Categories
The world of PPC marketing and advertising is an intensely competitive place. If you want your PPC campaigns to be successful, then you need to not only recognize and identify your PPC competitors, but also track their efforts. Sometimes you need tools to analyze your PPC competition.
In fact, your most significant opportunities can come from your competitors’ data. When you keep tabs on how these other parties are approaching the PPC landscape, you can better plot your own strategies to capitalize on their weaknesses and avoid the obstacles presented by their strengths.
A competitor analysis goes deeper than just establishing who is competing with your marketing efforts. By using best PPC competitor analysis tools, it digs into the competitors’ data to uncover their entire marketing strategy, from keyword selections to target audience, landing page quality, content topics and everything in between.
In short, a PPC competitor analysis provides a more complete view of the PPC landscape surrounding your campaigns. This discussion will explore how to conduct a competitive analysis and the strategies for using this data to map the competitive landscape and optimize your PPC campaigns.
How can you make a better product or form a stronger marketing strategy if you don’t know what kind of products and strategies already exist from your competitors? That’s the key behind why a PPC competitor analysis is so important. You don’t want to replicate their efforts. Instead, you want to create PPC campaigns that are better than the competition.
There are several key benefits that a competitor analysis provides for your business and PPC marketing strategy.
You likely already know who your main competitors are and many of these players will stay the same. However, there are always new startups entering the advertising race and old ones leaving.
Again, the competitive landscape is constantly changing. This means that your top competitors may be sliding backwards and previously unknown companies are climbing up your competitive leaderboard.
With a competitive analysis, you’ll always know who your actual competition is and where you stand in the competitive power rankings.
For every marketing channel you use, PPC included, you have an understanding of the normal, acceptable stats and numbers that demonstrate good or even great results. But, what if your competitors’ are achieving far better results? This means that you need to adjust your benchmarks!
Every year, there are certain, seasonal trends that appear. These trends temporarily affect the market to different degrees. The impact of these tends to spike and decline throughout the years. By performing a competitor analysis, you can monitor how the market is preparing for these trends and adjust your own strategies accordingly.
Another inevitable occurrence that happens throughout the year is a number of new “marketing best practices.” These trends appear as quickly as they go. Yet, there are plenty of marketers that waste ad budget by investigating the potency of these not-so-best strategies.
If you keep a keen eye on your competitors, you can let them waste money testing the newest Pay-Per-Click strategies and learn from their experiences.
Your competitors’ digital marketing will tell you almost everything you want to know about them. Important news, product launches, events, keyword targets and so much more are all included in their digital marketing strategies, from PPC campaigns to social media posts and on their websites.
All of this information can be used to update your marketing mix and direct your company’s development.
As the online market changes and your competitive landscape evolves, it may become pertinent that you don’t just adjust your strategy, but also your marketing and PPC goals.
At the core of successful marketing is the simple act of finding a problem and then providing a solution that fixes it. These “problems” equal gaps in the market that have immense value for the businesses that can fill those holes.
In PPC marketing, gaps can be high-value keywords — popular search terms that have little competition. Finding these gaps in the PPC market requires you to know what your competitors are bringing to the table.
In order to extract the greatest number of insights from competitors, you need to have a proper structure to your competition analysis and also look for smart tools to analyze your PPC competition. It’s not just another marketing checklist, but rather a continuous strategy involving the monitoring, tracking and discovery of consumer insights.
When it comes to conducting a paid search competitor analysis, there are several key areas and metrics that you must pay attention to. You may already be tracking some of these competitor metrics, but it is important to understand how to incorporate them into an organized competitor analysis.
This will be perhaps the hardest piece of the puzzle to assemble. You need to understand the intent of each competitor. What is their purpose for being in the PPC marketplace? What is their goal? Then, you want to know how much that goal is worth to them. How much budget do they contribute to PPC and the furthered progress of achieving this important objective?
Short of outright asking your competitors these questions (and chances are they won’t be keen to answer), there are no ways of getting a 100% accurate answer. That said, you can estimate a level of dedication or budget based on their activities.
As you’re studying their PPC strategies, you can uncover clues that suggest their goals and budget. For example:
You want to compare your own goals with the competition and see whether they are spending more or less than you to achieve that mission. With these insights, you can better align yourself with a winning strategy and you won’t have to burn your budget by throwing strategies at the wall to see what sticks.
