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Home > Blog > Digital Marketing > Data Visualization >

How to Analyze Quantitative Research Questions in Excel?

If you’re struggling to create the perfect research question that will lead to meaningful insights, look no further than this article.

We’ll show you how to craft compelling quantitative research questions to take your research to the next level.

We all know that asking the right questions is crucial to the success of any study.

Quantitative research questions are essential in determining the direction of your research, data, and final insights.

quantitative research questions

However, crafting the perfect question can be a daunting task. How do you ensure your question is specific, measurable, and relevant to your goals?

How do you avoid bias?

In this article, we’ll answer all of these questions and more. Also, you’ll learn the following:

  • What is Quantitative Research?
  • Quantitative Research Questions Examples
  • How to Conduct Quantitative Survey Research?
  • How to Analyze Quantitative Research Survey Data in Excel?

Before diving into the blog’s core, we’ll address the following question: what is quantitative research?

What is Quantitative Research?

Quantitative research involves the collection and analysis of numerical data.

The goal of quantitative research is to provide objective and precise answers to research questions.

Quantitative research questions are essential because they help you define your research goals. These questions are framed in a way that allows for collecting numerical data.

Examples of quantitative research questions include:

  • What is the relationship between smoking and throat cancer?
  • How does age affect memory recall?

To answer these questions, collect data from surveys, experiments, etc. Visualize the data using charts to identify patterns and relationships between variables.

Quantitative Research Questions Examples

Quantitative research questions can be a lifesaver in creating surveys.

Below are two examples of questionnaires you can use to gather quantitative data regarding customer service and product usage.

Customer Service Questions

If you’re looking to improve your customer service, these questions can help you identify areas of strength.

They’re designed to be quick and easy for customers to answer.

For instance, you might ask your customers to rate their overall satisfaction on a scale of 1 to 5.

You could also ask how easy it was for them to contact customer service and how helpful and knowledgeable the representatives were.

Product and Usage Questions

If you’re interested in improving your product or understanding your customers’ usage patterns, these questions can help.

They’re designed to be straightforward to answer.

For instance, you might ask customers how satisfied they are with the product’s performance or how often they use it.

You could also ask how easy it was to set up and start using the product or whether they’ve encountered any issues.

How to Conduct Quantitative Survey Research?

The tool we recommend you use to gather qualitative research questions’ responses is Google Forms.

Follow the easy steps below to get started with Google Forms application.

  • Open Google Sheets and click the Tools Click the Create a new form, as shown below.
quantitative research questions

 

  • Fill in your question in the Untitled Question Fill in the multiple-choice questions in Option 1, 2, etc.
quantitative research questions

 

  • Click the three dots in the Responses Tab to link your Google Form survey template to Google Sheets.
quantitative research questions

 

  • Download your qualitative research questions data by clicking the Download Responses (CSV) in the dropdown.
quantitative research questions

How to Analyze Quantitative Research Survey Data in Excel?

Excel is a great tool for creating charts.

But it lacks survey-specific charts and graphs, like Likert Scale Chart.

Fortunately, there’s a solution: ChartExpo.

ChartExpo is a powerful data visualization tool that offers a range of benefits, like access to the best charts for survey analysis. With ChartExpo, you can easily and quickly create effective charts and graphs that will help you gain a deeper understanding.

One of the biggest merits of the ChartExpo add-in for Excel is its user-friendly interface.

You don’t need coding experience to use it. This makes it accessible to everyone.

Plus, the visualizations provided by ChartExpo can help you uncover hidden patterns and trends in your data.

This means you’ll have unlimited access to valuable insights into your customers’ experiences.

ChartExpo takes your data security seriously.  Your data does not leave your environment.

ChartExpo is affordable at just $10 monthly, with a 7-day free trial.

Sign up for ChartExpo today and start gaining insights like never before!

Let’s assume we’ve downloaded our survey data into Excel by following the easy steps below.

