related keywords should be incorporated into your local SEO.

What are the Best Practices for Related Keywords?

Getting the most out of your related keywords involves adhering to these best practices.

• Thorough Research: An in-depth keyword research will help you come up with a list of related keywords. You can use keyword research tools to figure out the competition, search volume, and user intent.
• Natural Integration: Related keywords should be naturally incorporated into your content. As a general rule, you should avoid keyword stuffing — as it will mess up your SEO efforts.
• Relevance: You should opt for related keywords that are relevant to your content, and resonate with your audience. These keywords should align with the primary objective of your page and the main topic.
• Diverse Usage: Related keywords should be incorporated into on-page elements like body text, headers, image alt text, meta descriptions, and titles.
• Semantic Variations: Incorporate related keywords, variations, and synonyms along with the primary keyword into the content. It helps capture multiple search intent and broadens the content reach.
• Content Quality: The creation of informative, high-quality, and valuable content should be of utmost priority. Related keywords help to enhance the depth of your content.
• User Intent: A good grasp of the user intent will help create content that resonates with your prospects.
• Regular Updates: Regularly update and review your content. During the review process, you should incorporate trending and new related keywords into the content.
• Monitor Performance: Monitor the performance of your related keywords. Keep adjusting your strategy and focus on the keywords that are generating the most results for you.
• Competitor Analysis: A glance at what your competitors are doing will help you discover more related keywords to target.
• Mobile Optimization: Related keywords should be properly optimized for mobile search. After all, a greater number of the populace access the internet using their mobile devices.
• Local SEO: If you’re looking to target a local audience, then you should incorporate location-based keywords into your SEO strategy.
• Long-Term Strategy: SEO is a marathon, not a sprint. You need to be consistent and ethical to generate the best results in the long run.

How to Find Related Keywords Using Keyword Research Tool?

The PPCexpo Keyword Planner is arguably the best tool for finding related keywords. Let’s say you’re selling healthy food online, and you want to check what people are interested in. The first step is to input the keyword “Healthy Food” to generate results similar to the one below.

The tool shows you features like:

• Similarity:

The tool helps you to figure out keywords that are similar to your business.

• Google Search Volume:

Use the filter feature to narrow down your research to keywords with high search volume. Let’s say you’re looking for keywords with a search volume between 60,000-90,000, the filter option will help you narrow down your search. You can focus your search on high search volume and high-intent keywords.

• Low and High Bid:

Bid shows you how much you’ll pay anytime someone clicks on ads that feature your keyword(s). As a rule, always choose keywords with low CPC.

• Visualization:

There’s the option of using visualization tools to represent your keyword data. If you’re looking to use the scatter plot, navigate to the “Chart” menu and click on “Scatter Plot.”

After that, an image similar to the one below will be displayed on your screen.

• Global Search:

There’s the option of checking the global search volume of your keywords. To do that, click on the “All” option.

After that, the “All” option will be replaced with a globe icon, and the global search volume will be displayed.

• Long Tail Keywords:

To find long-tail keywords, navigate to the “Keyword Type” menu and click on “Long-tail Keywords.”

You’ll get results similar to the one below.

• Export:

After the completion of your keyword research, there’s the option of exporting your data. To do that, click on the “Export” button.

FAQs

How Do I Find Related Keywords for a Topic?

You should use tools like the PPCexpo Keyword Planner to find related keywords for a topic. After inputting the primary keyword, the tool offers relevant related keyword suggestions.

How Do I Find Related Keywords for SEO?

You should use keyword research tools to study your competitor’s content, consider synonyms and user questions, and explore autocomplete suggestions. All these are ways of discovering related keywords for SEO.

Why are Related Keywords Important?

Related keywords help you rank high on search engine result pages (SERPs). This will, in turn, lead to increased traffic and improved brand awareness.

What are Related Keywords in SEO?

Related keywords are used in figuring out the context and content of a webpage. Optimizing your web pages with related keywords helps you rank for a variety of keywords.

Wrap Up

Keywords are a vital piece of SEO and online content. It’s the piece that helps search engines understand what the content is all about. Aside from that, keywords help to correctly rank your content. Other benefits of keywords are:

• Keywords improve online visibility
• Keywords help in attracting the right audience
• Keywords help to enhance online discoverability.

Related keywords should be associated with the primary term (or topic). Related keywords help in:

• Expanding content relevance
• Capturing multiple search intents
• Enhancing SEO
• Attracting a broad audience.

To get the most out of your SEO strategy, you should consider using keyword research tools like the PPCexpo Keyword Planner. The PPCexpo Keyword Planner helps you discover the right related keywords that will be used during a marketing campaign.

With the tool, you will get information about low bid, high bid, search volume, and similarity of your keywords. You can also represent your keyword data using compelling visuals available in the tool. Two such visuals are the bar chart and scatter plot.

Now you know what related keywords are, how will you integrate them into your content?