Domain authority is scored from 1 to 100 and is used by Google to determine organic rankings. The higher the domain authority, the more likely the site is to rank high on the search engine results pages. You need to check on your domain authority compared to your competitor:
If your competitor has a much higher authority than your site does, you will have a harder time beating them when it comes to highly competitive keywords; this is where it is essential to look at keyword gaps.
Google also considers the quality of your website, especially your landing pages, when calculating paid ad ranks. After all, they don’t want to send their search users to bad, irrelevant websites! This measure is known as your Quality Score.
Quality Score not only impacts your propensity to place an ad message higher than your competition, but it also influences costs. If your site provides an outstanding and relevant experience, Google will prefer your ads over the competition, even if your bid is lower.
Thus, if your competitors have good quality score or domain authority vastly higher than your own, it will be difficult and expensive to place ads at the top of the page. If that’s the case, your time and budget may be better served focusing on longer keyword queries with less competition.
Again, it’s all about finding those gaps in the market, which includes the market for keywords!
Your competitors’ websites will tell you a lot. As mentioned above, it is a great resource for determining what their goals and budget may be. You can also use their domain authority as a way to grade how difficult it will be to compete with them.
As you’re studying each website, pay close attention to the following aspects.
Compare your link structure with the competition and determine what areas need more attention on your own site.
You should always be studying keywords!
Moving away from the website experience, your next pit stop is competitor ad copy. Every ad message they create is purposeful and rich with potential insights. If you’re new to PPC marketing, studying competitor ad copy can be a great way to inspire your own ad messages and achieve stronger clickthrough rates.
Once you get a handle on how to craft effective ad headlines and descriptions, it’s still good to monitor competitor ad messages. You want to focus on the offers they are highlighting, product features they mention, ad extensions they utilize and other aspects.
These insights will help you create ad copy that is effective and stands out from the other advertising noise. For example, you may find an important product feature that customers want but is rarely mentioned in other ad messages. Or, include a special discount or deal that is more appealing than anything the competition offers.
For display and shopping ads, it’s important to think about the appearance of the ad itself. You don’t want your message to blend in, after all. So, think about the colors, shapes, designs and other visual aspects that competitors use and then create an ad experience that separates from this norm.
If every product is shown by itself on a white background, then choose an image where the product is in action or there is a more interesting background.
The importance of a great landing page experience was mentioned in earlier sections of this guide. By studying the landing pages of your competitors, you can gain many of the same insights that help guide your ad copy.
For instance, you may come across a landing page that makes you stop and say ‘Wow!’ Stop a little longer and think about why you’ve had this reaction. What makes one landing page so much better than the other and then apply those learnings to your own strategies.
Also, pay attention to the offers and content included with each landing page. How does this content align with the targeted keyword? Are there any offers or features that are not included in these pages? What sort of tone or language is used?
Write down all of your thoughts about each landing page. When you can combine these insights from what you’ve already learned from testing your own landing pages, you can create experiences that lead to better Quality Scores, lower costs, more conversions and much more.
Competitor landing pages are unmistakably crucial to analyze!
Google Ads is by far the most powerful and popular PPC advertising platform. But, it isn’t the only game in town. There are plenty of other options that your competitors may be using, like AdRoll, Facebook Advertising, Amazon Advertising and many more. If they aren’t using these other PPC platforms, it may be a massive opportunity for your business!
While Google Ads does offer all of this benefit, its value can be vastly undercut by the stiff competition that this channel often receives.
Remember, the best marketing strategy is to choose the path of least resistance. You may find greater PPC success by finding a different advertising platform that allows you to connect to customers in a less competitive space.
You don’t have to stick to one platform. Your competitors also may be utilizing more than one advertising channel. If you examine their website traffic sources (there are a number of tools that allow you to do this), you may discover what PPC platforms they are utilizing and how much traffic each of these channels generates.
As you’re looking at the traffic data from your competitors and your own strategies, be sure to explore device types. This will split traffic between desktop and mobile users. If one competitor sees a high level of mobile traffic compared to the rest, then dig deeper to figure out why this is.
If no one seems to be doing well on mobile, strategize how you may be able to create an experience that capitalizes on this opportunity.
There are several, distinct audience segments that can benefit from your products or solutions. Every competitor views their target audience through a slightly different lens and approaches segmentation differently. There is natural for some overlap to occur, but your ideal customer profile likely isn’t a 100% match to the competition’s.
By understanding where these differences are, you can find underserved audience segments, as well as identify the competitors that are seeking the same type of customers. You may be surprised to find that the business you thought was your biggest competitor actually only has about 9% audience overlap with you.
