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Every successful law firm has one thing in common — and that’s traffic. Yes, traffic is the magic word that keeps you in business. You may have the best service offering and website. But without attracting the right traffic, you may struggle. And that’s where PPC for law firms comes in.
In online marketing, PPC stands for Pay-Per-Click (PPC) advertising. The marketing model allows you to position your adverts on social media platforms and search engines.
Marketers make payments only when someone clicks on their ad. Although there are various reasons for using the PPC ad model, driving quality traffic seems to be among the top three.
In this guide, you’ll discover all there is to know about PPC for law firms. You’ll also get to know easy ways of generating traffic for your law business.
In PPC advertising, advertisers have to bid on their preferred keywords (or phrases). These keywords (or phrases) will help trigger their ads when a user searches for the same (or related) keywords on search engines or social media platforms.
If you’re looking to draw potential clients or quality leads to your law firm, then you need to consider PPC advertising.
Just as the name implies, you only make payments when someone clicks on your ad. With PPC advertising, you get to easily reach your target audience, and drive quality traffic to your business. It also helps in boosting your brand awareness as well as generate leads for your business.
To reach potential clients who are actively searching for your services, all you have to do is target some specific keywords. This way, there will be more chances of converting these prospects into loyal paying customers.
The right PPC strategy guarantees a high return on investment (ROI). It also guarantees the growth of your client base.
Here are some benefits of PPC for law firms.
PPC for law firms is arguably the best way of generating qualified leads for your law business. However, it’s not all rosy. Here are some common mistakes law firms make and how to avoid them.
Google is arguably the best platform for PPC advertising. However, there are lots of platforms available with Google. And here are some platforms to consider if you want to opt for Google Ads.
Creating a PPC campaign is not enough. You’d need to put some strategies in place — and that’s where these winning tips come into play.
As a business person, you need to keep monitoring and observing your law firm’s campaigns. If not, you’d be generating leads at great expense — and that’s not good for business. For effective analysis of your law firm campaigns, you’d need the PPC Signal.
However, your campaign has to be up and running for at least 7 days. This way, enough data must have been generated for the analysis. With the PPC Signal tool, an insight is termed a “Signal”. And it notifies you to take immediate action.
Here’s what the PPC Signal dashboard looks like.
Click the “Explore” button to see the signal trends of other metrics.
After comparing the “Avg. CPC” with cost, you’d notice an increase in Avg. CPC leads to the overall rise of the cost. You have to figure out the reasons for the increase in Avg. CPC and fix it.
The cost of PPC for law firms is largely dependent on factors like:
The PPC cost is not fixed — it varies, and from the list above, you’d see lots of things come into play. For instance, keywords like “good lawyers near me” would cost around $2 to $17. To find the cost of your preferred keywords, you’d need to use the PPCexpo Keyword Planner.
The success of the PPC for law firms is typically measured by factors like:
With the PPC Signal tool, you get to measure other aspects of your Google campaign, and also figure out if there are any anomalies.
Here are some benefits of PPC campaigns.
Setting up PPC is fast and easy. It’s also easy to manage PPC campaigns. Simply put, PPC is fast and effective — and it generates the right results.
Lead generation is a vital piece of business growth. And you can accomplish all that using pay-per-click advertising. Creating an effective PPC strategy is quite easy. All you have to do is:
But that’s not all, you also need to avoid certain mistakes like:
One way of generating the most results is by using a data-driven and strategic approach. And that involves using the PPC Signal tool. With the PPC Signal tool, you get to effectively optimize your law firm campaigns, and create a more effective PPC campaign. If the right pieces are in place, then achieving your business goals won’t be much of an issue.
Now you know everything about PPC for law firms, how would you optimize your PPC campaign for your law business?
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