We’ll use ChartExpo’s Likert Scale Chart to visualize the data below

TimestampHow likely are you to buy this product again in future?How likely will you use the discount code?How likely will you to recommend this product in your friend circle?
10-13-2023 17:47:33UnlikelyVery UnlikelyUnlikely
10-13-2023 17:47:33LikelyUnlikelyLikely
10-13-2023 17:47:33LikelyNot SureNot Sure
10-13-2023 17:47:33Very LikelyNot SureNot Sure
10-13-2023 17:47:33Not SureUnlikelyVery Unlikely
10-13-2023 17:47:33UnlikelyLikelyLikely
10-13-2023 17:47:33UnlikelyVery LikelyVery Likely
10-13-2023 17:47:33Very LikelyLikelyLikely
10-13-2023 17:47:33LikelyVery UnlikelyNot Sure
10-13-2023 17:47:33Very LikelyUnlikelyVery Unlikely
10-13-2023 17:47:33LikelyLikelyVery Likely
10-13-2023 17:47:34Not SureLikelyLikely
10-13-2023 17:47:35Very LikelyLikelyVery Likely
10-13-2023 17:47:36LikelyUnlikelyLikely
10-13-2023 17:47:37UnlikelyVery LikelyLikely
10-13-2023 17:47:38LikelyVery UnlikelyNot Sure
10-13-2023 17:47:39Not SureVery LikelyUnlikely
10-13-2023 17:47:40Very UnlikelyLikelyVery Likely
10-13-2023 17:47:41Very LikelyVery LikelyVery Likely
10-13-2023 17:47:42LikelyLikelyNot Sure

Before we visualize the data above, we’ll show you how to install and use ChartExpo add-in.

To get started with ChartExpo in Excel, follow the steps below:

  • Open your Microsoft Excel.
  • Open the worksheet and click the Insert button to access the My Apps
quantitative research questions

 

  • Click the Insert button to initiate the ChartExpo engine.
quantitative research questions

 

 

  • Click the Search box and type “Likert Scale Chart.”
quantitative research questions

 

 

  • Highlight your data and click the Create Chart From Selection button, as shown below.
quantitative research questions

 

  • Use the multiple-choice responses you deployed in your survey to gather responses to map your Likert Scale.

In our case, we’ll use the following multiple-choice responses:

    • Very Unlikely = 1
    • Unlikely = 2
    • Not Sure = 3
    • Likely = 4
    • Very Likely = 5
quantitative research questions
  • To include the chart header, click the Edit Chart
quantitative research questions

 

  • Once the Chart Header Properties window shows, fill in your header in Line 1, as shown.
quantitative research questions

 

  • Toggle the small button below Line 2 to the right side to activate the header.
  • Click the Apply button, as shown above.
  • Click the Save Changes button to preserve all the changes.
quantitative research questions

 

  • Check out the final chart below.
quantitative research questions

Insights

  • According to the survey results, 60% of customers indicated that they would buy the product again.
  • However, 25% said they would not.
  • The remaining 15% were unsure about their future purchasing intentions.
  • Regarding the discount code, 55% of customers said they would use it. Only 35% said they would not.
  • Regarding recommending the product to their friends, 55% of customers said they would. However, 20% said they would not.
  • Overall, 56% of respondents expressed satisfaction with both the product and store. Only 27% expressed dissatisfaction.

FAQs:

What are examples of quantitative research questions?

Examples of quantitative research questions include:

  • What is the relationship between your education level and your income?
  • How does your age affect memory recall?
  • “What is the impact of exercise on your blood pressure?”

These questions are measurable and objective and typically involve the collection and visualization of numerical data.

What is the main purpose of quantitative research?

The main purpose of quantitative research is to provide objective answers to research questions through the analysis of numerical data.

Use it to identify patterns and relationships between variables and to provide evidence-based solutions.

Wrap Up

In conclusion, quantitative research questions are a powerful tool for gathering accurate and reliable insights.

By using well-crafted questionnaires and data visualization tools like ChartExpo, you can gain valuable insights into your customers’ experiences and preferences.

ChartExpo offers numerous benefits, including a user-friendly interface and the ability to create compelling charts that uncover hidden patterns and trends in survey data.

Whether you’re looking to improve customer service, understand product usage patterns, or gain insights into any other area of your business, quantitative research questions can help.

 So why not use them today?

If you need a tool to help you visualize your data, give ChartExpo a try. It has an affordable monthly subscription and 7-day free trial.

Start making data-driven decisions today with the help of quantitative research questions and ChartExpo.

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