Meanwhile, another competitor may be actually stealing attention from your desired audience. This may significantly shape how you structure your messages and where you draw inspiration from. This unrecognized or underappreciated competitor may have the secret recipe you need to attract attention from this key audience segment!
Holidays aside, there are points throughout the year where your competitors are more and less active. These seasonal trends can be brought on by a number of reasons. It may be a financial slow point for them, where advertising spend has to be scaled back. Alternatively, it may be a time where they have leftover money in their marketing budget that needs to be spent quickly, thereby causing an increase in their marketing efforts.
Whatever the reason, understanding when the competition is less and more active on PPC channels means knowing when you should scale your own spending up or down. If there’s less competition, it’s a time to capitalize. Conversely, when you can predict that a competitor is about to launch a huge PPC campaign, you know it may be best to divert spend elsewhere until this spike is over.
Look at each competitors’ traffic on a month-to-month basis and see where the spikes occur. You may also want to pay attention to when throughout a single day they see the most ad traffic. This will give you insight into what times throughout the day they are targeting ad spend.
If you can find times when your audience is active, but the competition isn’t, it is a gap in the market.
Your study into competitor website traffic will also show you what level of traffic they obtain from social media sites. This is yet another angle that you can use to spy on the competition and see what makes their digital marketing strategy tick.
Not only is it important to know where your competition is active on social media (what channels they are using), but their social media content will provide further evidence regarding their budget, audience, marketing focus and more.
You may even find some inspiration for your own social media tactics!
Although this doesn’t come directly in PPC but in digital race competition, we cannot ignore it. Backlinks are links that connect from external sites to your competitors pages. This is a key component to domain authority and organic rankings. When Google detects that a site has a lot of backlinks from other, reputable places on the Internet, it is a clear indication that the content on the page is valuable.
If you stumble across a page on your competitors site that sees a lot of traffic and places well in organic results, study its backlink profile. Where are these links coming from? How do the links relate to the targeted topics or keywords? What is the quality of each link?
When you can understand the backlinking strategy of your competitors, you can align your own backlinks to compete better. You may be able to draw on some of the same sites that they are receiving valuable links from!
After all, backlink sources love finding quality content to connect their audiences to. If your content is even better than your competitors, you may be able to snag some of those valuable backlinks!
Due to the impact that backlinks have on domain authority, it can be a helpful analysis to better determine why a competitor has such a superior domain authority to your own.
Expert digital marketers will use SEO and PPC together to form a complete search marketing strategy. This blended approach of paid and organic tactics allows for a more complete targeting of relevant keywords.
In other words, the search terms that a competitor can’t rank for through organic SEO, they may be paying for with their PPC campaigns. Thus, if you study their SEO strategy, it will also inform you about their paid ad campaigns.
Particularly, you want to be able to see the technical side of their SEO efforts, including their H1 and H2 descriptions, anchor texts, internal linking, title tags and more. This will give you a view of their on-page SEO and can be compared with backlink data from the previous section for a complete vision of their organic search strategy.
This is another tactic that will give you valuable keyword data. You’ll be able to compare a competitors organic keywords versus those that they’ve paid for, evaluate the value of their organic search strategies and discover their most successful keywords. This foresight will allow you to choose your own keyword targets to greater effect.
As you’re gathering competitor data and analyzing it for actionable insights, it’s easy to jump to the wrong conclusions or connect dots that aren’t there. These common pitfalls are easy to avoid if you know where they are and why they are a danger to your analysis.
It’s best to start with the most significant data sources first. Not only are these the most time-consuming to analyze, but they’ll also provide the most value. Your competitors websites, ad copy, target audience and landing pages shouldn’t be ignored when conducting a PPC competitor analysis.
When you become more comfortable analyzing these sources and extracting the insights, then you can begin adding new dimensions by exploring the other strategies that your competitors are using, such as social media, SEO, domain authority, backlinking and seasonal timing.
You adjust your marketing strategy a lot, right? So does the competition. You need to set up your competitor analysis to be an ongoing process and not a one-time project. If you’re only taking the time to spy on your competition once in a while, then you’re going to be acting on data that is well past its expiration date.
That’s why it is great to invest in tools that can keep a persistent eye on the competition. These solutions will allow you to track your competition’s movements and be notified the second they change directions or introduce a new tactic.
The good news is that the more you conduct competitor research, the easier it is to perform! You should aim to complete some level of competitor research each week, even if it is just checking their new ad messages or scanning their social media pages. Even a few minutes of Googling can return valuable information.
You can compile a more thorough PPC competitor analysis every month or quarter that goes beyond these weekly or daily monitoring activities. Every industry moves at a different pace. It’s possible that a weekly check-in is just too much and a monthly analysis is better suited to your particular competitive landscape.
You may also want to schedule a bi-annual competitor analysis check-in. Many marketing teams shift their strategies at the start of a new year or shortly after the midpoint. Checking in every six months will help you stay on top of these big competitive shifts.
Sometimes, your competition comes up with an awesome marketing campaign that makes you wonder, “Why didn’t I think about that?” When you look at their data and see the impact that these campaigns have, or see how much more effective their ad copy is compared to yours, it’s natural to want to experience the same results.
These knockout marketing campaigns should inspire you to think more creatively. You should ask yourself a series of questions that dig down into what makes that campaign or ad message so effective. Then, use those lessons to guide your own marketing efforts.
There is an important distinction between letting yourself be inspired by good, competitive marketing and straight copying what your competition is putting out. The key to successful marketing is to stand out from the crowd. By mimicking their efforts, you achieve the opposite — you blend in.
When prospective customers compare your marketing materials to theirs, they’ll see little or no difference, which eliminates any competitive edge you may have had. You will also disenchant your existing customers that chose you because the competition’s messages didn’t resonate with them.
Your competitor analysis may reveal some unsettling insights. You may discover that even your best strategies are nothing compared to what the competition is doing. It can be a sobering reality that will discourage a lot of marketers from continuing to move forward. It may also incite panic and cause you to rethink your entire marketing strategy. Don’t!
Even in a limited market, there is space for your business. It’s just a matter of finding where the gaps are and carving a unique space for yourself. Overtime, your strategies will grow and you’ll start to see trends that rival the competition.
Use your size to your advantage!
This is a tricky one to master. Data is such a crucial part in today’s digital marketing world, but it can be difficult to understand how much or how little you should listen to the ever-growing pool of numbers and insights.
One of the biggest risks is letting your personal, opinion-driven view of your competition run the show. You have a list of the companies and brands that you consider your top competitors. If you only analyze these businesses, you’re shutting yourself off from potentially discovering new competitors in the space!
On the other side, it can also be dangerous to let data completely drive your marketing strategies. You need to be in control and make decisions regarding what data makes sense and how you should use insights to inform your strategies.
When you run your business solely based on data insights, you are setting yourself up for a potentially disastrous situation. First, using data as an auto-pilot means you aren’t learning enough about the business itself. Second, data is not always right if you are not sure if it is properly taken.
Typically, when companies follow data-driven insights, they assume that the raw, hard numbers can’t be wrong. Thus, they make these decisions with 100% confidence. When the data is inaccurate, the results are doubly damaging because you ignored the voice in your head telling you to slow down.
To avoid the potential risk of bad data and inaccurate conclusions, you need to remember to review all of your data. And, don’t make any bold moves based on these insights until you’re absolutely certain that the data is accurate and mature.
It’s often best to wait and see if the data still makes sense next month, instead of jumping to conclusions right away. If the correlation was inaccurate, you won’t risk investing in a strategy that was based on bad data.
Data analysis is not an easy process and it’s common to make mistakes. You should review every step in your process, from gathering to reporting. Aim to find ways to stay organized, eliminate the chance for making mistakes and make the analysis run smoothly. What did you learn from this analysis process that you can use to make future projects easier and error-free?
Conducting a PPC competitor analysis will eat into your budget and cost you valuable time and effort, especially if you’re performing a rather large report that looks at every angle of the competition. How do you know that this type of analysis is helping your company? How do you know that the investment is worth it?
A competitor analysis can lead to better overall marketing strategies, which will generate stronger returns. However, you’ll severely hinder those gains if you spend too much on the analysis itself.
You want to start small and build your analysis over time. This means you shouldn’t invest in new analysis tools right away, unless you can justify that they will save you money. And, each time you conduct a PPC competitor analysis and enact changes to your marketing behaviors, you should also track how those changes impact your revenue.
This will help you calculate the ROI of your competition analysis. You can also read how to deal with competitors in business?
There’s no sugarcoating it — conducting a competitor analysis is a time-intensive task that can cause more headaches than it relieves. But, it doesn’t have to be. There are hundreds of marketing tools that make acquiring insights and studying the competition much easier.
You don’t have to do it all by hand! For every type of data source or tactic, there is at least one tool that will help you track competitor data and add it to your growing understanding of the competitive landscape.
In this section, you’ll learn about some of the best tools for conducting a PPC competitor analysis.
This is one of the most important tools to include in your arsenal. It boasts being an all-in-one competitive analysis tool that is capable of tracking global website traffic to your site and to the sites of your competitors.
Alexa will also show you keywords, benchmark stats and audience insights for any website you enter. It’s a must-have tool when performing a thorough competitive analysis.
Get updated search rankings for your competitors across any search engine and for any region. Similar to Alexa, SE Ranking provides a range of tools to help marketers learn about the competition. You can discover new competitors, rank keyword effectiveness and better identify SEO versus PPC opportunities.
Knowing what’s trending in your industry is always valuable. InfiniGraph tracks social media interactions to find people, topics and stories that are gaining traction. It’s a fast and effective way to learn what content is valuable to audiences right now, as well as keep tabs on any social media posts by competitors that are generating a buzz.
As the name suggests, Monitor Backlinks is a tool for, well, monitoring backlinks. This is another tool that offers double the value. First, you can use Monitor Backlinks to identify blogs and webmasters in your field that would create valuable backlinks. Second, it allows you to investigate the backlink strategy of your customers.
It’s hard to look up competitor analysis and spying tools and not come across SpyFu. It is one of the most popular tools when it comes to finding competitor keyword data. It will also separate keyword data based on organic search results and Google Ads campaigns. By adding competitors into SpyFu, you can find their keywords and discover clues into their overall PPC strategy.
Another tool for exploring backlink data is Open Site Explorer by Moz which allows you to compare multiple websites at once but with some limitations. It will show domain and page authorities, anchor text, linking domains, and more. Again, you can use it to spy on the competition, while also improving your own backlinking strategies.
For PPC advertising, Moat is a huge help. You can find where ads are running and even see examples of ads recently run on various websites. It’s a nice tool for discovering new competitors and gaining a glimpse at the competition’s ad experiences. Moat even uses the data to show you step-by-step recommendations to improve your own ad messages.
For spying on your neighbors’ SEO strategies, there are few tools better than iSpionage. It is very easy to use and returns a lot of data regarding your rivals strategies. You can look at SEO competitive research, as well as social media monitoring and keyword tracking. You’ll know what topics they are focusing on, what they are saying and what results they are finding.
If you need to analyze Twitter data specifically, FollowWonk is the answer. You can analyze any Twitter profile for free and see their recent tweets, bios, locations, authority of followers and more. This information is all readily available, but FollowerWonk does a great job of organizing it so you can see the complete picture of a competitor’s Twitter presence and strategy.
With 35 different competitive reports to utilize, Simple Measured is one of the best tools when it comes to conducting a PPC competitor analysis. You can access raw data from plenty of sources to create a full picture on everyone’s branding, traffic sources, conversions and so much more. It’s a great catch-all tool.
A digital intelligence tool used to monitor online consumer behaviors and demographic information. It’s a great solution for detecting seasonal trends that may be affecting your competitors, as well as catching some insights into their target audiences.
Focused on providing audience insights, Quantcast is an excellent tool for learning about your target market. It provides detailed reports on demographics, interest affinities and much more. You can even see an estimate of conversion level to see who is most likely to make a purchase or otherwise convert. It’s a great way to improve your targeting and create strategies that appeal to your audience.
SpyOnWeb is an easy tool to use with a very direct purpose. It is designed to show which websites belong to the same owner. It can be helpful for identifying subpages on your competitors’ websites that are not immediately recognizable as theirs.
When it comes to monitoring backlinks and content, Ontolo is a superb choice. It uses data from across the web to recommend content topics, find authors to reach out to, formulate backlinks and more. It’s simple to use, which saves time and stress when creating new content and links.
If you ever used Google Alerts, Mention is like its bigger and better sibling. You can enter a keyword and get notified any time the Internet starts talking about that keyword. Enter your competitors as keywords and find real-time alerts whenever someone links to their page or mentions them in a post.
If finding social proof is an important part of your PPC competitor analysis, then you want a tool that is adept at gathering and analyzing this type of data from all types of social media platforms. Social Media Tracker is the right solution and will make the social media side of your analysis a breeze.
An easy tool to compare the visitor and page views of your competitors with your own website. It’s great for making benchmarks and understanding where you rank.
Since content plays such a vital role in digital marketing, it’s important to know your competitors’ best content assets. What pieces generate the most buzz for them? BuzzSumo will find out.
Once you’ve gathered all of the competitor data and used the tools relevant to your goals, it’s time to organize all your findings into a report. This is the final step in the process and, without a good plan, can cause the most headaches.
The size, scope and structure of your competitive analysis report will vary depending on the size and stage of your business, as well as the goal of your company and the analysis itself. For instance, a startup company may need to conduct extensive market research, while a more established company may just want to study up on some new competition.
That said, there are a few steps that every business should follow when creating a competitor report.
Before you start compiling a report, you need to review your findings. First, filter out any of the data you’ve gathered that doesn’t align with your company’s offerings, position, goals and strategy. This data will detract from the insights that do provide value and impact.
Next, relay the data to other departments, if applicable. They may have their own research that will lend further evidence to your conclusions, or even dispute them. Then, you can begin assessing how each competitors’ actions hurt or help your own marketing strategy.
You may find that certain PPC campaigns are no longer relevant or at risk because of changes in the market. It may even be worthwhile to make immediate changes to your campaigns based on the information you’ve gathered.
Whether you’re giving this report to stakeholders or clients, or you’re just using it for yourself, it is smart to start with an overview of your findings. This will put the biggest and best information first. When you look back on this report later, you won’t have to dig through pages to find the best insights.
Your overview should include a quick profile for each company, including:
Then, include some of the steps that your company needs to take to compete and be successful. These “next-steps” are essentially the largest conclusions you’ve drawn from the data.
Throughout the digital marketing competitor analysis process, you’ve collected data from several different sources and used various tools and solutions. It’s all a mess! You need to unravel all of these various data strands and sort them logically.
There are several ways you can organize your data. Again, the best strategy will depend on your company and its goals. You also need to organize your data based on what works for you. After all, it’s your job to extract the insights!
You can organize based on:
The comparison matrix is another important and valuable way to organize data to uncover more insights. By breaking down every aspect of your competitors’ marketing strategies, along with your own, you can see a side-by-side comparison for what makes each competitor successful.
Be sure to also include customer and audience insights, even if they are not represented by anyone’s marketing strategy. This will help you identify those gaps and opportunities! For example, people may be searching for a topic or feature that no one is talking about. Thus, the door is wide open for you to become the #1 resource for that query.
Your comparison matrix should include:
The more complete your comparison matrix, the easier it will be to identify opportunities.
Finally, use your comparison matrix and other collected data to inform and update your SWOT analysis. You’ve likely created a SWOT framework before. Now, you have lots of new information to revise this important marketing analysis. You should also consider the SWOT of your competition.
Strengths: What are you doing better than anyone else? How can you highlight those strengths better in your marketing?
Weaknesses: Where does the competition have the serious edge? How is your company and offerings lacking and why is this?
Opportunities: Where do the gaps in the market exist and how can you take advantage of these opportunities? Alternatively, what are the biggest weaknesses of your competitors and how can you use those shortcomings to your advantage?
Threats: What is the competition currently working on that poses a threat to your marketing or success? What problems or obstacles need to still be addressed?
Your strengths are often the weaknesses of your competitors and your opportunities are their threats. But, the opposite is also true. As much as you want to capitalize on your strengths and opportunities, you also need to minimize the risks and repair your weaknesses.
The goal of your PPC competitor analysis is to see the bigger picture and it is only possible through PPC spy tool.
You can think of the PPC marketplace as an undiscovered landscape. The competitor analysis is a means to uncover the terrain and create a map that you can easily navigate. Without this analysis, it’s far too easy to walk straight into rough terrain created by the biggest strengths of your competitors.
It’s about plotting the course that promises to add the most value and the least resistance from competitors. As you learn about the competition, more of that terrain is revealed and you get another piece of the map.
Once you’re able to put every piece together, you have a complete view of the competitive landscape. Then, you can plot your own marketing strategy to capitalize on the opportunities and avoid potential threats!
How much did you enjoy this article?
We will help your ad reach the right person, at the right time
Actionable insights discovered for you. Now you can do more in less time.
PPCexpo Keyword Planner will help you align your keywords with the customers’ intent.
Frequent audits will help you optimize your PPC campaign for success.
Visualizations give you the ability to instantly grasp the insights hidden in your numbers.
Experience the new revolution in reporting … click your way to insights, don’t scroll.
Calculate the number of combinations in your PPC campaign. It may surprise you.
Related articles
A landing page is a web page designed to drive specific actions. Learn the essentials of creating high-converting landing pages in our guide.
ROAS calculation can help you evaluate every PPC campaign's performance so that you know which of your campaigns are converting the best.
Discover the marketing lifecycle stages and how they shape customer relationships. You’ll understand their role in driving customer engagement and retention.
